From 216 to 860 Keywords: An SEO Surge for Aussie Home Services
Aussie Home Services is a Sydney-based company offering 24/7 plumbing and electrical services delivered by licensed, experienced tradies. Known for their fast response and reliable workmanship, they’re the team locals turn to when something goes wrong — from burst pipes to blown fuses.
When Aussie Home Services approached Click Click Media, they had a strong reputation but a weak online presence. With Sydney’s plumbing and electrical market becoming increasingly competitive, it was time for a digital overhaul.
In just one month, the results spoke volumes:
- 81% increase in organic traffic
- 298% increase in organic keywords
So how did we get there?
The Challenge: Unifying and Strengthening Brand Presence
Previously, Aussie Home Services operated two separate websites — aussieelectricalandplumbing.com.au and aussieservices.com.au. While both had merit, the dual-site setup was creating more problems than solutions: domain authority was split, customer journeys were inconsistent, and visibility in Sydney’s highly competitive home services market was limited.
On top of that, the existing sites focused almost exclusively on plumbing and electrical services, overlooking key areas of the business such as pipe relining, bathroom renovations, and roofing. The result was a fragmented digital presence that didn’t match the company’s full-service capabilities or future direction.
With customers unclear on who they were engaging — a plumber, an electrician, or something more — it was clear the brand needed a single, scalable online home. One that not only improved SEO performance but reflected the true breadth and professionalism of Aussie Home Services.
Click Click Media needed to find solutions for their:
- Split domain authority: Google didn’t know which site to prioritise.
- Poor user experience: Customers weren’t sure which site to trust.
- Service gaps: Key offerings like pipe relining, bathroom renovations, and roofing weren’t adequately represented.
- Brand inconsistency: Was this a plumbing business? An electrical provider? Or something broader?
What Aussie Home Services needed was a cohesive, SEO-first digital presence that could unify their services under one strong brand.
The Solution: One Site to Rule the Home
To resolve the fragmentation and set Aussie Home Services up for sustainable growth, Click Click Media delivered a full-scale digital transformation — rebuilding the brand’s online presence from the ground up with SEO performance at the core.
This included:
- A modern, user-friendly website built on a faster and more scalable WordPress platform, replacing their restrictive Umbraco CMS. The new backend makes it easier for the client to manage content and scale with confidence.
- A complete technical SEO migration, including carefully planned 301 redirects from both legacy domains and a change-of-address submission to Google. This ensured that existing link equity was preserved, and no traffic was lost during the transition.
- Fresh, SEO-optimised content written across 39 core services, with a deliberate focus on expanding visibility beyond plumbing and electrical. New pages for core services like pipe relining, bathroom renovations, and roofing positioned Aussie Home Services as a true all-rounder in the home services space.
- Localised service area pages, strategically created to boost suburb-level rankings and maximise their presence across Sydney’s key service zones.
- Improved UX and backend layout, with a redesigned interface, clearer navigation, and simplified contact pathways — all designed to enhance user experience and drive conversions.
- A complete analytics and tracking setup, using Google Analytics 4 and Google Tag Manager, to monitor traffic, measure goal completions, and support ongoing SEO insights from day one.
- High-quality link-building and directory citations, executed to build off-site authority and reinforce the new site’s relevance in local search.
Importantly, the website structure was reimagined to reflect a clear, singular identity: Aussie Home Services. No longer just “Aussie Plumbing” or “Aussie Electrical,” the brand was now positioned as a one-stop home services provider — capable, professional, and ready for growth.
To ensure their core offering remained strong, the Plumbing SEO strategy was carefully retained and strengthened. This allowed the brand to hold its ground in high-volume plumbing search categories, while expanding into new verticals that had previously been underrepresented.
The Results: Plugged In and Ranking
Within just weeks of launching the new website, Aussie Home Services saw a dramatic lift in SEO performance — proof that the strategy was not only sound, but scalable.
- Organic traffic increased by 81% in a single month
- Organic keyword rankings jumped from 216 to 860, marking a 298% improvement
- Dozens of new service and location keywords entered the top 10 positions
But beyond the numbers, the transformation brought clarity and cohesion. Instead of juggling two outdated and disconnected websites, Aussie Home Services now has a single, fast, professional platform that clearly communicates the full scope of their services — from emergency plumbing to roofing and bathroom renovations.
Why Did It Work?
This wasn’t just a domain migration — it was a strategically planned digital rebuild designed for long-term SEO performance and local dominance. Success came down to a combination of precision, planning, and a deep understanding of how customers search for home services.
Key elements that made the difference:
- Redirects from both legacy websites were carefully mapped to preserve link equity and ensure a seamless user experience.
- Localised service pages expanded organic visibility across high-intent Sydney suburbs, capturing traffic where customers actually live.
- Rich, informative content was created for every core service — helping the site rank, engage, and convert users at all stages of their buying journey.
- Real-time analytics and tracking, set up via GA4 and GTM, provided instant insight into what was working and where to refine.
- Targeted Plumbing SEO strategies kept the spotlight on high-value service areas like blocked drains and hot water systems, while supporting broader keyword growth across new verticals.
With a unified site, a stronger brand identity, and a solid SEO foundation, Aussie Home Services is now plugged in, switched on, and ready to keep growing.
The Takeaway
By consolidating two fragmented websites into one streamlined, SEO-focused platform, Aussie Home Services is now perfectly positioned to attract more leads, boost conversions, and dominate local search rankings.
But this success didn’t come from surface-level fixes — it was the result of carefully crafted strategy, technical precision, and long-term thinking.
What powered the turnaround?
- A single, scalable website built on WordPress gave the brand flexibility, speed, and control — with a backend designed for growth.
- Redirects were mapped with care, ensuring that no authority was lost and existing traffic flowed seamlessly to the new domain.
- Localised suburb pages opened the door to broad regional visibility, helping Aussie rank for services across Sydney’s most competitive areas.
Ready to Spark Your Own SEO Surge?
Whether consolidating your websites or launching a new digital presence, our SEO-driven approach ensures your business sees tangible growth in rankings, traffic, and revenue.
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