Roofing the Competition: Hi-Craft’s Digital Takeover in Outdoor Living
Imagine you’re in the market for a stunning new alfresco space or a sleek, modern pergola. You start with a quick Google search: “Best pergola builders in Sydney.”
If this were a decade ago, you might have stumbled across a handful of companies with basic websites, a few blurry project photos, and not much else. Fast forward to today, and one name dominates the search results: Hi-Craft Home Improvements.
This didn’t happen by accident. In fact, Hi-Craft’s rise to the top of the digital game is a testament to what happens when a legacy business embraces the power of online marketing. And that’s exactly what we at Click Click Media helped them do.
The Challenge: A 65-Year-Old Business vs the New Kids on the Digital Block
Hi-Craft Home Improvements isn’t your average home renovation company. They’ve been in business since 1959—family-owned, same location in Emu Plains, and over 100,000 happy customers across Sydney and the Blue Mountains. Their craftsmanship is second to none, but great work alone wasn’t enough in a changing market.
Despite their expertise, they were experiencing:
🔹 A Lack of Digital Visibility: Their website wasn’t ranking well on Google, meaning potential customers weren’t finding them online.
🔹 Outdated Lead Generation Methods: Traditional advertising methods (print, referrals, word-of-mouth) were still bringing in work, but not at the scale they needed to dominate the market.
🔹 Aggressive Competiton: New players in the industry were leveraging Google Ads, SEO, and social media to steal market share.
The mission was clear: Transform Hi-Craft from a well-known local business into Sydney’s go-to outdoor renovations brand using smart digital marketing.
The Strategy: A Full-Scale Digital Takeover
A project of this size required an all-in, multi-channel strategy. No half-measures. Here’s how we made it happen:
Step 1: Rebuilding the Digital Foundation
✔ Website Overhaul: A sleek, mobile-optimised site that showcased Hi-Craft’s stunning work, made navigation easy, and guided visitors towards booking a consultation.
✔ SEO Domination: We did deep keyword research to target what customers were actually searching for (think: “Sydney pergola builders” or “best patio installation near me”). Then, we optimised every inch of their site to climb the search rankings.
✔ High-Value Content: We didn’t just write fluff—our content strategy included in-depth blogs, FAQs, and project showcases designed to establish Hi-Craft as the industry authority.
Step 2: Hammering Home High-Intent Leads with Google Ads
Some marketing agencies waste money on broad, generic ad campaigns. We don’t.
✔ Laser-Focused PPC Campaigns: Instead of blasting ads at everyone, we targeted people actively searching for outdoor renovations in Sydney.
✔ Performance Max (PMax) Strategy: We used cutting-edge PMax campaigns to optimise for conversions, meaning we weren’t just driving clicks—we were bringing in real, ready-to-buy leads.
✔ Ongoing Testing: We constantly tweaked headlines, landing pages, and ad creatives to maximise performance.
Step 3: Constructing a Click-Worthy Social Media Presence
Most home improvement businesses treat social media as an afterthought. Hi-Craft, on the other hand, turned it into a powerhouse for engagement and trust-building.
✔ Showcasing Real Projects: We highlighted stunning before-and-after transformations, making it easy for customers to see Hi-Craft’s work in action.
✔ Customer Testimonials & Reviews: Nothing builds credibility like real customer stories—so we made sure Hi-Craft’s social presence was packed with them.
✔ Lead-Driving Ads: Facebook and Instagram ads were dialed in to capture people dreaming about their ideal outdoor space and convert them into consultations.
The Results: From Industry Competitor to Market Leader
The numbers speak for themselves. Over our 12-year partnership, Hi-Craft has:
📈 Doubled their annual leads—reaching record numbers per year.
🔎 Seen a 233.3% increase in organic leads—thanks to strategic SEO efforts.
📊 Boosted engagement by 182.77%—with a more engaged, relevant audience.
🚀 Increased conversion rates by 237.42%—meaning more website visitors actually became paying customers.
Their brand authority has skyrocketed, and while others in the industry struggled through market downturns, Hi-Craft continued to grow.
The Proof? Just Ask Hi-Craft
Here’s what Chantelle from Hi-Craft had to say about working with us:
“We have been using Click Click Media for a few years now and have found the whole team to be a great professional fit for us. Amanda is a great account manager, spending the time to listen to any of our concerns and always acting quickly in response. I would happily recommend the team at Click Click Media for a friendly, honest and reliable agency that really invests in your company and its results.”
Raising the Roof on Your Digital Growth
If you’re in the home improvement industry and wondering if digital marketing is worth the investment, let Hi-Craft’s success be your answer.
Here’s what you need to do:
🔹 Make SEO a priority—Your competitors are on Google. If you’re not ranking, you’re losing leads.
🔹 Run highly targeted PPC campaigns—Spray-and-pray ad strategies waste money. You need precision.
🔹 Invest in conversion-focused website design—Your website isn’t just a brochure; it should actively turn visitors into leads.
🔹 Leverage social media properly—It’s not just for “likes.” Done right, it generates real customers.
Hi-Craft’s story proves that the right marketing strategy can transform an already great business into a dominant market leader.
If you’re ready to take your business to the next level, let’s talk. No fluff, no BS—just results. 🚀
