Bing Ads Agency
Maximise Your Reach with Smarter Bing Ads
- Lower CPC, Higher Conversions
- Expand Beyond Google
- AI-Driven Optimisation
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Unlock a New Revenue Stream with Microsoft Advertising
While most businesses focus solely on Google Ads, Microsoft Advertising (formerly Bing Ads) offers a massive opportunity to reach high-intent buyers with lower competition and higher ROI. Our Bing Ads agency specialises in helping businesses like yours attract the right customers, boost conversions, and get the most value from every advertising dollar.
As a Microsoft Advertising agency, we develop data-driven advertising strategies that ensure your business gets the best possible results from Microsoft Advertising. Whether you’re looking to increase lead generation, improve ecommerce sales, or expand your brand’s digital reach, our team of experts can tailor a high-performance Bing Ads campaign to match your business objectives.
Why Choose Click Click Media for Bing Ads?
With over 16 years of experience in digital marketing, Click Click Media knows how to maximise Microsoft Advertising for businesses across all industries. Here’s what makes our Bing Ads Agency stand out:
Lower CPC & Higher ROI
Bing Ads often have lower cost-per-click (CPC) than Google Ads, meaning you get more clicks and conversions for less money.
- Maximise your advertising budget with cost-efficient bidding strategies.
- Reduce wasted spend with hyper-targeted audience segmentation.
- Improve conversion rates through optimised ad copy and landing pages.
One of our clients saw a 32% reduction in CPC and a 27% increase in conversions after shifting part of their budget to Microsoft Search Ads and Microsoft Display Ads.
Access a High-Intent Audience
Did you know that Microsoft Bing powers search on LinkedIn, Outlook, and Windows PCs? That means you can tap into an audience of professionals, decision-makers, and affluent buyers.
- Target business professionals and older demographics with higher disposable income.
- Increase visibility across Microsoft Search Ads, Bing, Yahoo, AOL, and Microsoft partner networks.
- Leverage LinkedIn profile targeting for B2B campaigns.
Smarter, AI-Driven Campaign Management
As a data-focused Bing Ads Agency, we use AI-powered insights and advanced automation tools to optimise your campaigns in real-time.
- AI-driven bid adjustments to maximise ad placements.
- Automated A/B testing for ads, keywords, and landing pages.
- Custom audience targeting using Microsoft’s exclusive demographic data.
Seamless Integration with Your Google Ads Strategy
Already running Google Ads? We can replicate and optimise your campaigns for Microsoft Advertising, ensuring seamless performance across both platforms. Bing Ads should be part of a PPC strategy for businesses expanding beyond Google.
- Mirror successful Google Ads campaigns into Microsoft Search Ads for immediate impact.
- Adjust the Microsoft search environment’s ad copy, bidding, and audience settings.
- Multi-channel tracking to compare Microsoft Advertising performance against Google Ads.
Full-Service Microsoft Advertising Management
From keyword research to ad creation and ongoing optimisation, we handle everything needed to make your Bing Ads campaign successful.
- Account setup and strategy development.
- Advanced keyword research and bid management.
- Microsoft Display Ads, shopping campaigns, and remarketing setup.
- Ongoing reporting and optimisation to ensure sustained performance.
Did You Know? Microsoft Advertising reaches over 13 milion monthly searches on MSN in Australia alone, making it a valuable channel for businesses wanting to scale beyond Google Ads
Common Problems We Solve (and How We Fix Them!)
“Google Ads is too expensive – I need a lower-cost alternative.”
Many Australian businesses find that Google Ads can be prohibitively expensive, especially for highly competitive industries like finance, law, and real estate. With increasing cost-per-click (CPC) rates and limited ad placements, small to medium-sized businesses often struggle to generate leads cost-effectively.
How We Fix It:
We build optimised Microsoft Search Ads and Microsoft Display Ads campaigns that target low-competition, high-conversion keywords. This allows businesses to get more clicks for less spending, making their digital advertising more sustainable and profitable.
“My business isn’t getting enough visibility – I need more leads.”
Many Australian businesses focus solely on Google, unaware that Bing has a growing audience in Australia, particularly among professionals and corporate users. Without leveraging Microsoft Advertising, businesses miss out on millions of potential customers who prefer Bing as their search engine.
How We Fix It:
We expand your reach by optimising Microsoft Advertising campaigns, ensuring your ads appear across Bing, Yahoo, and MSN. By leveraging advanced audience targeting, we connect your business with the right customers actively searching for your services. Additionally, improving your presence on Bing helps SEO on Bing, ensuring long-term organic growth.
“I already run Google Ads – why should I add Bing Ads?”
Relying solely on Google Ads means missing out on diversified traffic sources. Australian businesses that depend only on Google may experience fluctuations in ad performance, increased competition, and rising CPCs.
How We Fix It:
We seamlessly integrate Bing Ads with your existing Google Ads strategy, ensuring cross-platform performance optimisation. By tapping into Microsoft Search Ads, businesses can lower advertising costs while maintaining strong conversion rates. Additionally, companies can target other audiences with programmatic advertising for even more reach and efficiency.
Microsoft Advertising FAQs
Is Microsoft Advertising worth it for my business?
Microsoft Advertising is a cost-effective alternative to Google Ads, often delivering higher conversion rates and lower CPC. Microsoft Search Ads and Microsoft Display Ads are a must-have channel if your audience includes professionals, B2B buyers, or high-income demographics.
How much budget do I need for Microsoft Ads?
Microsoft Advertising typically requires less budget than Google Ads while delivering similar or even better results. We recommend starting with a budget of $1,000+ per month, but we can tailor it based on your business goals.
Can you work with our development team?
Absolutely! Collaboration is at the heart of great UX design. We believe that design and development should work together to ensure that the end product looks and functions exactly as intended.
Here’s how we make it work:
Detailed Design Documentation: We provide clear specifications, wireframes, and prototypes to bridge the gap between design and code.
Responsive Design Focus: Our designs are built to adapt seamlessly across devices, making life easier for developers.
Close Collaboration: Whether through regular meetings, shared tools, or ongoing feedback, our team works directly with yours to ensure smooth implementation.
One of our clients struggled with a previous agency whose designs looked great on paper but were impossible to build. By collaborating closely with their developers, we created designs that were both beautiful and technically feasible, saving time, money, and headaches.
Can I run Microsoft Advertising if I already use Google Ads?
Many businesses see the best results by running Microsoft Advertising alongside Google Ads, maximising reach across both platforms. We ensure cross-channel optimisation for maximum ROI.
How do I create an effective digital marketing strategy that includes Bing Ads?
A comprehensive digital marketing strategy should include PPC, programmatic advertising, SEO, and Bing Ads to ensure you reach your audience across all channels.
Ready to Get Started with Microsoft Advertising?
Let’s unlock your Microsoft Advertising potential today! Contact Click Click Media to get started.
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