Microsoft Advertising Agency Sydney

Why Microsoft advertising matters in Sydney

Unlock new growth opportunities with Sydney’s leading Microsoft Advertising specialists. Formerly known as Bing Ads, Microsoft Ads delivers cost-effective clicks, powerful LinkedIn targeting, and access to high-value audiences that many competitors overlook.

Microsoft Advertising isn’t just “another search engine.” It powers ads across Bing, Yahoo, DuckDuckGo, AOL, and MSN, reaching audiences that Google often misses.

Bing captures around 7–9% of Australia’s desktop search market share, with typically older, more affluent, and professionally focused users. For industries like finance, B2B services, education, and healthcare, this means access to customers who are more likely to convert and spend more.

Another significant advantage is cost. With fewer advertisers competing for the exact keywords, Microsoft Ads campaigns can achieve 20–30% cheaper CPCs than Google Ads. For Sydney businesses looking to stretch PPC budgets, Microsoft Advertising represents a smart way to diversify spending while improving ROI.

Sydney businesses we help

We build Microsoft Ads strategies tailored to the needs of Sydney businesses of all sizes:

• Ecommerce brands gaining incremental sales through Microsoft Shopping Ads, often at a lower cost than on Google.
• B2B companies reaching decision-makers with a unique LinkedIn profile targeting, filtering by job title, company, and industry.
• Professional services — finance, education, legal, and healthcare — engaging desktop-first audiences with higher lifetime value.
• Sydney SMEs and franchises diversifying ad spend, reducing CPCs, and capturing conversions that competitors may be missing.

Why choose Click Click Media for Microsoft advertising

Specialist PPC expertise

We don’t treat Microsoft Ads as an afterthought. Our Sydney-based team has deep experience managing Microsoft Advertising campaigns across ecommerce, B2B, and services.

Cross-channel integration

Microsoft Ads are most powerful when integrated with Google Ads and broader PPC campaigns. We build unified strategies that make each channel work harder together.

Cost efficiency focus

Lower CPCs are a key advantage, but we don’t stop there. We reinvest savings into scaling profitable campaigns, ensuring efficiency becomes measurable business growth.

Proven results

Sydney businesses trust us to deliver incremental leads, sales, and revenue with Microsoft Ads, often unlocking results that competitors overlook.

Transparent reporting

We prioritise clarity. Our reporting shows exactly where your spend is going and how Microsoft Ads contributes to ROI.

Our Microsoft Ads services in Sydney

Search Campaigns

We build responsive and dynamic search campaigns to capture intent-driven traffic while maximising cost efficiency.

Microsoft Shopping Ads

For ecommerce, we structure and optimise product feeds so your products appear where high-value buyers are searching.

LinkedIn Data Targeting

Unique to Microsoft Ads, we leverage LinkedIn audience filters by job title, industry, and company – ideal for B2B lead generation.

Remarketing Campaigns

We reconnect with visitors across the Bing partner network, keeping your brand front of mind until they’re ready to act.

Audience Strategy

From suburb-level geo-targeting in Sydney to affinity and in-market segments, we ensure your ads reach the right people at the right time.

Budget & Bidding Control

Smart bidding strategies like Target CPA and ROAS deliver consistent performance while protecting your margins.

How we run winning Microsoft Ads campaigns

1. Strategic Auditing

Every campaign begins with a detailed analysis of your industry, competitors, and audience behaviour. This identifies gaps where Microsoft Ads can deliver incremental value that Google alone cannot.

2. Intelligent Campaign Design

We combine search intent keywords with advanced LinkedIn profile targeting, structuring campaigns to capture high-quality clicks at lower CPCs. Ad copy is crafted to engage professional audiences while aligning with your brand voice.

3. Continuous Optimisation

Our team reviews campaigns daily and runs structured weekly optimisations. This includes bid adjustments, keyword refinements, negative keyword management, and creative testing to keep results trending upwards.

4. Performance Scaling

Once campaigns prove ROI, we scale budgets, broaden audiences, and expand into Shopping or remarketing. Every step is measured against conversions, revenue, and ROI, not vanity metrics.

What’s included in our Microsoft Ads management

• Audience and keyword research
• Search and Shopping campaign builds
• LinkedIn audience targeting setup
• Ongoing ad copy testing and refresh
• Smart bidding and budget optimisation
• Monthly reports and strategy sessions with our Sydney team

Microsoft advertising FAQs