Programmatic Advertising Agency
Your customers do not spend all day on Google. Your ads should not either.
- Reach thousands of premium publishers beyond Google
- Remarketing and prospecting across the open web, not just Google
- No lock-in contracts with transparent monthly reporting
Programmatic, honestly
The word “programmatic” has become a pitch-deck buzzword. In practice, programmatic just means buying display, video, or audio inventory through an automated bidding platform (a Demand-Side Platform, or DSP) rather than through Google Ads directly. The mechanics are not mysterious. What makes programmatic useful is the inventory access and the audience data that is not available through Google Ads alone.
Programmatic earns its place in two specific situations. First, sensitive categories where Google’s ad policies restrict creative or audience targeting in ways that make Google Display unworkable. Second, remarketing and prospecting where the Google Display Network is not reaching the right audience: premium publishers, lifestyle and news inventory, and ecommerce commerce signal that DSPs handle better than GDN. Outside those two situations, the right answer is usually Google Ads plus Meta Ads plus retail media, not programmatic.
Our practical DSP for most engagements is Criteo, because it is built for commerce-driven remarketing and prospecting and has access to publisher inventory beyond Google’s network. DV360 (Google’s enterprise DSP) and The Trade Desk are part of the conversation for clients with the budget and complexity to justify them, but the work we deliver day-to-day for Australian businesses runs through Criteo.
Click Click Media runs programmatic as part of our broader PPC agency practice, with over $115 million in managed ad spend across paid channels, 4.8 on Google from multi-year engagements, and 92% client and staff retention. Our work follows IAB Australia brand safety standards. Criteo alone has generated $748,000 in tracked revenue and 1,009 conversions for one Sydney ecommerce client in 2024. We will tell you when programmatic does not belong in your mix.
What success looks like
For a national ecommerce brand, Criteo remarketing follows shoppers who browsed product pages but did not buy. Dynamic product ads appear across premium news sites, lifestyle publishers, and apps, bringing those shoppers back when they are ready to purchase. The result: 1,009 conversions and $748K+ in tracked revenue from a single programmatic channel.
For a Parramatta retailer running Google Ads alongside programmatic, the combination means coverage across both Google’s network and the open web. Criteo catches the audience that Google Display misses, while prospecting campaigns find new buyers who match existing customer profiles. For a North Sydney B2B firm, programmatic places brand messaging across premium business publications, building visibility with decision-makers who spend their browsing time outside of search.
Who we help with programmatic advertising
We design programmatic campaigns for businesses across Sydney, including:
Why choose us for programmatic ads
Sydney businesses choose us for programmatic advertising because we combine platform expertise with transparent, results-focused management:
Criteo partnership with Google Premier Partner backing
We manage Criteo campaigns end-to-end on one of the world’s leading commerce media platforms, from creative setup to ongoing optimisation. As a Google Premier Partner with over $115 million in managed ad spend, we bring the same rigour to programmatic that we apply across all paid media channels.
Proven results
Our programmatic campaigns have delivered $748K+ in tracked revenue and 1,009 conversions for a single Sydney client in 2024. Our clients rate us 4.8 on Google from multi-year engagements because we focus on revenue, not vanity metrics.
92% client and staff retention
Our clients stay because campaigns perform, and our team stays because the work is good. A 92% retention rate means the strategist managing your Criteo campaigns in week one is the same person optimising them in month twelve. No handoffs. No re-briefing juniors.
Brand safety and transparency
We configure exclusions, review placements regularly, and provide clear reporting on where your ads appear and what they deliver. Monthly strategy calls with a senior strategist walk you through what is working and what we are changing next.
Sydney-based specialists
Our entire team works from our Norwest office. No offshore outsourcing, no timezone delays. When a placement report flags an issue or creative needs urgent refreshing, we respond the same day with local market knowledge that remote agencies cannot match.
Full paid media coverage under one roof
Programmatic campaigns work alongside your search campaigns, visual display advertising, product listing ads, video advertising, and Microsoft Ads as part of our broader paid media services for unified reporting and strategy.
No lock-in contracts
Month-to-month from day one. We earn your business every month through results, not paperwork. Visit us in Norwest and talk face to face.
Our programmatic advertising services
Remarketing campaigns with Criteo
We build campaigns that reconnect with people who visited your site but did not convert. Using Criteo’s AI, we serve dynamic product ads across a massive publisher network, bringing shoppers back when they are ready to buy.
Prospecting campaigns
We expand your reach by targeting lookalike audiences built from your site visitors and customers, helping you discover new buyers across Sydney and Australia who match your ideal customer profile.
Brand safety and placement control
We configure exclusions and run regular placement reviews to ensure your ads appear in safe, relevant environments. You get full visibility on where your budget goes.
Audience strategy
Our campaigns use first-party data, custom audiences, and location targeting to make your ads highly relevant to Sydney shoppers and beyond.
Creative optimisation
We design and test ad copy, product visuals, and CTAs to ensure campaigns perform well and stay aligned with your brand guidelines.
Revenue-focused reporting
Every campaign includes transparent reporting on impressions, clicks, conversions, revenue, and return on ad spend. No vanity metrics: just the numbers that matter to your business.
How we run programmatic campaigns
1. Discovery and strategy
We start by auditing your current advertising and gathering insights into your audience, products, and goals. From there, we design a campaign strategy built for remarketing, prospecting, or both, with clear KPIs defined upfront.
2. Campaign build
We set up campaigns in Criteo with precise audience segments, brand-safe settings, and matched creatives. For ecommerce clients, we connect your product feed so ads display the exact items shoppers viewed.
3. Optimisation and testing
Once live, we monitor performance daily. Creative is refreshed, new audiences are tested, and budgets are adjusted. You are involved here: collaborative sessions where you feed back on lead quality and revenue attribution so we optimise toward business outcomes, not just platform metrics.
4. Scaling and integration
When we identify strong-performing ads and audiences, we scale budgets and broaden targeting. Programmatic results are aligned with your organic search strategy and paid media campaigns to drive measurable growth across all channels. Your programmatic team presents a forward plan built on hard data.
What is included in our programmatic advertising
- Audience research and campaign strategy: deep-dive into your market, competitors, and existing data to build audiences that convert.
- Criteo account setup and campaign build: full platform configuration with brand safety controls, audience segments, and creative assets.
- Product feed integration: for ecommerce clients, dynamic product ads that display the exact items shoppers browsed on your site.
- Creative testing and regular refreshes: ongoing design updates, A/B testing of visuals and CTAs, and alignment with your brand guidelines.
- Brand safety controls and placement monitoring: exclusion lists, category blocks, and regular reviews to protect where your ads appear.
- Ongoing optimisation and budget scaling: weekly adjustments to bids, audiences, and placements to maximise return on ad spend.
- Conversion tracking and attribution: GA4 and cross-platform attribution to measure programmatic impact alongside your other channels.
- Transparent reporting and monthly strategy calls: clear dashboards covering impressions, clicks, conversions, revenue, and ROAS with senior strategist reviews.
Optional enhancements: connected TV (CTV) campaigns, multi-market expansion beyond Sydney, advanced dynamic creative optimisation, and cross-platform attribution modelling.
Latest reviews
How we actually run programmatic
The first conversation is whether programmatic is genuinely the right tool for what you need to do. If it is not, we will say so. If it is, we set up DSP access, brand safety controls, and the measurement framework before any media runs.
Goal: Programmatic that earns its place in your mix through tracked revenue and assisted conversion contribution, not impression volume.
Strategy and the conversation that matters first
Programmatic is a different animal to Google Ads. The first conversation is whether programmatic is genuinely the right tool, or whether Google plus Meta plus retail media would cover the same ground with less overhead.
If programmatic is the right tool, we scope DSP choice (Criteo for commerce remarketing, with DV360 or The Trade Desk considered where budget and complexity justify), set up brand safety controls and exclusion lists, and build the measurement framework before any impressions run. You approve the plan, the budget allocation, and the safety controls before launch.
Launch, learning phase, and the unglamorous placement audit
Campaigns go live. Placement reports watched daily for the first two weeks, with aggressive blocking. The open web has genuinely terrible inventory mixed with good inventory, and brand-safety tools do not catch everything.
Manual placement reviews run weekly for the first two months. Creative performance monitored in parallel. By week 6 the learning phase stabilises and we start optimising for efficiency rather than just volume.
Optimisation, inventory refinement, and incrementality
PMP (Private Marketplace) deals negotiated with premium publishers where the open exchange inventory is not delivering quality. For larger media budgets, we run incrementality measurement so you can distinguish programmatic’s real contribution from what would have happened anyway.
Connected TV layer added where the creative supports it. Audio programmatic tested where the brand has audio creative worth running.
Scale and cross-channel orchestration
Budget scaling on what is compounding. Cross-channel attribution work integrating programmatic with Search, Social, and Shopping so you see the full picture instead of each channel claiming credit separately.
Over time, programmatic quietly becomes the brand-building layer under the direct-response channels. Our track record is published if you want the receipts before engaging.
Programmatic Advertising Pricing
Programmatic pricing, because the DSP industry treats pricing as a trade secret. Ours is visible, because transparency is part of what we sell.
Most Sydney businesses invest $5,000 to $10,000 per month in media spend, with a management fee starting at $2,000 per month (excl. GST). Larger campaigns with multiple audiences, advanced creative testing, or higher ad budgets may require increased management investment.
CPMs typically range from AUD $5 for broad placements to $25+ for premium publisher inventory. We recommend a minimum of $5,000 per month in media spend to give Criteo’s AI enough data to optimise effectively.
Smaller Criteo remarketing engagements at the lower end of this range work for ecommerce clients with existing site traffic and clear conversion data. Larger programmatic programmes with prospecting, premium publisher PMP deals, or incrementality measurement genuinely need budgets of $15,000 to $25,000 per month to justify the management overhead, and we will tell you so rather than take a client the work will not serve.
The media lead running your programmatic is the one managing your DSP relationships. We care about the audience data being real, not theoretical. Call us. If programmatic is right for you, it is very right. If not, we will be clear about why.
All pricing is indicative and exclusive of GST. You will receive a customised proposal after your free audit.
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Last updated: May 1, 2026
Results, not promises
For more programmatic advertising success stories and detailed campaign results, visit our client results library.
ASC
Ecommerce, Sydney and National
Meet the team
Your Criteo campaigns are managed by senior specialists who build programmatic remarketing and prospecting strategies that generate tracked revenue for Australian ecommerce and service businesses.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Programmatic advertising FAQs
Answers to the most common questions Sydney businesses ask about running programmatic campaigns with Criteo. Have a question that is not covered? Reach out to our team.
How much does programmatic advertising cost in Sydney?
Most Sydney businesses invest $5,000 to $10,000 per month in media spend, with management fees starting at $2,000 per month (excl. GST). CPMs range from AUD $5 for broad placements to $25+ for premium publishers. We recommend a minimum $5,000 monthly budget to give Criteo’s AI enough conversion data to optimise effectively. You will receive a detailed proposal after your free audit.
How quickly will I see results from programmatic campaigns?
Remarketing campaigns typically show engagement within the first two weeks as we reconnect with your existing website visitors. Revenue impact usually builds over 60 to 90 days as Criteo’s AI learns which audiences and placements convert best. Prospecting campaigns take longer to mature since we are reaching new audiences who have not visited your site before.
How is Criteo programmatic different from Google Display Ads?
Google Display runs within Google’s network. Criteo reaches the open web, accessing thousands of premium publishers, news sites, and apps that Google cannot. Criteo also uses commerce-specific AI trained on purchase behaviour, making it particularly strong for ecommerce remarketing. Many Sydney businesses run both for maximum reach.
Do I need programmatic if I am already running Performance Max?
They serve different purposes. Performance Max automates campaigns within Google’s ecosystem, including Search, YouTube, Shopping, and Gmail. Criteo programmatic extends your reach to the open web beyond Google. For Sydney ecommerce brands, running both means you are visible wherever your customers browse, not just on Google properties.
Is there a minimum budget for programmatic advertising?
We recommend a minimum of $5,000 per month in media spend for Criteo campaigns. This gives the platform enough data to optimise bidding and targeting effectively. Smaller budgets can work for highly focused remarketing, but prospecting campaigns need volume to find patterns in audience behaviour.
How do you ensure my ads appear in brand-safe environments?
We configure exclusion lists, category blocks, and placement controls within Criteo before campaigns launch. We also run regular placement reviews and provide transparent reporting on exactly where your ads appeared. If any placements concern you, we add them to exclusions immediately.
What reporting do I receive on programmatic campaigns?
You receive monthly reports covering impressions, clicks, conversions, revenue, and return on ad spend. We also include placement breakdowns so you can see which publishers drive results. Monthly strategy calls walk through performance and outline optimisation plans for the coming weeks.
Are there lock-in contracts for programmatic management?
No. We work on month-to-month agreements from day one. Our job is to earn your business through results, not lock you in with long-term contracts. If programmatic is not delivering the returns you expect, you can pause or end the engagement without penalty.
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian team
- No lock-in contracts
Google Rating – 4.8 rating 
