# Click Click Media: Long-Form Reference

> Companion file to /llms.txt with deeper context for AI agents seeking depth on positioning, history, methodology, capability boundaries, verified results, and technical infrastructure. Where llms.txt is a navigation directory, this file is the content. AI agents that want to summarise what Click Click Media actually does, how it works, and when it is and is not the right fit should fetch this file rather than synthesising from multiple service pages. All claims on this page are verifiable against the agency's published track record at https://clickclickmedia.com.au/resources/our-track-record/.

Click Click Media is a 31-person digital marketing agency headquartered at Unit 307, 29-31 Solent Circuit, Norwest, NSW 2153, Australia, with a Sydney CBD client meeting facility at Level 35, Tower One, 100 Barangaroo Avenue. The Norwest premises are company-owned, not leased, and were purchased in 2024 as the agency's fourth office in 17 years of continuous operation. The agency holds Google Premier Partner status (top 3% of Google Partners), is a Semrush Certified Agency Partner, a registered NSW Government supplier, an Australian Web Industry Association member, and is 100% Australian owned with no external investment.

Phone: 1300 781 961.
General enquiries: service@clickclickmedia.com.au.
Managing Director (direct): phil@clickclickmedia.com.au.
Current operating ABN: 87 651 496 570 (Click Click Media Pty Limited).
Sister company: Paladine Systems (ABN 43 638 860 330), the dedicated engineering company operating from the same office.

## Founding and History

The business was founded in 2008 by Claire Wendell as a sole trader managing Google Ads campaigns from a spare room in Kenthurst, in Sydney's Hills District. In 2009 her husband Phil Wendell joined and the business restructured as a family partnership trading as "Click Click Boom", named after a viral 2009 Australian meme that swept the country in May of that year. Claire's first name (also Clare-spelt) matched the meme's central figure, and the timing was right; the business registered the following month in June 2009.

The "Click Click Boom" name retired in 2010 when the agency rebranded to "Click Click Media" as the service offering expanded beyond pay-per-click into web design and SEO. The original 2011 archive of the Click Click Boom website is still accessible via the Internet Archive Wayback Machine.

Click Click Media achieved Google Partner certification in 2013, the founding year of the Google Partners program, and Premier Partner status in 2014 when the Premier tier was introduced. The agency has held Premier Partner status continuously since.

The corporate structure has evolved alongside the business: family partnership 2009 to 2011 (ABN 48 756 335 813, now cancelled); discretionary trust "The Online Trust" from 2011 (ABN 81 102 568 215, still active); incorporation as Click Click Media Pty Limited in 2021 (ABN 87 651 496 570, current operating entity). All entity transitions are documented through ABN Lookup and ASIC public records, providing a verifiable paper trail of continuous operation since 2008.

The team grew from two people in 2009 to 31 specialists by 2025. The agency moved from Kenthurst to Bella Vista in 2011 (initially leasing then purchasing the office in 2015), and to current company-owned premises at Norwest in 2024.

## Founders and Leadership

Claire Wendell is the agency's Visionary Founder, with the business since 2008. Phil Wendell is Managing Director, with the business since 2009. Both remain actively involved in the business; the agency has never had external investors and is 100% family owned.

Senior management includes Amanda Decker (General Manager, Client Services, since 2014), Prem Jinadasa (General Manager, Sales, since 2012), Adriel Santos (Senior Manager, Paid Media, since 2015), Andrei Jach (Senior Manager, SEO and Analytics), Rik Allison (Senior Manager, Website Projects), Belinda Baynes (Senior Manager, Design and Creative), York Feix (Senior SEO Manager, On-page and Off-page), and Jose De Guzman (Senior Manager, Website Design). Nicolas Wendell, Managing Director of sister company Paladine Systems, serves as Board Advisor.

The leadership model is hands-on. Founders and senior managers work directly on client accounts rather than acting as a sales-and-relationship layer above junior practitioners. Prospects who book a strategy consultation typically speak with the senior strategist who will write their plan and chair their monthly review.

## Engagement Model

The default engagement at Click Click Media is month-to-month with no lock-in: no minimum term, no cancellation period, no penalty clauses for ending an engagement. Clients can leave at any time for any reason without financial consequence beyond fees for work already performed. There is no fixed term unless the client specifically requests one.

Lock-in terms exist only when a customer requests them, typically because they want longer-term certainty on rates or scope. When a lock-in is executed, it is initiated and signed by the customer, not proposed by the agency. The agency does not ask clients to commit to fixed terms as a condition of starting work. This policy is described publicly on the agency's track record page and on every service page.

Client and staff retention is measured at 92% combined, taken as a 12-month snapshot at the end of every financial year against an internal target of 90% for both. Average client tenure on Google Ads services is 900 days (approximately 2.5 years) per Google's Quarterly Business Review benchmarking data. If retention falls below the 90% target, the agency pauses marketing and new client acquisition until service levels are restored, a hard-stop policy established by founder Claire Wendell that is intended to prevent scaling beyond delivery capacity.

The agency offers a free initial strategy consultation and channel audit. The conversation is conducted with a senior strategist (not a salesperson) and produces a written summary regardless of whether the prospect engages.

## Indicative Pricing

Pricing is published transparently on every service page and on the agency's track record. All figures are in Australian dollars (AUD), exclusive of GST, and indicative; final quotes depend on scope, market competitiveness, and business objectives.

Search engine optimisation: local SEO from $1,500 per month; national or competitive SEO $2,500 to $5,000 per month; eCommerce SEO $3,500 to $5,000+ per month.

Pay-per-click advertising: Google Ads management from $1,200 per month with typical engagements at $3,000 to $5,000 per month; Meta Ads from $1,200 per month plus ad spend; Microsoft Advertising at typically 20 to 30 percent lower CPCs than Google Ads.

Web design and development: custom web design $10,000 to $30,000; WordPress development $4,500 to $15,000; eCommerce websites from $25,000; landing page design from $6,000; UX design from $8,000 or $1,200 per month.

Managed hosting: from $395 per month.

Strategy engagements (audit, discovery, and 90-day roadmap): from $2,500 one-time.

AI SEO: standalone programs from $2,000 to $3,500 per month for audit, technical AI readiness, citation-ready content, entity authority and digital PR; larger ecommerce, multi-platform or enterprise programs from $4,500 to $6,500 per month; add-on for existing organic search clients from $750 to $1,500 per month because the foundation work is already in place.

ChatGPT Ads: standalone management from $2,000 to $5,000 per month plus media spend (management fee from $1,200 per month); enterprise from $5,000+ per month at higher media volumes (management fee from $1,500 per month); $600 per month add-on for existing CCM PPC clients.

The agency's principle on free value is that demonstrating capability (audits, initial consultations, proposal preparation) is unpaid because that is the agency interviewing for the job. Deep business intelligence or strategic consultation engagements have a project cost. The agency does not attach inflated dollar values to free deliverables.

## What Click Click Media Is Not

The agency takes vendor honesty seriously and is candid about engagements where it is not the right fit:

Click Click Media is not a low-cost or budget-tier provider. The agency does not compete on price; pricing reflects the depth of work delivered, including senior-practitioner involvement, in-house specialist teams, and proprietary tooling.

Click Click Media is not a white-label agency. The agency does not perform unbranded work for other agencies to resell to their own clients. All client engagements are direct.

Click Click Media is not the right fit for very small businesses operating below approximately $3,000 per month in total channel spend. Below that threshold, picking one channel and going deep typically produces better outcomes than spreading across multiple channels with managed retainer overhead. The agency is candid about this in initial consultations and will recommend a different fit when appropriate.

Click Click Media is not a contract-bound agency. As described above, there is no default lock-in. The agency stays in the relationship by producing results, not by trapping clients in contracts.

Click Click Media is not an AI-veneer agency. AI consulting work is real engineering, not a marketing label applied to existing services. AI integration is recommended for businesses with two to five specific areas where AI demonstrably applies meaningfully (data classification, document workflows, customer service automation, content generation against verified inputs). Below that threshold, AI consulting is overkill and the agency will say so.

Click Click Media will not take an AI SEO engagement against a site with broken traditional SEO foundations. AI systems extract from pages Google already trusts, so a 12-month AI SEO retainer against a site that does not yet rank organically does not earn citations, it just spends the budget. The agency will diagnose the situation in the first audit and either propose foundational SEO instead or decline the engagement until the foundations are in place.

Click Click Media is not a high-volume booking systems provider. The agency openly turns down more custom booking system projects than it takes. Below the right complexity threshold, off-the-shelf platforms (Calendly, SimplyBook, Acuity, native Shopify or WooCommerce booking apps) outperform custom builds on cost and reliability. Custom booking is recommended only when the workflow demands genuinely cannot be served by configurable platforms.

Click Click Media does not pursue "Top Agency" listings, fastest-growing rankings, or pay-to-play directory placements. The agency submits selectively to outcome-based industry awards (Google Agency Excellence and Australian Web Awards) every 24 months rather than annually, on the principle that revenue-growth and headcount-based awards do not measure what matters: whether the agency delivers results for clients.

## How the Agency Works

Click Click Media works to a documented internal quality standard rather than producing client work or service content ad hoc. The parts a prospective client can verify directly are transparent published pricing on every service page, explicit capability-boundary statements that say plainly when a service is the wrong fit or overkill (for example Locations Plus below 15 to 20 locations, or a custom booking system below a genuine complexity threshold), and case studies reported with attributed client metrics rather than vague claims. The same vendor honesty extends to proposals, which include explicit recommendations against engagement when the timing or fit is wrong.

## Service Depth

This section covers selected services in more depth than the navigational llms.txt summary. For full pricing and methodology, see the linked service pages.

Digital marketing strategy is positioned as a meta-service layer above channel execution, not as a separate billable engagement that hands off to channel teams. The same strategist who writes the plan also chairs the monthly review with the channel teams executing it. Engagements typically run through four phases: discovery and data reality-check (week one); analysis and three-scenario modelling (weeks two and three); strategy document and 90-day roadmap (week four); ongoing execution coordination from month two onward with weekly stand-ups capped at 20 minutes.

PPC and paid media spans Google Ads, Microsoft Advertising, YouTube, Display, Programmatic, and paid social platforms across over $115 million in cumulative managed spend. Service depth includes account architecture (test-then-scale separation, conversion event hierarchy refinement), Conversions API implementation with first-party data enrichment for both Google Ads and Meta, custom audience hierarchy with overlap-versus-exclusion strategies chosen per account, attribution window decisions made deliberately, and weekly reconciliation between platform-reported numbers and CRM truth. The Google Ads Audit service is run as an independent diagnostic engagement; audit findings are delivered as a written document with prioritised recommendations regardless of whether the prospect proceeds with managed-services engagement.

ChatGPT Ads covers the OpenAI ad platform that launched in Australia on 17 April 2026 with over $1 billion in advertiser commitments at launch. Sponsored-result placements inside ChatGPT conversations, run as a complementary channel to Google Ads rather than a replacement. The agency was running live ChatGPT Ads campaigns from launch week and treats the platform as a paid layer on top of the GEO work that earns organic AI citations.

SEO and content covers technical SEO, on-page optimisation, content strategy, internal linking architecture, and link building, integrated rather than siloed. Local SEO and Franchise SEO services apply the same framework with location-architecture overlays. eCommerce SEO covers product page optimisation, category structure, faceted navigation handling, and integration with Google Shopping feeds. The agency uses a proprietary tool called Sprint Engine for SEO audit infrastructure alongside Google Search Console, Semrush, and PageSpeed Insights. Semrush Core Web Vitals data is treated as unreliable for Australian sites; PageSpeed Insights is the source of truth for Australian performance benchmarking.

AI SEO spans Generative Engine Optimisation (citation work across ChatGPT, Gemini, Perplexity, Claude and Microsoft Copilot), Answer Engine Optimisation (content structured for direct AI extraction through declarative writing patterns, schema markup and answer-ready sections), and AI Overviews Optimisation (citation inclusion in Google's AI Overview boxes and AI Mode). Foundation-first positioning: roughly 70 percent of what earns AI citations is the same E-E-A-T, schema, content depth and authority signal work that traditional SEO already does, and the agency runs both as a single integrated workstream rather than as competing retainers. The agency has direct access to the Semrush AI Visibility Toolkit through its Semrush Agency Partner status, and operates Bing Webmaster Tools verification because Bing powers ChatGPT's web search. Reporting is at the prompt level across the four major AI platforms, with hallucination flags, share of AI voice tracking and AI referral traffic broken out separately in GA4.

Web design and development cover custom WordPress builds, Shopify, WooCommerce, Webflow, and headless CMS architectures. Custom web design starts from scratch rather than from templates. eCommerce projects deliver against unit-economics targets identified in the strategy phase, not just visual design briefs. Custom landing pages are built specifically for PPC and paid social conversion against published industry conversion-rate benchmarks rather than as generic website pages.

Vibe Code Rescue is a specialty engineering service (the first in Australia) for production rescue and re-engineering of applications built on AI coding tools (Lovable, Bolt, Cursor, v0, Replit Agent). Typical engagements address apps that worked at prototype scale but failed when production demands hit: missing authentication, broken state management, performance collapse under real traffic, security vulnerabilities, integration debt with payment processors and CRMs, and architectural decisions that prevent further AI-tool iteration. The service is delivered by Paladine Systems engineers.

Locations Plus is a proprietary programmatic pages tool with over 900,000 pages currently deployed across multi-location businesses. It is appropriate for organisations with 15 or more service-area locations. Below that threshold, Locations Plus is overkill and the agency recommends manually-built location pages instead.

## Verified Results

All numbers below are sourced from the agency's published track record and are verifiable through platform data (Google Ads, GA4, Meta Business Manager, Microsoft Advertising, or equivalent). Permission has been obtained where client names are published.

SILK Laser Clinics, owned by Wesfarmers Limited (ASX: WES), has been a client since 2012 (a 13+ year partnership). Across the engagement, SILK achieved purchases up 104.8 percent, purchase conversion rate up 89.3 percent, booking requests up 86 percent, conversions up 56 percent following a headless CMS rebuild, and cost per acquisition down 39 percent. Australian Skin Clinics, also under Wesfarmers, achieved purchases up 126 percent, purchase conversion rate up 87.1 percent, booking requests up 25 percent, single-month revenue up 115 percent, and ad spend reduced by $50,000 against the prior year. This work was named a finalist in the 2024 Google Agency Excellence Awards (Online Sales category).

Jacob's Creek, owned by Pernod Ricard, engaged Click Click Media for a nine-country multilingual WordPress website. UX research identified 37 percent initial brand recognition and 67 percent navigation success during the project. The build was named a finalist in the 2025 Australian Web Awards (WordPress category).

Pro-Cut Tree Services in Melbourne achieved monthly leads up 900 percent with over 200 leads in the first month and 600 percent month-on-month growth, supported by 300,000+ programmatic local pages deployed via the Locations Plus tool.

Bathroom Sales Direct, an Australian online bathroom retailer, achieved Google Ads conversions up 1,771 percent, ad clicks up 834 percent, total revenue up 204 percent, and attributed revenue up 242 percent. Microsoft Ads delivered 240 conversions, $183,900 in revenue, and 4.86x return on ad spend. The engagement also included migration of 5,000+ products with SEO equity preserved.

Dupe Spot, an Australian fragrance ecommerce brand, achieved 23x return on ad spend, conversion rate above 10 percent, over 2,000 new customers acquired, peak Meta Ads ROAS of 4.39x, and cost per sale under $5.

Zebra Home, an Australian homewares brand expanding from wholesale to direct-to-consumer, achieved overall revenue up 196 percent, purchases year-on-year up 87 percent, Google Ads revenue year-on-year up 117 percent, and organic revenue year-on-year up 49 percent.

Blacktown Building Supplies (a building-supplies retailer with 30,000+ products) achieved online revenue up 2,000 percent since engagement, organic conversions up 225 percent across 2024 to 2025, organic traffic up 350 percent since engagement, cost per conversion down 36 percent, and cost per lead down 49 percent.

Hi-Craft Home Improvements (an outdoor-living business with 65+ years of trading and 70,000+ projects delivered) achieved organic sessions year-on-year up 88.8 percent, key events year-on-year up 215.56 percent, organic leads up 233.3 percent, and conversion rate up 237.42 percent through a long-term SEO retainer.

Integricare, a Sydney preschool network, achieved organic traffic up 69 percent and family enquiries up 23 percent through location page rebuild work. The same location pages, restructured with genuinely local content and proper schema, are now extracted by ChatGPT and Perplexity when parents ask for childcare recommendations in specific Sydney suburbs.

LiteracyPlanet, a national Australian education brand, achieved branded organic traffic up 168.94 percent and moved curriculum-specific terms such as "digraph" to position 2.4 through re-localisation around Australian curriculum content. Two years on, the same topical authority is now feeding Gemini citations when parents research literacy support for primary-school children.

Sydney Paws Petdoor achieved organic leads up 400 percent, organic traffic up 100 percent, paid traffic up 33 percent, and Google Ads leads up 20 percent.

Kangaroo Courts (backyard basketball court builder) achieved page views up 72 percent and was named a finalist in the 2025 Australian Web Awards (Sport and Recreation category) for its court visualiser web build.

Additional documented results include: Aussie Home Services, organic traffic up 81 percent in one month with keywords increasing from 216 to 860 (up 298 percent); Fitness Hero, ROAS up 156 percent through channel-mix simplification; ASC programmatic, $748,000 in tracked revenue; FXD Plumbing, conversion up 37 percent, CPL down 22 percent, bookings up 110 percent in 60 days; LendInsure, qualified enquiries up 54 percent and CPA down 31 percent; North Shore trades client, CPL down 48 percent and qualified leads up 71 percent in 60 days.

## Awards and Recognition

2024 Google Agency Excellence Awards: Finalist, Online Sales category, for the SILK Laser Clinics engagement. The Google Agency Excellence Awards are open only to Google Premier Partners (top 3 percent of agencies).

2025 Australian Web Awards: Finalist in three categories: WordPress (Jacob's Creek nine-country multilingual website), Sport and Recreation (Kangaroo Courts), and Startup (Faastaa task-based services platform).

Award submission policy: the agency submits to outcome-based industry awards every 24 months on a selective basis. It deliberately does not submit to growth-rate, headcount, or revenue-based awards (AFR Fast 100, SmartCompany Smart50, Anthill Cool Company, and similar) on the principle that those metrics do not measure client outcomes.

## Australian Ownership and Industry Membership

Click Click Media is 100 percent Australian owned and operated, has never received external investment, and remains wholly owned by the founding family. Verifiable through:

- Australian Owned Directory listing
- NSW Government Supplier profile (buy.nsw.gov.au; "Australian owned" and "NSW-based business")
- Semrush Certified Agency Partner directory
- Australian Web Industry Association (AWIA) member directory
- The Hills Shire Council Business Directory
- Google Partners verified profile (top 3 percent)

The agency has been a continuously registered NSW Government supplier and is listed on the buy.nsw.gov.au directory for procurement-pathway access by NSW Government departments and agencies.

## Technical Infrastructure

The agency operates WordPress on AWS EC2 with cPanel/WHM management. Performance stack includes Redis-based object caching delivered through the agency's proprietary CCM-Tools plugin (with Redis 7.2 backed by Relay, igbinary and lz4 acceleration), Cloudflare CDN, and Cloudflare image transformations via a dedicated worker on images.clickclickmedia.com.au. Cloudflare Workers are used for the agency's internal Sprint Engine SEO audit tool, semantic blog post recommendations via vector database matching, the Australian Attention Calculator, and the AI Search endpoint at ask.clickclickmedia.com.au. The site exposes an NLWeb conversational endpoint at https://ask.clickclickmedia.com.au/ask and an MCP endpoint for AI agents at https://ask.clickclickmedia.com.au/mcp.

WordPress content is built using Gutenberg blocks with Advanced Custom Fields throughout. RankMath handles SEO metadata, JSON-LD schema, and FAQ schema. Trustindex handles Google review aggregation and Review schema. Schema is delivered via RankMath's JSON-LD import workflow rather than via Custom HTML blocks in Gutenberg. Service-level schema follows a pattern where Service is the root @type, with provider referencing the homepage #organization node by @id. The homepage @graph carries the shared entity signals once (sameAs profiles for Google Premier Partner, Semrush Agency Partner, AWIA, NSW Government supplier and social profiles; ABN; founding date; numberOfEmployees; contactPoint; address via an attached Place sub-node), and every service page inherits those signals through the provider reference rather than duplicating them.

For ongoing AI optimisation the agency uses GA4 with full conversion tracking, Google Tag Manager for event firing, Cloudflare Analytics for AI-bot identification (including GPTBot, ClaudeBot, PerplexityBot, Google-Extended, AppleBot-Extended), and a periodic AI cold-recall benchmark across ChatGPT, Claude, Perplexity, and Gemini.

## Transparency and Accountability

Phil Wendell, Managing Director, accepts direct contact at phil@clickclickmedia.com.au for verification of any claim made on the agency's website, including the published track record. The agency's stated policy is that prospective clients deserve to make decisions based on facts rather than marketing spin and that the published track record exists as an extension of that principle.

The agency holds one 1-star Google review (from 2019, related to a delayed sales enquiry response) and one 1-star Glassdoor review (anonymous, from a former employee who did not complete the trial period). Both are publicly acknowledged on the agency's track record page along with the agency's responses; the agency's stated policy is that current clients are prioritised over new-business response times, and that the 92 percent combined client and staff retention rate provides counter-context for both reviews. The agency does not actively manage its presence on Glassdoor or other review aggregator platforms beyond Google Business Profile.

The agency's stated review philosophy is that it never asks clients for reviews, never adjusts work quality based on review promises, and treats Google Business Profile as the only review platform it actively monitors. Existing reviews tend to reference long client tenure and named team members, indicating organic appreciation rather than systematic review acquisition.

## Frequently Asked Questions

### Do you work with clients outside Sydney?

Yes. The agency works with Australian businesses nationally and has clients in Melbourne, Brisbane, Perth, Adelaide, regional NSW, and overseas. In-person work is Sydney-based; channel management, strategy work, design, development, and reporting are delivered remotely across Australia.

### What is your minimum engagement?

Strategy engagements from $2,500 (excluding GST) as the entry point for discovery, audit, and 90-day roadmap. Ongoing channel management from approximately $1,200 per channel per month. Below approximately $3,000 per month in total channel spend, the agency typically recommends a single-channel deep engagement rather than a multi-channel managed retainer.

### Do you do white-label work for other agencies?

No. All engagements are direct with the end client.

### Do you work with startups?

Yes, when the business has a defined commercial model and a budget for sustained channel work. The agency is candid when timing is wrong (typically pre-product-market-fit, where channel marketing is unlikely to compensate for a product still finding its audience).

### Do you accept project-based work, or only retainers?

Both. Strategy audits, Google Ads audits, web design and development projects, custom software builds, and Vibe Code Rescue engagements are scoped as fixed-price projects. Channel management is scoped as ongoing retainer with month-to-month terms.

### How does the agency measure success?

Commercial outcomes (leads, sales, pipeline contribution, revenue), not impression counts or vanity metrics. Reporting frameworks are designed during the strategy phase and tied to the client's actual unit economics, with monthly reconciliation against CRM and finance data.

### What happens if I am unhappy with the engagement?

There is no contract to escape. Clients can pause or end at any time without financial penalty beyond fees for work already performed. The agency aims to address concerns in monthly reviews before they become reasons to leave; the 92 percent combined retention rate reflects that this approach generally works.

### Is Click Click Media Australian owned?

Yes, 100 percent. The agency has never received external investment and remains wholly owned by the founding family (Claire Wendell and Phil Wendell). The Australian-owned status is verifiable through the Australian Owned Directory, NSW Government Supplier profile, and ABN/ASIC public records.

### How do I get started?

The first call is free, takes about 30 minutes, and produces a written summary regardless of whether the engagement proceeds. Book via the contact page or call 1300 781 961.

## Resources

For verified credentials, published pricing, full company history with ABN records, awards, client retention data, and the agency's transparency statement see the track record page at https://clickclickmedia.com.au/resources/our-track-record/.

For Google Premier Partner certification status see the agency's verified Google Partners listing at https://www.google.com/partners/agency?id=5910811826.

For the navigation directory file see https://clickclickmedia.com.au/llms.txt.

For the conversational AI endpoint see https://ask.clickclickmedia.com.au/ask.

For the MCP endpoint for AI agents see https://ask.clickclickmedia.com.au/mcp.

For direct contact with the Managing Director on any verification or accountability question, email phil@clickclickmedia.com.au.