Nailed It! How Blacktown Building Supplies Built Digital Success

Blacktown Building Supplies has been a trusted name in Sydney’s construction and home improvement industry. As a family-owned and operated business, they offer an extensive range of 30,000+ products, serving both trade professionals and DIY customers.

Despite their strong reputation, their digital presence was not established. With increasing online competition, they needed to improve their search rankings, ad performance, and website experience to drive sustained growth.

That’s where Click Click Media stepped in. Since 2019, we’ve worked closely with them to transform their digital strategy, increase traffic, and dramatically boost conversions.

A Market Under Construction: The Digital Growth Challenge

The Australian building supplies industry has evolved rapidly, presenting several challenges:

✔ Increasing online competition from large national retailers and smaller digital-first suppliers.
✔ Changing customer behavior, with more trade and DIY buyers purchasing materials online.
✔ High customer acquisition costs, requiring a cost-effective digital strategy.
✔ An outdated website, limiting eCommerce potential and user experience.

To stay competitive, Blacktown Building Supplies needed an integrated SEO, paid media, and website redevelopment strategy to drive long-term digital success.

Hammering Out a Plan: The Digital Blueprint for Success

Click Click Media developed a data-driven strategy focused on SEO, Google Ads, and a website overhaul, ensuring Blacktown Building Supplies became a dominant player in the online building supplies market. This resulted in a 2,000%+ increase in online revenue since engagement with Click Click Media. And this is how we did it:

1. Building Up Rankings: The SEO & Content Strategy That Delivered

In 2019, Blacktown Building Supplies had limited visibility in search rankings, restricting their ability to attract high-quality traffic and convert online visitors into customers.

Key SEO Improvements

✔ 225% increase in organic conversions from 2024 to 2025 alone.
✔ 350% increase in organic traffic since engagement, solidifying their position as an industry leader.
✔ Stronger rankings for high-intent keywords, leading to consistent lead generation.

To achieve this, we focused on:
🔹 Optimising key product and category pages for better rankings.
🔹 Improving technical SEO (faster load times, mobile-friendliness, structured data).
🔹 Building high-quality backlinks to increase authority and trust.
🔹 Enhancing local SEO, making Blacktown Building Supplies the top choice in Sydney for trade and DIY materials.

These efforts resulted in a flood of organic traffic and a significant increase in lead generation, making SEO one of the most profitable long-term investments for Blacktown Building Supplies.

2. Cutting Costs, Stacking Conversions: The Power of Paid Ads

While SEO drove long-term growth, paid advertising was key to capturing immediate, high-intent buyers.

Key Performance Improvements (2019 to 2025)

✔ Cost per conversion down by 36%, increasing efficiency and reducing acquisition costs.
✔ 49% drop in cost per lead, allowing more budget to be allocated to high-converting audiences.
✔ 26% increase in conversion value, proving the effectiveness of refined targeting and smarter bidding strategies.

Optimisation Strategies for Success

🔹 Google Shopping & Performance Max campaigns to maximize exposure and drive sales.
🔹 Smarter bidding strategies, ensuring the best return on ad spend (ROAS).
🔹 Advanced audience segmentation, targeting high-value customers while reducing wasted spend.

By continuously testing and refining campaign structures, Blacktown Building Supplies achieved record-breaking conversion rates while keeping acquisition costs low, ensuring long-term ad profitability.

3. A Digital Renovation: Rebuilding the Website for Bigger Sales

A critical turning point in Blacktown Building Supplies’ digital success was the launch of their fully optimised eCommerce website.

Their old website was holding them back:
✖ Slow load times leading to high bounce rates.
✖ Poor navigation, making it difficult for users to find the right products.
✖ A clunky checkout process, increasing cart abandonment.

With a new, conversion-focused website, we introduced:
✔ Faster load speeds and a more intuitive site structure.
✔ Enhanced product pages, with high-quality images and detailed specifications.
✔ A streamlined checkout process, reducing friction and improving conversions.

📈 The Impact:

• A stronger mobile shopping experience, leading to higher mobile conversions.
• A lower bounce rate and longer session durations, indicating improved engagement.

This website transformation turned Blacktown Building Supplies into a top-performing eCommerce business in their industry.

Framing the Future: The Results of a Solid Digital Strategy

By focusing on long-term SEO improvements, cost-effective paid media, and a seamless eCommerce experience, Blacktown Building Supplies is now positioned as a leader in the online building supplies industry.

🔹 Organic search is now one of their top revenue drivers, with a dramatic increase in both traffic and conversions.
🔹 Paid media is more efficient than ever, delivering higher-value conversions while keeping acquisition costs low.
🔹 The new website is a high-performing sales tool, increasing both engagement and completed transactions.

Through data-driven marketing and continuous optimization, Blacktown Building Supplies has built a scalable, future-proof digital strategy—one that will continue to drive revenue and growth in the years ahead.

The success of Blacktown Building Supplies highlights a crucial industry shift:
Businesses that fully embrace digital marketing will dominate their markets.

✔ SEO and paid media are critical for long-term business growth.
✔ A high-converting website can significantly boost revenue.
✔ Digital marketing isn’t just about traffic—it’s about turning visitors into loyal customers.

Let’s Build Something Amazing Together

At Click Click Media, we specialise in high-impact, data-driven digital strategies that deliver real results. If you’re looking to scale your business, let’s talk! 🚀