Click Click Media Named Finalist at 2024 Google Agency Excellence Awards for Online Sales
In 2024, Click Click Media was honoured as a finalist in the Google Agency Excellence Awards, recognised in the highly competitive Online Sales category. With the awards only being open to the top 3% of agencies, this achievement reflected not just the strength of our campaigns but the strength of our partnerships, strategy, and team.
The nomination celebrated our outstanding results for long-term client SILK Laser Clinics and marked a significant milestone in our journey as a performance-driven digital agency.
Driving Online Sales at Scale
SILK Laser Clinics partnered with Click Click Media back in 2012, and by 2021, our focus had evolved from lead generation to building and optimising their e-commerce ecosystem. Our strategy centred on Google’s Performance Max campaigns, which allowed us to tap into multi-platform visibility with AI-powered bidding and asset automation.
Between 2023 and 2024, SILK Laser Clinics achieved:
- A 60% increase in revenue
- A 59% jump in conversion rate
- A 62% boost in ROI
- All with just a 5% increase in ad spend
By integrating automation, predictive targeting, and smart bidding strategies like Target ROAS, we helped SILK unlock significant returns while navigating rising advertising costs.
Scaling a Multi-Brand Strategy
Following SILK Laser’s acquisition by Wesfarmers, our remit expanded to support additional brands, including Australian Skin Clinics and Clear Skincare Clinics. Under our campaign strategy, Australian Skin Clinics experienced a 115% revenue increase in a single month, despite spending $50,000 less than in the same period the previous year.
This was a powerful demonstration of how our team helps clients scale efficiently, with a performance-first mindset and clear alignment to business outcomes.
What the Nomination Represented
For us, the nomination wasn’t just industry recognition—it was validation of the values that have defined Click Click Media since 2008: transparency, innovation, and real partnership.
As our managing director, Phillip Wendell, said at the time:
“This wasn’t just about being a finalist. It was about proving that when you mix passion, a bit of geeky magic, and a whole lot of teamwork, amazing things happen. We’re not just ticking boxes here; we’re driving real growth, and having a blast doing it.”
The Team Behind the Results
The recognition would not have been possible without the dedication of our Google Ads team. Adriel Santos led campaign performance with Amanda Decker guiding broader strategy, while Phillip and Claire Wendell worked behind the scenes on technical optimisation and campaign refinement. Together with the SEO, design, and web teams, Click Click Media produced something amazing for SILK Laser Clinic.
Together, they helped position Click Click Media as a performance powerhouse—an agency where clients don’t just grow, they scale.
A Legacy of Performance, A Future of Possibility
Being named a finalist reinforced that our people-first, data-driven, and platform-led approach truly delivers. It showed the power of long-term collaboration, the value of agility in a changing digital landscape, and the impact that comes from blending creativity with strategy.
This nomination was more than a proud moment—it was a reminder of why we do what we do: to help businesses unlock their potential through marketing that actually works.
Looking to scale your online sales with an agency that delivers real, measurable results? Partner with Click Click Media and gain access to a team that understands performance, prioritises transparency, and works as a true extension of your business. Let’s build something exceptional—together.
Contact us today to learn how we can drive your next phase of growth.
