Instagram Ads Agency Sydney
- Expert at leveraging Instagram Reels, Stories & Shop ads
- Sydney-based team with 10+ years mastering paid social
- Creative-first campaigns with precise audience targeting
Insta Ads – driving sales, not just likes
Instagram is one of the most powerful advertising platforms for reaching Australian audiences. But while likes and follows look impressive, what really matters are leads, sales, and measurable ROI. With over 15 years in paid media, our Sydney Instagram advertising team helps businesses turn Instagram Ads – or Insta ads, as many call them into campaigns that drive growth, not vanity metrics.
What success looks like
Effective Instagram advertising involves more than launching ads. It requires consistent optimisation, accurate tracking, and resonant creative.
A Sydney fitness studio runs carousel ads to showcase membership packages and then follows up with Reel ads that drive trial signups. Behind the scenes, the Meta Pixel and CAPI attribute results accurately, while regular creative refresh cycles prevent ad fatigue.
The result is higher engagement, more signups, and stronger ROI — proof of how Instagram campaigns deliver when managed correctly.
Who we help
We work with ambitious Sydney businesses across a wide range of industries, tailoring campaigns to match each sector’s goals:
- Ecommerce brands aim to boost product sales with reels and carousel ads.
- Franchises managing campaigns across multiple Sydney locations that need consistent results.
- B2B companies looking to use Instagram to build credibility and generate leads.
- Local services and trades from gyms to electricians, competing in crowded Sydney suburbs.
Our strategies are built to suit the realities of the Sydney market, helping brands stand out in highly competitive spaces.
Our Instagram Ads services in Sydney
Instagram offers various ad formats and targeting options, but success comes from knowing when and how to use them. Our paid social advertising team manages the process to ensure your campaigns connect with the right audience.
Feed ads
Designed for conversions, these placements showcase products and services directly in the main Instagram feed, where people spend most of their time.
Stories & Reels ads
Perfect for brands that want to stand out in feeds where Insta advertising dominates. We use immersive formats that connect fast and keep attention.
Carousel ads
These are a staple of Insta ads, allowing swipe-through product showcases that are popular with eCommerce and lifestyle audiences.
Video ads
High-impact content that builds trust and tells your brand story. Our team develops video strategies that increase watch time and deliver clicks.
Targeting & retargeting
From demographic filters to behaviour-based targeting, we create precise audience segments. We capture reliable data with the Meta Pixel and CAPI and ensure attribution remains accurate despite iOS privacy changes.
Our work across the broader Meta Ads ecosystem means you benefit from a cohesive strategy that connects Facebook, Instagram, and Messenger campaigns for stronger results.
What’s included
Our Instagram Ads management in Sydney includes everything needed to create, manage, and optimise campaigns that deliver results:
- Strategic planning is built around your business goals and local market insights.
- Audience research, competitor analysis, and funnel mapping.
- Creative development, including visuals, copywriting, and video production.
- Tracking and attribution setup with Meta Pixel and CAPI.
- Ongoing optimisation, creative refresh cycles, and A/B testing.
- Transparent reporting with monthly strategy reviews.
We integrate Instagram campaigns with PPC strategies for businesses running multiple channels to maximise ROI across search and social.
Latest reviews
Your success timeline
We know speed matters — but so does strategy. Our process is designed to get results fast, while giving campaigns the foundation to scale sustainably. Timelines can be condensed for urgent campaigns or expanded for multi-phase testing.
- Weeks 1–2: Foundation & Planning — We start with a full account and creative audit, fix tracking and analytics, and define your audience strategy. From there, we plan visuals and copy for launch-ready ads that align with your goals.
- Weeks 3–4: Launch & Learn — Campaigns go live across Instagram formats (feed, stories, reels). We test audiences, optimise creative, and capture early wins while protecting your budget.
- Weeks 5–8: Scale & Optimise — We expand top-performing audiences, refresh visuals to prevent fatigue, and refine targeting for high-ROI results. Expect smarter spend and steady growth week over week.
Need results faster? Rapid-launch options are available for time-sensitive promotions or product drops — without compromising strategy or performance.
Instagram advertising pricing
Instagram advertising can be one of the most affordable ways to reach the right audience — whether you’re building awareness, driving conversions, or growing a community.
Most Sydney clients begin with flexible media budgets from around $2,000/month and a management fee from $1,200/month (excl. GST). Larger eCommerce, franchise, or national campaigns often scale from $3,000–$10,000/month depending on goals, creative volume, and targeting depth.
We’ll recommend a strategy that fits your goals and stage of growth — no inflated promises, just clear expectations and a path to measurable ROI. Whether you’re testing ads for the first time or ready to scale, we’ll help you make every dollar count.
All pricing is indicative and exclusive of GST; you’ll receive a transparent, itemised proposal after your free audit and discovery session.
Trial offer: FREE Ads Audit + Free Discovery Session (limited spots available; offer terms apply).
Last updated: October 24, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
Ecommerce — Bathroom Sales Direct
Problem: Despite high video view counts, engagement was low and the brand struggled to turn impressions into meaningful actions. The content wasn’t connecting with the right audience, and follower growth had stalled.
Action: We rebuilt Bathroom Sales Direct’s Instagram strategy from the ground up — introducing a fresh creative direction with lifestyle imagery, clearer CTAs, and product storytelling. We refined audience targeting to focus on home renovators and high-intent shoppers, and implemented strategic posting cadence and ad sequencing to improve visibility and retention.
Outcome: +40% video views, +14% reach, +86% interactions, +34% link clicks, +55% site visits, and +98% follower growth — transforming Instagram from a passive channel into a consistent sales driver for their eCommerce business.
Home Improvement — Hi-Craft, NSW
Problem: Organic and paid reach had stalled, with posts receiving minimal engagement and follower growth slowing to a crawl.
Action: Re-engineered Hi-Craft’s Instagram strategy using high-impact carousel and Stories ads, refreshed creative that better showcased completed projects, and expanded targeting to reach homeowners and renovators across Sydney.
Outcome: +132% reach, +201% link clicks, +95% site visits, +85% interactions, and +143% follower growth — all within a single month. The refreshed creative approach not only reignited brand engagement but also lifted quote requests from Instagram for the first time in over a year.
Meet our team
Our Instagram advertising blends creative storytelling with data-led targeting to attract and convert the right audience. We optimise everything from visuals to placements to lower costs and scale engagement. With us managing your ads, you get full visibility, measurable growth, and a system built to scale.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Mark Dollente
Web & Digital Asset Designer
For the past 6 years at Click Click Media, Mark has been behind countless crisp ad creatives and high-quality page assets that load fast and look premium. Known for his keen eye and creative flair, Mark consistently delivers designs that not only catch attention but also elevate brand perception – bringing a polished, professional edge to every campaign.
Belinda Baynes
Senior Manager | Design & Creative Specialist
For the past 7 years at Click Click Media, Belinda has shaped the look and feel of countless high-performing campaigns. Her designs sit at the intersection of brand and conversion – beautiful, fast, and built to excel in PPC and SEO environments. As a seasoned creative specialist, Belinda ensures every layout not only captures attention but also drives measurable results for clients.
Instagram advertising FAQs
Got questions about Instagram advertising? You’re not alone. Many businesses want clarity on how ads work, what kind of results to expect, and how to get the most from their budget. To help, we’ve answered some of the most common questions our clients ask when exploring Instagram as part of their growth strategy.
How effective are Instagram Ads for small businesses?
Instagram Ads are highly effective when managed with the right strategy. They offer precise targeting, affordable entry budgets, and the ability to scale quickly. Many Sydney businesses use Instagram Ads to build awareness, generate leads, and drive direct sales.
What formats work best for Instagram Ads?
The most effective formats depend on your goals. Reels and Stories are great for engagement, carousels are ideal for showcasing multiple offers, and feed ads excel at conversions. We design campaigns that use the correct format at the right funnel stage.
How do you measure success with Instagram advertising?
We focus on metrics that matter: conversions, revenue, and return on ad spend, not vanity numbers like likes. By combining the Meta Pixel with CAPI, we deliver reliable attribution and show how Instagram Ads contribute to growth.
How long until I see results from Instagram campaigns?
Campaigns start running immediately, but most accounts take 6–8 weeks to exit the learning phase and deliver consistent results. During this time, we actively optimise targeting and creatives to accelerate performance.
What budget do I need for Instagram Ads?
Most clients begin with around $3,000 per month in ad spending, which provides enough data for optimisation and scaling. Higher budgets are recommended for ecommerce and multi-location brands that want faster growth.
How do you handle Pixel tracking, attribution, and iOS privacy changes?
We set up the Meta Pixel and CAPI to capture browser and server-side data, ensuring accurate tracking despite privacy changes. This dual setup gives clear insights into campaign performance.
Do you manage existing accounts or create new ones?
We can take over an existing ad account to preserve historical data, or build a new one if the current setup is restricted or underperforming. The goal is always to create the best structure for long-term results.
How do Instagram Ads compare to Google Ads?
Instagram builds awareness and engagement, while Google Ads captures high-intent searches. Many Sydney businesses see the strongest results when Instagram creates demand and Google closes the sale.
Ready to grow with Instagram advertising?
Your business deserves a social media agency that is as passionate about its success as you are. We turn your goals into growth through custom Instagram advertising, continuous optimisation, and a friendly, customer-first approach.
Resources & Further Reading
Roofing the Competition: Hi-Craft’s Digital Takeover in Outdoor Living
Imagine you’re in the market for a stunning new alfresco space or a sleek, modern pergola. You start with a quick Google search: “Best pergola builders in…
Showered With Sales: BSD’s 1,771% Conversion Win
Bathroom Sales Direct (BSD) is a leading Australian bathroomware retailer making waves for its commitment to quality, affordability, and convenience. From…
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