From Invisible to Unstoppable: How We Helped Kangaroo Courts Dominate Online

Kangaroo Courts is a leading specialist in all-weather sports surfaces, trusted by schools, sports clubs, and private properties across Australia for high-quality court installations. While their reputation in the industry was already strong, they saw an opportunity to expand their reach further and showcase their expertise online even better.

Since partnering with us in 2024, Kangaroo Courts has seen a remarkable transformation. With a newly designed website, an aggressive SEO strategy, and a high-performing advertising campaign, they’ve experienced exponential growth—so much so that they’ve had to expand their team to meet demand.

Let’s break down how we helped them achieve these results.

The Challenge: A Hidden Industry Leader with No Online Visibility

Despite being a trusted name in sports surface installation, Kangaroo Courts faced several challenges:

• Their website was outdated and failed to communicate their expertise, the scale of their projects, or the variety of courts they offered.
• They had no clearly defined digital marketing strategy, meaning they weren’t capturing leads from organic search or paid channels.
• Their brand wasn’t positioned online as the industry leader it truly was.

Our goal was to rebuild their digital presence from the ground up, ensuring they not only attracted more traffic but also converted visitors into customers.

The Solution: A Comprehensive Digital Overhaul

To drive results, we at Click Click Media implemented a three-pronged strategy: a complete website redesign, a robust SEO campaign, and a targeted advertising strategy.

1. Turning Clicks into Courts: The Website That Works

Kangaroo Courts’ old website was a basic, uninspired digital brochure that didn’t highlight their impressive portfolio or national reach. Our team completely redesigned it to not only look stunning but also serve as a high-converting sales tool.

Key improvements included:

• Showcasing Their Work: We introduced a project map that highlights court installations across Australia, reinforcing their credibility and reach.
• Enhanced User Experience: The navigation was restructured to make it easy for visitors to find information on different court types and services.
• Interactive Features: A new court visualiser allows customers to design their own sports courts, making the experience engaging and interactive. The visualiser has become the 2nd highest lead gen page for the company since its launch.
• Better Storytelling: The site now showcases the full variety and aesthetic quality of their courts, positioning Kangaroo Courts as the best in their field.

The difference between the old and new website is night and day. The revamped design not only makes a strong first impression but also provides potential clients with the information they need to take action.

2. The Court Visualiser: A Lead-Generating Game Changer

One of the most exciting additions to Kangaroo Courts’ website was the court visualiser, an interactive tool that allows users to design their own sports courts.

This feature wasn’t just a gimmick—it fundamentally changed how potential customers engaged with the brand. Instead of passively browsing, visitors could now customise court layouts, explore different colours and materials, and see their designs come to life in real time.

The impact has been undeniable:

• The visualiser became the second highest lead-generating page on the website, outperforming even the homepage in engagement.
• Page views increased by 72% month to month, indicating strong user interest and repeat visits.
• Customers are now more invested in the process before even reaching out, leading to higher intent inquiries.

By giving customers an interactive and immersive experience, the court visualiser has set Kangaroo Courts apart from the competition.

3. How Smart SEO Put Kangaroo Courts on the Map

With the new website in place, we launched a tailored SEO strategy to ensure Kangaroo Courts ranked higher on Google and attracted more organic traffic.

In just a few months, we’ve already seen significant gains:

• An 11.53% increase in organic visibility, with peaks of 18.26% growth over certain periods.
• Average ranking positions improved by 9.47%, with some keywords climbing 37.2 positions in search results.
• Authority score is climbing, helping the site become more competitive in the long run.

With more targeted content, link-building efforts, and ongoing optimisation, Kangaroo Courts is well on its way to becoming the go-to choice for sports court installations in Australia.

4. More Leads, More Courts: The Paid Ads Strategy That Took Off

SEO is a long-term strategy, but we knew Kangaroo Courts needed immediate results. We launched a targeted advertising campaign that delivered a steady flow of high-quality leads right from the start.

The impact was staggering. In just the first 3 months, we achieved:

• Over 375 qualified leads—all from advertising, with no previous paid efforts.
• Reduced costs per lead by 26%, making the campaign highly cost-effective.
• Up to 21% conversion rate, which is well above industry averages.
• The campaign performed so well that Kangaroo Courts had to hire additional staff to manage the influx of new projects.

The overwhelming response from paid ads has transformed Kangaroo Courts’ business, proving the power of a well-executed digital marketing strategy.

The Results: A Business Transformed

Before working with Click Click Media, Kangaroo Courts was an industry leader in sports court installations—but few people found them online. Now, they’re not just visible; they’re thriving.

• A cutting-edge new website that highlights their expertise, showcases their projects, and engages potential customers.
• A significant boost in organic search rankings, driving long-term visibility and brand authority.
• A game-changing paid ad strategy that’s delivering consistent leads and real revenue growth.

Most importantly, the business has reached a new level of demand, with more customer inquiries than ever before—so much so that hiring more staff became a necessity.

For Kangaroo Courts, the difference has been more than just digital. It’s been transformational.

Next Steps: Continuing the Momentum

With the foundations firmly in place, we’re now focused on scaling these results even further. Moving forward, we’ll be:

• Expanding Kangaroo Courts’ content strategy to dominate niche keywords in their industry.
• Refining their advertising campaigns for even greater efficiency and ROI.
• Strengthening local SEO efforts to capture more regional leads.

By continuing to optimise and refine our strategy, we’re confident that Kangaroo Courts will maintain their momentum and solidify their reputation as Australia’s top sports court installation company.

Let’s Build Something Amazing Together

This case study is proof that digital marketing, when done right, can completely transform a business. Kangaroo Courts went from being almost invisible online to an industry powerhouse, generating more leads than ever before—all within just a few months.

If your business is struggling with online visibility and lead generation, let’s talk. Click Click Media has the expertise to take you from where you are to where you need to be.

🚀 Ready to grow your business? Contact us today!