The Ecommerce Design Trap: When a Beautiful Store Quietly Loses Money
A stunning online store can still leak sales at every step, and most owners never see it happening.
Jerry Zhang is Head of Design & UX at Click Click Media. He holds a Bachelor of Psychology (Honours) from UNSW and has UX/UI design training through Academy Xi.
His work covers user research, wireframes and prototypes, and he manages projects across design, development and marketing teams from concept to launch.
Outside work, Jerry has volunteered for over six years as a Youth Leader with SWITCH EFCA, and has served as a Section Leader with KAPOW.
- 53Articles on the CCM blog
Latest from Jerry
53 articles on strategy, search, ads and running a better business.
How We Rebuilt the Website Behind Australia’s Sleep Specialists
A full website rebuild for a national sleep clinic, with cleaner navigation and a new online sleep assessment.
Building a Sports Platform That Matches User Motivation: The Sporting Base Rebuild
We built The Sporting Base a pro racing form guide and personal blackbook, designed around the habits punters already have.
How to Rank Your Website on ChatGPT
Your customers are asking ChatGPT what to buy. Here's how to become the business it recommends.
From Hacked to Lead Engine: How We Rebuilt Pure Bean’s Digital Presence
CCM rescued Pure Bean's hacked site, fixed broken ad tracking, and delivered 174% organic growth and 2,129 enquiries at $34 each.
How Jim’s Group Doubled Leads and Cut CPL by 75% in Four Weeks
Four weeks, 3.5x conversion, 75% lower CPL: here's how we turned Jim's Group around.
Landing Pages vs. Websites: Different Tools, Different Jobs
Your website is a department store. Your landing page should be a sales counter.
Why Developers Still Matters in the Age of AI
Developers haven't been replaced by AI. They've been promoted and here's what that actually looks like in practice.
We Manage One of Australia’s Highest-Transacting WooCommerce Stores. Here’s How.
How CCM grew SILK Laser Clinics' WooCommerce conversion rate from 4% to 22% over 13 years.
Why Design Still Matters in the Age of AI
AI can build a website in minutes, so why does good design matter more than ever?
Why Your Bounce Rate Is High (And What to Actually Do About It)
Find out what's really behind your high bounce rate and how to fix it.
From Dated Website to Lead-Generating Machine
How we built a premium landing page that turns Google Ads traffic into qualified leads for Sydney tiler Tiles by Nikko.
Your Social Media Content Isn’t Working. Here’s What to Fix Before You Post Again.
Your social media isn't working because there's no strategy behind it. Here's how to fix that.
How Brisbane Structural Repairs Turned Google Ads into a Trackable Lead Pipeline
How restructuring Google Ads campaigns and building a landing page generated 390+ leads for Brisbane Structural Repairs in six months.
Your Attention Is Being Sold. Here’s How the Auction Works.
Every time you open a social app, your attention is being auctioned off in milliseconds. Here's exactly how advertisers price and bid for it.
How We Built CleanStamp a Website That Works as Hard as Their Cleaners
Here's how Click Click Media built CleanStamp a custom, conversion-first website that turns visitors into customers from day one.
ChatGPT vs Claude vs Gemini: Which AI Actually Moves the Needle for Your Business?
Find out how Claude, ChatGPT, and Gemini compare across SEO, content, and paid media - and which one is right for your business.
Building Credibility from Day One: The MotelCo Story
How Click Click Media built MotelCo a polished, conversion-focused landing page and pitch deck in just two weeks.
Why a Type Scale Is One of the Most Important (and Most Overlooked) Design Decisions on Your Website
Most websites get typography wrong, and it's quietly costing them conversions. Here's why a type scale matters.
How Colour Choices Impact Conversions on Your Website
Your colour palette is quietly shaping whether visitors trust your brand, click your CTA, or bounce.
From Flying Blind to +665%: How We Transformed Clear Skincare Clinics’ Google Ads
Click Click Media fixed Zenoti tracking and rebuilt Clear Skincare’s Google Ads, driving +665% conversions and +542% revenue.
A Website Refresh That Turns Browsers Into Booked Jobs
A mobile-first website launch for Beaches Windows & House Wash, built to boost trust and make booking easy.
UX That Scales Training: How Planet8 Modernised Motiv8sports Onboarding
A UX-led redesign that turned Motiv8sports’ Planet8 training portal into a scalable, role-based onboarding and training platform.
From Passion to Performance: Inside Dupe Spot’s 20+ ROAS Paid Media Strategy
How disciplined Google Ads and social campaigns turned Dupe Spot into a high-ROAS ecommerce success story.
Is Your Logo Quietly Damaging Your Brand Credibility?
Small logo usage mistakes can quietly damage brand credibility, and this article explains how to fix them with clear brand guidelines.
Re-Engineering BSD’s 5,000+ Product eCommerce Store
A large-scale Shopify migration shaped by real data, real constraints, and real solutions.
Reeling in Trust: Rebuilding Phriendly Phishing’s Digital Presence
Click Click Media rebuilt Phriendly Phishing’s website to deliver clearer messaging, stronger UX, and enterprise-level trust.
The Ultimate Checklist for High-Converting Homepage Design
Aligning UX and SEO creates a website that attracts visitors, keeps them engaged, and turns traffic into measurable growth.
How UX and SEO Work Together to Drive Business Growth
Aligning UX and SEO creates a website that attracts visitors, keeps them engaged, and turns traffic into measurable growth.
5 UX Mistakes That Are Costing You Customers (and How to Fix Them)
Five common UX mistakes that quietly kill conversions — and how to fix them.
When Less Became More: How Fitness Hero Found Profit in Simplicity
Fitness Hero turned wasted ad spend into profit and growth with a smarter, profit-first strategy.
Beauty Meets UX: The Redesign That Doubled Conversions for SILK & ASC
A mobile-first UX redesign for SILK & ASC doubled purchases and boosted conversions.
The Hosting & Optimisations Upgrade Your Business Can’t Afford to Miss
Learn how Click Click Media’s hosting and optimisation stack turns your website into a true growth engine.
From Small Starts to Big Wins: Fab Fun’s Growth Story
Fab Fun Entertainment went from word-of-mouth bookings to doubling revenue and scaling nationwide with Click Click Media’s digital strategy.
A Complete Digital Fitout: How We Transformed Wucraft’s Website
WuCraft’s site transformation reflects their hands-on edge in construction—where solving on-site challenges meets standout digital delivery.
How We Launched a New Fintech Brand in Just 6 Weeks
SME Money hit the market fast with a sharp brand launch, proof that bold ideas and speed can redefine small business finance.
Ocular’s Website Rebuild: Clean Code Meets Scalable Design
Ocular Charging is one of Australia’s leading providers of electric vehicle charging technology, delivering reliable, premium-grade solutions for homes [...]
Don’t Choose the Wrong Web Team: This is Why You Need to Get It Right
We’ve seen it time and time again. We’ve seen business owners trusting the wrong people with one of their most important digital assets: their website. You’re [...]
WordPress Development: The Engine Room of Digital Marketing
This is the blunt truth: if your website isn’t built for performance, your digital marketing is working harder than it should. You can run paid campaigns, […]
Your Marketing’s Missing Link? Information Architecture
Let’s not sugar-coat it. Your digital marketing campaigns might be underperforming not because your SEO’s off, or your ad budget’s too small, or your content [...]
Renascent Reimagined: A Website Built with Intent
Renascent, a national construction company known for premium fitouts and refurbishments across Australia, needed a digital refresh. Their old site was [...]
Click Click Media Named Finalist at 2024 Google Agency Excellence Awards for Online Sales
In 2024, Click Click Media was honoured as a finalist in the Google Agency Excellence Awards, recognised in the highly competitive Online Sales category. With [...]
Showered With Sales: BSD’s 1,771% Conversion Win
Bathroom Sales Direct (BSD) is a leading Australian bathroomware retailer making waves for its commitment to quality, affordability, and convenience. From [...]
How Sydney Paws Petdoor Clawed Its Way to 400% More Leads
Sydney Paws Petdoor teamed up with CCM—and the results speak for themselves. With leads up 400%, they’re now Sydney’s go-to for giving pets the freedom they [...]
Click Click Media Celebrates Three Finalists at the 2025 Australian Web Awards
We’re proud to announce that three of our website projects have made it to the finals of the 2025 Australian Web Awards — a major milestone […]
Raising a Glass to Better UX: Jacob’s Creek’s Global Web Launch
When Jacob’s Creek, one of Australia’s most recognised wine brands, needed to launch a unified, multilingual website across 9 countries and a global platform [...]
From 216 to 860 Keywords: An SEO Surge for Aussie Home Services
Aussie Home Services is a Sydney-based company offering 24/7 plumbing and electrical services delivered by licensed, experienced tradies. Known for their fast [...]
Nailed It! How Blacktown Building Supplies Built Digital Success
Blacktown Building Supplies has been a trusted name in Sydney’s construction and home improvement industry. As a family-owned and operated business, they [...]
How Motiv8sports Scored Big Digitally with Click Click Media and Paladine Systems
Founded in 2017, Motiv8sports is a national franchising operation delivering high-energy, engaging sports programs for kids aged 5 to 12. Their programs run [...]
Roofing the Competition: Hi-Craft’s Digital Takeover in Outdoor Living
Imagine you’re in the market for a stunning new alfresco space or a sleek, modern pergola. You start with a quick Google search: “Best pergola builders […]
Branching Into Every Suburb: Pro-Cut’s Locations Plus Takeover
As one of Melbourne’s most trusted arborists, Pro-Cut Tree Services has built a strong reputation for delivering expert tree removal, stump grinding, pruning [...]
Expanding Beyond Wholesale: How Zebra Home Became a Household Name
For years, Zebra Home had built a strong reputation as a go-to supplier of jute and wool rugs for retailers, interior designers, and trade buyers across […]
From Invisible to Unstoppable: How We Helped Kangaroo Courts Dominate Online
Kangaroo Courts is a leading specialist in all-weather sports surfaces, trusted by schools, sports clubs, and private properties across Australia for [...]
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