Instagram Ads Agency Sydney
- Reels, Stories, Shop and carousel ads that convert
- Creative testing, audience targeting, daily optimisation
- No lock-in contracts, transparent reporting, senior specialists
Instagram Ads that drive sales, not just likes
Instagram Ads are one of the most powerful ways to reach Sydney audiences. But while likes and follows look impressive, what really matters are leads, sales, and measurable ROI. Our Sydney Instagram advertising team helps businesses turn Instagram into a channel that drives growth, not vanity metrics.
Whether you are running carousel ads to showcase products, Reels to capture attention, or retargeting campaigns to convert warm audiences, we build strategies that deliver tangible business outcomes. We work with businesses across Parramatta, Penrith, Bondi, the Northern Beaches, and throughout Greater Sydney.
What success looks like
Effective Instagram advertising requires more than launching ads. It requires consistent optimisation, accurate tracking, and creative that resonates with your audience.
For an Eastern Suburbs fashion retailer, we restructured their Instagram Ads to focus on product catalog sales through Shop ads and dynamic retargeting. By combining strong product imagery with strategic audience segmentation targeting Sydney shoppers aged 25 to 45, we increased purchase conversions by 127% while reducing cost per acquisition by 34%. The campaign proved particularly effective across Double Bay, Bondi Junction, and Surry Hills, where fashion-conscious audiences engage heavily with visual content.
A Sydney fitness studio runs carousel ads to showcase membership packages and follows up with Reel ads that drive trial signups. Behind the scenes, the Meta Pixel and CAPI attribute results accurately, while regular creative refresh cycles prevent ad fatigue.
Who we help
We work with ambitious Sydney businesses across a wide range of industries, tailoring campaigns to match each sector’s goals:
- Ecommerce brands aiming to boost product sales with Reels and carousel ads that showcase inventory and drive direct purchases.
- Franchises managing campaigns across multiple Sydney locations from Chatswood to Campbelltown that need consistent results and localised messaging.
- B2B companies looking to use Instagram to build credibility and generate qualified leads through strategic content.
- Local services and trades from gyms to electricians, competing in crowded Sydney suburbs across the Inner West, North Shore, and Western Sydney.
- Hospitality and lifestyle brands across Newtown, Darlinghurst, and Manly using Instagram advertising to fill bookings and build community engagement.
Our Instagram Ads services
Instagram offers various ad formats and targeting options, but success comes from knowing when and how to use them. Our paid social advertising team manages the process to ensure your campaigns connect with the right audience.
Feed ads
Designed for conversions, these placements showcase products and services directly in the main Instagram feed. Feed ads work particularly well for ecommerce brands and service businesses that want to drive direct response actions. We optimise feed ads for both cold audiences discovering your brand and warm audiences ready to convert.
Stories and Reels ads
Immersive formats that connect fast and keep attention. Reels ads have become essential for reaching younger Sydney audiences, with vertical video content that fits naturally into the user experience. Our creative team develops Stories and Reels that stop the scroll and drive action.
Carousel ads
Swipe-through product showcases popular with ecommerce and lifestyle audiences. Carousel ads let you tell a story across multiple cards, highlight different products, or showcase various features of a service. We have seen carousel ads deliver 30 to 50% higher engagement rates compared to single-image ads when the creative and messaging are optimised correctly.
Shop ads and product catalogue campaigns
For ecommerce businesses, Instagram Shop ads connect your product catalog directly to your ads, allowing users to browse and purchase without leaving the platform. We set up dynamic product ads that automatically show the right products to the right people based on their browsing behaviour.
Targeting and retargeting
From demographic filters to behaviour-based targeting, we create precise audience segments. We capture reliable data with the Meta Pixel and CAPI and ensure attribution remains accurate despite iOS privacy changes. Our targeting strategies include lookalike audiences based on your best customers and sophisticated retargeting sequences that move people through your funnel.
Our work across the broader Meta Ads ecosystem means you benefit from a cohesive strategy that connects Facebook, Instagram, and Messenger campaigns for stronger results.
What is included in our Instagram Ads management
Our Instagram Ads management includes everything needed to create, manage, and optimise campaigns that deliver results:
- Strategic planning built around your business goals and local Sydney market insights
- Audience research, competitor analysis, and customer journey mapping to identify the most valuable targeting opportunities
- Creative development including visuals, copywriting, and video production tailored to Sydney audiences
- Complete tracking and attribution setup with Meta Pixel and CAPI implementation
- Ongoing campaign optimisation with regular creative refresh cycles and A/B testing
- Transparent monthly reporting with strategic reviews showing exactly how Instagram Ads contribute to your growth
- Retargeting strategy development to re-engage website visitors and past customers
We integrate Instagram campaigns with PPC strategies for businesses running multiple channels to maximise ROI across search and social.
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Your success timeline
Speed matters, but so does strategy. Our process is designed to get results fast while giving campaigns the foundation to scale sustainably.
- Weeks 1 to 2: Foundation and Planning We start with a full account and creative audit, fix tracking and analytics, and define your audience strategy. From there, we plan visuals and copy for launch-ready ads.
- Weeks 3 to 4: Launch and Learn Campaigns go live across Instagram formats including feed, Stories, and Reels. We test audiences, optimise creative, and capture early wins while protecting your budget.
- Weeks 5 to 8: Scale and Optimise We expand top-performing audiences, refresh visuals to prevent fatigue, and refine targeting for high-ROI results.
Need results faster? Rapid-launch options are available for time-sensitive promotions or product drops.
Instagram advertising pricing
Instagram advertising can be one of the most affordable ways to reach the right audience, whether you are building awareness, driving conversions, or growing a community.
Most Sydney clients begin with flexible media budgets from around $2,000 per month and a management fee from $1,200 per month excluding GST. Larger ecommerce, franchise, or national campaigns often scale from $3,000 to $10,000 per month depending on goals, creative volume, and targeting depth.
We will recommend a strategy that fits your goals and stage of growth with no inflated promises, just clear expectations and a path to measurable ROI.
All pricing is indicative and exclusive of GST. You will receive a transparent, itemised proposal after your free audit and discovery session.
Trial offer: FREE Ads Audit plus Free Discovery Session with limited spots available. Offer terms apply.
Last updated: January 12, 2026
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
Ecommerce: Bathroom Sales Direct
Problem: Despite high video view counts, engagement was low and the brand struggled to turn impressions into meaningful actions. The content was not connecting with the right audience, and follower growth had stalled.
Action: We rebuilt Bathroom Sales Direct’s Instagram strategy from the ground up, introducing a fresh creative direction with lifestyle imagery, clearer CTAs, and product storytelling. We refined audience targeting to focus on home renovators and high-intent shoppers, and implemented strategic posting cadence and ad sequencing to improve visibility and retention.
Outcome: Plus 40% video views, plus 14% reach, plus 86% interactions, plus 34% link clicks, plus 55% site visits, and plus 98% follower growth, transforming Instagram from a passive channel into a consistent sales driver for their ecommerce business.
Home Improvement: Hi-Craft, Penrith NSW
Problem: Organic and paid reach had stalled, with posts receiving minimal engagement and follower growth slowing to a crawl.
Action: Re-engineered Hi-Craft’s Instagram strategy using high-impact carousel and Stories ads, refreshed creative that better showcased completed projects, and expanded targeting to reach homeowners and renovators across Sydney.
Outcome: Plus 132% reach, plus 201% link clicks, plus 95% site visits, plus 85% interactions, and plus 143% follower growth, all within a single month. The refreshed creative approach not only reignited brand engagement but also lifted quote requests from Instagram for the first time in over a year.
Meet our team
Our Instagram advertising blends creative storytelling with data-led targeting to attract and convert the right audience. We optimise everything from visuals to placements to lower costs and scale engagement. With us managing your ads, you get full visibility, measurable growth, and a system built to scale.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Mark Dollente
Web & Digital Asset Designer
For the past 6 years at Click Click Media, Mark has been behind countless crisp ad creatives and high-quality page assets that load fast and look premium. Known for his keen eye and creative flair, Mark consistently delivers designs that not only catch attention but also elevate brand perception – bringing a polished, professional edge to every campaign.
Belinda Baynes
Senior Manager | Design & Creative Specialist
For the past 7 years at Click Click Media, Belinda has shaped the look and feel of countless high-performing campaigns. Her designs sit at the intersection of brand and conversion – beautiful, fast, and built to excel in PPC and SEO environments. As a seasoned creative specialist, Belinda ensures every layout not only captures attention but also drives measurable results for clients.
Instagram advertising FAQs
Got questions about Instagram advertising? Here are answers to the most common questions Sydney businesses ask.
How much does Instagram advertising cost in Sydney?
Most Sydney clients invest around $2,000 per month in ad spend, plus a management fee starting from $1,200 per month excluding GST.
Ecommerce businesses testing multiple products typically invest $3,000 to $5,000 monthly. Multi-location franchises often scale to $5,000 to $10,000 for localised campaigns. Your industry also impacts costs: fashion and hospitality in Sydney face higher competition, while tradies in Western Sydney often see strong results with smaller budgets.
What ad formats work best on Instagram?
Reels, Stories, and carousel ads typically deliver the strongest results when matched to the right stage of your customer journey.
Reels are excellent for brand awareness, with the platform prioritising this format in user feeds. Stories drive immediate actions with their full-screen format. Carousel ads are ideal for showcasing multiple products and often deliver 30 to 50% higher engagement than single-image ads.
How long until I see results from Instagram campaigns?
Campaigns start running immediately, but most accounts take 6 to 8 weeks to exit the learning phase and deliver consistent, scalable results.
Weeks 1 to 2 focus on tracking setup, creative audits, and audience strategy. Weeks 3 to 4 involve active testing across formats and audiences. Weeks 5 to 8 are when campaigns hit their stride as the Meta algorithm learns who responds best.
How do you handle Pixel tracking and iOS privacy changes?
We set up the Meta Pixel and CAPI to capture both browser and server-side data, ensuring accurate tracking despite iOS privacy changes.
Apple’s privacy updates caused many advertisers to lose 15 to 25% of measurable conversions. Our solution uses Conversions API alongside the Pixel, sending data directly from your server to Meta. For ecommerce, we implement CAPI through Shopify or WooCommerce. For lead generation, we track form submissions and calls server-side.
Do you manage existing Instagram ad accounts or create new ones?
We can take over an existing ad account to preserve historical data, or build a new one if your current setup is restricted or poorly structured.
Existing accounts with good history help the algorithm optimise faster. We will audit your setup, identify what is working, and fix tracking issues. However, if your account has policy violations or unreliable data, starting fresh often delivers better long-term results.
What makes CCM different from other Instagram advertising agencies?
We combine deep platform expertise with creative storytelling and transparent reporting, delivered by a Sydney-based team that understands local market dynamics.
We build custom strategies rather than templated approaches. We handle both paid and organic social for powerful synergies. No locked contracts or hidden dashboards. Your dedicated account manager becomes an extension of your team, proactively identifying growth opportunities.
How do Instagram Ads compare to Google Ads?
Instagram builds awareness and engagement, while Google Ads captures high-intent searches.
Many Sydney businesses see the strongest results when Instagram creates demand and Google closes the sale. We often run both channels together, using Instagram to build audiences and retarget, then capturing purchase intent through Search and Shopping ads.
What Sydney suburbs and regions do you work with?
We work with businesses across all Sydney regions, tailoring campaigns to match each area’s unique characteristics.
Eastern Suburbs audiences in Bondi and Double Bay respond well to premium lifestyle content. Inner West suburbs like Newtown engage with creative and entertainment brands. North Shore areas including Chatswood target families and professionals. Western Sydney from Parramatta to Penrith reaches value-conscious audiences.
Ready to grow with Instagram advertising?
Your business deserves a social media agency that is as passionate about its success as you are. We turn your goals into growth through custom Instagram advertising, continuous optimisation, and a friendly, customer-first approach.
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