Franchise SEO Services

Scalable SEO Strategies for Multi-Location Businesses

Managing SEO for a franchise isn’t just about ranking one website—it’s about building a strong online presence for every location. Whether you have five locations or two hundred, Click Click Media specialises in franchise SEO that helps each site rank locally while strengthening your national brand.

With a proven track record of scaling brands like SILK Laser Clinics (supporting their growth from one clinic in Adelaide to over 82 locations Australia-wide), Australian Skin Clinics, Clear Skincare, Motiv8sports, and 1300 Smiles, we know what it takes to optimise multi-location businesses for search engines and turn online searches into foot traffic and conversions.

Why Use Us for Marketing Your Franchise?

Martin Perelman from the SILK Laser Clinics franchise.

With over 16 years of experience in digital marketing and SEO, our expertise in developing highly effective, scalable SEO solutions ensures each franchise location ranks in Google Search and Google Maps. Our franchise SEO strategies ensure each location converts effectively and maintains strong online visibility. Here’s how we do it:

Optimised Google Business Profiles for Each Location

A well-optimised Google Business Profile (GBP) and Bing Places listing are essential for franchise visibility. We ensure that each location has:

• Accurate business information (address, hours, categories, and descriptions)
• Keyword-rich business descriptions tailored to local search intent
• Consistent NAP (Name, Address, Phone) data across the web
• Engaging images and posts to attract local customers

Did You Know? Businesses with complete and optimised Google Business Profiles are 2.7x more likely to be considered reputable by consumers.

Location-Specific Keyword Tracking & Reporting

Tracking rankings across multiple locations requires precision. We provide:

• Dedicated keyword tracking per location to measure local SEO success
• Competitor benchmarking to see how each location compares in the market
• Search trend insights to identify local opportunities for growth
• Looker Studio dashboards for real-time performance updates

Example: One of our franchise clients saw a 40% increase in local keyword rankings after implementing structured, location-specific SEO strategies.

Citation Building & Local Listings Management

Citations (online mentions of your business) are crucial in local SEO for franchises. We ensure every franchise location is accurately listed across high-authority directories, including:

• Google Business Profile & Bing Places
• Yelp, Yellow Pages, and True Local
• Industry-specific directories for enhanced credibility
• Other good quality local directories

Pro Tip: Businesses with consistent citations across multiple platforms rank higher in local search results and outperform competitors with missing or incorrect listings.

Content Marketing for Franchise Locations

Each franchise location needs unique, locally optimised content to improve search visibility. We create:

• Service location pages optimised for each franchise area
• Geo-targeted blog content that enhances local relevance
• Localised landing pages to capture search intent for different regions
• Tailored content strategies to boost authority and organic reach

Did You Know? Service location pages with well-structured content can drive up to 70% more local traffic than generic location listings.

Technical SEO  & Google Analytics

We believe in data-driven SEO, tracking performance across every franchise location. Our detailed reports provide:

• Google Analytics insights on traffic, engagement, and conversions
• Looker Studio custom dashboards for multi-location performance tracking
• Goal tracking & ROI analysis to measure success
• SEO audits & strategy adjustments based on real-time data

As a leading franchise SEO agency, our combined digital strategies for franchises are second to none, incorporating all our services:

• Targeting the right audience with precision using Google Ads with Performance Max & DSA campaigns.
• For industries restricted from traditional Google Ads remarketing, we use programmatic advertising.
• We have built custom booking systems to handle the complexities of multi-location franchises seamlessly.
• We use our AI consulting services to monitor brand sentiment in email correspondence across all locations and proactively flag potential issues.
• Our expert web development team builds headless website development and high-performing WordPress sites.

Beautiful, user-focused designs crafted by our UX and web designers to ensure a seamless experience for customers.

Common Franchise SEO Problems (and How We Fix Them!)

“Some of our franchise locations aren’t showing up on Google Maps.”

If specific locations are missing from local search results, it’s likely due to incomplete or inconsistent Google Business Profile setups.

How We Fix It: We audit, verify, and optimise each GBP listing to ensure complete and accurate data that boosts local search visibility.

“Our brand ranks well nationally, but individual locations struggle in local search.”

Many franchises fail to optimise for local intent, leading to lost local business.

How We Fix It: We implement location-specific SEO marketing strategies, including unique content, localised keyword optimisation, and hyperlocal citations.

“We don’t know how each franchise location is performing online.”

Without location-specific data, tracking SEO success can feel impossible.

How We Fix It: Our custom reporting dashboards break down performance per location, helping franchises identify strengths and areas for improvement.

“Our franchise listings have outdated or inconsistent information.”

Incorrect NAP data (Name, Address, Phone Number) can hurt local rankings and confuse potential customers.

How We Fix It: We manage citation building and updates to ensure accuracy across all platforms, maintaining trust and SEO performance.

“A few of our franchise locations are not getting much traffic, but our current SEO agency’s strategy only focuses on overall traffic!”

A broad SEO approach often fails to address individual franchise locations, leading to uneven performance across the network.

How We Fix It: We implement location-specific SEO strategies, optimising content, keywords, and local citations for each franchise, ensuring that all locations receive the visibility and traffic they deserve.

Why Partner with Click Click Media?

• 16+ years of experience in SEO & digital marketing
• Proven success with franchise brands like SILK Laser, Clear Skincare, & Motiv8sports
• 92% client and staff retention
• No lock-in contracts—your success drives our partnership
• Finalist in Online Sales for the 2024 Google Agency Excellence Awards

Franchise SEO FAQs

Ready to Grow Your Franchise with SEO?

Motiv8sports Franchise, with 28 locations across Australia.

Click Click Media’s Franchise SEO agency helps multi-location businesses rank higher, attract more customers, and scale their online presence. Whether you’re a franchise owner optimising 5 locations or 500, we create tailored, data-driven SEO strategies to ensure long-term success.

Let’s take your franchise to the next level with SEO that scales. Contact Click Click Media today on 1300 781 961!