Programmatic Advertising Agency Sydney

Why programmatic advertising matters in Sydney

In real time, programmatic advertising uses AI and automation to buy digital ad inventory across websites, apps, and channels. It offers greater reach, intelligent targeting, and substantial ROI than traditional display buying.

In Australia, internet ad spending reached $16.4 billion in 2024, growing 11% yearly, with programmatic playing a significant role in this growth. For Sydney businesses, programmatic provides scalable access to premium publishers while keeping campaigns measurable and cost-efficient.

At Click Click Media, we run all programmatic campaigns through Criteo – a platform designed to deliver highly effective remarketing and prospecting by combining AI-driven targeting with one of the world’s largest commerce data sets.

Who we help

We design programmatic campaigns for businesses across Sydney, including:

• Ecommerce and retail brands need retargeting that converts browsers into buyers.
• Local service providers are running remarketing ads to re-engage visitors.
• Franchises and multi-location businesses reaching suburb-level audiences at scale.
• B2B firms are building brand visibility and nurturing leads across premium sites.

Why choose Click Click Media for programmatic ads

• Criteo expertise: We manage campaigns end-to-end, from creative setup to optimisation.
• Smarter remarketing: AI-driven targeting ensures your ads reach people who are ready to act.
• Brand safety & transparency: Placement reviews and campaign reporting give peace of mind.
• Sydney-based specialists with years of programmatic management experience.
• Cross-channel integration: Programmatic campaigns work seamlessly with Google Ads, Display Ads, and Shopping Ads.

Our programmatic services in Sydney

Remarketing Campaigns with Criteo

We build campaigns that reconnect with people who visited your site but didn’t convert. Using Criteo’s AI, we serve tailored ads across a massive publisher network.

Prospecting Campaigns

We expand reach by targeting lookalike audiences built from your site visitors and customers, helping you discover new buyers across Sydney.

Brand Safety & Suitability

We configure exclusions and run regular placement reviews to ensure your ads appear in safe, relevant environments.

Audience Strategy

Our campaigns use first-party data, custom audiences, and suburb-level targeting to make your ads highly relevant.

Creative Optimisation

We design and test ad copy, visuals, and CTAs to ensure campaigns perform well and are aligned with your brand.

Reporting & Insights

Every campaign has transparent reporting on impressions, clicks, conversions, revenue, and return on ad spend.

How we run winning programmatic campaigns

1. Discovery & Strategy

We begin by auditing your account and gathering insights into your audience, industry, and goals. From there, we design a campaign strategy tailored to remarketing or prospecting, ensuring KPIs are clearly defined.

2. Campaign Build

We set up campaigns in Criteo with precise audience segments, brand-safe settings, and tailored creatives. Campaign structures are built to balance reach, control, and ROI.

3. Optimisation & Testing

Once live, we monitor performance daily. Creative is refreshed, new audiences are tested, and budgets are adjusted. Our approach focuses on incremental improvements, reducing wasted spend while increasing conversions and revenue.

4. Scaling & Integration

When we identify strong-performing ads and audiences, we scale budgets, broaden targeting, and integrate results into your wider marketing mix. Programmatic results are aligned with your SEO and PPC campaigns to drive measurable growth across all channels.

What’s included in our management

• Audience research and strategy
• Criteo account setup and campaign build
• Creative testing and refreshes
• Brand safety controls and monitoring
• Ongoing optimisation and scaling
• Transparent reporting and monthly strategy calls

Last updated: October 7, 2025

Mini case studies and recent wins

For more in-depth Programmatic Advertising success stories and detailed results, visit our case study page.

ASC — Programmatic Advertising

Problem: With Google’s strict display creative policies, ASC needed a reliable programmatic display platform.
Action: We launched a remarketing campaign on Criteo, building tailored audiences and creative strategies to maximise conversions.

Outcome: Generated 1,009 conversions and more than $748,000 in revenue in 2024 — proving the power of programmatic remarketing with Criteo.

Programmatic Ads FAQs

We’ve answered the most common questions about running and scaling programmatic campaigns – from how platforms like Criteo work and the role of data-driven audience targeting, to budgeting, creative optimisation, and performance tracking. Got a question that’s not covered below? Reach out to our team – we’re always happy to help.