Expanding Beyond Wholesale: How Zebra Home Became a Household Name

For years, Zebra Home had built a strong reputation as a go-to supplier of jute and wool rugs for retailers, interior designers, and trade buyers across Australia. Their rugs—renowned for their quality, texture, and affordability—were being stocked in stores and featured in styled spaces everywhere.

They had a website, they had products that customers loved, and they had success selling through business partnerships—but when it came to selling directly to everyday customers, the story was different. Their online store wasn’t reaching as many individual shoppers as hoped.

They needed a way to turn their online store into a destination for shoppers, not just a catalogue for trade buyers. That’s when they turned to Click Click Media.

The Breakthrough: A Strategy That Sparked Momentum

Zebra Home started with Google Ads. The goal was simple: get their products in front of people actively searching for rugs online. The challenge: going against the giants in an unavoidable competitive market.

By refining Google Ads campaigns, ensuring their products appeared in front of the right people at the right time, and improving how their ads were structured, we started seeing traction and things started to take off.

Zebra Home experienced record-breaking sales numbers, with purchases increasing by 87% over these first 12 months.

It was a clear sign that we were onto something. More shoppers were finding Zebra Home without paid ads, and their brand was gaining visibility in the highly competitive home décor space.

That success led to a bigger question: If this much progress could happen with just paid search, what would happen if we built a full-scale digital strategy? Zebra Home was curious to find out the answer and chose to upgrade from an ads-only service to a full digital marketing partnership with Click Click Media

Zebra Home would go from being a well-kept secret for everyday shoppers to a household name.

The Growth Strategy: More Visibility, More Sales

The digital marketing strategy, Click Click Media implemented focused on – a clear SEO plan of action, calculated social media campaigns, and subtle web optimisations.

1. Weaving Zebra Home into the Top of Search Results

It was clear that while ads brought instant results, Zebra Home needed a lasting presence online—one that would continue to grow over time.

Our SEO approach focused on:

• Expanding their keyword reach: We grew the number of terms Zebra Home ranked for from 200 to over 1,100 in just six months.
• Making their products more discoverable: We fine-tuned their product pages, metadata, and internal linking so that shoppers searching for specific styles, materials, or sizes would land on their store first.
• Creating engaging content: We built out their website with compelling product descriptions, collection highlights, and visual assets to help customers choose the perfect rug.

The results?

📈 A 36.47% increase in organic traffic.
💰 A 171.74% increase in revenue from organic search.
🏆 A stronger position against major home décor brands.

Zebra Home wasn’t just showing up in search results—they were ranking alongside some of the biggest names in the industry.

2. Spreading the Stripes: Growing Awareness Through Social Media

With organic traffic climbing and paid search performing well, we added another piece to the puzzle—social media advertising.

This wasn’t just about running ads. It was about telling Zebra Home’s story visually, showcasing their beautiful rugs in real homes, and creating connections with the right audience.

We focused on:

• Targeted ads designed to bring in first-time customers.
• Smart retargeting campaigns that reminded past visitors to come back and complete their purchase.
• Seasonal promotions and storytelling that encouraged engagement and brand loyalty.

The impact was undeniable:

🔄 68.04% increase in customer engagement.
🛍 87% more purchases compared to the previous year.

The brand was no longer just a supplier for businesses—it was a sought-after name in Australian home décor.

3. Comfort to Clicks: How Small Fixes Online Made a Big Impact

All the traffic in the world means nothing if a website isn’t built to convert visitors into customers.

That’s why we made key improvements to Zebra Home’s online store to ensure that once people arrived, they were inspired to buy.

We:

• Improved the shop filters so customers could easily browse by size, style, and material.
• Added content blocks to product pages, making descriptions more engaging and informative.
• Designed custom marketing banners to both build trust with the online community and showcase the quality of their products. 

The result? More customers staying longer, exploring collections, and making purchases.

The Transformation: A 196% Surge in Revenue

With a multi-channel strategy in place, Zebra Home went from struggling to reach everyday shoppers to becoming a recognisable brand in the home décor space.

The numbers tell the story:

🔥 196.33% overall revenue growth, transforming Zebra Home into a recognisable brand since engaging with Click Click Media.

🔥 87% increase in year-over-year purchases.

🔥 117% YoY revenue growth from Google Ads.

🔥 49% YoY revenue growth from organic search.

Not only did revenue soar, but the brand’s customer base expanded significantly. More first-time shoppers discovered Zebra Home through search and social channels, while returning customers continued to engage and purchase again—proving that the improvements weren’t just bringing in traffic, but creating loyal buyers.

For the first time, their direct-to-customer sales weren’t just keeping up with their trade business—they were outpacing expectations.

Leaving More Footprints: Where Zebra Home is Headed Next

Zebra Home has gone from a business primarily known within industry circles to a trusted brand for Australian shoppers.

With a strong digital foundation, we’re continuing to:

• Expand their organic reach.
• Optimise their paid advertising for even better returns.
• Explore new opportunities to grow their loyal customer base.

The journey from wholesale supplier to consumer-favourite brand didn’t happen overnight—but with the right strategy, it happened faster than anyone expected.

And they’re just getting started.

Let’s Build Something Amazing Together

Zebra Home’s story is proof that with the right digital strategy, an underperforming online store can become a top sales channel.

At Click Click Media, we don’t just drive traffic—we help businesses transform into recognised, thriving brands.

🚀 Want to see what’s possible for your business? Let’s talk. Contact us today!