Facebook Rolls out Promoted Posts for Facebook Pages

Posted in: Facebook & Social Media by Jeremy Decker on the 01/06/2012

Right in the heat of a backlash about Facebook’s disappointing IPO, Facebook is working to build its advertising potential. If you have more than 400 likes on Your Facebook Page, you now have another platform through Facebook to market your business. Enter 'Promoted Posts'. Facebook has been 'Testing' this feature for a short period of time now, with most thinking it would not see the light of day. Well, it has. Facebook quietly rolled this out yesterday with a confirmation on their marketing page. Here is a video released from Facebook on Promoted Posts - https://www.facebook.com/help/promote So what is "Promoted Posts?" Basically, when...

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Facebook Offers – How it works and how to use

Posted in: Facebook & Social Media by Jeremy Decker on the 19/04/2012

Some Highlights At a glance this looks extremely simple to use. You simply post your offer like you would a regular status update. The offer will then appear directly on your fans timeline. You can check the amount of people who have taken up your offer located below the offers headline. You can also choose to target any of your offers audience by country and language which gives you control over who see’s and uses it. The images are 90 by 90 pixels, the headline will allow 90 characters and the T’s & C’s text will allow 900. You will also need to...

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Facebook Timeline Now Mandatory, What you need to do for your business page

Posted in: Facebook & Social Media by Phillip Wendell on the 30/03/2012

As you all have no doubt heard somewhere on the grapevine, Facebook is rolling out its ‘Timeline’ update. That means that all Facebook profiles and business pages will be converted to the new ‘Timeline’ layout - this takes full effect on 30/03/2012. So, what does this mean for your business page, and will this effect what you currently have in place? A lot of noise has been made about this update simply because it is mandatory for all profiles and pages to have the timeline – There is no escaping it! The reason a lot of people are unhappy about it...

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When Social Media goes horribly wrong yet yields results

Posted in: Facebook & Social Media by Jeremy Decker on the 07/09/2011

I have been following some Social Media “Catastrophes” over the previous few weeks and there is one story that has really caught my eye for a number of reasons. Let me explain: Two years ago, Fluid Hair, a hair salon in Canada did a Social Media Photography shoot to promote their salon and in the last few weeks, this shoot has blown out of control on the Social Media front. [caption id="attachment_868" align="aligncenter" width="400"] Fluid Hair's Photo Shoot - "Look Good In all You do"[/caption] What you see above is one of the photos (six in total) from the shoot which was labelled ‘Look...

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