Google Shopping Agency
Your product feed is the campaign. Most agencies forget that. We start there.
- Google Premier Partner (top 3% of agencies)
- Feed-first approach: we fix what most agencies overlook
- Senior strategists, Sydney team, no lock-ins
The boring secret about Google Shopping
Google will tell you Shopping is about bidding strategy. Target ROAS. Max Conversions. Smart Shopping. Performance Max. A whole vocabulary of acronyms that make Shopping sound complicated.
Here is what 17 years of running Shopping accounts has taught us: the feed matters more than the bidding strategy, by a lot. Underperforming Shopping accounts are almost always underperforming because the product data is wrong, the titles do not match how buyers actually search, and the campaign structure treats all products the same when half of them lose money.
Fix the feed, and a mediocre bid strategy still outperforms a brilliant one running on bad data. Which is a boring thing to say, because nobody wants to pay an agency to “work on the feed.” They want to pay an agency for strategy. The problem is that the feed is the strategy.
Click Click Media is a Google Premier Partner (top 3% of Australian agencies) with over $115 million in managed ad spend for Australian retailers since 2008. Our clients rate us 4.8 on Google from multi-year engagements, and our retention sits at 92% across both clients and staff. We run Shopping as part of our broader PPC management, alongside Google Ads, YouTube ads, and display advertising for retailers who need full paid-channel coverage.
What success looks like
For a Sydney bathroom retailer, rising CPCs and broken attribution were eating into margins. We rebuilt their Shopping and Search structure with granular feed segmentation, prioritising high-margin products, fixed broken conversion tracking, and implemented enhanced ecommerce schema. The result: +1,771% increase in conversions and +204% revenue growth within 90 days. Read the Bathroom Sales Direct case study.
For a Western Sydney building supplies retailer, Google Merchant Centre kept flagging disapprovals for product data and policy compliance, causing major disruptions during peak seasons. We rebuilt and automated their product feed to ensure 100% Merchant Centre compliance, implemented structured data for pricing and stock levels, and relaunched segmented Shopping campaigns. The result: sales grew by over 30% and conversion value increased 55% within 90 days. See how Blacktown Building Supplies business success was built.
Who we help
We partner with retailers and eCommerce businesses of all sizes: from start-ups finding their first customers to national brands scaling sales through Google Shopping. Whether you sell online, in-store, or both, we help you grow profitably.
No matter your stage, we build a clear, sustainable path to growth: combining data, creative, and experience to make Google Shopping your most consistent sales channel.
Why choose us for Google Shopping Ads
Choosing a Google Shopping agency is not about dashboards. It is about outcomes. Here is how we deliver differently:
Certified Google Partner
Ranked in the top 3% of Australian agencies with access to advanced features, beta programs, and dedicated Google support. Our clients rate us 4.8 on Google from multi-year engagements, and we have managed over $115 million in ad spend across Australian businesses.
Sydney-based Shopping Ads specialists
Our entire team works from our Norwest office. No offshore outsourcing, no timezone delays. When your Merchant Centre flags a disapproval or a competitor undercuts your pricing, we respond the same day.
Feed-first approach
We fix titles, categories, and attributes before campaigns launch. A clean feed is the foundation of every high-performing Shopping campaign. Most agencies skip this step and wonder why their campaigns underperform.
92% client and staff retention
Our clients stay because campaigns perform, and our team stays because the work is good. A 92% retention rate means the specialist managing your feed in week one is the same person optimising it in month twelve. No handoffs. No re-briefing juniors.
Full paid media coverage under one roof
Shopping works alongside Google Ads services, YouTube advertising, and Performance Max for full-funnel coverage. As part of our broader PPC management services, your Shopping campaigns are never managed in isolation.
Transparent reporting
Live Looker Studio dashboards and clear ROI metrics so you always know what is working. Monthly strategy calls with a senior strategist, not a junior reading from a script.
No lock-in contracts
Month-to-month after the first 90 days. We earn your business every month through results, not paperwork. Visit us in Norwest and talk face to face.
Our Google Shopping services
Feed Setup and Optimisation
We take a feed-first approach, structuring titles, categories, images, pricing, and shipping details to meet Google’s requirements and maximise clicks. A clean, optimised feed is the foundation of every successful campaign. For retailers on Shopify, WooCommerce, or custom platforms, feed quality determines whether your products surface ahead of competitors.
Shopping Campaign Management
From Standard Shopping to Performance Max, we design campaigns around your products, margins, and goals. Our setups balance automation with control, giving you scale and profitability without wasted spend. We segment campaigns by product category, margin level, and geographic performance.
Google Merchant Centre Management
Policy issues and disapprovals can cut sales overnight. We manage compliance, errors, and monitoring in Google Merchant Center so your listings stay live and performing. This includes handling GTIN requirements, price matching verification, and Australian Consumer Law compliance.
Bidding and Budget Control
We apply smart bidding strategies tailored to product groups, maximising ROAS while protecting high-margin lines. Budgets are directed where they deliver the most growth, whether that is scaling winners or testing new product lines.
Cross-Channel Integration
Shopping works best when connected. We integrate with video ads and Google display ads to re-engage visitors and drive repeat sales across channels through strategic audience targeting.
Local Inventory Ads
For retailers with physical stores, Local Inventory Ads show real-time stock nearby, lifting in-store visits and online orders. Perfect for multi-location businesses wanting to connect online searches with in-store availability.
Performance Max for Shopping
We build Performance Max campaigns that expand Shopping visibility across Search, Display, YouTube, Discover, and Gmail. This full-funnel approach works particularly well for retailers looking to capture demand across multiple touchpoints.
How we run Shopping Ads campaigns
Our proven process ensures campaigns launch strong, improve continuously, and scale profitably.
1. Audit and Feed Clean-up
We fix feed errors, sharpen product titles and attributes, and align the data with your sales goals. A clean feed is the foundation for every high-performing Shopping campaign. This includes ensuring compliance with Australian Consumer Law requirements and optimising for local search patterns.
2. Campaign Build
Products are segmented into smart groups, bidding priorities are set, and campaigns are launched with a structure designed for visibility and profitability. We consider geographic performance differences and customer value segments.
3. Optimisation and Testing
We continually test titles, images, and bidding strategies while refining negatives and exclusions. This keeps campaigns improving in click-through rates, conversion value, and ROAS. We test seasonal messaging and promotional timing to capture demand peaks.
4. Scale and Cross-Channel Growth
Once the winners are identified, we scale them, expand remarketing audiences, and layer in seasonal or promotional pushes with YouTube remarketing and display retargeting to capture more market share.
What is included in our Shopping Ads management
- Strategic campaign architecture: from Smart Shopping migrations to fully segmented Performance Max structures designed for control, scalability, and profitability.
- Product feed optimisation: we clean, enrich, and categorise your feed to ensure every product meets Google’s best-practice standards, maximising visibility and conversion potential.
- Merchant Center governance: constant monitoring to prevent suspensions, feed disapprovals, and data mismatches that can block your ads from showing.
- Audience and bidding strategy: smart segmentation for new vs returning buyers, margin-based bidding, and device-level performance refinement.
- Creative and asset management: we manage your visuals and copy for Shopping, Discovery, and YouTube placements to maintain brand consistency and CTR performance.
- Conversion-driven optimisation: weekly tests on feed titles, product images, landing page match types, and conversion data to continually improve ROAS.
- Local inventory integration: for retailers with physical stores, we connect online Shopping ads with in-store inventory to drive foot traffic.
- Full transparency and collaboration: live dashboards, monthly strategy calls, and clear insight into what is driving results.
Add-ons: Product feed automation via API, advanced GA4 setup and Looker Studio dashboards, dynamic retargeting, and multi-region rollouts for growing eCommerce brands.
Latest reviews
Your 90-day Google Shopping success roadmap
Our first 90 days are designed to fix your feed foundation, launch strong, and scale profitably.
Goal: Clean feed and measurable improvements within 30 days, with strong ROAS and cross-channel growth by end of quarter.
Feed forensics.
We audit every product in the feed. Title structure, attribute completeness, GTIN validity, category mapping, image quality, custom labels, pricing data. Merchant Center disapprovals get triaged first because disapproved products do not serve, and disapprovals compound silently. We validate product data against what buyers actually search.
You receive a written feed audit document before we touch anything, priced for remediation.
Title rewrites and the boring data work.
Title rewrites at scale, matched to buyer search language (not your internal SKU taxonomy). Custom labels for margin segmentation because chasing revenue without chasing margin is how Shopping accounts quietly lose money. Campaign structure rebuilt around margin tiers, brand tiers, or product categories depending on what your catalogue rewards.
You approve the restructure before it goes live. Campaigns pause in parallel during the transition so performance does not dip.
Bid strategy and learning phase management.
Smart bidding configured once the signal is clean (target ROAS or Max Conversion Value depending on data volume). Learning phase managed deliberately, segments paused that are not earning, segments scaled that are. The first truly optimised month usually lands around month three.
For accounts running Performance Max alongside Shopping, we feed PMax with properly structured asset groups and audience signals, not just “on.”
Scale mode.
Budget expansion on profitable segments. New campaign types (Performance Max, Discovery, YouTube Shopping) layered in where attribution supports it. Seasonal strategy planning. The goal is Shopping that earns more this month than last, every month.
$115M+ in managed spend means we know where the ceiling is in your category and whether pushing against it is worth the incremental risk.
Throughout: direct access to the senior Shopping strategist running your account. Weekly performance check. Monthly strategy call. Feed quality monitoring that catches problems before Merchant Center does. Our track record is published here if you want the receipts before engaging.
Google Shopping Pricing
Shopping pricing because feed-fee agencies quietly add 20%+ to their margins by making feed work look separate. Ours is not.
Most clients see strong results starting from $2,500 to $5,000 per month in ad spend with a management fee from $900 per month. Larger or multi-store retailers typically invest $10,000+ per month for deeper optimisation, advanced feed automation, and multi-channel integration.
We run Shopping for ecommerce stores across 5,000+ SKU catalogues, and for smaller stores where a clean feed was the difference between Shopping working and not working at all. Feed quality is the campaign, in Shopping. Bidding is the easy part.
The PPC lead running your Shopping account is the one restructuring your feed. We care about the feed being right, because it is the only lever that actually moves Shopping performance at scale. Call us. If your feed is the problem, we can tell you inside a 30-minute call.
All pricing is indicative and excludes GST. You will receive a detailed, itemised quote after your free audit.
FREE Ads Audit & Discovery Session!
Limited spots | Offer terms apply
Last updated: May 1, 2026
Results, not promises
More wins on our digital marketing case study page.
Bathroom Sales Direct
Retail, Sydney
Blacktown Building Supplies
Building Supplies, Western Sydney
Zebra Home
Homewares Brand, National
Fitness Hero
eCommerce, Sydney
Meet the team
Your Shopping campaigns are managed by senior specialists who optimise product feeds and drive profitable ROAS for Australian retailers.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Shopping FAQs
Common questions about our Google Shopping services. Got a question not covered below? Feel free to reach out.
How much do Google Shopping Ads cost?
Most retailers invest $2,500 to $5,000 per month in ad spend, plus management from $900 per month. Your total depends on catalogue size, competition, and campaign complexity.
Click costs vary by category: homewares typically run $0.50 to $2 per click, while fashion and electronics range from $2.50 to $5+. We provide a detailed quote after your free audit so you know exactly what to expect.
How long does it take to see results from Google Shopping Ads?
Most retailers see measurable improvements within 30 days: better CTR, lower CPC, and initial conversion data. Stronger ROAS typically builds over 60 to 90 days as campaigns accumulate performance data.
Fresh accounts need 4 to 6 weeks to gather reliable data. Migrations from existing campaigns can accelerate results by 2 to 3 weeks. We provide weekly reports so you can track progress.
What reporting will I get from my Google Shopping Agency?
Monthly reports covering ROAS, revenue, conversion value, cost per sale, CTR, impression share, and CPC. We break down performance by product category, brand, and individual SKUs.
You also get live Looker Studio dashboards that update in real-time, plus monthly strategy calls to walk through results. No guessing what is happening with your campaigns.
Do you work with retailers outside of Sydney?
Yes. We are based in Sydney but work with eCommerce retailers and multi-location businesses across Australia. Our services scale nationally while incorporating local market insights.
Remote collaboration works through video calls, live dashboards, and direct communication with your campaign manager. Many long-term clients are interstate.
Can Shopping Ads help drive in-store traffic?
Yes, through Local Inventory Ads. When someone nearby searches for a product you stock, your ad shows inventory levels, store location, and opening hours.
For multi-location retailers, we show different inventory for each store based on the shopper’s location. Retailers typically see 15 to 25% of Shopping clicks convert into store visits.
What happens if my campaigns are not performing?
We monitor performance weekly and make continuous adjustments. If results miss targets, we diagnose the issue (feed quality, bidding, targeting, or landing pages) and provide a clear action plan.
No lock-in contracts means we earn your business through results. If something is not working, we fix it. We measure success the same way you do: by revenue and ROAS.
Google Shopping Service Menu
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian team
- No lock-in contracts
Google Rating – 4.8 rating 
