Roofing the Competition: Hi-Craft’s Digital Takeover in Outdoor Living
Imagine you’re in the market for a stunning new alfresco space or a sleek, modern pergola. You start with a quick Google search: “Best pergola builders in Sydney.”
If this were a decade ago, you might have stumbled across a handful of companies with basic websites, a few blurry project photos, and not much else. Fast forward to today, and one name dominates the search results: Hi-Craft Home Improvements.
This didn’t happen by accident. In fact, Hi-Craft’s rise to the top of the digital game is a testament to what happens when a legacy business embraces the power of online marketing. And that’s exactly what we at Click Click Media helped them do.
The Challenge: A 65-Year-Old Business vs the New Kids on the Digital Block
Hi-Craft Home Improvements isn’t your average home renovation company. They’ve been in business since 1959—family-owned, same location in Emu Plains, and over 100,000 happy customers across Sydney and the Blue Mountains. Their craftsmanship is second to none, but great work alone wasn’t enough in a changing market.
Despite their expertise, they were experiencing:
- A Lack of Digital Visibility: Their website wasn’t ranking well on Google, meaning potential customers weren’t finding them online.
The mission was clear: Transform Hi-Craft from a well-known local business into Sydney’s go-to outdoor renovations brand using smart digital marketing.
The Strategy: A Full-Scale Digital Takeover
A project of this size required an all-in, multi-channel strategy. No half-measures. Here’s how we made it happen:
Step 1: Rebuilding the Digital Foundation
- Website Overhaul: A sleek, mobile-optimised site that showcased Hi-Craft’s stunning work, made navigation easy, and guided visitors towards booking a consultation.
Step 2: Hammering Home High-Intent Leads with Google Ads
Some marketing agencies waste money on broad, generic ad campaigns. We don’t.
- Laser-Focused PPC Campaigns: Instead of blasting ads at everyone, we targeted people actively searching for outdoor renovations in Sydney.
Step 3: Constructing a Click-Worthy Social Media Presence
Most home improvement businesses treat social media as an afterthought. Hi-Craft, on the other hand, turned it into a powerhouse for engagement and trust-building.
- Showcasing Real Projects: We highlighted stunning before-and-after transformations, making it easy for customers to see Hi-Craft’s work in action.
The Results: From Industry Competitor to Market Leader
The numbers speak for themselves. Over our 12-year partnership, Hi-Craft has:
- Doubled their annual leads—reaching record numbers per year.
Their brand authority has skyrocketed, and while others in the industry struggled through market downturns, Hi-Craft continued to grow.
The Proof? Just Ask Hi-Craft
Here’s what Chantelle from Hi-Craft had to say about working with us:
“We have been using Click Click Media for a few years now and have found the whole team to be a great professional fit for us. Amanda is a great account manager, spending the time to listen to any of our concerns and always acting quickly in response. I would happily recommend the team at Click Click Media for a friendly, honest and reliable agency that really invests in your company and its results.”
Raising the Roof on Your Digital Growth
If you’re in the home improvement industry and wondering if digital marketing is worth the investment, let Hi-Craft’s success be your answer.
Here’s what you need to do:
- Make SEO a priority—Your competitors are on Google. If you’re not ranking, you’re losing leads.
Hi-Craft’s story proves that the right marketing strategy can transform an already great business into a dominant market leader.
If you’re ready to take your business to the next level, let’s talk. No fluff, no BS—just results.
