Display Ads Agency in Sydney
- Certified Google Premier Partner
- Data-driven strategies that maximise reach and ROI
- Proven success in remarketing and brand awareness campaigns
Why display ads matter in Sydney
The Google Display Network reaches over 90% of internet users globally, including millions in Sydney. Display ads are visual, scalable, and built to capture attention where your customers spend their time, browsing news, watching videos, or scrolling through apps.
Unlike Search, which targets high-intent queries, Display is perfect for building awareness, nurturing prospects, and remarketing to warm audiences. For Sydney businesses in competitive industries, it’s often the missing link between first impression and conversion.
Who we help in Sydney
We manage Display Ads for businesses across Sydney, from the CBD to Parramatta, Hornsby and beyond:
- Ecommerce brands using Display for remarketing and cross-sell campaigns.
- Local service providers expanding reach into Sydney suburbs with visual ads.
- B2B and professional service firms building credibility and brand recall.
- Retailers driving both online sales and in-store visits through awareness campaigns.
Why choose Click Click Media for display ads
- Premier Partner expertise with certified Display specialists.
- Sydney-based team that understands local competition and audiences.
- Focus on ROI – we track viewable impressions, assisted conversions, and remarketing lift, not vanity metrics.
- Brand safety and transparency are built into every campaign.
- Certified Google Partner ranked in the top 3% since 2008.
- Cross-channel integration with Google Ads, Google Shopping Ads, PPC campaigns, and SEO for full-funnel growth.
Our display ads services in Sydney
Responsive Display Ads
We set up and optimise Responsive Display Ads (RDAs) using a mix of images, headlines, descriptions, and logos. Google’s machine learning tests combinations across millions of placements, including websites, apps, Gmail, and YouTube. Our role is to continuously provide high-quality creative assets and refine them so you get more than impressions — you get ads that drive clicks and conversions.
Audience Strategy
Effective targeting is what makes Display campaigns work. We build strategies using in-market audiences for high intent, affinity audiences for scale, custom segments for precision, remarketing lists for re-engagement, and suburb-level geo targeting across Sydney. This ensures your ads reach the right people with the right message at the right time.
Brand Safety & Suitability
Your brand reputation comes first. We apply account-level exclusions, digital content labels, and sensitive category filters to control where your ads appear. Ongoing placement reviews and reporting guarantee that campaigns reach real audiences without compromising brand safety.
Bidding & Budget Control
We design Smart Bidding strategies tailored to your goals, whether Target CPA, viewable CPM, or Max Conversions. Budgets are continually monitored and refined so every dollar works harder, reducing waste and improving ROI.
Creative Support
Strong creative keeps campaigns competitive. Our ad specialists review, refresh, and test ad images, copy, CTAs, and design elements to maintain performance. From new product launches to seasonal promotions, your Display Ads stay engaging and relevant.
Cross-Channel Integration
Display campaigns work best as part of a broader strategy. We connect them with YouTube Advertising, Google Shopping, and Search campaigns to build a full-funnel approach. This creates a seamless customer journey, from awareness to conversion, and strengthens ROI across every channel.
How we run winning display ads campaigns
1. Audit & Planning
We begin with a detailed review of your assets, audience definitions, and brand safety settings. This creates a solid foundation so campaigns launch with clear direction and protection.
2. Campaign Build
Our team designs ads with strong creative, precise audience targeting, and smart bidding strategies. Placement and content exclusions are configured from the outset to keep campaigns efficient and brand-safe.
3. Optimisation & Testing
Performance is monitored daily. We test new ad combinations, refresh creative, and refine audience segments. This continuous optimisation improves click-through rates, boosts viewability, and increases conversions.
4. Scale & Integration
When winning ads and audiences are identified, we scale them to maximise impact. Remarketing lists are expanded, new audiences tested, and campaigns integrated with Search, Shopping, and YouTube Ads to drive results across the whole funnel.
What’s included in our Sydney Display Ads management
Every display campaign we run is engineered to balance reach, brand visibility, and measurable ROI. From creative strategy to audience refinement, our process combines data-driven precision with performance marketing expertise.
- Audience strategy & segmentation — layered targeting using in-market, custom intent, remarketing, and lookalike audiences to maximise relevance and efficiency.
- Creative design & deployment — responsive display ads, HTML5 banners, and dynamic creatives aligned to your messaging and seasonal campaigns.
- Brand safety & placement control — exclusion lists, contextual targeting, and site category management to protect your brand and improve engagement quality.
- Performance optimisation — continuous bid and placement tuning, audience testing, and creative refresh cycles to sustain performance and CTR growth.
- Smart Bidding & budget automation — Google Ads and DV360 algorithmic bidding refined with manual oversight for best-in-class efficiency.
- Cross-channel alignment — coordination with search, YouTube, and remarketing campaigns for full-funnel synergy and message consistency.
- Reporting & strategy calls — transparent dashboards, KPI reviews, and monthly optimisation meetings focused on measurable business outcomes.
Add-ons: Dynamic remarketing setup, creative production, programmatic buys (DV360), geo-targeted campaigns, and multi-brand management.
Latest reviews
Example 90-day roadmap for display success
- Weeks 1–2: Research & Foundation — We begin with a deep audit of your existing campaigns and analytics to identify proven performers from Search, Shopping, and remarketing channels. Then, we map high-value audiences and design creative concepts backed by first-party data, behavioural trends, and competitor analysis. Early ad variants are modelled using historic CTR and conversion metrics to forecast creative success.
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Weeks 3–6: Launch & Early Learnings — Campaigns go live with carefully layered direct-response display formats first, capturing lower-funnel audiences to deliver early ROI.
We refine exclusions, placements, and bidding strategy daily to protect spend. Simultaneously, we test multiple creative approaches — static, dynamic, HTML5 — to gather engagement insights and audience resonance data. - Weeks 7–9: Data-Driven Expansion — Using insights from early results, we scale high-performing creatives and expand into prospecting display and contextual awareness audiences. Remarketing lists are segmented by behaviour, and advanced performance metrics like viewable CTR, assisted conversions, and engagement time inform our next iteration cycle.
- Weeks 10–12: Full-Funnel Integration — Display campaigns are integrated with YouTube, Shopping, and Search for a unified growth ecosystem. We introduce upper-funnel creatives to build brand familiarity and nurture long-term audience pools — ensuring you’re not just generating clicks, but growing future customers. Seasonal pushes and promotional overlays are layered in to maximise momentum.
*Need results faster? We can compress early stages for rapid turnaround without compromising quality — perfect for seasonal launches or time-sensitive campaigns.*
Display Ads Pricing Guide
Every business we work with has different goals — from local remarketing to national brand campaigns — so there’s no one-size-fits-all budget for display. What matters most is matching your creative strategy, targeting depth, and data volume to the right level of investment.
Entry-level remarketing campaigns can deliver real ROI from around $2,000 – 3,000/month in media spend, while mid-tier clients running multi-audience, multi-creative strategies often invest between $5,000–$15,000/month. Enterprise or programmatic display accounts with cross-channel targeting and video integrations may scale well beyond that, depending on goals.
Management fees typically start from $1,000/month (excl. GST), but every proposal is custom-scoped to your campaign size, complexity, and creative needs. Our pricing stays flexible — whether you’re launching your first remarketing campaign or expanding into a full-funnel display ecosystem.
All pricing is indicative and exclusive of GST; you’ll receive a transparent, itemised proposal after your free audit.
Trial offer: FREE ads audit + Free Discovery Session (limited spots; offer terms apply).
Last updated: October 23, 2025
Mini case studies and recent wins
For more in-depth Display Ads success stories and detailed results, visit our case study page.
Hi-Craft Home Improvements — Display Remarketing Success
Problem: Hi-Craft’s website was attracting solid traffic from Search and SEO, but too few visitors were returning to enquire. The brand needed a low-cost, scalable way to stay visible and turn browsers into leads.
Action: We launched a data-driven Display Remarketing campaign that segmented audiences by intent and engagement level. Ads were designed and refreshed for each creative cluster, while landing pages were optimised for fast load times and trust signals. Continuous A/B testing and placement refinement ensured spend was focused on high-converting audiences.
Outcome: Generated 28,000+ high-quality clicks at an average $0.82 CPC and 94 verified conversions at $244 CPA — a cost-efficient funnel extension that doubled their returning lead volume within the first quarter.
Bathroom Sales Direct — Smarter Display Advertising
Problem: Bathroom Sales Direct’s display campaigns were reaching broad, unqualified audiences — driving high impression volumes but few meaningful clicks or conversions. They needed to tighten targeting and improve message relevance to boost return on ad spend.
Action: We rebuilt their Display campaigns from the ground up, refining audience segments with custom intent data and optimised placement exclusions.
Ad creatives and frequency caps were fine-tuned to reduce fatigue, while bespoke landing pages were designed to better align with ad messaging and user intent.
Outcome: Achieved a +35% increase in CTR, –22% drop in CPC, and +40% more conversions within 3 months — all while reducing wasted impressions and improving ad efficiency across the funnel.
Meet our Display Ads team
Our Display Ads specialists design and optimise campaigns that boost brand visibility, re-engage visitors, and drive qualified traffic across the web. We combine data-driven audience targeting with creative ad formats and continuous testing to ensure every impression works harder. By aligning smart bidding strategies with tailored landing pages, we help Sydney businesses turn attention into measurable growth.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Mark Dollente
Web & Digital Asset Designer
For the past 6 years at Click Click Media, Mark has been behind countless crisp ad creatives and high-quality page assets that load fast and look premium. Known for his keen eye and creative flair, Mark consistently delivers designs that not only catch attention but also elevate brand perception – bringing a polished, professional edge to every campaign.
Jose Marie De Guzman
Senior Manager | Website Design
With 11 years at Click Click Media, Jose has shaped the look and feel of countless high-performing websites. He’s known for designing pages that make “Book Now” feel inevitable – where every pixel has a purpose. Jose’s exceptional focus on crafting beautiful, intuitive experiences ensures that design isn’t just eye-catching, but also guides visitors seamlessly toward action.
Belinda Baynes
Senior Manager | Design & Creative Specialist
For the past 7 years at Click Click Media, Belinda has shaped the look and feel of countless high-performing campaigns. Her designs sit at the intersection of brand and conversion – beautiful, fast, and built to excel in PPC and SEO environments. As a seasoned creative specialist, Belinda ensures every layout not only captures attention but also drives measurable results for clients.
Display Ads FAQs
We’ve answered the most common questions about running and optimising Display ad campaigns — from audience targeting and creative formats to remarketing strategies and performance tracking. Got a question that’s not covered below? Reach out to our team – we’re always happy to help.
What is the Google Display Network, and where will my ads show?
The Google Display Network places ads across millions of websites, apps, and Google properties like YouTube and Gmail. It’s a powerful way to reach over 90% of internet users and keep your brand visible outside search results.
How much do Display ads cost in Sydney?
Display ads typically cost less per click than Search ads, but click-through rates are also lower. On average, Sydney businesses can expect CPCs to be lower than Search, with performance measured more by viewable reach, remarketing lift, and assisted conversions.
What does “viewability” mean in Display advertising?
An ad is viewable when at least 50% of its pixels are visible on screen for one continuous second (two seconds for video). Focusing on viewable impressions ensures your ads are seen, not just served.
How do you keep my brand safe on Display?
We use account-level suitability settings, sensitive category exclusions, and placement reviews to protect your brand. These controls are checked regularly so your ads appear in safe, relevant environments.
What targeting works best on Display in Sydney?
Strong campaigns use in-market audiences for intent, affinity for reach, custom segments for precision, and remarketing to re-engage past visitors. We also apply suburb-level geo targeting for Sydney businesses that want a local focus.
Do Display ads still make sense if I’m already running Search?
Yes. Search captures active demand, while Display creates awareness and nurtures prospects. Most successful campaigns use Display and Search together to cover the entire funnel.
How do you measure success on Display campaigns?
We go beyond impressions and clicks. Key metrics include viewable impressions, CTR, assisted conversions, conversions and remarketing performance. Reports are always clear, showing how Display contributes to tangible business outcomes.
Ready to grow with a Display Ads agency in Sydney?
Display advertising is one of the fastest ways to get your brand in front of the right people at scale. With Click Click Media, you’ll benefit from Sydney-based expertise, proven brand safety, and data-driven campaigns designed for ROI that drive measurable growth.
Your Display Ads Guide
- Why Display Ads matter in Sydney
- Who we help in Sydney
- Why choose Click Click Media for display ads
- Our display ads services in Sydney
- How we run winning display ads campaigns
- What’s included in our Sydney display ads management
- Your 90-day roadmap
- Our display ads pricing
- Sydney proof: mini case studies
- Meet our display ads team
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