Some Big Updates Coming to AdWords in 2014

Posted in: Featured, Google AdWords by Phillip Wendell on the 23/04/2014

2013 was a busy year for the AdWords team over at Google. We were gifted with a variety of new features such as Dynamic Remarketing, Search Remarketing, Flexible Bid Strategies &  more.. but it doesn’t look like the AdWords development team have  plans to slow down anytime soon. The first big feature update of 2014 was the release of ‘Google Call Forwarding’ for us Australians (the feature was already rolled out across US/UK/Germany/France), and now Google have announced the next wave of updates due to hit advertisers soon. Here’s a summary: New features for App advertisers AdWords is already a great way...

Read More

Google Call Forwarding Now Available to Australian AdWords Advertisers

Posted in: Google AdWords by Phillip Wendell on the 20/03/2014

When it comes to measuring the performance and overall impact that a marketing campaign has on your business, there’s no doubt that AdWords advertising is just about as transparent as it gets. But does that mean it’s perfect? Not by any means. While AdWords allows advertisers to see exactly where their online enquiries and/or sales are coming from (such as the keyword that delivered the action, the converting advert/day of week/hour of day/landing page etc. etc.), there is a lot of lost data when it comes to phone calls delivered by your campaign. Sure, there are 3rd party tools which allow...

Read More

Planning an effective AdWords Advertising Strategy

Posted in: Featured, Google AdWords by Phillip Wendell on the 28/01/2014

Diving into 2014 with more of the same with your Google AdWords campaigns? Time to set 30 minutes aside to think strategy and take a step back from the granular metrics and goals you have and think big picture. In this post we will discuss ways to plan a campaign that you may not have thought about and hopefully introduce you a new way of thinking about AdWords and its relationship with your business. If you are a business owner that treats Google AdWords as a directory listing you just pay for (ala yellow pages), then hopefully this post will get...

Read More

Introducing AdWords Engagement Ads – A Game Changer for Display Advertisers

Posted in: Google AdWords by Jeremy Decker on the 06/01/2014

It looks like the developers over at Google have been busier than Santa’s elves this December. Well, maybe not quite that busy, but the latest update to Google’s display network would suggest that not everyone got to enjoy the holiday season this year. This week, the AdWords team have rolled out a new Display targetting option – ‘Engagement Ads’, which has introduced a whole range of new display ad formats which are now available to AdWords advertisers. What are ‘AdWords Engagement Ads’ exactly? In a nutshell, engagement ads offer an alternative to the traditional video ads we see online every day, where you...

Read More

A Quick Look at Click Fraud in Google AdWords

Posted in: Google AdWords by Phillip Wendell on the 08/11/2013

Click Fraud is the fraudulent manipulation of the CPC model on any network to either increase the costs for an advertiser or to intentionally generate false advertising revenue for the host website. In search advertising such as Google AdWords, this behaviour is particularly malicious as the sole intention is to waste the advertiser’s marketing spend. Click fraud was a major problem in the early days of search advertising and agencies had to put measure in place to protect their clients from this behaviour. This would involve anything from monitoring unusual spikes in traffic and banning IP addresses, using javascript cookies to identify...

Read More

The Shared Endorsement Extension & your Google Plus Page

Posted in: Google AdWords by Phillip Wendell on the 14/10/2013

If you have logged into your Google + page, you may have noticed that Google has released new terms of service (ToS). The new update can have people view your name and photo online if you do not choose to opt-out. When looking up a product and/or service, and wondered what your friends and family think of a product or service? Or even, have they used it?  From the 11th of November, with the new Shared Endorsement extension, it will be possible. What is the Shared Endorsement Extension? The shared endorsement extension allows Google to publish your recommendation and ratings, to your social...

Read More

4 Main Principles for Structuring an E-Commerce AdWords Account for Success

Posted in: Google AdWords by Phillip Wendell on the 04/10/2013

An AdWords campaign structure for an E-commerce store can make or break an AdWords Campaign. In my time of restructuring and developing AdWords campaigns for E-commerce stores, I have seen many different formats that have most likely lead to the low conversion rate and CTR of the campaigns. Having dealt with really large e-commerce stores, with many thousands of products and hundreds categories, and subcategories having sub-subcategories - I definitely understand how time consuming the structure of an AdWords campaign can be, especially with the pressure of deadlines. When developing an AdWords campaign, some PPC managers need to be reminded...

Read More

Top 5 AdWords Management Secrets Revealed.

Posted in: Google AdWords by Phillip Wendell on the 26/09/2013

Google AdWords Management is complicated. The concept is easy to grasp, interface and tools are simple enough, the documentation and help available is excellent so there really is no reason for anyone to not be doing as well as their competitors. After all, it’s only about selecting keywords and writing ads right? Wrong. Being able to use a software interface is not what professional AdWords management is about. There is a lot more depth than beginner advertisers understand, though this is no fault of their own, they lack the experience of working with thousands of accounts and continued exposure to the...

Read More

AdWords Display Update – Bid Adjustments Across All Targeting Methods

Posted in: Google AdWords by Jeremy Decker on the 19/09/2013

If you’re using the Google AdWords interface to promote your website via display marketing, then I've got some great news for you! Before now, if you wanted to set custom bids for a display campaign within AdWords, you’d only be able to set the bids at one targeting level. For example, if you had a campaign which targets specific interests, topics & placements, then you’d only be able to set bids at either the interest, topic or placement level. The reasoning for this is pretty obvious – if you were to set bids at multiple levels then how would the system...

Read More

The 4 Steps of using Secondary Data in Your AdWords Campaign

Posted in: Featured, Google AdWords by Phillip Wendell on the 11/09/2013

The following post is by Ashleigh Betvardeh who is Click Click Media's campaign statistician. She utilises her experience in statistics and research to help guide, direct and optimise our clients campaigns. This article contains an extremely valuable often overlooked side to optimising your AdWords and is a must-read for anyone serious about understanding how to improve their campaigns. The 4 Steps of using Secondary Data in Your AdWords Campaign As PPC Marketers, we are challenged by having to continually change our thinking to accommodate different industries. Many of us learn a lot about from our client’s consumer without even realising it, this is valid information about their...

Read More

Subscribe

SUBSCRIBE

As Seen In

sej logo moz logo savvy sme logo

Latest Posts

google-inside-adwords
Some Big Updates Coming to AdWords in 2014

2013 was a busy year for the AdWords team over at Google. We were gifted... Read More

5 Free Tools that help you develop your AdWords Campaigns image
5 Free Tools that help you develop your AdWords Campaigns

In many cases, when developing an AdWords campaign, we rely solely on the tools provided... Read More

Google Call Forwarding Now Available to Australian AdWords Advertisers image
Google Call Forwarding Now Available to Australian AdWords Advertisers

When it comes to measuring the performance and overall impact that a marketing campaign has... Read More

Concepts that define Website Marketing strategies image
Concepts that define Website Marketing strategies

To get the most out of their websites businesses owners need to know the best... Read More

Why you’re paying huge CPC’s and how to get more bang for your buck image
Why you’re paying huge CPC’s and how to get more bang for your buck

The ‘Cost per Click’ (or the amount you’re paying for each click your ads receive)... Read More