From Small Starts to Big Wins: Fab Fun’s Growth Story

When Sara and her co-founder started Fab Fun Entertainment back in 2009, the vision was simple: create memorable, safe, and high-quality family events filled with joy. For years, the business relied solely on word-of-mouth referrals, with Sarah and her partner running the operation as a two-person team. While their reputation for fun experiences was strong, the business struggled with limited reach, inconsistent bookings, and no clear digital presence.

That all changed when Fab Fun partnered with Click Click Media.

The Challenge: Growth Hindered by Offline Limitations

Before working with us, Fab Fun had no digital marketing strategy. Bookings came only through referrals, which meant revenue fluctuated unpredictably. The business was not set up to scale. Internal processes were manual and time-consuming, and Sara spent hours writing out booking slips by hand for both clients and entertainers.

The lack of online visibility meant Fab Fun was missing out on a huge market of families and corporate clients actively searching for entertainment services. To reach their true growth potential, Fab Fun needed:

• A digital presence to attract consistent, high-quality bookings
  
• A scalable system for managing clients and entertainers
  
• Marketing support to grow brand awareness and community engagement

The Transformation: Going Digital with Click Click Media

Step 1: Launching Google Ads

The first turning point was moving from word-of-mouth to targeted Google Ads campaigns. With our strategic ad setup and keyword targeting, Fab Fun went from “hardly any bookings” to a constant stream of leads.

Saraa described the shift as “a total change, a game changer for us”. Not only did Fab Fun start attracting new clients, but the business quickly became scalable. Bookings grew, revenue stabilised, and the foundation for long-term growth was set.

Step 2: Redesigning the Website

A professional, user-friendly website is often the first impression for potential clients, and Fab Fun’s old site didn’t reflect the quality of their service. After Click Click Media redesigned the website, Fab Fun immediately saw results:

• Revenue doubled compared to pre-launch figures
  
• Corporate bookings increased, creating a steady stream of regular, scalable work
  
• Entertainers benefited from more reliable, ongoing opportunities
  

The new site showcased Fab Fun’s personality and professionalism while streamlining the booking process for families and corporate clients alike.

Step 3: Automating with a Custom CRM

Behind the scenes, Fab Fun’s growth was being held back by outdated manual processes. Sara recalls spending countless hours handwriting booking slips for every client and entertainer.

To eliminate this inefficiency, we designed a custom CRM (Customer Relationship Management system) tailored specifically to Fab Fun’s needs. The CRM:

• Automated bookings and scheduling
  
• Centralised client and entertainer data
  
• Reduced hours of manual admin to near zero
  

Sara admits she “couldn’t even imagine going back to the old way” after seeing how much time and stress the CRM saved her and her team.

Step 4: Social Media Management

Like many small business owners, Sara struggled to stay on top of social media. Despite knowing its importance, finding the time to create and schedule posts was a constant challenge.

Click Click Media’s dedicated social media manager stepped in, taking the burden completely off Fab Fun’s shoulders. The results speak for themselves:

• Engagement and views doubled across social channels
  
• A steady pipeline of content built brand recognition
  
• Stress was eliminated, allowing Sarah to focus on running the business
  

For Saraa, the process became “stress-free” and entirely manageable, proof that outsourcing to specialists delivers measurable results.

The Results: Scaling Success and Securing the Future

Since partnering with Click Click Media, Fab Fun Entertainment has experienced:

• 2X revenue growth following the website redesign
  
• Scalable growth through consistent Google Ads bookings
  
• Operational efficiency thanks to a custom CRM solution
  
• 2X social engagement with managed social media campaigns
  

Most importantly, the transformation has given Fab Fun the ability to scale confidently. Corporate bookings now provide regular revenue, entertainers enjoy steady work, and Sarah has reclaimed countless hours of her time.

Reflecting on the journey, Sarah describes Click Click Media as “knowledgeable, consistent, and very supportive.” She credits the partnership with not only making Fab Fun “extremely successful” today but also setting the stage for even greater growth in the future.

A Partnership Built on Support

Fab Fun Entertainment’s story shows how the right digital strategy can completely transform a business. From word-of-mouth limitations to becoming a scalable, successful brand, their partnership with Click Click Media demonstrates the power of combining Google Ads, website optimisation, CRM automation, and social media management.

If your business is stuck at the same stage Fab Fun once was—relying on referrals, manual processes, or inconsistent bookings—our team at Click Click Media is here to help you scale.