Google Ads Agency in Sydney
- Certified Google Premier Partner
- $115M+ in managed ad spend for Australian businesses
- Proven record of lowering CPA and increasing ROI
Why Sydney businesses choose Google Ads
You must be seen at the right moment when Sydney customers are searching. As a certified Google Premier Partner, Click Click Media has managed over $115 million in ad spend for businesses nationwide. Our Sydney-based team builds Google Ads campaigns that cut wasted spend, drive qualified leads, and generate measurable ROI. Within the first 90 days, most clients see lower CPAs and stronger conversion pipelines.
Who We Help in Sydney
At Click Click Media, we work with businesses at all stages of their journey — from ambitious local operators to established brands ready to scale. We approach every client as a partner in growth, tailoring Google Ads strategies to their goals and market realities.
- Local service businesses — trades, healthcare, and professional services that rely on a predictable flow of high-quality enquiries.
- Growth-minded eCommerce brands that need to scale online sales profitably while protecting their brand terms and controlling acquisition costs.
- Marketing managers and in-house teams looking for a transparent, data-driven partner to guide strategy, optimise spend, and prove ROI.
- Franchises and multi-location businesses competing suburb-by-suburb, needing campaigns that balance local lead generation with brand consistency.
- Established SMEs and emerging scale-ups that want more than just traffic — they want a partner committed to accelerating their growth with measurable results.
Whether you’re starting your first campaign or fine-tuning a mature account, our team focuses on what matters most — better quality leads, lower acquisition costs, and sustainable growth.
Why choose Click Click Media as your Google Ads agency
Office photoshoot with the Click Click Media staff
Choosing a Google Ads agency isn’t about dashboards — it’s about outcomes. Here’s how we’re different:
- Certified Google Partner ranked in the top 3% since 2008.
- Sydney-based Google Ads Specialists provide support for fast, effective communication.
- Custom Strategy & PPC Management designed around your goals.
- Advanced Campaign Optimisation and daily performance checks.
- Full-Spectrum SEM Services for businesses ready to grow.
- In House Design & Development for rapid campaign improvements.
- No lock-in contracts partnership focused and mutual success always.
- Not a ghost company visit us in our Norwest production office and actually communicate face to face.
Our Google Ads services in Sydney
Search Ads: Be Seen First
Appear when Sydney customers are actively searching. We combine smart keyword targeting, intent-based ad copy, and suburb-specific campaigns that connect at the right moment.
Performance Max Campaigns: Smarter Growth
We build Performance Max campaigns with strict guardrails: brand exclusions, asset group controls, and conversion-focused tracking. This ensures PMax drives genuine growth, not inflated vanity conversions.
Display Ads: Build Visibility and Trust
Reach Sydney audiences across millions of websites, apps, and YouTube. Our creatives are built to stop the scroll and nurture brand awareness that leads to action.
Shopping Ads: Sell Where People Are Ready to Buy
For eCommerce, Google Shopping Ads put your products front and centre. We optimise shopping feeds, product titles, and bidding so you appear when Sydney customers are comparing and ready to purchase.
YouTube Ads: Stories That Stick
Engage local audiences with impactful video campaigns; from bumper ads to in-stream video that drive brand recall and conversions.
Remarketing & Cross-Channel Campaigns
Stay top-of-mind by reconnecting with visitors who didn’t convert the first time. We run remarketing flows across Display, YouTube, and Shopping, ensuring warm audiences return ready to buy. Integrating campaigns across channels delivers consistent messaging and a more substantial ROI for Sydney businesses.
How We Run Winning Google Ads Campaigns
Anastasia checking a Google Ads script deployment with Mark
1. Account structure that mirrors intent
We use single-intent ad groups, a clean match-type strategy, and keyword theming that aligns with the searcher stage (problem, solution, brand). PMax is ring-fenced with clear campaign-level exclusions and asset groups mapped to real product/service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market, detailed demographics, and geo layers (CBD, Norwest, key postcodes). Negative lists are maintained weekly to keep tire-kickers out.
3. Creative & landing experiences that convert
Ad variants emphasise Sydney proof (local clients, suburbs serviced, time-to-quote). Every major test runs for a minimum learning period; winners roll forward. Landing pages are purpose-built, fast (<2.5s LCP), and message-matched to search intent.
4. Bidding & budget control
Target CPA/ROAS when data supports it; otherwise, start with Maximise Conversions with tCPA floors. Budgets flow to net new profitable segments — not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 + enhanced conversions, call tracking, and lead quality feedback loops (MQL→SQL→Won) so we optimise to revenue, not just form fills. Every change is logged in a governance changelog.
What’s Included in Our Sydney Google Ads Management
Our approach goes beyond launching ads — we focus on profit-driving structures, creative discipline, and ongoing optimisation so every dollar works harder for your business.
- Discovery & Audit: A deep dive into your account, tracking, and competitors to find wasted spend and immediate growth levers.
- Strategic Campaign Build or Rebuild: From account structure to audience segmentation, built to support scale and reduce future technical debt.
- Keyword Intelligence & Negative Strategy: Advanced match-type mix, competitive research, and negative list curation to cut waste and capture high-intent search.
- Creative & Messaging Framework: On-brand ad copy, image/video assets, and all required extensions — tested in ongoing cadences to improve CTR and conversion.
- Performance Max Governance: PMax campaign guardrails including brand-term protection, exclusion lists, feed hygiene, and ongoing creative QA.
- Landing Page Alignment: Guidance or direct builds to ensure pages are conversion-ready and meet ad relevance and speed requirements.
- Ongoing Optimisation & Testing Cadence: Weekly checks of queries, budgets, placements, audiences, and creative tests to steadily improve efficiency.
- Transparent Reporting & Strategy Calls: Clear insights into what’s working, what’s changing, and how to keep improving.
Add-ons: YouTube creative production, dynamic feed optimisation, programmatic retargeting, and multi-location rollout for franchises.
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Your 90-Day Roadmap to More Leads & Sales
Our first 90 days are designed to deliver results quickly while laying the foundation for long-term growth.
Every phase has clear priorities — from fixing what’s broken to scaling what works.
- Week 1: Rapid Audit & Quick Wins — Full account, feed, and tracking audit to find waste and missed opportunities. We fix conversion tracking, apply fraud prevention, and implement low-risk quick wins that can start improving lead quality within days.
- Weeks 2–4: Strategic Rebuild & High-Impact Launch — Rebuild campaigns for clean structure and PMax governance, roll out new audiences and creative frameworks, and align with landing pages for relevance and speed.
- Weeks 5–8: Optimise & Secure Efficiency — Constant query trimming, placement audits, and creative/offer testing. Focus on early ROI improvements by protecting budget from waste and shifting spend to what’s working.
- Weeks 9–12: Scale & Deepen Testing — Double down on winning campaigns, expand audiences, refine PMax settings and feed quality, and start advanced testing protocols (ad variations, offers, landing page CRO) to accelerate growth.
Goal: Achieve visible performance improvements within the first month, then build sustainable compounding gains by the end of the first quarter.
Flexible Google Ads Pricing to Suit Your Growth Stage
We work with businesses of all sizes — from first-time advertisers to national brands — and tailor campaigns to your goals and growth stage.
Many new Sydney advertisers start with around $2,000–$3,000/month in ad spend and a management fee from $1,200/month (month-to-month after the first 90 days but with no lock in contract anyway).
For eCommerce, franchise, or multi-location brands with higher growth targets, strong early results typically come with $5,000–$10,000/month in ad spend and a management fee from $1,500/month.
Need something different? We offer custom engagement models for scaling businesses, seasonal advertisers, or those rebuilding accounts after poor past results.
All pricing is indicative and exclusive of GST. Every proposal is fully itemised so you can see exactly what’s included.
Trial offer: FREE ads audit + Discovery session (limited spots; offer terms apply).
Last updated: October 8, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
B2B & Home Services — Chemdry, National
Problem:
Chemdry’s nationwide campaigns were delivering inconsistent lead quality and an unprofitable Cost per Lead (CPL) — often competing for generic terms that didn’t convert into booked jobs. Regional franchisees needed a fair share of high-intent enquiries without wasting budget.
Action:
We implemented a hyper-local campaign buildout with suburb-level geotargeting and tailored ad copy, introduced a negative keyword overhaul to eliminate irrelevant clicks, applied regional budget allocation for franchise fairness, and optimised landing pages for conversion (CRO) to align the ad promise with the booking experience.
Outcome:
Within 2 weeks, CPL dropped by 20% while the share of qualified, bookable leads increased significantly, improving ROI for both the national brand and individual franchisees.
Home Improvement — Hi-Craft, Sydney & Central Coast
Problem:
Hi-Craft’s well-established brand was seeing stagnant lead growth at under 1,000 enquiries per year. Campaigns were broad and under-optimised, failing to capture demand by structure type (e.g., patios, pergolas, carports) and missing conversion opportunities for cost-conscious homeowners.
Action:
We performed a full account rebuild around specific product/service categories, created dedicated landing pages by structure type with tailored copy and imagery, introduced finance-friendly calls-to-action for higher-ticket conversions, and tightened negative keywords and ad scheduling to focus budget on the most valuable leads.
Outcome:
Enquiries scaled to 2,500+ leads per year with a lower cost per sale, unlocking sustained growth for a business operating in a highly competitive market.
Meet the Sydney team
Our expert Google Ads strategies focus on building and optimising campaigns that deliver high-quality leads and measurable results. We create data-driven, scalable solutions that maximise return on ad spend while continuously improving cost per conversion. With our dedicated Google Ads management, businesses gain full control and confidence to drive sustainable growth.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Ads FAQs
We’ve been asked almost every single question there is about Google Ads. Got a burning question not answered in the below? feel free to reach out, we’re more than happy to help.
How much do Google Ads cost in Sydney?
Costs vary depending on your industry, target audience, and competition. For many local service businesses, clicks can cost between AUD $2–$5, while competitive sectors like law, finance, and healthcare often see CPCs of AUD $10–$20+. Your actual cost will also depend on ad quality and landing page performance. A well-structured campaign can usually deliver lower CPAs than industry averages.
What’s a reasonable budget for small and medium-sized Sydney businesses?
For most local businesses, starting around AUD $3,000/month (covering ad spend and management) provides enough data to make meaningful optimisations. Medium-sized eCommerce stores or multi-location businesses often need between AUD $5,000–$25,000+ per month to compete effectively.
The right budget depends on your goals, margins, and how quickly you want to scale.
How soon will I see results?
Most Sydney businesses start seeing early wins in the first 30–60 days, such as improved CTRs, reduced wasted spend, and initial conversions. However, it typically takes 90 days to see the full impact of optimisation — once enough testing has been done across ad copy, targeting, bidding, and landing pages. From there, campaigns tend to compound in performance as winners are scaled.
Can I target specific suburbs in Sydney?
Yes. One of the strengths of working with a local Google Ads agency is the ability to target by suburbs, postcodes, or custom radius zones. For example, ads can be set up to focus on customers in Bondi, Parramatta, or Blacktown. We also tailor ad copy and landing pages to match the local audience, which improves relevance, lowers wasted spend, and increases conversion rates.
What are the benefits and risks of Performance Max campaigns?
Performance Max (PMax) campaigns can be powerful when appropriately managed. You can use Google’s automation to reach people through search, display, YouTube, and shopping.
The benefits include wider reach, faster data collection, and potentially higher efficiency. The risks? PMax can send traffic to irrelevant placements without the proper guardrails or inflate “vanity” conversions. We set up brand exclusions, asset grouping, and strict tracking to ensure Performance Max drives tangible results, not wasted spend.
How do your agency fees work?
We keep fees transparent and straightforward. Most Sydney clients pay a flat monthly management fee plus their ad spend. Fees scale with the complexity of the account; for example, a single-location service provider costs less to manage than a large eCommerce brand with multiple campaigns across Search, Shopping, and YouTube. If your account needs a rebuild or extensive tracking fixes, we’ll let you know upfront before work begins. There are no hidden extras.
What reporting will I get?
We provide reporting that’s easy to understand and focused on ROI. You’ll see metrics such as clicks, CPC, CPA, ROAS, and conversions — but also suburb, device, and time-of-day breakdowns so you know exactly what’s working. Beyond the numbers, you’ll get monthly strategy calls and access to live dashboards, so you’re never left guessing about performance or next steps.
Should I hire an agency or manage Google Ads in-house?
Running Google Ads in-house can work for businesses with a skilled marketing team and enough time to stay on top of changes. The challenge is that Google Ads evolves constantly, with new features like PMax and shifting bidding strategies.
Google agencies bring specialised expertise, access to tools, and faster results, often saving money by reducing wasted spending. Working with an experienced Sydney agency typically pays for itself if you’re serious about growth and ROI.
Do I need a good website or landing page for Google Ads to work?
Yes. Google Ads can send you traffic, but your website or landing page converts that traffic into leads or sales. A slow-loading or poorly designed page can double your CPA, while a well-structured, message-matched landing page can lower costs and boost conversions. That’s why we don’t just run ads — we also recommend (or build) conversion-focused landing pages to ensure every click has the best chance of turning into revenue.
Ready to see what a top 3% Google partner can do?
Your business deserves a Google Ads agency that’s as committed to your success as you are. We transform your goals into real growth with tailored Google Ads strategies, ongoing optimisation, and a transparent, customer-first approach.
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