Paid Social Agency in Sydney
Your customers are scrolling right now. The question is whether they stop for you or your competitor.
- Performance first Paid Social campaigns
- Proven ROI across ecommerce, B2B and lead generation
- No lock-in contracts, senior specialists, transparent reporting
Paid social now runs on creative and data
Meta, TikTok, LinkedIn and Reddit now decide who sees your ads, what you bid and where your budget goes. Their AI does the targeting that used to be done by hand. What it cannot do is make your ads, or know which sales were real. That is where most accounts stall: the same few ads running until they tire, and a platform chasing numbers your CRM does not recognise.
So the work has moved. Paid social now comes down to giving each platform enough good creative to test and clean data to learn from, then judging the results against your real sales. We do all of it in-house. We make and shoot the creative, fix the tracking on your website ourselves, and tell every platform what a good customer looks like.
We have run paid media since 2008, with $115M+ in ad spend managed across the business and 6,000+ campaigns optimised across Google, Meta, Microsoft, LinkedIn, YouTube, Criteo and programmatic. Paid social runs alongside our PPC agency work.
What success looks like
For Dupe Spot, a fragrance store up against established luxury brands, Meta returned 4.39x ROAS through the October to December 2025 peak. Read the Dupe Spot case study.
Meta also restarted stalled engagement for Bathroom Sales Direct and Hi-Craft. Their 60-day and 90-day results are in the cards below.
What this could look like for you: a steady flow of new ads, so your best performers are replaced before they tire rather than after results drop. Platforms learning from your real sales and qualified leads, so spend moves toward the customers worth having. One report across every platform, read against your CRM. And a clear answer each quarter on where the next dollar should go.
Who we help
Which platforms you run depends on who you sell to. Four common starting points:
Why Sydney businesses choose our paid social team
92% combined client and staff retention
The strategist managing your campaigns in month one is the same person scaling them in month six. A 92% retention rate across clients and staff means no handoffs, no re-briefing, and creative teams that learn your brand deeply over time. We hold an average of 4.8 on Google, mostly 5-star reviews from clients who have been with us for years.
Creative made in-house
We write, design, film and shoot your ads ourselves, in the formats each platform rewards: short vertical video, Reels, carousels and LinkedIn lead magnets. We also run organic social, so your posts and your ads can come from one plan. When you need production at a larger scale or an ongoing content pipeline, we bring in a production partner we trust and brief them on what the data says is working.
One team across every platform
Your Meta, TikTok, LinkedIn and Reddit campaigns sit with one team, one creative plan and one report. A hook that wins on TikTok becomes the next Reels test. An audience that converts on LinkedIn shapes the next Meta brief. Budget moves to whichever platform is earning it.
Your search data from day one
Paid social starts with what we already know about your customers from the rest of your marketing. Search intent from Google Ads, conversion patterns from your analytics, and customer data from your SEO and Shopping campaigns all shape your audiences and creative briefs. If paid social is your first channel with us, that picture builds as we go and sharpens every month.
No lock-in contracts
Month to month, with 30 days' notice. You own your ad accounts, and you see where every dollar of spend goes and what it returns.
Social platforms we manage
Each platform reaches people in a different frame of mind, so most brands run two or three, not all of them. We help you choose the mix and run it as one programme. Video on YouTube sits with our YouTube Ads team and runs from the same creative plan.
Meta and Instagram Ads
Meta is where most brands find scale: Facebook and Instagram in one auction, with catalogue ads for ecommerce and lead forms for services. Meta's AI now runs most of the targeting, so the account is won on creative volume and clean conversion data. See how we run it on our Meta advertising agency page, and the Reels and Stories creative on our Instagram advertising page.
TikTok Ads
TikTok is where people discover brands they were not looking for. It rewards ads that look like TikTok: vertical video, a hook in the first second or two, and fresh versions often, because creative tires fast there. We film and edit that creative in-house, and track sales back to your site so TikTok learns from buyers, not viewers.
LinkedIn Ads
For B2B, LinkedIn reaches decision-makers by job title, seniority, company and industry. Lead Gen Forms and Document Ads capture leads without sending people off the platform. Each click costs more than on other platforms, so we judge LinkedIn on pipeline and closed deals from your CRM, not on lead volume.
Reddit Ads
Reddit reaches people while they research, in the communities built around your category, where they ask each other what to buy. We target by community and interest, write ads that fit how each community talks, and track conversions back to your site, so Reddit is judged on sales and leads like every other platform.
Our paid social services
One team covers the whole programme, from the first brief to the monthly report.
Campaign strategy and setup
Every campaign starts with your commercial goal: the margin or lead value that makes it worth running, and the budget it needs to learn. We choose the platforms, map the campaigns from first impression to sale, and set up each account so its AI has room to work.
Creative testing and iteration
Ads made in each platform's own formats, tested in rounds at the pace your brand can support. Each round is briefed from what the last one taught us, so your creative improves rather than just rotating.
Audience targeting and compliance
With each platform's AI doing most of the targeting, our job is to give it the right starting points: your customer lists, remarketing audiences, exclusions where existing customers waste spend, and precise job-title targeting on LinkedIn. Campaigns are structured with Australia's under-16 restrictions and platform compliance in mind from day one.
Conversion tracking and integration
Each platform optimises toward whatever your tracking calls a conversion. Tell it a spam form is a lead and it will find you more spam. We set up the pixels and Conversions API, and feed sales and qualified leads from your CRM back to every platform. Most tracking problems start on the website, so our developers fix them there, with our GA4 and analytics team.
Transparent reporting
One report across every platform you run, showing revenue, qualified leads and cost per customer, read against your CRM rather than each platform's own numbers. Each month ends with what we change next.
The four calls that decide a paid social budget
Most of the result is decided before an ad runs. These are the calls we make on every account.
Which platforms, and in what order
Start where your buyers already are and where you can supply the creative. For most ecommerce brands that is Meta first, then TikTok once there is enough video to test. B2B usually starts on LinkedIn. We add a platform once the first is profitable and steady, so the budget grows rather than spreads thin.
How much creative your budget needs
The platforms' AI now does most of the targeting, so creative is the main thing it has to work with. Too few ads and it runs the same winners until they tire. Too many and no single ad gets enough spend to prove itself. We size the creative plan to your budget, so every new ad gets a fair test.
Testing budget versus scaling budget
Left alone, the platforms pour spend into whichever ad starts best, often before there is enough data to know. So new ads are tested on fixed budgets, then proven winners move to budgets the platform shares out itself. On accounts under $10K a month in media spend, and for every new round of creative, testing comes first.
Whose numbers to trust
Every platform reports the sales it believes it caused, and the totals rarely match your CRM. Meta's count and your actual customers can differ by 20%, sometimes by more. We reconcile each platform weekly against your CRM, then feed the real sales back to each one, so bidding works from the truth and your budget follows what actually sold.
Latest reviews
How we run paid social
Here is what your first 12 weeks could look like. The shape is the same whether you start at the minimum ad spend ($3,000 a month, or $5,000 for programmatic) or run six figures a month across several platforms.
Audit, Tracking and Creative Review
We audit every active and past campaign and catalogue the creative you have run: what worked, what did not, and what has never been tested. We check your tracking against your CRM or order data and fix what is broken on your site, so every platform learns from real sales from the start.
You receive a written audit with every issue flagged before we change settings.
Creative Sprint and Campaign Rebuild
We brief the first round of creative around what your customers are trying to get done, then make it: typically 5 to 15 variants across hooks, formats and angles, including filmed content where it suits your brand. Campaigns are rebuilt so each platform can find your best ads quickly, with budgets exploring widely at first and narrowing as the data sharpens.
Test, Learn and Refresh
New creative ships at the pace your brand can support. Ads that are not working are switched off early, winners get more budget, and the next round builds on them. What the winners reveal about who is buying shapes the targeting, and tracking is checked against your CRM throughout so each platform keeps learning from real sales.
Scale Mode
Budget grows behind proven winners, and what each platform learns feeds the others, with your Google Search and Shopping data sharpening the audiences.
The goal is profitable spend at increasing budget, not hitting a monthly CPM target.
Paid Social Pricing
Most clients begin with flexible media budgets from around $3,000 per month and a management fee from $1,200 per month (excl. GST). These campaigns typically include creative strategy, audience testing and ongoing optimisation. Standard creative is included, and extra creative is quoted separately.
Start small to prove the message and the audience, then scale once the results are there. You receive a custom proposal after your free audit.
All pricing is indicative. No lock-in contracts.
FREE Paid Social Audit & Discovery Session!
Limited spots | Offer terms apply
Last updated: October 30, 2026
Results, not promises
For more detailed breakdowns across paid social, PPC and SEO, visit our client results library.
Bathroom Sales Direct
Ecommerce, Sydney
Hi-Craft Home Improvements
Home Improvement, Penrith NSW
Dupe Spot
Fragrance Ecommerce, Australia
Zebra Home
Home Décor Ecommerce, Australia
Meet the team
Our whole paid social team, including the people who make your creative, works in-house from our Norwest office.
Adriel Santos
Head of Paid Media
Adriel joined Click Click Media in 2015 and has run Google Ads campaigns since. He tunes match types, sets Performance Max guardrails and plans creative cadence, and cuts waste so clients can scale the campaigns that work.
Anastasia Rapson
Social Media Specialist | Paid & Organic
Anastasia manages paid and organic social media for clients, including building profiles, engaging audiences and running campaigns.
Mark Dollente
Digital Designer | Web & Brand Assets
Mark has been at Click Click Media since 2020. He designs ad creatives and page assets, built to load quickly.
Paid social FAQs
Real questions Sydney businesses ask before getting in touch. If yours is not here, reach out and we will be happy to help.
What paid social platforms do you manage?
We manage Meta (Facebook and Instagram), TikTok, LinkedIn and Reddit, with YouTube run by our video team from the same creative plan. Each does a different job. Meta delivers scale for ecommerce and local services. TikTok reaches people discovering new brands. LinkedIn reaches B2B decision-makers by job title and company. Reddit reaches buyers researching in the communities around your category. Most brands do best on two or three, run as one programme.
How fast can I see results from paid social?
Clicks, views and early sales usually appear within days of launch. A consistent return and a stable cost per lead usually develop over 30 to 90 days, as new creative is tested, each platform learns from your conversion data and budget moves to what works. Accounts with clean tracking and a good supply of creative can get there sooner.
How much does paid social cost in Sydney?
Most Sydney businesses invest between $3,000 and $10,000 per month in media spend, with management fees starting at $1,200 per month (excl. GST). Your total depends on the platforms you run, how competitive your market is and how much creative you need. LinkedIn usually needs a higher budget because each click costs more, while TikTok can deliver strong reach for less. You get an itemised proposal after your free audit.
What do you measure beyond clicks?
We measure ROI, revenue, lead quality, assisted conversions and offline conversions. We connect paid social to your CRM, so you see which campaigns produce customers, not just leads, and we send those results back to each platform so it bids for more of the same. You always know where your budget is going and what it returned.
Can you integrate paid social with our other marketing channels?
Yes, and it is how we prefer to run it. Paid social shares audiences, creative insights and one report with your Google Ads, ChatGPT Ads and SEO, all run by the same team. We connect your CRM (Salesforce, HubSpot) so every channel is judged on the same customers, and remarketing picks up people who found you through search.
Do you work with businesses outside Sydney?
Yes. While we are based in Sydney, we work with businesses across Australia and internationally, and our campaigns reach audiences wherever they are. For businesses with multiple locations or franchise networks, we run geo-targeted campaigns with local messaging for each area, under one brand.
How do you stay ahead of platform changes?
We are a Meta Business Partner and have partner support from TikTok. We test new ad formats and placements as they launch, monitor campaigns daily to catch performance shifts early, and rebuild campaign structures when a platform changes how it works, as Meta did when it made Advantage+ the default for sales and lead campaigns.
When is paid social not the right fit?
When the budget is too small for the platforms to learn. Below $3,000 a month in ad spend we do not recommend ongoing management, because the fee outweighs what the spend can teach you. We are always happy to chat, give advice or make a quick tweak to your account at that level, and to tell you which platform to test first.
Paid Social Service Menu
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian owned
- No lock-in contracts
Google Rating - 4.8 rating