Locations Plus
Multi-location SEO at scale. Engineered to be algorithm-safe, not just fast.
- Deployed by Jim’s IT, Jim’s Garage Doors, and other popular multi-location brands
- 900+ leads in month one for Pro-Cut. 600% reduction in cost per lead.
- Strategy is the hard part. The product makes deployment safe and consistent.
The multi-location problem
If you have one Sydney location, local SEO is (relatively) simple. Claim the Google Business Profile, build local citations, generate reviews, rank. Done.
If you have 15 locations, the playbook breaks. Every location competes with every other location for some of the same keywords. Google cannot tell them apart if the site treats them as interchangeable. Reviews and citations are hard to manage at scale. Local pages read like templates because they are templates.
This is where most agencies hand you over to the cheese version of programmatic SEO: thin templated pages, find-and-replace suburb swaps, content that exists to game keyword density rather than answer a buyer query. It works for a few months. Then the next Google Helpful Content Update arrives and the entire site disappears from rankings overnight. The cheap programmatic playbook is a slow-acting algorithmic timebomb.
Locations Plus is the version engineered to not be that. Our proprietary system, built by Paladine Systems and refined over years across deployments for popular multi-location brands including Jim’s IT and Jim’s Garage Doors. It handles the architecture, the schema, the local signals, and the content generation in a way no off-the-shelf plugin can match. The strategy is the work. The product makes deployment consistent and algorithm-safe after the strategy is right.
Who uses Locations Plus
Multi-location businesses where the local SEO playbook for one location does not scale, and the cheap programmatic alternative is too risky.
Why businesses choose Locations Plus
Locations Plus is not a third-party tool you plug in. It is proprietary software built by our own engineering team specifically for multi-location SEO at scale, with the SEO strategy work that the product cannot do for you sitting at the centre of every engagement.
Algorithm-safe by design, not by accident
Most programmatic SEO ends up as cheese: thin templated pages, find-and-replace suburb swaps, content that exists to inflate page count rather than answer a buyer query. That kind of programmatic site is one Helpful Content Update away from disappearing. Locations Plus is engineered the opposite way: genuinely localised content, schema and architecture that signal real local relevance, and editorial standards that hold up under Google’s quality guidelines. We have not had a Locations Plus site obliterated by an algorithm update. That is the whole product.
Deployed by popular multi-location brands
Locations Plus is not a launch product. It has shipped across deployments for popular Australian multi-location brands, including Jim’s IT and Jim’s Garage Doors, refined over years against real Google algorithm changes. The platform has deployed over 900,000 pages across the network. Our track record is published here, including Pro-Cut Tree Services launching with 300,000+ pages and receiving 900+ leads in their first month at a 600% reduction in cost per lead.
Per-location reporting, not just brand-level
Most multi-location SEO reporting averages performance across the network and tells you “the campaign is up 40%.” That hides which locations are winning and which need tactical attention. Locations Plus reports at the location level by default: ranking movements per location, call volumes per location, enquiry rates per location. You can see exactly which suburbs are working, which need editorial reinforcement, and which were the wrong target to begin with. This is the data the industry routinely does not produce.
Strategy from a real SEO team, not just a template engine
The platform handles deployment. The hard work is keyword strategy, content templates that hold up at scale, internal linking architecture, and editorial workflow. That work is done by Click Click Media’s SEO team, the same people running organic search for Sydney businesses every day. You do not get the platform without the people who know how to use it.
Honest about whether your location count justifies it
If you have 5 locations, standard local SEO will serve you better than a platform build. We have told smaller multi-location businesses exactly that. Locations Plus pays back when location count, service variation, or both produce more pages than a small team can manage by hand. Below that threshold, the right answer is a focused local SEO engagement, not a platform.
What the platform actually does
Service x location matrix generation
Define your services, target locations, and product variations. The platform generates a dedicated, unique landing page for every combination. 10 services across 500 suburbs creates 5,000 pages. 38 BMW models across 8,000 suburbs creates 304,000 pages. No manual page creation. No find-and-replace template duplication. Just over 900,000 pages deployed across the platform to date.
SEO architecture built into every page
Optimised meta titles and descriptions, H1 and heading hierarchy, schema markup, canonical tags, internal linking, sitemap structure, and indexation signals. Pages target commercial intent keywords for each location so they rank for buyers, not browsers. Built by the same SEO team that manages organic search for CCM clients across every vertical.
Genuinely localised content, not suburb-swap templates
The difference between Locations Plus and the cheese version of programmatic SEO is the content layer. Suburb-specific references, local landmarks, locally-relevant service variants, and contextual variation that Google treats as legitimately unique. This is the part that protects the entire deployment from algorithmic risk, and it is the part that off-the-shelf programmatic plugins cannot do.
Conversion-focused page design
Each page is designed to convert local searchers into leads. Click-to-call, local trust signals, Google reviews integration, and clear calls to action. Pages also work as PPC landing pages, with fast load times and Quality Score-friendly structure that reduces cost per click on paired Google Ads campaigns.
Centralised content control across the network
One template change pushes across every page in the network simultaneously. Brand voice, design standards, and messaging stay consistent whether you have 100 pages or 500,000. The platform is built to be operated by an editorial team, not a developer.
How we deploy Locations Plus
Month 1: Audit, architecture, and first cohort
Audit existing location pages (if any). Architecture review covering URL structure, schema framework, content templates, and editorial workflow. We decide the template once and deploy it across every location, because consistency at scale is the difference between a Locations Plus build and a spreadsheet of one-off location pages. First 3-5 locations deployed as proof, so you can see the actual output and ranking signals before committing to the full network rollout.
Months 2-3: Full rollout and content production at scale
Every location deployed with its own content, schema, Google Business Profile sync, citation coordination, and review management. Content produced in parallel, not one location at a time, because a 50-location rollout done sequentially takes a year. Internal linking structure deployed so location authority compounds across the network rather than each page rising and falling on its own.
Month 4 onwards: Optimisation at scale
The architecture is in place; the ongoing work is local SEO at scale. New content, review growth, ranking monitoring at the location level. Underperforming locations refined. High-performing areas expanded. New suburbs and services added as the business grows. Monthly reporting shows ranking movements per location, call volumes per location, and enquiry rates per location, which is the data the industry routinely does not produce.
How Locations Plus is priced
Locations Plus is priced based on your location count, the complexity of your service variation matrix, and the actual editorial workload your network requires. Not as a fixed enterprise package with vendor margin baked in.
It is more affordable than you think. Most multi-location businesses approach this expecting an enterprise-platform price tag, and most pay less than they expected. Larger deployments cost what real engineering work costs. Either way, the engagement is scoped specifically against your business, not pulled from a tier card.
We run Locations Plus for franchise networks where the per-location analytics actually get looked at, and have also told smaller multi-location businesses that standard local SEO would serve them better than a platform build. Below roughly 15-20 locations, the platform is overkill. We will tell you that directly, before scoping anything.
The SEO lead running Locations Plus is the one reviewing the monthly location-by-location performance with you. We care that you can see which locations are winning and which need tactical attention, which is the data most agencies never produce. Call us. We will tell you honestly whether your location count justifies the platform, and what the engagement actually costs for your specific network.
All engagements scoped per business based on location count, service variation matrix, and content production scope. No lock-in contracts. Month-to-month from day one.
What is included
Every Locations Plus engagement includes the foundations for multi-location SEO at scale, plus the SEO strategy work the platform itself cannot do.
- Strategy and keyword mapping: services, locations, and product variations defined by our SEO team before any pages are generated.
- Audit and architecture review: existing pages assessed, URL structure, schema framework, content templates, and editorial workflow defined once.
- Service x location page generation at scale: from 10 pages to 500,000+ with no manual page creation.
- SEO architecture on every page: meta data, schema, canonicals, internal linking, sitemaps, and indexation signals.
- Genuinely localised content: not find-and-replace suburb swaps, written to hold up under Helpful Content Update review.
- Conversion-focused design: click-to-call, trust signals, Google reviews integration, and Quality Score-friendly structure for paired PPC use.
- Per-location performance tracking: ranking, call volume, and enquiry data at location level from day one.
- Ongoing SEO optimisation: by Click Click Media’s local SEO team, with monthly per-location reporting.
Add-ons: PPC landing page integration, Google Business Profile management, review generation campaigns, multi-language support.
Latest reviews
Last updated: April 28, 2026
Meet the Locations Plus team
Your campaign is run by the SEO strategists and Paladine engineers who have built and refined Locations Plus across deployments for Jim’s IT, Jim’s Garage Doors, and other popular multi-location brands. All in-house from our Norwest office.
Prem Jinadasa
General Manager | Sales
With 13 years at Click Click Media, Prem brings an unmatched depth of knowledge about the company’s operations – knowing every inch and detail of how the business runs. Highly technical and solutions-focused, he bridges client needs with practical, effective strategies. Prem’s experience and insight make him a trusted guide for clients and a cornerstone of the team’s success.
Rik Allison
Senior Manager | Website Projects
With 8 years at Click Click Media, Rik is known for getting complex builds live without the drama – scoping clean, shipping clean, and keeping scope creep firmly in a jar. A veteran of major IT infrastructure initiatives, including the Opal card rollout, Rik brings rock-solid discipline and experience to every project. His steady hand ensures websites are delivered on time, on budget, and to the highest standards.
Camille Gapol
Web Developer | Legion & WordPress Specialist
For the past 5 years at Click Click Media, Camille has been the guardian of Legion and custom WordPress modules – ensuring they’re reliable, reusable, and fast. Her development work powers seamless site performance and smooth campaign execution, giving clients the technical edge they need for scalable growth.
Andrei Jach
Senior Manager | SEO & Analytics Specialist
With over 15 years of performance-led digital marketing experience – including 7 years at Click Click Media – Andrei helps Australian businesses achieve consistent growth through clear strategy, technical SEO expertise, and data-driven decision-making. His approach turns complex digital challenges into straightforward, measurable results that move the needle for clients.
Locations Plus FAQs
Common questions from businesses considering Locations Plus for multi-location SEO.
How is this different from other programmatic SEO tools?
Most programmatic SEO is templated content with find-and-replace suburb swaps. It works for a few months, then disappears in the next Helpful Content Update.
Locations Plus is built differently. Genuinely localised content per page, schema and architecture that signal real local relevance, internal linking that compounds authority across the network, and editorial standards that hold up under Google’s quality guidelines. We have not had a Locations Plus deployment obliterated by an algorithm update across the multi-location brands we run, including Jim’s IT and Jim’s Garage Doors. That is the entire product.
What about Google Helpful Content Updates?
This is the question that should kill most programmatic SEO pitches. Helpful Content Updates target sites with thin, templated, low-value content at scale. The cheap programmatic playbook is a slow-acting algorithmic timebomb under that update.
Locations Plus is engineered around content that holds up under those updates: real local relevance, genuine information value per page, internal linking that signals authoritative coverage rather than thin doorway pages. We design with the assumption that the next algorithm update will be even stricter than the last.
How many pages can Locations Plus generate?
There is no practical limit. Pro-Cut Tree Services launched with over 300,000 pages. The platform has deployed 900,000+ pages across all clients. The architecture scales to hundreds of thousands of pages without performance degradation.
What industries benefit from Locations Plus?
Service-area businesses (electricians, plumbers, arborists, cleaners, solar installers), franchise and multi-location brands, complex product variation businesses (mobile services, auto specialists), healthcare providers, modular housing, and professional services with multi-location coverage have all seen strong results.
It also works for product matrices. A mobile wheel repair business targeting 38 BMW models across 8,000 suburbs needs 304,000 pages for that brand alone. Locations Plus generates them programmatically with localised content per page.
What if we only have a handful of locations?
Below roughly 15-20 locations, Locations Plus is overkill. A focused local SEO engagement with hand-built location pages will serve you better, and we will tell you that directly rather than upsell you onto a platform you do not need.
The platform pays back when location count, service variation, or both produce more pages than a small editorial team can manage by hand.
How fast can pages be deployed?
The first 3-5 locations are typically live by end of Month 1 as a proof cohort. Full network rollout (every location, every service variation) takes 2-3 months for most engagements. This is intentional. Strategy, architecture, and content templates done properly before scale is what makes Locations Plus algorithm-safe rather than the cheap version of programmatic SEO that gets penalised.
Can Locations Plus work with our PPC campaigns?
Yes. Locations Plus pages make excellent PPC landing pages. Local, conversion-focused pages with fast load times and clear CTAs improve Quality Scores and reduce cost per click. Many clients use the same pages for both organic and paid campaigns, which doubles the ROI of the platform investment.
Who built Locations Plus?
Locations Plus is proprietary software built by Paladine Systems (ABN 43 638 860 330), Click Click Media’s dedicated engineering arm. SEO strategy, keyword mapping, content templates, and ongoing optimisation are handled by Click Click Media’s local SEO team. Both teams operate from the same Norwest office.
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian team
- No lock-in contracts
Google Rating – 4.8 rating 
