Paid Social Agency in Sydney
- Expertise across Meta, TikTok, LinkedIn & emerging platforms
- Proven ROI across ecommerce, B2B, and lead generation
- >Creative-led testing with transparent, ROI-focused reporting
Why paid social matters in Sydney
With Australians spending hours daily on platforms like Facebook, Instagram, TikTok, and LinkedIn, paid social has become vital to reach audiences where they’re most engaged. Social ad spend in Australia is projected to hit ~AU$7.5B in 2025, showing its dominance as a growth channel.
For Sydney businesses, strategic social campaigns can achieve everything from brand awareness to direct sales. But the landscape is competitive — algorithms shift, creative fatigue sets in, and regulations tighten. From December 2025, under-16s will be restricted from using social media in Australia, meaning audience policies must be compliant and forward-thinking.
Our role is to help Sydney brands navigate these changes, build creative that cuts through, and run campaigns that deliver results.
Social platforms we manage
Meta & Instagram Ads
Meta remains the cornerstone of paid social, offering unmatched audience scale and advanced targeting options. From Advantage+ Shopping campaigns for ecommerce growth to visually-led Instagram Ads that capture attention, we create campaigns designed to balance awareness, engagement, and conversions. You can see how this works in our Meta Ads services and Instagram advertising solutions.
TikTok Ads
TikTok has rapidly become one of the most potent platforms for discovery and community-driven engagement. With vertical, native video formats and algorithm-driven reach, TikTok enables brands to connect authentically with audiences through creative that feels natural, not forced. Our strategies focus on delivering the right hook to maximise impact in the first few seconds.
LinkedIn Ads
For B2B companies, LinkedIn provides direct access to decision-makers and industry professionals. Ad formats like Lead Gen Forms and Document Ads make it easy to capture high-quality leads without disrupting the user journey. LinkedIn is especially effective for brands focused on pipeline quality and long-term relationships.
Each platform has its strengths, and the real power comes from orchestrating them together. TikTok builds awareness, Instagram drives engagement, Meta delivers scale, and LinkedIn captures decision-maker leads, creating a full-funnel paid social strategy that converts across every journey stage.
Who we help
We partner with businesses across Sydney, tailoring paid social strategies to fit their goals and audiences:
- Ecommerce brands looking to scale revenue with Meta Advantage+ Shopping campaigns and authentic TikTok UGC-style ads that convert browsers into buyers.
- Local services and franchises building suburb-level visibility, running precise geo-targeted campaigns, and using remarketing loops to stay front of mind in competitive local markets.
- B2B companies generate high-quality leads through LinkedIn document ads and native lead generation forms, connecting directly with decision-makers and building stronger sales pipelines.
- National brands running multi-platform awareness campaigns across Meta, TikTok, and YouTube Ads, creating consistent impact from awareness through to conversion.
Why choose Click Click Media for paid social
Creative systems that work
We don’t rely on guesswork. Our campaigns are built on proven creative frameworks for TikTok hooks, Instagram Reels, and LinkedIn lead magnets, ensuring ads feel native to the platform while driving measurable outcomes.
Full-funnel strategies
From brand awareness and engagement to conversions and remarketing, we design campaigns that cover the entire customer journey, so no opportunity is left untapped.
Compliance-first approach
With Australia’s new age-gating regulations coming into effect, we build future-proof and fully compliant campaigns, giving brands peace of mind that targeting and audience policies meet national standards.
Cross-channel synergy
Our paid social campaigns don’t operate in isolation. We connect strategies with Google Ads and YouTube Ads to deliver a seamless customer journey across search, video, and social.
Sydney-based expertise
You’ll work directly with a local team that provides hands-on support, clear communication, and transparent reporting, making it easy to see the value that paid social adds to your growth.
Our paid social services in Sydney
Campaign Strategy & Setup
Every campaign begins with a clear strategy that aligns audience research, creative direction, and budget with your business objectives. We map campaigns to the customer journey to address awareness, engagement, and conversions.
Creative Testing & Iteration
We design and test ads tailored to each platform – Instagram Reels, TikTok vertical video, carousel ads, and LinkedIn Document campaigns. Weekly creative refreshes prevent fatigue and keep ads competitive in Sydney’s fast-moving social environment.
Audience Targeting & Compliance
From lookalikes and remarketing loops to precise B2B targeting, we connect the right message with the right people. Campaigns are structured with compliance and brand safety in mind, especially as Australia’s under-16 restrictions take effect.
Conversion Tracking & Integration
We integrate campaigns with GA4, CRMs, and offline conversion tracking to give you an accurate view of performance. This ensures you measure business outcomes like leads, revenue, and pipeline, not just clicks or impressions.
Transparent Reporting
Our reports highlight ROI, assisted conversions, and view-through impact, providing clear insights into how paid social contributes to growth and where the following opportunities lie.
How we run winning paid social campaigns
1. Discovery & Audit
We begin with a comprehensive review of your current campaigns, creative assets, and audience data. This step uncovers quick wins and defines the KPIs that will guide performance, ensuring campaigns launch with clarity and direction.
2. Campaign Build
Our team develops platform-native campaigns designed for scale. Each ad set is structured around your goals, from TikTok verticals to LinkedIn lead forms. Brand safety settings and compliance checks are applied immediately, so campaigns run smoothly and responsibly.
3. Optimisation & Testing
We track campaigns daily and run weekly optimisation cycles. Ads are refreshed to avoid fatigue, A/B tests refine creative and audiences, and the budget is shifted to the highest-performing ad sets. This ongoing process keeps campaigns competitive in Sydney’s fast-changing social landscape.
4. Scaling & Cross-Channel Growth
Once winners are identified, we scale budgets and expand targeting to reach more qualified audiences. Paid social campaigns are integrated with Google Ads and YouTube Ads to create a full-funnel growth strategy that captures demand across channels.
Latest reviews
Your success timeline
- Weeks 1–2: Foundation: We conduct a full campaign audit, define KPIs, and develop your creative plan. We then implement compliance checks and produce first-wave creatives.
- Weeks 3–4: Launch & Early Optimisation: Campaigns go live with initial audiences and creatives. We monitor them closely and adjust to improve CTR, CPM, and engagement while protecting the budget.
- Weeks 5–8: Iteration & Testing: Weekly creative sprints keep ads fresh. New audiences are tested, underperforming ad sets are cut, and budgets are shifted toward the strongest performers. Early ROI indicators begin to show.
- Weeks 9–12: Scaling & Cross-Channel Integration: Winning campaigns are scaled with increased budgets and broader audiences. Social campaigns are connected to search and video campaigns, creating a full-funnel growth strategy. Reports clearly show ROI, lead quality, and pipeline impact.
Our paid social pricing
Most Sydney businesses invest from $3,000/month in media spend, with a management fee starting at $1,200/month. Larger campaigns with multiple platforms or advanced creative testing may require higher budgets.
All pricing is indicative, and exclusive of GST; you’ll get a custom-made proposal after the free audit.
Trial offer: FREE Paid Social Audit + Free Discovery Session (limited spots; offer terms apply).
Last updated: October 3, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
Bathroom Sales Direct — Facebook & Instagram
Problem: Low engagement and limited reach despite strong views.
Action: Optimised campaigns with refreshed creative, tighter targeting, and stronger CTAs.
Outcome: +86% interactions, +34% clicks, +55% site visits, +98% follower growth.
Hi-Craft Home Improvements — Paid Social
Problem: Plateauing reach, clicks, and follower growth on social.
Action: Revamped Facebook & Instagram with carousel ads, visuals, and expanded targeting.
Outcome: +201% clicks, +95% visits, +85% interactions, +143% follower growth.
Meet the team
Our paid social strategies go beyond impressions. They generate high-quality leads that fuel real growth. We combine data-led targeting with creative that converts to lower costs and scale reach across Meta, LinkedIn, and TikTok. With us, you get a paid social system built for performance, transparency, and long-term success.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Mark Dollente
Web & Digital Asset Designer
For the past 6 years at Click Click Media, Mark has been behind countless crisp ad creatives and high-quality page assets that load fast and look premium. Known for his keen eye and creative flair, Mark consistently delivers designs that not only catch attention but also elevate brand perception – bringing a polished, professional edge to every campaign.
Paid social FAQs
Got questions about paid social? You’re not alone. From how budgets are managed to what results you can expect, we’ve answered the most common client questions so you know exactly what to expect when partnering with us.
How big is the paid social opportunity in Australia right now?
Paid social continues to dominate the digital landscape in Australia. Ad spend is projected to reach AU$7.5 billion in 2025, making it one of Sydney’s businesses’ most powerful growth channels. With platforms like Facebook, Instagram, TikTok, and LinkedIn attracting millions of daily users, paid social is no longer optional; it’s where audiences expect to see and interact with brands.
Will Australia’s under-16 social media rules affect targeting?
Yes. From December 2025, social platforms will restrict access for under-16s, with stricter age verification processes in place. For advertisers, this means refining audience strategies to remain compliant while reaching high-value segments. Our campaigns are designed with compliance and brand safety in mind, so you can confidently run campaigns that adapt to these regulations.
What paid social platforms do you manage?
We manage campaigns across Meta (Facebook & Instagram), TikTok, and LinkedIn. Each has distinct advantages: TikTok excels at discovery and viral reach, Meta and Instagram provide scale and precision targeting, and LinkedIn delivers high-quality B2B leads. The key is knowing how to combine these platforms to achieve full-funnel impact.
How fast can I see results from paid social in Sydney?
Engagement metrics such as impressions, clicks, and video views often appear within days of launch. However, consistent ROI and stable cost-per-lead or cost-per-acquisition typically develop over 30–90 days, as creative is tested, audiences are refined, and campaigns move through learning phases. This timeframe ensures campaigns are optimised for sustainable growth.
What makes TikTok ads work?
TikTok thrives on authentic, creator-style content that feels native to the feed. Successful ads grab attention in the first three seconds, deliver a clear value message quickly, and close with a strong call to action. We build TikTok campaigns that follow this best practice, using short-form video designed to spark engagement and drive action.
How does LinkedIn generate quality B2B leads?
LinkedIn is uniquely positioned for B2B marketing because of its professional targeting capabilities. With tools like Lead Gen Forms and Document Ads, prospects can engage with content and share details without leaving the platform. This reduces friction, increases completion rates, and helps businesses in Sydney capture decision-maker leads directly into their sales pipeline.
What do you measure beyond clicks?
Clicks alone don’t tell the whole story. We measure ROI, revenue, lead quality, assisted conversions, and offline conversions to understand the actual impact of campaigns. By connecting paid social performance to business outcomes, you’ll see precisely how social spend contributes to pipeline growth and sales, not just vanity metrics.
Ready to grow with a paid social agency in Sydney?
With Click Click Media, your paid social campaigns are powered by creative systems, compliance expertise, and cross-channel strategies that deliver real growth.
Resources & Further Reading
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