Display Ads Agency in Sydney
Your ads can show up on 90% of the internet. The question is whether the right people notice them.
- Google Premier Partner (top 3% of Australian agencies)
- ROI-focused: we track conversions and revenue, not vanity metrics
- 100% Sydney team with direct strategist access
The honest conversation about Display
Half the agencies we audit sell Display as if it works on its own. It usually does not. The Google Display Network is the largest advertising network in the world, which means it also contains the largest quantity of low-quality inventory in the world. Banner ads on content farms. Mobile apps where the ads are clicked accidentally. Sidebar placements next to clickbait nobody was reading in the first place.
Run Display as a standalone channel and you will spend a lot of money on impressions nobody remembers seeing. Run Display as a supporting channel inside an integrated paid-media plan and it earns its keep.
The honest version of Display strategy sounds like this: Display is where you stay in front of people who already know you exist (remarketing), and where you reach people in specific intent contexts when Search alone is not enough (contextual prospecting). Anything outside those two use cases is mostly budget set on fire.
Click Click Media is a Google Premier Partner (top 3% of Australian agencies) with over $115 million in managed ad spend, 4.8 on Google from multi-year engagements, and 92% client and staff retention. Display is one piece of how we run paid media. The full picture sits with our PPC agency work and the Google Ads management service that anchors most accounts. Display rarely runs in isolation, and we will tell you when it does not belong in your mix at all.
What success looks like
For a home improvements company, Display remarketing keeps the brand visible after visitors browse services but leave without enquiring. Segmented audiences by intent level receive creative matched to their stage, and continuous A/B testing focuses spend on high-converting segments. The result: 28,000+ high-quality clicks at $0.82 CPC and doubled returning lead volume within the first quarter.
For a bathroom retailer, rebuilding Display campaigns with custom intent data and placement exclusions transforms broad, unqualified reach into targeted performance. Frequency caps reduce fatigue, dedicated campaign landing pages align with ad messaging, and within 3 months: +35% CTR, -22% CPC, and +40% more conversions while reducing wasted impressions.
Who we help
We manage Display Ads for businesses across Sydney with unique goals and audience needs:
Whether you operate one location or serve customers across Greater Sydney, we design Display campaigns that reach your ideal audience wherever they spend time online.
Why choose Click Click Media for Display Ads
Most Display agencies treat your campaigns as one of hundreds. We treat them as growth levers that need constant attention. Our Sydney Display Ads agency team manages every account in-house with transparent reporting, direct access to your strategist, and no recycled playbooks.
Google Premier Partner
Certified Display specialists ranked in the top 3% of Australian agencies, with access to advanced features, beta programs, and dedicated Google support. Our clients rate us 4.8 on Google from multi-year engagements, and we have managed over $115 million in ad spend across Australian businesses.
Sydney-based team
Our entire team works from our Norwest office. No offshore outsourcing, no timezone delays. When a placement report needs urgent review or creative needs refreshing mid-campaign, we respond the same day with local market knowledge that remote agencies cannot match.
92% client and staff retention
Our clients stay because campaigns perform, and our team stays because the work is good. A 92% retention rate means the strategist managing your Display campaigns in week one is the same person optimising them in month twelve. No handoffs. No re-briefing juniors.
ROI over vanity metrics
We track viewable impressions, assisted conversions, remarketing lift, and actual business outcomes rather than just clicks and impressions. Monthly strategy calls with a senior strategist walk you through what is working and what we are changing next.
Brand safety built in
Placement exclusions, suitability controls, and regular reporting so you always know where your ads appear. We exclude 20+ standard categories from day one and provide custom exclusions matched to your brand values.
Full paid media coverage under one roof
Display works alongside search campaigns, product listing ads, video advertising, programmatic advertising, and Microsoft Ads as part of our broader paid media services. Your Display campaigns are never managed in isolation.
No lock-in contracts
Month-to-month after the first 90 days. We earn your business every month through results, not paperwork. Visit us in Norwest and talk face to face.
Display Ads services
Responsive Display Ads
We set up and optimise Responsive Display Ads using images, headlines, descriptions, and logos. Google tests combinations across millions of placements while we continuously provide high-quality assets, test variations, and refine based on performance data.
Audience Strategy and Targeting
We build multi-layered strategies using in-market audiences for high intent, affinity audiences for scale, custom segments based on URLs and keywords, remarketing lists for re-engagement, and suburb-level geo-targeting across Sydney.
Brand Safety and Placement Control
We apply account-level exclusions, digital content labels, and sensitive category filters to control where your ads appear. We exclude 20+ standard categories and provide custom exclusions matched to your brand values.
Smart Bidding and Budget Control
We design Smart Bidding strategies matched to your goals: Target CPA for lead generation, viewable CPM for awareness, Target ROAS for ecommerce, or Maximise Conversions for performance-focused accounts. Budgets are monitored and reallocated based on performance data.
Dynamic Remarketing
For ecommerce and service businesses with diverse offerings, we implement dynamic remarketing that automatically shows visitors the exact products or services they viewed. We connect your product feed, set up audience segmentation by browsing behaviour, and optimise bidding to prioritise high-value prospects.
How we run Display Ad campaigns
1. Discovery and Strategic Planning
We begin with a detailed review of your existing campaigns, audience definitions, creative assets, and brand safety settings. We analyse your Search and Shopping data to identify high-performing keywords and products that should inform Display targeting. This creates a solid foundation so campaigns launch with clear direction and realistic performance expectations.
2. Campaign Build and Launch
Our team designs campaigns with strong creative, precise targeting, and smart bidding aligned to your objectives. Placement and content exclusions are configured from day one. Campaign structure is organised by funnel stage and audience type to enable granular performance analysis.
3. Active Optimisation
Performance is monitored daily. We test new ad combinations, refresh creative assets showing fatigue, refine audience segments based on engagement data, and adjust bids to prioritise high-converting placements. You are involved here: collaborative sessions where you feed back on lead quality so we optimise toward revenue, not just volume.
4. Scale and Integration
When winning ads and audiences are identified, we scale them strategically. Remarketing lists are expanded, new similar audiences tested, and campaigns integrated with Search, Shopping, and YouTube Ads to drive results across the whole funnel. Your Display Ads agency team presents a forward plan based on hard data.
What is included in our Display Ads management
Every Display campaign we run is built to balance reach, brand visibility, and measurable ROI. From creative strategy to audience refinement, our process combines data-driven precision with performance marketing expertise.
- Audience strategy and segmentation: layered targeting using in-market audiences, custom intent segments, remarketing lists, and lookalike modelling.
- Creative design and deployment: responsive display ads, HTML5 banners, static image ads, and dynamic creatives aligned to your brand and campaigns.
- Brand safety and placement control: exclusion lists, contextual targeting, site category management, and weekly placement reviews.
- Performance optimisation: continuous bid and placement tuning, audience testing, creative refresh cycles, and A/B testing.
- Smart Bidding and budget automation: Google Ads algorithmic bidding refined with manual oversight, dayparting, and geo-targeting.
- Cross-channel alignment: coordination with Search, YouTube, Shopping, and remarketing for full-funnel synergy.
- Conversion tracking and attribution: GA4 and Google Tag Manager setup with enhanced conversion tracking implementation.
- Monthly reporting and strategy calls: transparent dashboards, KPI reviews, and strategic planning focused on business outcomes.
Add-ons: dynamic remarketing setup, creative production, programmatic buys through DV360, geo-targeted campaigns, and multi-brand management.
Latest reviews
How we actually run Display
Most agencies sell a Display rollout as if it were a Search rollout. It is not. Display lives or dies on the audience architecture, the placement exclusion lists, and the ruthless trimming that happens once data starts coming in. The first month is mostly about removing waste, not adding it.
Goal: Display contributes to assisted conversions and remarketing lift inside a wider paid-media programme. Not a standalone channel, not a vanity-impressions buy.
Objective lock and audience architecture
We start by pinning down what Display is actually doing for the account: remarketing, prospecting, brand lift, or all three. Each requires different campaign setups, different budgets, and different creative.
We build the audience architecture properly: remarketing lists segmented by page depth and recency, in-market audiences aligned to actual intent, exclusion lists covering converted customers and employee IP ranges. You approve the structure before launch.
Creative production and placement exclusions
Creative kit produced in-house: responsive display ads plus fixed-size banner variants in 6 to 10 sizes. Placement exclusion lists deployed from day one, because the Display Network is roughly 3 million sites and a meaningful portion of them are low-quality.
Mobile apps excluded by default unless there is a specific reason to include them. Parked domains excluded. Made-for-AdSense content farms excluded. Specific categories blocked where they do not fit your brand.
Launch, measurement, and iterative trimming
Ads go live. Placement reports reviewed weekly to kill underperforming sites. Audience lists optimised based on what is actually converting. Creative variants rotated to prevent fatigue.
Display metrics measured against view-through and assisted conversion data, not just last-click, because Display rarely wins on last-click attribution. By week 6 we have usually trimmed 30 to 40 percent of placements that were quietly burning budget.
Refresh cadence and integration
Creative refresh every 6 to 8 weeks. Integration deepens with Search and Shopping via audience overlap and unified attribution reporting.
The goal is Display that quietly supports the rest of the paid media mix, visible in assisted conversion contribution rather than direct ROAS alone.
Throughout, you have direct access to the senior strategist running your Display account, weekly performance check-ins, and monthly strategy calls. Our track record is published here if you want the receipts before engaging.
Display Ads Pricing
Display pricing because the industry has done a bad job of being honest about what Display actually does. Ours is straight.
Entry-level remarketing campaigns start at $2,000 to $3,000 per month in media spend. Ideal for businesses wanting to re-engage website visitors with targeted visual ads across the Google Display Network.
Multi-audience prospecting and remarketing campaigns typically require $5,000 to $15,000 per month for meaningful scale. This covers layered audience targeting, creative testing, and cross-channel coordination.
Management fees start from $1,000 per month (excl. GST). Every proposal is custom-scoped to campaign size, complexity, and creative needs. No lock-in contracts.
We run Display mostly as support for Search and Shopping, because Display standalone rarely earns its keep for SMBs. We have run it for brand awareness campaigns where the reach numbers actually mattered, and for retargeting programmes where the ROI was measurable against the abandoned-cart stack.
The PPC lead running your Display account is the one deciding whether to run it at all. We care about the spend being defensible, which is why Display is usually a piece of a larger paid programme, not a campaign on its own. Call us. We will tell you whether Display belongs in your mix.
All pricing is indicative and exclusive of GST. You will receive a transparent, itemised proposal after your free audit.
FREE Display Ads Audit & Discovery Session!
Limited spots | Offer terms apply
Last updated: May 1, 2026
Results, not promises
Hi-Craft Home Improvements
Home Improvements, Sydney
Bathroom Sales Direct
Retail, Sydney
Meet the team
Your Display campaigns are managed by senior specialists who build remarketing and prospecting strategies that turn impressions into revenue for Sydney businesses.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Jose Marie De Guzman
Senior Manager | Website Design
With 11 years at Click Click Media, Jose has shaped the look and feel of countless high-performing websites. He’s known for designing pages that make “Book Now” feel inevitable – where every pixel has a purpose. Jose’s exceptional focus on crafting beautiful, intuitive experiences ensures that design isn’t just eye-catching, but also guides visitors seamlessly toward action.
Belinda Baynes
Senior Manager | Design & Creative Specialist
For the past 7 years at Click Click Media, Belinda has shaped the look and feel of countless high-performing campaigns. Her designs sit at the intersection of brand and conversion – beautiful, fast, and built to excel in PPC and SEO environments. As a seasoned creative specialist, Belinda ensures every layout not only captures attention but also drives measurable results for clients.
Display Ads FAQs
Common questions Sydney businesses ask about Display advertising. Got a question not covered below? Reach out to our team.
How much do Display ads cost in Sydney?
Most Sydney businesses invest between $2,000 and $15,000 per month in Display media spend. Entry-level remarketing campaigns start around $2,000 to $3,000 per month, while multi-audience prospecting and remarketing strategies typically require $5,000 to $15,000 per month for meaningful scale.
Management fees start from $1,000 per month (excl. GST). You receive a custom quote after your free audit showing exactly what to expect.
How long until we see results from Display advertising?
You will see initial data within days, but meaningful results typically emerge after 4 to 6 weeks once campaigns have enough data for optimisation.
Remarketing campaigns often deliver faster results since you are targeting warm audiences. Prospecting campaigns targeting cold audiences usually take 6 to 8 weeks. Campaigns with $5,000+ monthly spend reach statistical significance faster than smaller budgets.
How do you measure Display campaign success?
We measure business outcomes, not vanity metrics. Key metrics include viewable impressions, view-through conversions, and assisted conversions showing Display touchpoints that contributed to sales.
For awareness campaigns, we track reach, frequency, and branded search volume increases. For direct-response campaigns, we focus on cost per acquisition (CPA) and return on ad spend (ROAS). You receive monthly dashboards with plain-English analysis.
How do you keep my brand safe on Display campaigns?
Brand safety is built into every campaign from day one. We use account-level suitability settings to exclude sensitive categories like adult content, violence, and controversial topics. Custom exclusion lists block websites or content types that do not align with your brand.
Placement reports are reviewed weekly. For clients with strict requirements, we implement whitelist-only targeting where ads only appear on pre-approved sites.
What targeting options work best for Display ads?
The most effective campaigns use layered targeting. We typically combine in-market audiences for people actively researching your category, custom intent audiences based on keywords and competitor websites, and remarketing lists segmented by behaviour.
Geographic targeting at suburb level lets us prioritise high-value Sydney locations. Each audience segment gets its own creative and bidding strategies.
Should I run Display if I already have Search campaigns?
Yes. Search and Display serve complementary roles. Search captures people actively looking right now, while Display introduces your brand and stays visible during their research process.
Users exposed to both Search and Display convert at higher rates than those seeing only one channel. Display increases branded search volume and improves Search performance through assisted conversions.
Can Display ads work for local Sydney businesses?
Display works well for local businesses when targeted properly. Geo-targeting lets you focus budget on a specific radius around your location, ensuring ads only reach people who can become customers.
Remarketing is particularly powerful for local service providers. Local Display campaigns can start from $2,000 to $3,000 per month in media spend, more accessible than competitive Search keywords where CPCs can reach $10 to $50 per click.
Do you provide Display ad creative, or do I need my own?
We offer flexible options. If you have existing creative assets and brand guidelines, we can optimise them for Display best practices. If you need creative production, we offer design services as an add-on.
For Responsive Display Ads, you need 3 to 5 images, 5 headlines, and 5 descriptions. We handle copywriting and strategic messaging. We also manage creative refresh cycles every 4 to 8 weeks to prevent ad fatigue.
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian team
- No lock-in contracts
Google Rating – 4.8 rating 
