Google Call Forwarding Now Available to Australian AdWords Advertisers

Posted in: Google AdWords by Phillip Wendell on the 20/03/2014

When it comes to measuring the performance and overall impact that a marketing campaign has on your business, there’s no doubt that AdWords advertising is just about as transparent as it gets. But does that mean it’s perfect? Not by any means. While AdWords allows advertisers to see exactly where their online enquiries and/or sales are coming from (such as the keyword that delivered the action, the converting advert/day of week/hour of day/landing page etc. etc.), there is a lot of lost data when it comes to phone calls delivered by your campaign. Sure, there are 3rd party tools which allow...

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Planning an effective AdWords Advertising Strategy

Posted in: Featured, Google AdWords by Phillip Wendell on the 28/01/2014

Diving into 2014 with more of the same with your Google AdWords campaigns? Time to set 30 minutes aside to think strategy and take a step back from the granular metrics and goals you have and think big picture. In this post we will discuss ways to plan a campaign that you may not have thought about and hopefully introduce you a new way of thinking about AdWords and its relationship with your business. If you are a business owner that treats Google AdWords as a directory listing you just pay for (ala yellow pages), then hopefully this post will get...

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Introducing AdWords Engagement Ads – A Game Changer for Display Advertisers

Posted in: Google AdWords by Jeremy Decker on the 06/01/2014

It looks like the developers over at Google have been busier than Santa’s elves this December. Well, maybe not quite that busy, but the latest update to Google’s display network would suggest that not everyone got to enjoy the holiday season this year. This week, the AdWords team have rolled out a new Display targetting option – ‘Engagement Ads’, which has introduced a whole range of new display ad formats which are now available to AdWords advertisers. What are ‘AdWords Engagement Ads’ exactly? In a nutshell, engagement ads offer an alternative to the traditional video ads we see online every day, where you...

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Ignoring going Mobile with AdWords? You are missing a huge opportunity!

Posted in: Featured, Google AdWords by Ashleigh Betvardeh on the 14/11/2013

In the last few years, there has been a rapid social adaptation to smartphones and tablets. We are constantly downloading apps, looking through various social media networks, and searching for information over the Internet which is available at our convenience. Unsurprisingly, the ACMA, ‘Communications Report: Smartphones and Tablets take-up and use in Australia’, found that 92% of Australians over 18 years of age use a mobile phone, with 8.7 million being smartphone users. Further, the adaptation to tablets, lead to 9.2 million Australians online via their mobile from 2012, and 4.4 million accessing the Internet using tablets (ACMA, 2012, par....

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The Shared Endorsement Extension & your Google Plus Page

Posted in: Google AdWords by Phillip Wendell on the 14/10/2013

If you have logged into your Google + page, you may have noticed that Google has released new terms of service (ToS). The new update can have people view your name and photo online if you do not choose to opt-out. When looking up a product and/or service, and wondered what your friends and family think of a product or service? Or even, have they used it?  From the 11th of November, with the new Shared Endorsement extension, it will be possible. What is the Shared Endorsement Extension? The shared endorsement extension allows Google to publish your recommendation and ratings, to your social...

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4 Main Principles for Structuring an E-Commerce AdWords Account for Success

Posted in: Google AdWords by Phillip Wendell on the 04/10/2013

An AdWords campaign structure for an E-commerce store can make or break an AdWords Campaign. In my time of restructuring and developing AdWords campaigns for E-commerce stores, I have seen many different formats that have most likely lead to the low conversion rate and CTR of the campaigns. Having dealt with really large e-commerce stores, with many thousands of products and hundreds categories, and subcategories having sub-subcategories - I definitely understand how time consuming the structure of an AdWords campaign can be, especially with the pressure of deadlines. When developing an AdWords campaign, some PPC managers need to be reminded...

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Top 5 AdWords Management Secrets Revealed.

Posted in: Google AdWords by Phillip Wendell on the 26/09/2013

Google AdWords Management is complicated. The concept is easy to grasp, interface and tools are simple enough, the documentation and help available is excellent so there really is no reason for anyone to not be doing as well as their competitors. After all, it’s only about selecting keywords and writing ads right? Wrong. Being able to use a software interface is not what professional AdWords management is about. There is a lot more depth than beginner advertisers understand, though this is no fault of their own, they lack the experience of working with thousands of accounts and continued exposure to the...

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AdWords Display Update – Bid Adjustments Across All Targeting Methods

Posted in: Google AdWords by Jeremy Decker on the 19/09/2013

If you’re using the Google AdWords interface to promote your website via display marketing, then I've got some great news for you! Before now, if you wanted to set custom bids for a display campaign within AdWords, you’d only be able to set the bids at one targeting level. For example, if you had a campaign which targets specific interests, topics & placements, then you’d only be able to set bids at either the interest, topic or placement level. The reasoning for this is pretty obvious – if you were to set bids at multiple levels then how would the system...

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The 4 Steps of using Secondary Data in Your AdWords Campaign

Posted in: Featured, Google AdWords by Phillip Wendell on the 11/09/2013

The following post is by Ashleigh Betvardeh who is Click Click Media's campaign statistician. She utilises her experience in statistics and research to help guide, direct and optimise our clients campaigns. This article contains an extremely valuable often overlooked side to optimising your AdWords and is a must-read for anyone serious about understanding how to improve their campaigns. The 4 Steps of using Secondary Data in Your AdWords Campaign As PPC Marketers, we are challenged by having to continually change our thinking to accommodate different industries. Many of us learn a lot about from our client’s consumer without even realising it, this is valid information about their...

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5 ways to make Display out perform Search!

Posted in: Featured, Google AdWords by Jeremy Decker on the 16/08/2013

When it comes to advertising using the Google AdWords PPC network, there are 2 main forms of advertising available to users; Search & Display. There are a lot of similarities in the way you create campaigns for these 2 networks, but they work in very different ways and will almost always generate very different results. As the name would imply, search advertising is the process of displaying your adverts based on a list of keywords that have been set by the advertiser. With Search marketing, your ads will appear on the Google search engine and also the other search engines which...

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