Are you being robbed of your AdWords budget?

Posted in: Featured, Google AdWords by Jeremy Decker on the 29/07/2014

An article posted today on Sydney Morning Herald’s website (found here) has highlighted the existence of companies that are paid by AdWords advertisers to “click off” their competitors using automated software. If you’re running an AdWords campaign currently, then this probably gives you something to worry about, right? Not as much as you think. Google generates almost the entirety of its $50 billion (plus) annual revenue via AdWords, so they have an extremely vested interest in ensuring their advertising platform is safe guarded against what we in the industry call “Click fraud”. The team at Google know that in order for their...

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AdWords – Understanding the Biggest Inbound Marketing Channel in the World!

Posted in: Featured, Google AdWords by Phillip Wendell on the 25/06/2014

Special thanks to Sara from Redback Conferencing yesterday who hosted our Jeremy Decker on a fantastic webinar. Jeremy discussed how to effectively use AdWords, the differences between direct response and interruption AdWords and then went onto show the audience his own method for structuring, optimising and experimenting with campaigns. If you missed out on joining us yesterday check out the recording below! The slides can be downloaded as a PDF here.   Webinar Outline: Section 1: Understanding What Drives a 'Click' 1.1 What Makes Us Click? 1.2 Where AdWords Ads Appear 1.3 Direct Response VS Interruption Section 2: Building Granular Campaigns 2.1 Researching Landing Pages 2.2 Segment The Campaigns 2.3 Keyword Research 2.4 Creating Ads That Work 2.5...

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11 Hard Truths about AdWords and SEO

Posted in: Featured, Google AdWords, SEO by Phillip Wendell on the 16/05/2014

I have been working in online marketing for the last 10 years and have built and grown my own online marketing consultancy by specialising in working with the hardest, most competitive and most expensive AdWords industries. Through this I have learnt a few ‘hard truths’ about AdWords and SEO and, agree with me or not, these ‘truths’ apply to every business and sector I have worked with. Not understanding these points is the real reasons businesses get frustrated with their online marketing and learning these will help any business owner with the insights they need to tackle their AdWords and SEO...

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Some Big Updates Coming to AdWords in 2014

Posted in: Featured, Google AdWords by Phillip Wendell on the 23/04/2014

2013 was a busy year for the AdWords team over at Google. We were gifted with a variety of new features such as Dynamic Remarketing, Search Remarketing, Flexible Bid Strategies &  more.. but it doesn’t look like the AdWords development team have  plans to slow down anytime soon. The first big feature update of 2014 was the release of ‘Google Call Forwarding’ for us Australians (the feature was already rolled out across US/UK/Germany/France), and now Google have announced the next wave of updates due to hit advertisers soon. Here’s a summary: New features for App advertisers AdWords is already a great way...

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Google Call Forwarding Now Available to Australian AdWords Advertisers

Posted in: Google AdWords by Phillip Wendell on the 20/03/2014

When it comes to measuring the performance and overall impact that a marketing campaign has on your business, there’s no doubt that AdWords advertising is just about as transparent as it gets. But does that mean it’s perfect? Not by any means. While AdWords allows advertisers to see exactly where their online enquiries and/or sales are coming from (such as the keyword that delivered the action, the converting advert/day of week/hour of day/landing page etc. etc.), there is a lot of lost data when it comes to phone calls delivered by your campaign. Sure, there are 3rd party tools which allow...

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Planning an effective AdWords Advertising Strategy

Posted in: Featured, Google AdWords by Phillip Wendell on the 28/01/2014

Diving into 2014 with more of the same with your Google AdWords campaigns? Time to set 30 minutes aside to think strategy and take a step back from the granular metrics and goals you have and think big picture. In this post we will discuss ways to plan a campaign that you may not have thought about and hopefully introduce you a new way of thinking about AdWords and its relationship with your business. If you are a business owner that treats Google AdWords as a directory listing you just pay for (ala yellow pages), then hopefully this post will get...

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Introducing AdWords Engagement Ads – A Game Changer for Display Advertisers

Posted in: Google AdWords by Jeremy Decker on the 06/01/2014

It looks like the developers over at Google have been busier than Santa’s elves this December. Well, maybe not quite that busy, but the latest update to Google’s display network would suggest that not everyone got to enjoy the holiday season this year. This week, the AdWords team have rolled out a new Display targetting option – ‘Engagement Ads’, which has introduced a whole range of new display ad formats which are now available to AdWords advertisers. What are ‘AdWords Engagement Ads’ exactly? In a nutshell, engagement ads offer an alternative to the traditional video ads we see online every day, where you...

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Ignoring going Mobile with AdWords? You are missing a huge opportunity!

Posted in: Featured, Google AdWords by Ashleigh Betvardeh on the 14/11/2013

In the last few years, there has been a rapid social adaptation to smartphones and tablets. We are constantly downloading apps, looking through various social media networks, and searching for information over the Internet which is available at our convenience. Unsurprisingly, the ACMA, ‘Communications Report: Smartphones and Tablets take-up and use in Australia’, found that 92% of Australians over 18 years of age use a mobile phone, with 8.7 million being smartphone users. Further, the adaptation to tablets, lead to 9.2 million Australians online via their mobile from 2012, and 4.4 million accessing the Internet using tablets (ACMA, 2012, par....

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The Shared Endorsement Extension & your Google Plus Page

Posted in: Google AdWords by Phillip Wendell on the 14/10/2013

If you have logged into your Google + page, you may have noticed that Google has released new terms of service (ToS). The new update can have people view your name and photo online if you do not choose to opt-out. When looking up a product and/or service, and wondered what your friends and family think of a product or service? Or even, have they used it?  From the 11th of November, with the new Shared Endorsement extension, it will be possible. What is the Shared Endorsement Extension? The shared endorsement extension allows Google to publish your recommendation and ratings, to your social...

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4 Main Principles for Structuring an E-Commerce AdWords Account for Success

Posted in: Google AdWords by Phillip Wendell on the 04/10/2013

An AdWords campaign structure for an E-commerce store can make or break an AdWords Campaign. In my time of restructuring and developing AdWords campaigns for E-commerce stores, I have seen many different formats that have most likely lead to the low conversion rate and CTR of the campaigns. Having dealt with really large e-commerce stores, with many thousands of products and hundreds categories, and subcategories having sub-subcategories - I definitely understand how time consuming the structure of an AdWords campaign can be, especially with the pressure of deadlines. When developing an AdWords campaign, some PPC managers need to be reminded...

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Are you being robbed of your AdWords budget? image
Are you being robbed of your AdWords budget?

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AdWords – Understanding the Biggest Inbound Marketing Channel in the World!

Special thanks to Sara from Redback Conferencing yesterday who hosted our Jeremy Decker on a... Read More

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11 Hard Truths about AdWords and SEO image
11 Hard Truths about AdWords and SEO

I have been working in online marketing for the last 10 years and have built... Read More