Google Ads Audits

Maximise Your ROI with a Free Google Ads Audit

Are your Google Ads campaigns delivering the results you expect? Many businesses struggle with wasted ad spend, low-quality leads, and underperforming campaigns. A Google Ads audit helps uncover hidden inefficiencies, optimise ad spend, and boost performance, ensuring every dollar you invest works harder for your business.

We specialise in free Google Ads audits that deliver actionable insights and performance improvements. With over 16 years of experience, we’ve helped businesses enhance their PPC strategies, reduce costs, and maximise conversions. Our ROI-driven approach ensures your campaigns achieve the best possible return on investment—at no cost to you.

Why Use Us for Your Free Google Ads Audit?

A Google Ads audit isn’t just about checking numbers—it’s about understanding what’s working, fixing what’s not, and uncovering new growth opportunities. Here’s what makes our free Google Ads audit process different:

In-Depth Account Analysis for Better Performance

Our expert PPC team conducts a detailed review of your Google Ads account to identify performance bottlenecks and inefficiencies. We analyse:

• Keyword Performance – Are you bidding on the correct terms for maximum ROI?
• Ad Copy Effectiveness – Are your ads compelling and conversion-focused?
• Landing Page Quality – Do your pages align with user intent and drive action?
• Bidding Strategies – Are you overpaying for clicks without seeing results?
• Conversion Tracking Accuracy – Are you measuring the right KPIs for success?

Did you know? Businesses that conduct regular Google Ads audits see an average 28% increase in conversions within three months.

Stop Wasting Money on Underperforming Ads

One of the biggest challenges in Google Ads management is wasted ad spend. Many accounts leak budgets on irrelevant keywords, low-converting placements, or ineffective bidding strategies.

How We Fix It:

• Identify and pause underperforming keywords
• Eliminate costly, low-quality traffic
• Optimise bidding strategies to reduce CPC while increasing conversions
• Improve Quality Score to lower ad costs and boost ranking

After optimising a client’s bidding strategy, we helped reduce their cost per conversion by 35%, leading to a higher return on ad spend (ROAS).

Improve Ad Relevance & Click-Through Rates (CTR)

If your click-through rates (CTR) are low, it means your ads aren’t resonating with your audience. This leads to higher costs per click (CPC) and lower Quality Scores.

How We Fix It:

• Craft high-converting ad copy tailored to your audience
• Implement A/B testing to find the most effective messaging
• Use ad extensions to improve visibility and engagement

Pro Tip: Adding structured snippets and callout extensions can improve CTR by up to 15% while enhancing ad credibility.

Optimise Your Landing Pages for Higher Conversions

Even the best ad campaign fails if your landing pages don’t convert. A poor user experience or misaligned messaging can drive potential customers away.

How We Fix It:

• Align landing page messaging with ad copy for a seamless experience
• Improve page load speed for better engagement and lower bounce rates
• Implement conversion rate optimisation (CRO) techniques to turn clicks into leads

After revamping a client’s landing page, we increased their conversion rate by 48% within two months.

Ensure Accurate Conversion Tracking & Attribution

Tracking the proper metrics is crucial for Google Ads’ success. Many businesses make the mistake of relying on inaccurate conversion tracking, leading to misguided decisions.

How We Fix It:

• Audit Google Ads conversion tracking for accuracy
• Set up attribution models that align with your business goals
• Integrate Google Analytics for deeper insights into user behaviour
• Use Google Tag Manager to implement enhanced conversion tracking and testing

Did you know? 67% of Google Ads accounts have tracking issues that lead to misleading performance data.

Why Partner with Click Click Media?

• 16+ years of experience in PPC and digital marketing
• 92% client and staff retention
• No lock-in contracts—your results drive our success
• Finalist in Online Sales for the 2024 Google Agency Excellence Awards

Common Google Ads Account Problems (and How We Fix Them!)

“I’m spending too much on ads but not seeing results.”

If you see high ad costs but low conversions, your campaign may target the wrong audience or use ineffective bidding strategies.

How We Fix It: We analyse your targeting, keywords, and ad placements to refine your audience and increase return on ad spend (ROAS).

“My ads aren’t showing up in search results.”

Low Ad Rank and Quality Score can cause your ads to be outbid by competitors or show less frequently.

How We Fix It: We optimise ad relevance, landing pages, and bidding strategies to improve your ad visibility and ranking.

“I don’t know if my conversions are tracking correctly.”

Inaccurate conversion tracking means you might overestimate or underestimate your campaign’s performance.

How We Fix It: We conduct a Google Ads conversion tracking audit, ensuring accurate data collection and attribution.

“My click-through rates (CTR) are too low.”

If people aren’t clicking your ads, it’s a sign they’re not compelling enough or reaching the wrong audience.

How We Fix It: We optimise ad copy, targeting, and extensions to increase CTR and lower CPC.

“I don’t know where my budget is going.”

If you’re unsure how your ad budget is being spent, it’s time for a review into spending patterns and potential wasted ad spend.

How We Fix It: Our audit identifies areas where there are budget leaks, reallocating spend to high-converting strategies.

Google Ads Audits FAQs

Ready to Optimise Your Google Ads Performance?

Click Click Media’s expert Google Ads audits help businesses eliminate wasted spend, optimise ad performance, and drive more conversions—all at no cost to you. Whether you need a complete campaign overhaul or a tune-up, we’ll help you maximise your ad budget.

Let’s make your Google Ads work smarter. Contact Click Click Media today for your free Google Ads audit!