Last updated: September 30, 2025

Scalable SEO Strategies for Multi-Location Businesses

Franchise brands face a unique challenge: national visibility must translate into local wins. Without the right SEO framework, individual franchisees get buried while competitors capture the demand. That’s why Click Click Media delivers franchise SEO strategies that scale. From multi-location rollouts to suburb-level keyword targeting, we help franchisors and franchisees rank higher, attract qualified leads, and build authority that compounds across the network.

Our senior SEO team pairs technical expertise with conversion-driven content and local optimisation, so your brand grows stronger at every level. Most clients see traction in the first 90 days as waste is cut and high-intent traffic is captured.

Why Sydney businesses choose us for franchise SEO

team collaborations & strategy session at click click media

Team Collaborations with Click Click Media

You don’t need another generic SEO package. You need outcomes. We design strategies that balance national growth with local visibility, use technical governance to protect your brand, and maintain a weekly optimisation cadence so rankings improve steadily across locations. Reporting is clear, with traffic, leads, and revenue impact explained in plain English.

Who we help in Sydney

  • Franchisors aiming to scale brand visibility across multiple locations
  • Franchisees competing for local search dominance in their service areas
  • Service-based franchises (trades, cleaning, home maintenance, etc.)
  • Home improvement and renovation franchises
  • Education and training franchises
  • Professional service networks (finance, legal, consulting, etc.)
  • Health & wellness franchises (gyms, clinics, allied health)
  • Multi-location eCommerce and retail franchises

What success looks like

When a national clinic network expands, every location still ranks in Maps and search thanks to multi-location governance and consistent brand controls.

When a sports franchise grows past 30+ locations, suburb-optimised landing pages and geo-budgeting rules drive ticket sales at scale without diluting national campaigns.

And when a service brand operates across multiple states, local landing frameworks and technical SEO keep each region visible while protecting domain authority.

How we run winning franchise SEO in Sydney

we run winning franchise seo campaigns

Anastasia checking an update with Mark

  1. Framework that scales with your franchise: Clear separation of national vs. local SEO goals. Location pages that are designed for growth. Content mapped to franchise-wide themes and local relevance.
  2. Targeting that finds real customers: Keyword clustering by suburb/postcode. Service + location modifiers. Ongoing audits to capture new opportunities.
  3. Content & pages that convert: Unique location landing pages with schema markup and CRO best practices. Content calendars that are built around franchise offers and seasonality.
  4. Technical SEO that protects performance: Site speed optimisation, mobile-first fixes, indexing control, and brand protection against duplicate content.
  5. Reporting franchisors and franchisees trust: GA4 dashboards including call tracking and local attribution. Custom dashboards for franchisees, rollups for franchisors. Every change is tracked and tied to outcomes.

What’s included with our franchise SEO services

  • SEO strategy & audit tailored to franchise networks
  • National + local keyword research and mapping
  • Content calendar + local landing pages
  • Technical fixes (speed, schema, indexing, mobile)
  • Ongoing optimisation & testing cadence
  • Transparent reporting and monthly strategy call

Add-ons: Google Business Profile management, reviews, local link-building services, multi-location rollouts

Latest reviews

Our 90-day franchise SEO timeline

  • Weeks 1–2: Audit, tracking fixes, rollout plan, preview for sign-off
  • Weeks 3–6: Launch, protect efficiency, quick wins, local page activations
  • Weeks 7–12: Scale winners, expand content, refine technical SEO, build local links

Our franchise SEO packages

Most Sydney franchise clients invest from $5,000/month for smaller franchisees. All pricing is indicative, so you’ll receive a tailored proposal after your free audit.

All pricing is an estimate, excludes GST, and subject to change based on your final scope of work.

Trial offer: FREE SEO audit + discovery session (limited spots; terms apply).

Franchise SEO mini case studies

SILK Laser Clinics — Skin Care Clinic Franchise

  • Action: Multi-location governance with geo-budgeting + brand controls.
  • Outcome: Expanded footprint with consistent national visibility.
silk laser logo

Motiv8sports — Children’s Sports Program Provider

  • Action: Ticketing at scale with local landing frameworks + governance.
  • Outcome: Stronger local presence and scalable event sales.
motiv8sports logo

Fox Mowing — Mowing & Gardening Services

  • Action: Built lead gen system with geo-budgeting + brand control.
  • Outcome: Consistent multi-state growth and local SEO traction.
fox mowing logo

Meet our franchise SEO specialists

 

andrei jach

Andrei Jach

Senior Manager | SEO & Analytics Specialist

With over 15 years of performance-led digital marketing experience – including 7 years at Click Click Media – Andrei helps Australian businesses achieve consistent growth through clear strategy, technical SEO expertise, and data-driven decision-making. His approach turns complex digital challenges into straightforward, measurable results that move the needle for clients.

york feix

York Feix

Senior SEO Manager | On-page & Off-page Specialist

With 12 years in the industry, York blends technical on-page SEO with strategic off-page initiatives to deliver measurable growth. His strengths in entity SEO, internal linking, and digital PR briefs ensure clients see results that go beyond rankings and into lasting business impact.


Franchise SEO FAQs

What is Franchise SEO?

Franchise SEO is the process of optimising multiple locations of a business to rank higher in local search results. This includes Google Business Profile optimisation, local keyword tracking, citation building, content creation, and data-driven insights to improve visibility and foot traffic.

How much does franchise SEO cost in Sydney?

Most clients start from around $1,500/month per location, though investment depends on your industry, competition, and number of sites. We tailor every proposal to ensure both franchisors and franchisees get a strategy that fits their growth goals.

How does Franchise SEO differ from traditional SEO?

While traditional SEO focuses on a single website, Franchise SEO optimises multiple locations, ensuring each ranks locally while supporting the national brand.

How long does it take to see results from Franchise SEO?

SEO is a long-term strategy, but most franchise businesses see improvements in 3-6 months, with continuous growth over time.

Do you manage Google Business Profiles?

Yes, we fully optimise and manage Google Business Profiles for every location. From accurate citations and categories to review generation and updates, we make sure each franchise outlet is discoverable and trusted in local searches.

Do you provide SEO for new franchise locations?

Whether you’re launching a new franchise or expanding existing locations, we create custom SEO strategies to ensure new locations rank quickly and attract customers.

Can you handle Franchise SEO for 100+ locations?

Absolutely! We’ve successfully managed large-scale franchise SEO campaigns for brands with 100+ locations, ensuring each site is optimised without compromising quality.

Are contracts long-term?

No, after the first 90 days there are no lock-ins. We believe in earning trust through results, not contracts, so you’ll stay because campaigns perform and deliver measurable growth for your franchise.

Take Your Franchise Growth Further

Franchise SEO isn’t just about rankings. It’s about building a scalable system that drives consistent leads, strengthens every location, and protects your brand as you grow. With Click Click Media, you get a partner who knows how to balance national campaigns with local results, so your network performs as one.

Latest Insights

18 September 2025 . Jerry Zhang
A mobile-first UX redesign for SILK & ASC doubled purchases and boosted conversions.
18 September 2025 . Ben Geerdink
Backlinks remain a cornerstone of SEO in 2025, acting as digital votes of confidence that boost authority, rankings, and long-term online visibility.
18 September 2025 . Rik Allison
Shopify is simple and fast, while WordPress offers flexibility and SEO—your choice depends on control, cost, and growth goals.

We have been helping businesses thrive since 2008.

We’ve provided over 500,000 hours of technical engineering to brands big and small

silk laser clinics storefront image
CLIENT SINCE 2012
A long standing partnership spanning more than 10 years has seen the business grow from 2000 conversions to over 100k conversions per year.
SILK Laser Clinics
Ecommerce
australian skin clinics consultation
CLIENT SINCE 2023
Our custom booking system achieved over 75,000 confirmed bookings in its first year, while Google Ads campaigns grew from 2,000 to 70,000 annual conversions.
Australian Skin Clinics
Ecommerce
clear skincare site stills
CLIENT SINCE 2024
Through strategic re-platforming and optimisation, we achieved a 57% reduction in cost per sale, leading to an 81% revenue increase and 30% improvement in ROAS year-over-year
Clear Skincare
Ecommerce
jacobs creek landscape image
CLIENT SINCE 2022
Launched sophisticated multi-lingual site across 12 countries with age gating and region-dependent product control on Pantheon environment.
Jacob’s Creek
Retail
bathroom sales direct site stills
CLIENT SINCE 2023
Through website redesign and multi-channel marketing, BSD achieved over $3 million in year-over-year online revenue, leading to a $200,000 reduction in returns and substantial increases in sales.
Bathroom Sales Direct
Ecommerce
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CLIENT SINCE 2023
Established strong local market presence through proprietary lead generation service for mortgage brokers.
LJ Hooker
Real Estate
blacktown building supplies home page
CLIENT SINCE 2010
Our 13-year partnership has helped scale their operation from 5-figure to 7-figure yearly revenue through comprehensive digital services.
Blacktown Building Supplies
Trade
motiv8sports school camp image
CLIENT SINCE 2019
Consistently achieved sold-out camps across multiple franchises through targeted Meta Ads campaigns.
Motiv8sports
Sports
mate mobile home page
CLIENT SINCE 2020
200% growth in sales and a headless website as fast as their NBN
Mate
Information Technology
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NORWEST BUSINESS PARK
307, 29-31 Solent Circuit,
Norwest, NSW 2153
SYDNEY CBD
Level 35, Tower One International Towers
100 Barangaroo Avenue,
Sydney, NSW, 2000, Australia