Some Big Updates Coming to AdWords in 2014

Posted in: Featured, Google AdWords by Phillip Wendell on the 23/04/2014

2013 was a busy year for the AdWords team over at Google. We were gifted with a variety of new features such as Dynamic Remarketing, Search Remarketing, Flexible Bid Strategies &  more.. but it doesn’t look like the AdWords development team have  plans to slow down anytime soon. The first big feature update of 2014 was the release of ‘Google Call Forwarding’ for us Australians (the feature was already rolled out across US/UK/Germany/France), and now Google have announced the next wave of updates due to hit advertisers soon. Here’s a summary: New features for App advertisers AdWords is already a great way...

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5 Free Tools that help you develop your AdWords Campaigns

Posted in: Google AdWords by Ashleigh Betvardeh on the 27/03/2014

In many cases, when developing an AdWords campaign, we rely solely on the tools provided by Google. Although these tools are exceptional in creating AdWords campaign, they are not the only tools available for PPC managers to utilise. When developing the AdWords Campaign, the keywords and ad copy text need to be developed proficiently to make sure the advertiser is bringing in relevant traffic, and ensuring their adverts are different and appeal to the target market. There are many tools that can help in developing an AdWords campaign. Below are list of five free tools that I use: 1. - Soolve.com: As you can see...

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Google Call Forwarding Now Available to Australian AdWords Advertisers

Posted in: Google AdWords by Phillip Wendell on the 20/03/2014

When it comes to measuring the performance and overall impact that a marketing campaign has on your business, there’s no doubt that AdWords advertising is just about as transparent as it gets. But does that mean it’s perfect? Not by any means. While AdWords allows advertisers to see exactly where their online enquiries and/or sales are coming from (such as the keyword that delivered the action, the converting advert/day of week/hour of day/landing page etc. etc.), there is a lot of lost data when it comes to phone calls delivered by your campaign. Sure, there are 3rd party tools which allow...

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Concepts that define Website Marketing strategies

Posted in: Google AdWords, SEO, Websites by Phillip Wendell on the 20/03/2014

To get the most out of their websites businesses owners need to know the best ways to go about marketing it. They will also need to have a basic understanding of why particular techniques are used over others along with how certain theories will tie techniques together to deliver every business owners websites end-goal which is inbound sales and leads from their website. Let’s take a look at some of the definitive concepts behind website marketing: Search Search is a person entering words into a search engine with the hope of finding content that is relevant to their terms. Now there are many...

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Why you’re paying huge CPC’s and how to get more bang for your buck

Posted in: Google AdWords by Phillip Wendell on the 11/03/2014

The ‘Cost per Click’ (or the amount you’re paying for each click your ads receive) is one of the most fundamental variables to understand about pay per click advertising. It is the only user controlled variable that directly influences the increased exposure or rank above a competing advertisement. CPC is essentially is the amount you are willing to pay for a position within an ad auction. Within Google AdWords, this gets a little more complicated with a quality score algorithm in place, which acts as Google’s quality control system -  Basically a feature which allows the AdWords system to reward highly...

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4 Key Points to Remember When Developing an Online Marketing Video

Posted in: SEO by Mike Fischer on the 17/02/2014

In this fast-paced and high-tech day and age, consumers are becoming more and more time poor. This means that business owners, brand marketers and anyone with a message are finding it more challenging to get their value proposition across to an audience who have heard and seen it all before. Consumers are getting better at ignoring all the marketing noise. From my experience in marketing and developing online videos, I believe the most successful way of drawing an audience and harnessing the power of the oh-so-sought-after social media buzz is to create a video clip that sells itself, but at the same...

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How to think about Experiments in Google AdWords

Posted in: Google AdWords by Ashleigh Betvardeh on the 11/02/2014

It is important to understand and utilise Google AdWords statistics. The statistics that your Google AdWords campaign provides is your main source to evaluate how your AdWords account is going. Each variable that records data, be it impressions, clicks, conversions, and so on, tell a different story, when it is being read as a whole, it is important to think about how to effectively test and run account campaign experiments with your data, to make data-driven decisions. Related: AdWords Campaign Experiments: Introduction by Google on Youtube. This article will cover: How to think about statistics and variables in AdWords and; Demonstrate data-driven decisions and their...

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Planning an effective AdWords Advertising Strategy

Posted in: Featured, Google AdWords by Phillip Wendell on the 28/01/2014

Diving into 2014 with more of the same with your Google AdWords campaigns? Time to set 30 minutes aside to think strategy and take a step back from the granular metrics and goals you have and think big picture. In this post we will discuss ways to plan a campaign that you may not have thought about and hopefully introduce you a new way of thinking about AdWords and its relationship with your business. If you are a business owner that treats Google AdWords as a directory listing you just pay for (ala yellow pages), then hopefully this post will get...

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Introducing AdWords Engagement Ads – A Game Changer for Display Advertisers

Posted in: Google AdWords by Jeremy Decker on the 06/01/2014

It looks like the developers over at Google have been busier than Santa’s elves this December. Well, maybe not quite that busy, but the latest update to Google’s display network would suggest that not everyone got to enjoy the holiday season this year. This week, the AdWords team have rolled out a new Display targetting option – ‘Engagement Ads’, which has introduced a whole range of new display ad formats which are now available to AdWords advertisers. What are ‘AdWords Engagement Ads’ exactly? In a nutshell, engagement ads offer an alternative to the traditional video ads we see online every day, where you...

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5 Extremely Bold Predictions for Online Advertising in 2014

Posted in: Featured, Google AdWords, SEO by Phillip Wendell on the 17/12/2013

What a great year 2013 has been for online advertisers. There have been fantastic improvements to paid search with better targeting, more ad extensions, larger content networks and great new targeting and remarketing options, online advertisers now have far more control over their marketing than ever before. Now that 2013 is coming to an end, what might 2014 have in store for those in the online marketing world? ***The following is purely speculation, none of the below has any credibility or sources, but we thought it would be fun to make a few really wild predictions and see what happens. Prediction 1:...

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Latest Posts

google-inside-adwords
Some Big Updates Coming to AdWords in 2014

2013 was a busy year for the AdWords team over at Google. We were gifted... Read More

5 Free Tools that help you develop your AdWords Campaigns image
5 Free Tools that help you develop your AdWords Campaigns

In many cases, when developing an AdWords campaign, we rely solely on the tools provided... Read More

Google Call Forwarding Now Available to Australian AdWords Advertisers image
Google Call Forwarding Now Available to Australian AdWords Advertisers

When it comes to measuring the performance and overall impact that a marketing campaign has... Read More

Concepts that define Website Marketing strategies image
Concepts that define Website Marketing strategies

To get the most out of their websites businesses owners need to know the best... Read More

Why you’re paying huge CPC’s and how to get more bang for your buck image
Why you’re paying huge CPC’s and how to get more bang for your buck

The ‘Cost per Click’ (or the amount you’re paying for each click your ads receive)... Read More