Google Ads Agency in Sydney
- Certified Google Premier Partner
- $115M+ in managed ad spend for Australian businesses
- Proven record of lowering CPA and increasing ROI
Why Sydney businesses choose Google Ads
You need to be visible when Sydney customers are actively searching. As a certified Google Premier Partner, Click Click Media has managed over $115 million in ad spend for businesses across Australia. Our Sydney-based team builds Google Ads campaigns that eliminate wasted spend, drive qualified leads, and generate measurable ROI. Within the first 90 days, most clients see lower CPAs and stronger conversion pipelines.
Who We Help in Sydney
At Click Click Media, we work with businesses at all stages: from ambitious local operators to established brands ready to scale. We approach every client as a partner in growth, tailoring Google Ads strategies to their goals and market realities.
- Local service businesses in trades, healthcare, and professional services that rely on a predictable flow of high-quality enquiries.
- Growth-minded eCommerce brands that need to scale online sales profitably while protecting their brand terms and controlling acquisition costs.
- Marketing managers and in-house teams looking for a transparent, data-driven partner to guide strategy, optimise spend, and prove ROI.
- Franchises and multi-location businesses competing suburb-by-suburb, needing campaigns that balance local lead generation with brand consistency.
- Established SMEs and emerging scale-ups that want more than just traffic: they want a partner committed to accelerating their growth with measurable results.
Whether you are starting your first campaign or fine-tuning a mature account, our team focuses on what matters most: better quality leads, lower acquisition costs, and sustainable growth.
Why choose Click Click Media as your Google Ads agency
Choosing a Google Ads agency is not about dashboards: it is about outcomes. Here is how we are different:
- Certified Google Premier Partner ranked in the top 3% since 2008.
- Sydney-based Google Ads Specialists provide local support for fast, effective communication.
- Custom Strategy & PPC Management designed around your goals, not cookie-cutter templates.
- Advanced Campaign Optimisation with daily performance checks and weekly refinements.
- Full-Spectrum SEM Services across Search, Shopping, Display, YouTube, and Performance Max.
- In-House Design & Development for rapid campaign improvements and landing page optimisation.
- No lock-in contracts: partnership-focused with mutual success always.
- Not a ghost company: visit us in our Norwest production office and actually communicate face to face.
Our Google Ads services in Sydney
Search Ads: Be Seen First
Appear when Sydney customers are actively searching. We combine smart keyword targeting, intent-based ad copy, and suburb-specific campaigns that connect at the right moment.
Performance Max Campaigns: Smarter Growth
We build Performance Max campaigns with strict guardrails: brand exclusions, asset group controls, and conversion-focused tracking. This ensures PMax drives genuine growth, not inflated vanity conversions.
Display Ads: Build Visibility and Trust
Reach Sydney audiences across millions of websites, apps, and YouTube. Our creatives are built to stop the scroll and nurture brand awareness that leads to action.
Shopping Ads: Sell Where People Are Ready to Buy
For eCommerce, Google Shopping Ads put your products front and centre. We optimise shopping feeds, product titles, and bidding so you appear when Sydney customers are comparing and ready to purchase.
YouTube Ads: Stories That Stick
Engage local audiences with impactful video campaigns: from bumper ads to in-stream video that drive brand recall and conversions.
Remarketing & Cross-Channel Campaigns
Stay top-of-mind by reconnecting with visitors who did not convert the first time. We run remarketing flows across Display, YouTube, and Shopping, ensuring warm audiences return ready to buy. Integrating campaigns across channels delivers consistent messaging and stronger ROI for Sydney businesses.
How We Run Winning Google Ads Campaigns
1. Account structure that mirrors intent
We use single-intent ad groups, a clean match-type strategy, and keyword theming that aligns with the searcher stage (problem, solution, brand). Performance Max is ring-fenced with clear campaign-level exclusions and asset groups mapped to real product or service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market signals, detailed demographics, and geo layers targeting Sydney CBD, Norwest, Parramatta, and key postcodes. Negative lists are maintained weekly to keep time-wasters out.
3. Creative & landing experiences that convert
Ad variants emphasise Sydney proof: local clients, suburbs serviced, and time-to-quote. Every major test runs for a minimum learning period, with winners rolling forward. Landing pages are purpose-built, fast (under 2.5s LCP), and message-matched to search intent.
4. Bidding & budget control
We use Target CPA or ROAS when data supports it. Otherwise, we start with Maximise Conversions with tCPA floors. Budgets flow to net new profitable segments, not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 with enhanced conversions, call tracking, and lead quality feedback loops (MQL, SQL, Won) so we optimise to revenue, not just form fills. Every change is logged in a governance changelog.
What is Included in Our Sydney Google Ads Management
Our approach goes beyond launching ads. We focus on profit-driving structures, creative discipline, and ongoing optimisation so every dollar works harder for your business.
- Discovery & Audit: A deep dive into your account, tracking, and competitors to find wasted spend and immediate growth levers.
- Strategic Campaign Build or Rebuild: From account structure to audience segmentation, built to support scale and reduce future technical debt.
- Keyword Intelligence & Negative Strategy: Advanced match-type mix, competitive research, and negative list curation to cut waste and capture high-intent search.
- Creative & Messaging Framework: On-brand ad copy, image and video assets, and all required extensions, tested in ongoing cadences to improve CTR and conversion.
- Performance Max Governance: PMax campaign guardrails including brand-term protection, exclusion lists, feed hygiene, and ongoing creative QA.
- Landing Page Alignment: Guidance or direct builds via our web design team to ensure pages are conversion-ready and meet ad relevance and speed requirements.
- Ongoing Optimisation & Testing Cadence: Weekly checks of queries, budgets, placements, audiences, and creative tests to steadily improve efficiency.
- Transparent Reporting & Strategy Calls: Clear insights into what is working, what is changing, and how to keep improving.
Add-ons: YouTube creative production, dynamic feed optimisation, programmatic retargeting, and multi-location rollout for franchises.
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Your 90-Day Roadmap to More Leads & Sales
Our first 90 days are designed to deliver results quickly while laying the foundation for long-term growth.
Every phase has clear priorities: from fixing what is broken to scaling what works.
- Week 1: Rapid Audit & Quick Wins — Full account, feed, and tracking audit to find waste and missed opportunities. We fix conversion tracking, apply fraud prevention, and implement low-risk quick wins that can start improving lead quality within days.
- Weeks 2–4: Strategic Rebuild & High-Impact Launch — Rebuild campaigns for clean structure and PMax governance, roll out new audiences and creative frameworks, and align with landing pages for relevance and speed.
- Weeks 5–8: Optimise & Secure Efficiency — Constant query trimming, placement audits, and creative or offer testing. Focus on early ROI improvements by protecting budget from waste and shifting spend to what is working.
- Weeks 9–12: Scale & Deepen Testing — Double down on winning campaigns, expand audiences, refine PMax settings and feed quality, and start advanced testing protocols (ad variations, offers, landing page CRO) to accelerate growth.
Goal: Achieve visible performance improvements within the first month, then build sustainable compounding gains by the end of the first quarter.
Flexible Google Ads Pricing to Suit Your Growth Stage
We work with businesses of all sizes: from first-time advertisers to national brands, and tailor campaigns to your goals and growth stage.
Many new Sydney advertisers start with around $2,000–$3,000/month in ad spend and a management fee from $1,200/month (month-to-month after the first 90 days with no lock-in contract).
For eCommerce, franchise, or multi-location brands with higher growth targets, strong early results typically come with $5,000–$10,000/month in ad spend and a management fee from $1,500/month.
Need something different? We offer custom engagement models for scaling businesses, seasonal advertisers, or those rebuilding accounts after poor past results.
All pricing is indicative and exclusive of GST. Every proposal is fully itemised so you can see exactly what is included.
Trial offer: FREE ads audit + Discovery session (limited spots; offer terms apply).
Last updated: December 4, 2025
Mini case studies and recent wins
For more in-depth case studies and deep dives, see our case study page.
B2B & Home Services – Chemdry, National
Problem:
Chemdry’s nationwide campaigns were delivering inconsistent lead quality and an unprofitable Cost per Lead (CPL), often competing for generic terms that did not convert into booked jobs. Regional franchisees needed a fair share of high-intent enquiries without wasting budget.
Action:
We implemented a hyper-local campaign buildout with suburb-level geotargeting and tailored ad copy, introduced a negative keyword overhaul to eliminate irrelevant clicks, applied regional budget allocation for franchise fairness, and optimised landing pages for conversion (CRO) to align the ad promise with the booking experience.
Outcome:
Within 2 weeks, CPL dropped by 20% while the share of qualified, bookable leads increased significantly, improving ROI for both the national brand and individual franchisees.
Home Improvement – Hi-Craft, Sydney & Central Coast
Problem:
Hi-Craft’s well-established brand was seeing stagnant lead growth at under 1,000 enquiries per year. Campaigns were broad and under-optimised, failing to capture demand by structure type (e.g., patios, pergolas, carports) and missing conversion opportunities for cost-conscious homeowners.
Action:
We performed a full account rebuild around specific product and service categories, created dedicated landing pages by structure type with tailored copy and imagery, introduced finance-friendly calls-to-action for higher-ticket conversions, and tightened negative keywords and ad scheduling to focus budget on the most valuable leads.
Outcome:
Enquiries scaled to 2,500+ leads per year with a lower cost per sale, unlocking sustained growth for a business operating in a highly competitive market.
Meet the Sydney team
Our expert Google Ads strategies focus on building and optimising campaigns that deliver high-quality leads and measurable results. We create data-driven, scalable solutions that maximise return on ad spend while continuously improving cost per conversion. With our dedicated Google Ads management, businesses gain full control and confidence to drive sustainable growth.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Ads FAQs
We have been asked almost every question about Google Ads. Got a burning question not answered below? Feel free to reach out; we are more than happy to help.
How much do Google Ads cost in Sydney?
Most Sydney businesses invest between $3,000 and $5,000 per month (ad spend plus management fees) to run effective campaigns. CPCs vary by industry: local services typically pay $2-5 per click, while legal, finance, and healthcare can reach $10-20+.
Your actual costs depend heavily on ad quality and landing page performance. Google rewards relevance, so well-structured campaigns often pay less than competitors with weaker setups. We provide a custom quote after your free audit based on your market and objectives.
How soon will I see results from Google Ads?
Most clients see early wins within 30-60 days: improved click-through rates, reduced wasted spend, and initial conversions. These quick wins come from fixing tracking, tightening keyword targeting, and improving ad copy.
Full optimisation impact typically shows around 90 days as Google’s algorithms gather data and we complete enough testing cycles. After that, campaigns compound in performance as we scale winners and refine targeting. Budget, website quality, and industry competition all affect speed to results.
How do your Google Ads agency fees work?
We charge a flat monthly management fee plus your advertising spend (paid directly to Google). Fees typically range from $1,200 to $3,000+ per month depending on account complexity, campaign types, and number of locations.
Every proposal is fully itemised so you know exactly what is included. We do not lock you into long-term contracts: after the first 90 days, it is month-to-month. If your account needs a major rebuild, we will let you know upfront before any work begins.
What reporting will I get from your Google Ads agency?
You will receive ROI-focused reporting covering clicks, CPC, CPA, ROAS, and conversions, plus suburb-level breakdowns showing which Sydney locations drive the best leads. We also track device performance and time-of-day patterns.
Beyond numbers, you get monthly strategy calls to discuss what is working and what we are testing next, plus access to live dashboards via Looker Studio. For B2B clients, we can track lead quality metrics (MQL, SQL, closed deals) so we optimise toward revenue, not just form fills.
Should I hire a Google Ads agency or manage campaigns in-house?
If you are spending $5,000+ per month or competing in a high-CPC industry, an agency typically delivers faster results and better ROI than in-house teams juggling multiple responsibilities. We work in Google Ads every day across dozens of accounts, spotting opportunities and problems much faster.
Agencies also bring specialised tools, competitive intelligence software, and direct Google rep relationships. We regularly find 20-40% of budget going to waste in accounts we audit, which often covers management fees in the first month alone.
Do I need a good website or landing page for Google Ads to work?
Yes. Google Ads sends traffic, but your landing page converts that traffic into leads or sales. A slow or confusing page can double your cost per acquisition. Google also factors landing page experience into Quality Score, directly impacting what you pay per click.
Good landing pages need: speed (under 2.5 seconds), message match with ad copy, clear call-to-action, mobile optimisation, and trust signals. Our web design team can build conversion-focused pages if needed. Small landing page improvements often deliver 30-50% CPA reductions.
What industries do you specialise in for Google Ads management?
We have deep experience in local services (trades, healthcare, professional services), eCommerce (B2C and B2B), franchises, and B2B services. For local businesses, we focus on suburb-level targeting and call tracking. For eCommerce, we specialise in Shopping feed optimisation and Performance Max governance.
Regardless of industry, our approach stays the same: data-driven strategy, rigorous testing, transparent reporting, and relentless focus on ROI. Check our case studies to see the range of businesses we have worked with.
Can I target specific suburbs in Sydney with Google Ads?
Yes. We can target by specific suburbs, postcodes, or custom radius zones around your business. Sydney CBD searches cost 40-60% more than outer suburbs like Penrith or Campbelltown, so precise targeting ensures you only pay premium prices where it makes sense.
We also tailor ad copy and landing pages to match local audiences, which improves Quality Score and lowers CPCs. Using location bid adjustments, we can shift budget toward suburbs that convert best for your business, ensuring your spend flows to the most profitable locations.
Ready to see what a top 3% Google Partner can do?
Your business deserves a Google Ads agency that is as committed to your success as you are. We transform your goals into real growth with tailored Google Ads strategies, ongoing optimisation, and a transparent, customer-first approach.
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