How Sydney Paws Petdoor Clawed Its Way to 400% More Leads

Sydney Paws Petdoor is a team of passionate animal lovers with one goal: to give pets the freedom they deserve. From glass to timber to screen doors, they install quality pet doors that keep pets safe and happy while giving owners peace of mind. With a strong stance against animal cruelty and a genuine commitment to supporting rescue families, they’re more than just a service provider—they’re a trusted part of the community.

By 2019, their reputation was well-established offline. But they needed a digital presence that could match their real-world credibility and help more Sydneysiders discover their services. That’s when they partnered with Click Click Media.

The Challenge: A Solid Business Needing Stronger Digital Foundations

When we first met the Sydney Paws Petdoor team, they had all the makings of a great brand—dedicated service, glowing word-of-mouth, and a powerful mission. But their website was underdeveloped, and their Google Ads were delivering inconsistent results.

There were missed opportunities in local search visibility, their website conversion rate needed improvement, and they lacked an effective system for building social proof online.

Our brief was simple: drive more qualified traffic, improve lead generation, and help position them as the top choice for pet door installations across Sydney.

The Approach: Opening New Doors with a Double Build

Over five years, we built and launched two completely new websites for Sydney Paws Petdoor—each one reflecting the evolving needs of their business.

• The first redesign focused on simplifying the customer journey, refining the service messaging, and improving the site’s responsiveness across devices.
  
• The second build took things further, with advanced on-site SEO implementation, faster load speeds, a visual upgrade to match modern times, and an intuitive layout that made it easier for visitors to find what they needed—and take action.
  

Each website launch was paired with data-informed improvements that helped boost engagement and conversions.

SEO with Bark and Bite

A well-built website is only part of the puzzle—without strong SEO, it’s like installing a dog door that no one knows how to find. That’s why we developed a long-term SEO strategy for Sydney Paws Petdoor that didn’t just grow traffic—it brought in the right kind of traffic: pet owners actively looking for reliable, local installation services.

We began with a thorough technical audit to identify barriers that were preventing the site from ranking well. This included everything from crawlability and indexing issues to site speed, mobile performance, and metadata gaps. Once we had a clear view of the site’s health, we laid the groundwork for scalable, sustainable growth.

From there, we launched a multi-phase SEO plan focused on three key goals: improving local visibility, increasing user engagement, and turning pageviews into leads.

We:

• Strengthened internal linking, guiding both users and search engines to important conversion pages. We structured content flow so that users could easily navigate between services, suburbs, and contact forms, reducing drop-offs and boosting session time.
  
• Refreshed page copy across the site to align with evolving search intent. Rather than relying on generic descriptions, we tailored messaging to reflect what pet owners were actually searching for, whether they had a sliding door, a timber frame, or a newly adopted kitten.
  
• Monitored algorithm changes and site performance closely, refining and adjusting as needed. SEO isn’t a one-time job, and we made sure the site remained agile in the face of ongoing updates.
  

The results speak for themselves. Since partnering with Click Click Media, Sydney Paws Petdoor has seen their organic website traffic grow by nearly 100% and their organic lead volume increase by over 400%.

By focusing on the real questions pet owners are searching for—and delivering answers in a way that’s clear, localised, and engaging—we created a digital presence that reflects the brand’s heart, hustle, and genuine love for animals. In doing so, we helped open doors (literally and figuratively) for more cats and dogs across Sydney.

Paid Ads That Fetch Real Results

When it came to paid advertising, Sydney Paws Petdoor had already dipped a paw into Google Ads—but the campaigns were underperforming, and they weren’t seeing the return they deserved. Click Click Media stepped in to give their ad strategy the same care and precision they give every pet door installation.

We:

• Refined location targeting to ensure ads were only being shown to users in key Sydney suburbs where services were actually offered.
  
• Reorganised campaigns and ad groups to better align with specific pet door types and customer needs.
  
• Optimised ad copy to speak directly to pet owners—focusing on trust, convenience, and their animal-loving ethos.

Rather than set-and-forget, we continuously tested headlines, descriptions, and extensions to see what resonated most. We also tracked key conversion actions: calls, form fills, and quote requests, so we could attribute every dollar spent to a measurable outcome.

The result?

• A 33% increase in traffic from paid search, driven by smarter targeting and more compelling ads.
  
• A 20% increase in lead volume, with better conversion rates and lower cost-per-acquisition.
  
• A consistent, scalable source of new customers that complemented their booming organic presence.

The revamped Google Ads strategy gave Sydney Paws Petdoor something every small business dreams of: predictability. With a steady stream of leads coming in from both organic and paid sources, the business could plan ahead, allocate resources with confidence, and keep growing without missing a beat.

Whether it was a cat door for a screen door or a dog flap in toughened glass, our ad strategy made sure Sydney Paws Petdoor was front and centre when pet owners were searching and ready to book.

Purring with Praise: Reviews That Build Trust

When it comes to service-based businesses—especially in people’s homes—trust is everything. And in today’s digital world, nothing builds that trust faster than glowing customer reviews.

Sydney Paws Petdoor already had plenty of happy customers, but they weren’t consistently turning that satisfaction into visible proof online. That’s where we stepped in, pushing them to maximise their review capture system, giving every happy pet owner a nudge in the right direction.

We made the process as frictionless as possible with one-click review links and gentle, brand-aligned copy that felt more like a thank-you than a prompt

As reviews rolled in, Sydney Paws Petdoor’s Google rating climbed, and their review volume grew significantly—boosting both trust and click-through rates on local search results. It also helped differentiate Sydney Paws Petdoor in a competitive local market, where many businesses either lacked reviews entirely or had inconsistent ratings.

These reviews weren’t just good for SEO—they were a celebration of the work Sydney Paws Petdoor does every day. From touching stories of rescue pets finding freedom to overjoyed customers sharing videos of their pets learning to use the new door, the reviews captured exactly what makes the brand special.

The Results: More Leads, More Laps Sat On, More Doors Opened

Thanks to the partnership with Click Click Media, Sydney Paws Petdoor is now one of the most visible and well-reviewed pet door installation companies in Sydney.

Key Outcomes:

• Organic website traffic nearly doubled
  
• Organic leads increased by over 400%
  
• Paid ad traffic rose by 33%
  
• Leads from Google Ads improved by 20%
  
• Review volume and local visibility significantly improved
  

Their site now reflects the care and professionalism that sets them apart—and supports their mission to help more rescue pets enjoy a better life.

Open the Door, and Let the Leads In

Sydney Paws Petdoor proves that passion, purpose, and a strong digital strategy can go hand in hand. With the right team behind them, they’ve turned their website into a lead-generating machine that continues to grow month after month.

At Click Click Media, we love working with businesses that do more than just offer a service—they make a difference.

Looking to scale your business with a strategy that works?
Get in touch with Click Click Media and let’s build something great together.