Google Analytics & Dashboard Services
Track Smarter. Convert Better. Scale Faster.
- Precision insights that drive measurable growth
- Dashboard clarity for confident decisions
- Ensure accuracy with dependable data integrity
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Transform Your Marketing with Better Data and Smarter Insights
In today’s digital landscape, your business decisions are only as strong as the data behind them. We help you turn website interactions, campaign data, and customer behaviour into a single source of truth. Our Data Analytics & Dashboards service provides accurate, insightful, and actionable analytics. Without good data integrity, how can you trust your data? This could lead to wasted time and not utilising valuable resources. Strong analytics also empower our Google Ads Management team to make smarter bid adjustments, optimise targeting, and increase your ROI with confidence.
Whether you’re setting up Google Analytics 4 (GA4) for the first time, looking for an in-depth audit of your current setup, or needing custom Looker Studio dashboards to visualise campaign performance, our analytics consultants will ensure you get real value from every data point.
Why Use Us for Analytics Consultants in Sydney
With over 16 years of experience in performance marketing, we understand that real growth starts with clean, reliable data. That’s why we’ve developed a robust analytics offering—combining strategic consulting with hands-on implementation—to help you gain complete visibility over your marketing campaigns, website performance, and user behaviour.
From Google Analytics 4 audits to Looker Studio dashboards and ecommerce tracking, we help businesses streamline their analytics platform and unlock powerful insights that drive real-world results.
Get More from Google Analytics 4 (GA4)
GA4 is the most advanced version of Google Analytics yet, offering deeper event-based tracking, better cross-device measurement, and enhanced data control. However, most businesses are only scratching the surface of what GA4 can do.
Our certified GA4 consultants will help you set up or fix your GA4 property, configure custom events, and build a tracking ecosystem that supports your business goals. Whether you’re tracking eCommerce conversions, understanding traffic sources, or analysing user behaviour, we make sure your GA4 setup is optimised for accuracy and performance.
Google Analytics 4 Setup
We create a robust GA4 foundation customised for your business goals, ensuring every user action is tracked correctly.
- Event-based tracking (pageviews, clicks, form submissions, video plays, scrolls)
- Enhanced measurement configuration
- Ecommerce tracking setup for platforms like Shopify, WooCommerce and Magento
Custom dimensions, metrics, and data streams to support advanced analysis
Google Analytics 4 Audit
If your current GA4 setup isn’t delivering the clarity you need, we’ll run a full-scale audit to uncover and correct any issues.
- GA4 audit to validate event accuracy, tag structure, and reporting integrity
- Identification of gaps in tracking and data streams
- Recommendations to improve reporting accuracy and ensure data integrity
- Debugging of GA4 and GTM conflicts
Our audits often reveal overlooked opportunities, such as broken event tracking, duplicate tags, or misfiring data streams. Fixing these issues can dramatically improve your analytics accuracy and reduce report noise.
Google Tag Manager (GTM) Implementation & Audits
Google Tag Manager is the engine behind scalable tracking, but if misconfigured, it can lead to skewed results, slow page speeds, or even data loss.
Our GTM experts set up streamlined tag structures that reduce bloat, improve tag firing accuracy, and give you more control over what data is collected and when.
- GTM setup and configuration
- Tag sequencing and firing rules
- Conversion tracking for platforms like Google Ads, Meta Ads, and LinkedIn
- Debugging and QA via Preview Mode and Tag Assistant
- Privacy-compliant tagging and consent management
Whether you’re launching a new site or cleaning up years of legacy tags, we ensure your GTM container supports fast, reliable data collection.
Build Custom Dashboards That Drive Action
Data is only valuable if you can understand and use it. That’s why we build fully custom dashboards in Looker Studio that deliver clear, concise, and actionable insights aligned with the goals and KPIs you want to see and use.
No more cluttered reports or irrelevant metrics. We surface what matters and present it in a way that helps you take action.
- Looker Studio dashboards tailored for ecommerce, lead gen, and B2B
- Channel attribution visualisation (Google, Meta Ads, SEO, referral, direct)
- KPI-focused layouts for ROAS, conversion rates, revenue, and lead quality
- User experience flow visualisation to improve conversion rate optimisation.
Real-time updates via connected data streams
Advanced eCommerce Tracking & Conversion Insights
Understanding the complete customer journey—from first touchpoint to final transaction—is critical for eCommerce businesses. We implement advanced eCommerce tracking setups that measure product impressions, cart additions, checkout steps, purchases, and more.
- Enhanced eCommerce tracking for GA4 and GTM
- Funnel analysis to identify friction points
- Revenue and average order value reporting
- Integration with Meta Ads, Google Ads, and email marketing platforms
With full-funnel visibility and accurate channel attribution, you can make smarter decisions around ad spending, promotions, product range, and UX.
Actionable Insights for Data-Driven Decisions
Our goal is not to flood you with metrics but to deliver insights that help you optimise your business goals. We help you move beyond vanity metrics to track what matters: conversion rate, return on ad spend, cost per acquisition, bounce rate, and customer lifetime value.
Everything we do—from analytics setup to dashboard design—is engineered to provide actionable insights that support your marketing and business goals. By identifying your most profitable acquisition channels, understanding how users interact with your site, and optimising campaign attribution, we help you improve performance across the board, especially with SEO strategies designed to drive high-quality, conversion-ready traffic.
Data Governance, Privacy, & Integrity
Analytics isn’t just about tracking—it’s also about responsibility. We ensure your setup complies with data governance standards, respects user privacy, and protects data integrity.
- GDPR and cookie consent frameworks
- First-party data strategies for a post-cookie world
- Server-side tagging options for added security
- Data governance advice and documentation
We believe clean, accurate, and ethically collected data is the foundation of long-term digital success.
Common Tracking Problems (and How We Fix Them!)
“We migrated to GA4, but the reports haven’t made sense since then.”
We switched from Universal Analytics to GA4 because we had to, but things haven’t lined up since then. Key events are missing, goals aren’t tracking correctly, and the reports don’t show what we need. The migration copied the old setup without adapting to how GA4 works — and now we’re stuck second-guessing the data.
How We Solve It:
This is one of the most common issues. We run a full GA4 audit to uncover missing events, broken streams, and misconfigured goals, then rebuild your property correctly. Once fixed, your tracking aligns with your business objectives and delivers the needed insights.
“We’re spending on ads, but can’t see what’s working.”
We’re running campaigns across Google Ads, Meta, and more — but we still don’t know what’s driving results. Reports are shallow, tracking wasn’t set up correctly, and we’re left guessing where revenue comes from.
How We Solve It:
We implement accurate conversion tracking in GA4 and GTM, mapping every click to a clear outcome. From first click to final sale, we show you what’s performing — and how to double down on it.
“Our dashboards are confusing — we don’t know what matters.”
The last agency gave us a dashboard, but it’s cluttered and hard to use. There are too many graphs, insufficient context, and nothing that ties back to our goals. We’re not confident in reading the data, which is slowing us down.
How We Solve It:
We design clean, custom Looker Studio dashboards that highlight the metrics that matter—leads, revenue, engagement, and growth. There is no fluff; just clear, actionable insights that support more intelligent decisions.
Data Analytics & Dashboards FAQs
What’s the difference between GA4 and Universal Analytics?
GA4 (Google Analytics 4) is a complete rebuild of Universal Analytics. It uses event-based tracking for more flexible, accurate reporting across websites and apps, supports cross-device measurement, improves privacy controls, and integrates deeply with Google Ads.
The switch has confused many teams, with new structures, reports, and terminology. That’s where we come in. We configure (or fix) your GA4 setup to ensure clean, reliable, and actionable insights from day one.
Can you help if our GA4 property is already set up?
Yes — and most of our GA4 work starts with fixing existing setups. Many businesses rushed the migration from Universal Analytics or relied on automated tools that missed key events and goals.
We begin with a GA4 audit to see what’s working and what’s not. Then we restructure your setup to track what matters — from sales and leads to user behaviour — all aligned with your business goals.
What’s included in a Google Tag Manager (GTM) audit?
Our GTM audit is a full review of your tag setup — tags, triggers, variables, and data layers. We look for issues like duplicate tags, broken triggers, and anything affecting data quality or site speed.
We also check marketing tag setups (Google Ads, Meta, LinkedIn), event tracking, and consent compliance. You’ll get a clear breakdown of what needs fixing, plus support to implement the changes.
Do you support Power BI or BigQuery?
No — we specialise in Google’s analytics stack: GA4, GTM, and Looker Studio. These tools cover most needs for marketing performance, ecommerce tracking, and lead generation.
We can recommend trusted partners for advanced data warehousing or platforms like Power BI or BigQuery. We focus on helping you get fast, reliable insights from tools your team can use daily.
How long does it take to build a custom dashboard?
Most Looker Studio dashboards are built in 2–3 weeks, depending on complexity. Simple marketing dashboards can be ready in days, while advanced ecommerce builds may take longer.
We start with a discovery session to define your goals. Then, we connect your data sources and design a clean, user-friendly layout in Looker Studio. Once it’s live, we walk your team through how to use it confidently.
Can you connect dashboards with Shopify or WooCommerce?
Yes, we regularly integrate dashboards with Shopify, WooCommerce, Magento, and BigCommerce. You’ll see everything from product views to purchases in one place.
We also configure enhanced ecommerce tracking in GA4 via GTM, giving you clear, real-time insights into product performance, revenue, and marketing effectiveness.
We migrated to GA4 early, but features are missing. Why?
That’s a common one. Many businesses moved to GA4 before the Universal Analytics sunset, only to find key features missing and reports hard to use. GA4 launched before it was fully ready — but it’s greatly improved since then.
We audit your GA4 setup, fix what’s misconfigured, and rebuild it to take advantage of the latest features. We also create custom reports and dashboards that show the insights you care about — and can pull in data from your CRM or other tools for a complete view.
Ready to Level Up Your Data?
Let’s build a smarter analytics platform for your business that delivers actionable insights, improves your marketing campaigns, and supports smarter, data-driven decisions.
Contact us today to get started with GA4, GTM, ecommerce tracking, and custom dashboards tailored to your business.
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We have been helping businesses thrive since 2008.
We’ve provided over 500,000 hours of technical engineering to brands big and small
