Microsoft Advertising Agency Sydney
Your competitors are not advertising here. That is exactly why you should be.
- Bing, Yahoo, DuckDuckGo, MSN, and AOL in one platform
- Exclusive LinkedIn profile targeting by job title, industry, or company
- Managed by Sydney PPC specialists since 2008
Bing isn’t what you think it is
The joke about Bing being dead has been a joke for about fifteen years. It is also increasingly wrong. Microsoft Advertising reaches roughly 7 to 9% of Australia’s desktop search share, concentrated in older demographics, higher household incomes, and professional buyers. And because the industry routinely ignores it, the competition for those impressions is meaningfully lower. Same ad copy, same landing page, same keywords: Microsoft Ads typically costs 20 to 30% less per click than Google in the same vertical.
The average Australian business running Google Ads has a zero-dollar line item for Microsoft. Their competitors also have a zero-dollar line item for Microsoft. Which means the first Australian business in a category to take Microsoft Ads seriously usually finds a window of efficient spend the competition has not closed yet.
Click Click Media runs Microsoft Ads as part of our broader PPC agency practice, where the same lead running your Google Ads account also runs your Microsoft account. We are a Google Premier Partner (top 3% of Australian agencies) with over $115 million in managed ad spend, 4.8 on Google from multi-year engagements, and 92% client and staff retention. Microsoft is not a separate channel for us. It is the cost-efficiency layer inside the same paid programme.
What success looks like
For Bathroom Sales Direct, a national bathroomware ecommerce retailer, Google Ads costs were rising with stagnant ROI. The business needed a second paid channel without increasing overall acquisition costs. We launched Microsoft Ads with Shopping feed integration, audience segmentation, and bid strategy aligned to product-level profitability. The result: $183,900 in revenue in the first month running Microsoft Ads, establishing a profitable second channel that complemented their existing Google Ads campaigns. Read the full BSD case study.
That is not an outlier. Microsoft Advertising consistently delivers stronger returns for businesses targeting professional, desktop-first audiences. Lower CPCs combined with higher-value clicks mean your budget stretches further while reaching decision-makers that Google misses entirely.
Sydney businesses we help
We build Bing Ads strategies for Sydney businesses that want to reach audiences their competitors are ignoring.
Why choose us for Microsoft Advertising
We do not treat Microsoft Ads as an afterthought. It sits within a proven PPC framework built over 17 years managing campaigns for Australian businesses.
92% client and staff retention
The strategist managing your Bing Ads in week one is the same person optimising them in month twelve. A 92% retention rate across clients and staff means no handoffs, no knowledge loss, and deep understanding of your account. Our clients rate us 4.8 on Google from multi-year engagements.
Google Premier Partner managing $115 million in ad spend
Our Sydney-based team has deep experience running Bing Ads campaigns across ecommerce, B2B, and professional services. Microsoft Ads sits within the same performance framework that earned us Premier Partner status (top 3% of Australian agencies).
Cross-channel integration
Microsoft Ads are most powerful when integrated with Google Ads and broader PPC campaigns. We build unified strategies that share keyword data, negative lists, and audience insights across channels to maximise overall return on ad spend.
Cost efficiency that compounds
Lower CPCs are a key advantage, but we do not stop there. We reinvest savings into scaling profitable campaigns, turning cost efficiency into measurable business growth.
No lock-in contracts
Month-to-month after the first 90 days. We earn your business every month. Visit us at our Norwest office and talk face to face.
Our Microsoft Ads services in Sydney
Search Campaigns
Responsive and dynamic search campaigns to capture intent-driven traffic on Bing while maximising cost efficiency. Suburb-level targeting across Sydney CBD, Norwest, Parramatta, and the Northern Beaches.
Microsoft Shopping Ads
For ecommerce, we structure and optimise product feeds so your products appear where high-value buyers are searching. Feed hygiene, bid management, and Google Shopping cross-channel coordination included.
LinkedIn Data Targeting
Unique to Microsoft Ads: filter audiences by job title, industry, and company directly within your search campaigns. Ideal for B2B lead generation where you need to reach decision-makers, not just anyone searching a keyword.
Remarketing Campaigns
Reconnect with visitors across the Bing partner network. Keep your brand front of mind until they are ready to act. Works alongside your display advertising for full-funnel coverage.
Audience Strategy
From suburb-level geo-targeting in Sydney to affinity and in-market segments, we ensure your ads reach the right people at the right time.
Budget and Bidding Control
Smart bidding strategies like Target CPA and ROAS deliver consistent performance while protecting your margins. We monitor daily and adjust weekly.
How we run winning Microsoft Ads campaigns
1. Strategic auditing
Every campaign begins with a detailed analysis of your industry, competitors, and audience behaviour. This identifies gaps where Bing Ads can deliver incremental value that Google alone cannot.
2. Intelligent campaign design
We combine search intent keywords with advanced LinkedIn profile targeting, structuring campaigns to capture high-quality clicks at lower CPCs. Ad copy is crafted to engage professional audiences while aligning with your brand voice.
3. Continuous optimisation
Our team reviews campaigns daily and runs structured weekly optimisations. This includes bid adjustments, keyword refinements, negative keyword management, and creative testing to keep results trending upwards. You are involved here: collaborative sessions where you feed back on lead quality so we optimise toward revenue, not just volume.
4. Performance scaling
Once campaigns prove ROI, we scale budgets, broaden audiences, and expand into Shopping or remarketing. Every step is measured against conversions, revenue, and ROI, not vanity metrics.
What is included in our Bing Ads management
Every Microsoft Ads engagement includes the foundations to drive measurable ROI from Bing search.
- Audience and keyword research: competitor analysis, search term mapping, and LinkedIn audience configuration.
- Search and Shopping campaign builds: structured for intent, optimised for conversions.
- LinkedIn audience targeting setup: job title, company, and industry filters for B2B precision.
- Ongoing ad copy testing and refresh: RSA asset rotation, headline testing, and extension management.
- Smart bidding and budget optimisation: Target CPA, Target ROAS, and manual adjustments based on performance data.
- Conversion tracking and attribution: GA4 and cross-platform attribution to measure Microsoft Ads impact alongside your other channels.
- Monthly reports and strategy sessions: with our Sydney team covering performance, insights, and next steps.
Latest reviews
How we actually run Microsoft Ads
The first conversation is whether your existing Google Ads account is in shape to bring across, what should and should not be imported, and where Microsoft’s auction dynamics differ enough that imported campaigns need rebuilding to perform.
The import-audit, different from a Google audit
If you are bringing Google campaigns across, we audit what transferred and, crucially, what should not have transferred. Microsoft’s keyword behaviour, match types, and audience segments differ from Google’s in ways that break imported campaigns if nobody adapts them.
We audit Microsoft-specific assets: LinkedIn profile targeting signals, Microsoft Audience Network readiness, and UET tag implementation. You receive a written document before we touch anything.
Microsoft-native rebuild
Campaigns restructured for Microsoft’s auction dynamics, not Google’s. UET tag corrected or implemented from scratch if it is missing (which it often is on imported setups). Microsoft Shopping feed configured if you sell products.
LinkedIn profile targeting added for B2B campaigns where it fits. Conversion imports from your CRM set up so smart bidding has real revenue data to learn from. You approve the structure before anything goes live.
Smart bidding, Audience Network, and learning phase
Bid strategy chosen for Microsoft’s data volume. Smaller accounts usually need Max Clicks or manual bidding; larger accounts can run Target CPA or ROAS. Microsoft’s data volume is lower than Google’s, so smart bidding needs more time to stabilise.
Audience Network managed deliberately, not just left on. It delivers cheap traffic that sometimes converts and sometimes does not, so we monitor and adjust. Microsoft Shopping optimised in parallel if running. First meaningful optimised performance usually lands around month three.
Scale and cross-platform attribution
Budget expansion on what is working. Adding campaign types (Audience, Performance Max, Shopping) where the account can support them. Cross-platform attribution work with Google Ads so you see the full picture, not two separate channel reports.
Microsoft often quietly becomes the cost-efficiency workhorse of a paid media mix. We watch for that pattern and lean into it when it appears.
Microsoft Advertising Pricing
Microsoft Ads pricing, clear and bundled with Google when it makes sense. The ranges below are real starting points.
Most Sydney businesses start with $3,000 per month in ad spend, with management fees beginning at $1,200 per month (excl. GST). Your total investment depends on the number of campaigns, targeting complexity, and whether you are running search, shopping, or remarketing.
Microsoft Ads delivers 20 to 30% cheaper CPCs in plenty of verticals, and the audience is older, more affluent, and converting differently than Google. We run Microsoft for clients already on Google where the cross-network efficiency earns its keep, and we do not run it for clients where the audience genuinely is not there.
The PPC lead running your Google account is also running your Microsoft account, because it is a single attention model, not two. We care that every dollar of spend is accounted for, which is why Microsoft usually sits on top of Google, not alongside. Call us. We will tell you whether Microsoft is worth adding to your mix.
All pricing is indicative and exclusive of GST. You will receive a customised proposal after the free audit.
FREE Microsoft Ads Audit!
Limited spots | Offer terms apply
Last updated: May 1, 2026
Results, not promises
For more in-depth case studies, see our client results library.
Bathroom Sales Direct
Ecommerce, Microsoft Ads
Meet our Microsoft Advertising team
Your Bing Ads campaigns are managed by the same senior PPC specialists who run Google Ads, Display, and Shopping for Sydney businesses, all in-house from our Norwest office.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Bing Ads and Microsoft Advertising FAQs
Common questions from Sydney businesses considering Microsoft Advertising.
Are Bing Ads and Microsoft Advertising the same thing?
Yes, they are the same platform. Microsoft rebranded Bing Ads to Microsoft Advertising in 2019, but the platform still powers ads across Bing, Yahoo, DuckDuckGo, MSN, and AOL. Both names are used interchangeably across the industry.
Is Microsoft Ads worth it for Sydney businesses?
Yes, especially for businesses in finance, B2B, healthcare, and professional services. Bing captures around 7 to 9% of Australian desktop searches, and the user base skews older, more affluent, and professionally focused. With fewer advertisers competing, CPCs typically run 20 to 30% lower than Google Ads. Bathroom Sales Direct achieved a 4.86 ROAS on Microsoft Ads, outperforming their Google Ads campaigns.
How much does Bing Ads management cost?
Most Sydney businesses start with $3,000 per month in ad spend, with management fees beginning at $1,200 per month (excluding GST). Your total investment depends on the number of campaigns, targeting complexity, and whether you are running search, shopping, or remarketing. After your free audit, we provide a custom proposal with transparent pricing and no hidden fees.
What types of campaigns can I run on Microsoft Ads?
Microsoft Advertising supports search, shopping, dynamic search, remarketing, and audience campaigns. A key differentiator is LinkedIn profile targeting, which lets you filter audiences by job title, company, and industry directly within your search campaigns. This is exclusive to Microsoft Ads and especially valuable for B2B lead generation.
Can Bing Ads work alongside Google Ads?
Absolutely, and we recommend it. Most of our clients run Microsoft Ads alongside Google Ads as part of a broader PPC strategy. The platforms complement each other: Microsoft Ads captures audiences that do not use Google, and often converts the same keywords at a lower cost per click.
How quickly will I see results from Bing Ads?
Campaigns begin delivering traffic within the first week. Meaningful performance data, including cost per lead and conversion rates, typically becomes clear after 30 to 60 days. Our 90-day roadmap covers setup, launch, optimisation, and scaling. By the end of 90 days, you will have clear ROI data.
Can you import my Google Ads campaigns into Microsoft Ads?
Yes, Microsoft Advertising has a built-in import tool that pulls your Google Ads campaign structures, keywords, ad copy, and settings directly into the platform. We use this as a starting point, then customise bids, budgets, and targeting for the Microsoft Ads network because audiences and competition differ.
How is Click Click Media different from other Bing Ads agencies?
Three things set us apart. First, we are a Google Premier Partner managing over $115 million in ad spend across all PPC platforms. Second, your campaigns are managed by senior specialists in our Norwest Sydney office, not outsourced or handled by juniors. Third, we integrate Bing Ads with your Google Ads, SEO, and web strategy so every channel works together.
Microsoft Ads Service Menu
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- 100% Australian team
- No lock-in contracts
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