ChatGPT Ads Agency Australia

ChatGPT Ads went live in Australia. Most agencies are still watching.

ChatGPT Ads have been live in Australia since 17 April 2026, making us one of the first international markets outside the US to get the platform. CPC bidding, Conversions API, pixel-based measurement, and a self-serve Ads Manager have all been added since launch. No minimum spend. This is not a pilot anymore.

Most agencies are still writing blog posts about whether they should run ChatGPT Ads. We are running them. Click Click Media is a Google Premier Partner with over $115 million in Australian paid media managed since 2008, and ChatGPT Ads campaigns are live in our client portfolio right now. We have been testing the channel in production with real client budgets since the AU launch, and we know what is working and what is not.

Here is the part nobody else will say out loud. A keyword tells you what someone searched. A conversation tells you what they are actually thinking through. Someone asking ChatGPT “I run a 12-person professional services firm spending 40 hours a month on manual invoicing, what should we look at?” has handed you their situation, their constraint, and their buying stage in one sentence. No keyword in history has ever done that. Traditional ads compete for attention. ChatGPT Ads compete for relevance, and the conversation your buyer is already having is the targeting mechanism.

This is not a Google Ads replacement. It is the additive layer for considered-purchase categories, B2B, and ecommerce brands where buyers research for weeks before deciding. If your CPA is tight, your budget is small, or your category sits inside OpenAI’s restricted list, we will tell you that on the first call rather than billing six months against a channel that will not pay back. The honest read on whether you should be here yet is the conversation we want to have.

Based in Norwest, Sydney, we run ChatGPT Ads alongside Google Ads management, Microsoft Advertising, paid social, and organic AI search visibility (GEO) for Australian businesses across retail, ecommerce, professional services, education, and B2B SaaS. We are 100% Australian owned, an NSW Government registered supplier, and our clients rate us 4.8 on Google from multi-year engagements with 92% retention across both clients and staff.

What success looks like

When a CFO asks ChatGPT “what should we look for in a business intelligence tool for a 50-person company”, that is your buyer describing their shortlist criteria out loud. Your ad appears below the AI’s answer, clearly labelled “Sponsored”, offering the option to be on that shortlist. The targeting is the conversation. The CFO did not search a keyword and click through to compare twelve vendors. They asked a question and described their constraints, and the ad placement was decided on the context of what they just typed.

For a national ecommerce timber supplies brand, it is brand presence in the conversation six weeks before the prospect ever types “best timber for outdoor deeck Australia” into Google. By the time they search, the shortlist is set. You are either on it, or you are bidding for clicks against the brands that are.

For a B2B SaaS company, this means appearing in the conversation when procurement teams are workshopping their requirements list. 29% of B2B buyers have already used ChatGPT to shortlist services. If the procurement team’s first three questions to ChatGPT do not surface your brand, you are not in the consideration set.

For a considered-purchase ecommerce brand (furniture, automotive accessories, premium consumer electronics), it is brand-level presence during the research phase that lasts weeks rather than the click-and-convert moment that lasts seconds. For an education business with a national footprint, it is parent and student research presence in a conversation about course options, certifications, or learning pathways. Different business. Same principle: the right brand presence, to the right conversation, at the moment the buyer is actually thinking through the decision.

What this means in practice: brand presence in the conversations your buyers are having before they commit to a search. Conversion tracking that survives the channel maturing. Test budgets that do not blow up because the controls were built in early. The kind of paid media discipline applied to a 6-week-old channel by a team that has watched Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and TikTok Ads all launch and mature over 17 years.

Three years from now, the brands who got in here in 2026 have a back-catalogue of context-hint performance data the late entrants cannot buy. That compounding advantage is the real strategic case for being here now, not just an early-mover talking point.

See the full PPC track record on our digital marketing case studies page. ChatGPT Ads is too new for the kind of long-tail case studies we have for Google Ads. We will publish ours as the conversion data matures.

Who we should be running ChatGPT Ads for

Not every business is in the same position. Honest breakdown rather than a blanket “yes, everyone should do this”. ChatGPT Ads delivers the strongest results where buying decisions involve a research phase. The more complex the purchase, the more likely a prospect is to ask an AI tool before they ever type a search query.

B2B services and SaaS where prospects use ChatGPT to compare vendors and shortlist providers before they engage sales. 29% of B2B buyers have already used ChatGPT to shortlist services, and the number is growing fast. Context-matched advertising at the shortlist stage is as high-value as paid media gets, because the buyer is describing their constraints to the AI in the same sentence your ad appears next to.

Considered-purchase ecommerce brands (furniture, premium consumer electronics, automotive accessories, home renovation, high-ticket DTC) where buyers research for weeks before acting. Product comparison queries and “what is the best X for Y” questions are a growing share of ChatGPT usage. Early-mover brands are building platform familiarity now before CPCs catch up to the value being delivered.

Professional services with long sales cycles (consulting, technology advisory, accounting, business strategy) where the buying decision involves multiple stakeholders, multiple meetings, and a research phase that runs across weeks. This is the category ChatGPT Ads was designed for. The platform’s targeting model fits the buying motion almost perfectly.

Education and information-heavy categories where parents, students, or career-changers research options extensively before committing. Course providers, certification bodies, training platforms, and education SaaS. AU ChatGPT usage more than doubled in the 12 months leading up to the ad launch. Education is one of the categories driving that growth.

Established brands defending share of voice as conversational search takes a growing share of buyer research. If you are the category leader in Google Ads, you need to be the category leader in ChatGPT Ads before a challenger brand uses the new channel to leapfrog your share of voice. Defending an established position is cheaper than rebuilding it.

Why Australian businesses choose us for ChatGPT Ads

The Australian ChatGPT Ads market is mostly two camps right now. Agencies who are still deciding whether to learn the platform, and freelancers who learned the term last quarter. The differentiators that actually matter on a serious ChatGPT Ads engagement are the ones built over 17 years of running paid media. Here are the six that define how we work.

We are live in the platform right now

ChatGPT Ads campaigns are running in the CCM portfolio today. Not in a planning slide. Not in a Q3 roadmap. The Ads Manager, the context-hint targeting model, the CPM vs CPC trade-offs, the Conversions API setup, the creative formats that get clicks versus the ones that get ignored, we have all of that running in production right now. The first call with us is not the first time we have looked at the platform.

17 years of paid media pattern recognition

Every new ad platform rewards the same fundamentals. Clear objectives, relevant creative, post-click conversion paths that actually work, honest reporting on what the numbers mean. We have watched Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads each launch and mature, and the pattern repeats. The agencies that did well across each launch were the ones who applied the same paid media discipline to the new channel, not the ones who treated it as a different game with different rules. ChatGPT Ads is no different.

Premier Partner credentials, not bolt-on freelancers

Google Premier Partner since 2014, which sits us in the top 3% of Australian agencies and gets us beta access, product previews, and direct support relationships that smaller agencies never get. That same level of platform access matters more than it sounds. When OpenAI added the Conversions API in May 2026, the agencies that had been running pixel-only tracking for the first month had to redo their measurement infrastructure. We had server-side tracking discipline already in place from the Google Ads work, and the migration was clean.

Senior strategists, no junior testing on your budget

The PPC strategist running your ChatGPT Ads is the same person managing your broader paid media programme. They know your account because they are inside your account every day. We do not assign junior staff to learn a new channel on your spend. No call centre layer between you and the work. When something needs urgent attention or a creative test needs sign-off, we respond the same day with the people doing the actual work.

PPC, Paid Social, and AI search under one roof

ChatGPT Ads work best when they sit alongside organic AI visibility. Paid ChatGPT Ads place your brand below the AI’s answer. Organic AI search visibility (GEO) places your brand inside the answer. Together they cover more of the conversational search journey than either does alone. Same team, same audience research, same conversion infrastructure, same reporting cadence. One agency briefing instead of three.

Conversion tracking discipline since iOS 14

Most agencies who came to paid media after 2021 have never run a conversion tracking rebuild under real attribution pressure. We rebuilt every client account on server-side tagging and enhanced conversions when iOS 14 broke pixel-based measurement. The same discipline applies to ChatGPT Ads’ Conversions API. Tracking is the work nobody asks for and the work that decides whether every other decision you make is built on real data or on noise.

What our ChatGPT Ads service covers

Six workstreams, run by the same senior PPC team managing your Google Ads and paid social work. No junior staff learning the platform on your budget. No outsourced execution. The Ads Manager build, the context-hint scenario mapping, the creative production, the conversion infrastructure: all handled end-to-end.

Context Hint Strategy

Not keyword lists. Scenario descriptions that align with the actual conversations your buyers have when they need what you offer. This is how ChatGPT Ads are targeted, and getting it right is most of the job. We map the situations, constraints, and questions your buyers describe to ChatGPT, then build context hints that match those scenarios. Done well, your ad appears in the right conversation. Done poorly, your budget reaches conversations where you have nothing useful to say.

Campaign Setup and Ads Manager Build

Account configuration, budget allocation, CPM vs CPC selection based on your objective, ad group architecture, and Ads Manager setup. Full platform build, handled end-to-end. We default new campaigns to CPC bidding because it is the more accountable model for performance objectives, and only move to CPM where the brief is genuinely upper-funnel reach. Most agencies have not yet thought through that trade-off because they have not run enough live campaigns to have an opinion.

Ad Creative and Copy

ChatGPT Ads appear after an AI has already given someone an answer. The copy has to be specific, relevant, and clear enough to earn a click from someone who has just been satisfied by a response. Generic ad copy that works on Google does not survive here. We test creative angles built for the post-answer moment: complement the AI answer rather than compete with it, lead with a specific value the AI did not cover, use proof points that match the buyer’s stated situation.

Conversion Tracking (Pixel + Conversions API)

Pixel implementation and Conversions API setup, live in Australia since May 2026. Post-click outcomes tracked: leads, signups, purchases, calls. If we cannot measure it, we do not scale it. We pair the OpenAI tracking infrastructure with the same GA4, GTM and dashboard work we run on every client account, so ChatGPT Ads conversions sit in the same reporting view as Google Ads, Microsoft Ads, and paid social. One source of truth, not five disconnected dashboards.

Landing Page Alignment

The ad sets an expectation. The landing page has to honour it. A mismatch between the two is where ChatGPT Ads spend dies. We audit your post-click experience before campaigns go live, and where the page needs work, we coordinate with our in-house team to build a conversion-focused landing page that matches the conversational context the ad served. Traffic without a converting page is money out the window. The conversation does not stop being conversational just because the prospect clicked through.

Reporting and Optimisation

Monthly reporting in plain English: impressions, clicks, CTR, conversions where trackable, cost per result, and what to test next. No padding. No platform screenshots dressed up as insights. Weekly optimisation cycles on creative, context-hint refinement, budget reallocation based on what is actually performing, and channel-mix recommendations when the data says budget should move between ChatGPT Ads, Google Ads, or paid social. You should never have to translate your own ad report into something meaningful for the board.

How ChatGPT Ads differ from Google Ads in practice

Most ChatGPT Ads articles open with “how is this different from Google Ads.” Wrong question. The right one is “where is my buyer right now, and what are they doing.” Google Ads catches buyers at the moment they decide to search. ChatGPT Ads catches them two weeks earlier, when they are still working out what to ask. Below is what that actually means for campaign decisions.

User input: keywords vs conversations

Google captures intent at the moment someone types a search query. ChatGPT captures intent while the buyer is still working out what they want. A Google searcher has already decided what to ask. A ChatGPT user is describing a situation, often with constraints and context the keyword would never carry. The targeting mechanism in ChatGPT Ads is the meaning of the conversation, not the words.

Ad placement: alongside results vs below the answer

Google Ads appear above and alongside organic search results. ChatGPT Ads appear below the AI’s answer, clearly labelled “Sponsored” and visually separated from the response above. The ad does not touch the AI’s answer. OpenAI has been explicit: ads do not influence ChatGPT’s answers, advertisers do not have access to conversations or personal data, and people remain in control of their experience. Being cited organically inside the AI’s answer is a separate discipline, covered in our AI SEO and GEO programme.

Optimisation: bid management vs creative relevance

Google Ads optimisation is largely about bid management, Quality Score, audience layering, and keyword discipline. ChatGPT Ads optimisation is largely about creative relevance to the conversational moment. The CPCs and CPMs matter, but the creative-to-context fit moves the needle further than bidding tweaks on a platform this young. We optimise context hints and creative far more frequently than we touch bidding strategy on ChatGPT Ads campaigns.

Attribution: mature vs maturing

Google Ads attribution is mature. ChatGPT Ads attribution is six weeks old as a fully functional measurement layer in Australia. Conversions API and pixel-based measurement went live in May 2026. The data is honest as far as it goes, but Australian benchmark CPAs are still forming. We are deliberate about what we promise on cost per acquisition in ChatGPT Ads until at least 90 more days of conversion data has accumulated across the channel. Anyone quoting you a definitive AU CPA benchmark for ChatGPT Ads in May 2026 is making it up.

Best use right now: direct response vs considered purchase

For most Australian advertisers, Google Ads remains the more measurable and accountable performance channel. ChatGPT Ads is the additive layer for brands that want to be present earlier in the buying process, before the shortlist gets set. That is the strategic case for being here now: capturing brand presence in the research phase of considered purchases, in B2B shortlist conversations, and in the upper-funnel space where Google captures the click but ChatGPT captured the decision two weeks earlier.

Where the channel is right now: an honest read

ChatGPT Ads is six weeks old in Australia. Most of the platform is live and usable. Some parts are still maturing. A few capabilities that exist on Google Ads do not yet exist on ChatGPT Ads. Here is what is actually true as of late May 2026. Anyone telling you the channel is fully mature is selling. Anyone telling you it is not ready has not bothered to learn it.

February 2026: US pilot launches

OpenAI launched ChatGPT Ads as a US-only pilot in February 2026 with a USD $200,000 minimum spend and CPM buying only. That was the enterprise-only era. Most Australian businesses could not access the platform even if they wanted to.

17 April 2026: Australia goes live

ChatGPT Ads launched in Australia, Canada and New Zealand on 17 April 2026, making us one of the first international markets outside the US. Minimum spend dropped to zero. Self-serve Ads Manager launched in beta. Context-hint targeting and CPM bidding both available from day one. This is the moment the channel became accessible to Australian SMBs.

22 May 2026: measurement and CPC bidding shipped

CPC bidding added alongside CPM. Conversions API and pixel-based measurement launched. Partner buying enabled through Dentsu, Omnicom, Publicis and WPP. Technology partner integrations live with Adobe, Criteo, Kargo, Pacvue and StackAdapt. This is the date most Australian advertisers should treat as the real “channel is open for business” milestone, because conversion tracking is the floor for any performance-oriented campaign.

What you can do today, and what you cannot

Live and usable right now:

• Context-hint targeting matched to the conversational moment your buyer is in.
• Both CPM and CPC bidding, so brand reach and performance objectives can be run as separate strategies.
• Conversions API and pixel-based measurement for purchases, leads, signups, and calls.
• Self-serve Ads Manager at ads.openai.com with no minimum spend.
• Country-level geographic targeting across Australia.

Not yet available, calibrate accordingly:

• Suburb or city-level geo-targeting. Country only for now. This is the main reason local service businesses should wait.
• Detailed demographic targeting beyond country. No age, gender, or income layers yet.
• Audience list uploads or remarketing against your first-party data. Coming, but not here.
• Mature Australian benchmark CPAs. The data exists for the US, but six weeks of AU conversion data is not enough to set defensible CPA targets in most categories.

Audience access: ChatGPT has 900 million weekly active users globally, with AU usage more than doubling in the 12 months leading up to the ad launch. Important nuance: ads only appear to users on the Free tier and the $8/month Go plan. Plus, Pro, Business, Enterprise, and Education users see no ads. The ad-eligible audience skews toward casual and early-stage research users rather than people who have already committed enough to the platform to pay for it.

What long-term ChatGPT Ads relationships will look like

Our PPC clients have lived through iOS 14, GA4, Performance Max, and Consent Mode v2 with us. They did not stay because the methodology was perfect each time. They stayed because of how we behaved in the moment each platform broke. ChatGPT Ads will break, change, surprise, and confuse over the next year. Below is how we operate when those moments hit, and the part of the relationship that does not fit on a credentials slide.

When things go wrong, you hear it from us first

If a CPA spikes, a context hint stops performing, or a creative test fails, you hear it from us on the call before you see it in the report. We name what changed, what we think caused it, what we are doing about it, and what we are not doing because we think the right move is patience while the platform settles. The first email or call from a client about a CPA spike should never be the moment we find out about it ourselves.

When OpenAI changes the rules, we move first

The platform will keep evolving over the next 12 months. New ad formats, new targeting capabilities, new measurement options, new restricted categories, possibly new bidding models. The agencies that handle each change well are the ones whose Premier Partner pedigree means they see what is coming before it ships publicly. We will not always get every prediction right, but we will not be the agency that finds out about a major platform change from the same client newsletter you read.

When we miss the call, we absorb the rework

Sometimes we recommend a context-hint scenario that does not perform. A creative test that does not lift CTR. A bidding strategy that did not improve cost per result. When the call was ours to make and the call missed, we absorb the rework. We do not invoice you to fix our own mistake. That commitment is the single most important reason multi-year clients stay past the first renewal. We are not running a billable-hours model where bad advice is as profitable as good advice.

Who we are not for

The honest version of agency selection is that good agencies decline more business than they take on. Here are the ChatGPT Ads engagements we have walked away from, and why.

• Buyers in restricted categories. Healthcare, legal services, financial services, gambling, alcohol and tobacco, adult content, recreational drugs, and political content are all restricted or excluded by OpenAI. This is broader than Google Ads category exclusions and covers entire verticals. We confirm eligibility on the first call before any spend is discussed. If you are in a restricted category, ChatGPT Ads is not available to you no matter how the brief is framed.
• Direct-response advertisers with sub-30-day CPA targets. Conversion tracking is live, but Australian benchmark data is thin. If every dollar needs to be justified against cost per acquisition this month, give the channel 90 days and revisit. We will tell you that on the first call rather than billing optimisation work against benchmarks that do not exist yet.
• Local service businesses needing suburb-level targeting. Suburb or city-level geo-targeting is not available yet. A Penrith plumber or a Parramatta physio will reach users across all of Australia. That is not how local service PPC should be run. Google Ads local campaigns remain the right channel here until ChatGPT Ads geo-targeting matures, and it will.
• Single-platform 30-day pressure on a $500/month budget. If your business model depends on dominating ChatGPT Ads in 30 days for under $1,000, no agency will make that work. Be honest with yourself, and we will be honest with you.
• Passive vendor expectations. Our PPC leads will tell you when a context-hint or creative decision will not work. They will push back on briefs we think will burn budget. If you want a vendor who silently executes whatever you ask, we are not the right team.
• Categories we cannot honourably stand behind regardless of platform availability. Predatory lending, multi-level marketing schemes where the revenue model is recruitment rather than product, and aggressive lead-gen practices targeting vulnerable demographics. We decline regardless of the budget.

Saying no to revenue is itself the proof of the commitment. Any agency can claim values on a website. The agencies whose values are real are the ones who decline budget that conflicts with them.

What our partnerships mean for your campaign

• Google Premier Partner since 2014. The pattern recognition from running paid media at this level for 17 years applies directly to how we approach a new channel. Top 3% of Australian agencies, held continuously since 2014.
• Semrush Certified Agency Partner. Direct access to the Semrush AI Visibility Toolkit data, so we can review your organic ChatGPT presence and your paid ChatGPT Ads performance side by side. Most agencies are still building that capability.
• Cross-channel intelligence under one roof. Google Ads, Microsoft Ads, paid social, SEO, and ChatGPT Ads managed by the same senior team. No briefing of three separate agencies. No gaps between channels where the strategy falls through the cracks.
• AWIA member, NSW Government registered supplier. Industry-association membership and a government-vetted procurement record. ABN 87 651 496 570.

When ChatGPT Ads is not the right answer for your business

Most agencies pitching ChatGPT Ads right now will not say this, so we will. The channel is genuinely not for every business, and trying to run it for the wrong business wastes both parties’ time. Here are the three honest reasons we will tell you to wait or to invest somewhere else first.

Your category is restricted

OpenAI restricts or entirely excludes certain categories from ChatGPT Ads. This list is broader than Google Ads category exclusions, and the restrictions cover entire verticals rather than specific claim types within them.

• Healthcare and medicine. Medical devices, pharmaceutical, clinical services, and health supplements are all affected.
• Legal services. Lawyers, conveyancers, and legal advice are excluded.
• Financial services. Banking, insurance, lending, and investment products are restricted or limited.
• Gambling. Online and physical gambling are excluded.
• Alcohol and tobacco. Category-level exclusion regardless of product type.
• Adult content and dating. Excluded entirely.
• Recreational drugs. Excluded entirely, including cannabis in legalised jurisdictions.
• Political content. No political advertising permitted.

Restrictions may evolve as the platform matures. We confirm eligibility on the first call, before any spend is discussed. If your business sits in one of these categories, ChatGPT Ads is not available to you and we will tell you that immediately. The conversation worth having is whether the organic AI search visibility work is still useful, because GEO has different restrictions and may still be open.

Your budget cannot absorb a 90-day test window

ChatGPT Ads campaign management makes economic sense from around $2,000 per month in ad spend. Below that, the percentage of total marketing budget going to agency management overwhelms the percentage going to actual ad spend. You are paying for senior expertise on an account that is too small for that expertise to find anything to optimise.

If you are below that threshold, the honest advice is one of three things:

• Start with Google Ads through us and revisit ChatGPT Ads once the foundational paid search programme is paying back and budget headroom exists.
• Focus on organic AI search visibility (GEO) first. Getting cited inside the AI’s answer is more durable than being placed below it, and it costs less to start.
• Wait until the channel matures further. By Q4 2026 the benchmark data will be substantially better and the entry budget calculus will be cleaner.

Your business needs suburb-level local reach

Suburb-level geo-targeting does not exist on the platform yet. A trades business in Penrith, a clinic in Parramatta, or a retail store in Chatswood needs targeting precision that ChatGPT Ads cannot currently deliver. If your business model is local, Google Ads remains the right channel and our advice will be to leave it there until the geo-targeting capability matures. It will. Most likely within 2026. But it is not here yet, and we will not pretend otherwise.

Saying no to revenue is itself the proof of the commitment. The agencies whose values are real are the ones who decline budget that conflicts with them, and the ones whose values are decoration are the ones who never have to.

What is included in our ChatGPT Ads management

• Eligibility audit and discovery: category restriction check against OpenAI’s current policy, conversion infrastructure review, audience and intent mapping, honest assessment of whether to start now or wait.
• Context-hint strategy: scenario mapping aligned with the actual conversations your buyers have, not a keyword translation exercise. This is where most of the campaign value is built.
• Ads Manager account build: full platform setup, budget allocation, CPM vs CPC selection, ad group architecture, and creative asset deployment.
• Ad creative production: post-answer-moment copy and visual assets designed to earn the click in a clearly labelled “Sponsored” box, not generic display creative repurposed for a different channel.
• Conversion tracking implementation: OpenAI pixel and Conversions API setup, validated against your CRM or booking system, integrated with your existing GA4 and GTM environment.
• Landing page coordination: post-click experience audit, with collaboration through our in-house team where a conversion-focused landing page needs to be built or refined.
• Weekly optimisation cycles: creative testing, context-hint refinement, budget reallocation based on what is actually performing.
• Monthly reporting in plain English: impressions, clicks, CTR, conversions where trackable, cost per result, share of voice in your category, and what to test next.
• Channel-mix recommendations: where ChatGPT Ads sits alongside your Google Ads programme, paid social, and organic AI visibility, with budget shift recommendations based on actual performance.

Optional add-ons: dedicated creative production for ChatGPT Ads-specific formats, organic AI visibility (GEO) programme alongside paid campaigns, multi-platform conversion modelling for cross-channel attribution, and advanced first-party data activation as OpenAI rolls out audience capabilities.

How we run ChatGPT Ads

Every ChatGPT Ads engagement runs through the same four phases, with direct senior strategist access throughout. The timeline below describes the work, not a script.

Throughout: Direct access to the senior strategist running your account. Slack channel for day-to-day. Weekly optimisation call if you want one. Monthly strategy session. Quarterly roadmap review as OpenAI ships new platform capabilities. Our track record is published here if you want to see what accountability looks like at CCM.

Last updated: June 1, 2026

The discipline we bring to ChatGPT Ads

ChatGPT Ads is too new for the kind of multi-year case studies we publish for Google Ads. Honest framing. What we can show you is the discipline we apply to every paid media engagement, the kind of work that translates directly into how we run a brand new channel. Below are four named cases from the considered-purchase, B2B, and national ecommerce categories where ChatGPT Ads delivers its strongest results. For the full PPC track record, see our case study library.

Bathroom Sales Direct

Considered-Purchase eCommerce, National

Problem: Rising CPCs and broken attribution were eating into margins on a high-consideration product category where buyers research for weeks before purchasing. The marketing team could not identify which channels were driving profitable sales, making it impossible to scale with confidence into emerging channels like ChatGPT Ads.

Action: Rebuilt Google Shopping and Search structure with granular feed segmentation, prioritising high-margin products. Fixed conversion tracking, implemented enhanced ecommerce schema, and introduced day-parting with automated bidding. The same conversion infrastructure now underpins our ChatGPT Ads campaigns where we are testing context-hint scenarios for bathroom renovation research conversations.

Outcome (90 days, paid search): +1,771% increase in conversions and +204% revenue growth, driven by +834% more clicks from high-intent shoppers. The conversion infrastructure built here is what makes ChatGPT Ads measurement honest. See the Bathroom Sales Direct case study.

Brisbane Structural Repairs

Considered-Purchase B2B Construction

Problem: Google Ads campaigns were generating clicks for a category where buyers research extensively (structural repair is a high-consideration decision involving cost, risk, and trust), but the existing landing page was not converting them into qualified enquiries. High-intent traffic was bouncing because the page did not match the search promise.

Action: Built a purpose-designed landing page with conversion-focused architecture, message-matched to search intent and integrated with the campaign ad copy. The same landing-page-alignment discipline applies to ChatGPT Ads, where a mismatch between the conversational moment and the post-click experience is where budget dies.

Outcome: Qualified enquiry rate lifted significantly, with the same ad spend now converting at a meaningfully higher rate. The page rebuild paid for itself inside the first quarter. Read the Brisbane Structural Repairs case study.

LiteracyPlanet

Education B2B SaaS, International

Problem: An education SaaS business needed paid search and SEO working in lockstep across multiple international markets, with conversion tracking that captured trial signups, school-tier subscriptions, and parent-tier signups separately. Exactly the kind of multi-segment B2B account where ChatGPT Ads context-hint targeting earns its keep when parents and school decision-makers describe their situation to the AI before searching.

Action: Combined Google Ads programme with technical SEO work, building a unified tracking taxonomy that distinguished free-trial conversions from paid signups and B2B school enquiries. Campaigns segmented by market and audience tier.

Outcome: Sustained growth across both paid and organic channels, with attribution clarity that let marketing budget shift between channels based on actual conversion data per market and audience segment. Read the LiteracyPlanet case study.

Zebra Home

D2C Considered-Purchase Homewares, National

Problem: A traditional wholesale brand transitioning into direct-to-consumer needed Google Ads and Shopping campaigns built from scratch around a Shopify storefront, with no historical conversion data and an unfamiliar customer-acquisition motion. The brand discovery and consideration phase is exactly where ChatGPT Ads now adds value for D2C brands that need presence before the search query.

Action: Built Google Shopping feeds with full product data hygiene, launched Search campaigns mapped to commercial intent, and structured Performance Max with brand exclusions and asset groups. Conversion tracking validated against Shopify backend before any scaling.

Outcome: Established a scalable D2C paid search programme that took the brand from wholesale-only to recognised D2C name, with paid search becoming a sustainable revenue channel. Read the Zebra Home case study.

Meet the team

Your ChatGPT Ads campaigns are managed by senior PPC specialists who also build and run your Google Ads, Microsoft Ads, and paid social work. One team, all paid media channels. No handoffs.

Adriel Santos

Senior Manager | Paid Media Specialist

Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.

Amanda Decker

General Manager | Client Services

Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.

Anastasia Rapson

Social Media Manager

Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.

Claire Wendell

Visionary Founder

Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.

Phillip Wendell

Managing Director | Click Click Media

Phil leads client strategy and drives commercial outcomes at Click Click Media, ensuring every service line – including SEO – is tightly aligned with business KPIs. A process-focused engineer at heart, he thrives on building long-term relationships that deliver lasting results. Over the past decade, Phil has partnered closely with more than 20 key accounts, guiding their growth with a steady focus on performance, trust, and measurable impact.

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