Google Ads Agency in Sydney
- Certified Google Premier Partner
- $115M+ in managed ad spend for Australian businesses
- Proven record of lowering CPA and increasing ROI
Why Sydney businesses choose Google Ads
You must be seen at the right moment when Sydney customers are searching. As a certified Google Premier Partner, Click Click Media has managed over $115 million in ad spend for businesses nationwide. Our Sydney-based team builds Google Ads campaigns that cut wasted spend, drive qualified leads, and generate measurable ROI. Within the first 90 days, most clients see lower CPAs and stronger conversion pipelines.
Who we help in Sydney
We design campaigns for businesses across Greater Sydney, from Parramatta to the CBD, across Sydney’s suburbs. Common client types include:
- Local service providers like plumbers, electricians, and medical practices need a steady lead flow.
- Ecommerce brands that want to scale both online sales and in-store traffic.
- Marketing managers who want transparent reporting and clarity on ROI.
- Franchises and multi-location groups competing across Sydney suburbs.
Why choose Click Click Media as your Google Ads agency
Office photoshoot with the Click Click Media staff
Choosing a Google Ads agency isn’t about dashboards — it’s about outcomes. Here’s how we’re different:
- Certified Google Partner ranked in the top 3% since 2008.
- Sydney-based Google Ads Specialists provide support for fast, effective communication.
- Custom Strategy & PPC Management designed around your goals.
- Advanced Campaign Optimisation and daily performance checks.
- Full-Spectrum SEM Services for businesses ready to grow.
- In House Design & Development for rapid campaign improvements.
- No lock-in contracts partnership focused and mutual success always.
- Not a ghost company visit us in our Norwest production office and actually communicate face to face.
Our Google Ads services in Sydney
Search Ads: Be Seen First
Appear when Sydney customers are actively searching. We combine smart keyword targeting, intent-based ad copy, and suburb-specific campaigns that connect at the right moment.
Performance Max Campaigns: Smarter Growth
We build Performance Max campaigns with strict guardrails: brand exclusions, asset group controls, and conversion-focused tracking. This ensures PMax drives genuine growth, not inflated vanity conversions.
Display Ads: Build Visibility and Trust
Reach Sydney audiences across millions of websites, apps, and YouTube. Our creatives are built to stop the scroll and nurture brand awareness that leads to action.
Shopping Ads: Sell Where People Are Ready to Buy
For eCommerce, Google Shopping Ads put your products front and centre. We optimise shopping feeds, product titles, and bidding so you appear when Sydney customers are comparing and ready to purchase.
YouTube Ads: Stories That Stick
Engage local audiences with impactful video campaigns; from bumper ads to in-stream video that drive brand recall and conversions.
Remarketing & Cross-Channel Campaigns
Stay top-of-mind by reconnecting with visitors who didn’t convert the first time. We run remarketing flows across Display, YouTube, and Shopping, ensuring warm audiences return ready to buy. Integrating campaigns across channels delivers consistent messaging and a more substantial ROI for Sydney businesses.
How We Run Winning Google Ads Campaigns
Anastasia checking a Google Ads script deployment with Mark
1. Account structure that mirrors intent
We use single-intent ad groups, a clean match-type strategy, and keyword theming that aligns with the searcher stage (problem, solution, brand). PMax is ring-fenced with clear campaign-level exclusions and asset groups mapped to real product/service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market, detailed demographics, and geo layers (CBD, Norwest, key postcodes). Negative lists are maintained weekly to keep tire-kickers out.
3. Creative & landing experiences that convert
Ad variants emphasise Sydney proof (local clients, suburbs serviced, time-to-quote). Every major test runs for a minimum learning period; winners roll forward. Landing pages are purpose-built, fast (<2.5s LCP), and message-matched to search intent.
4. Bidding & budget control
Target CPA/ROAS when data supports it; otherwise, start with Maximise Conversions with tCPA floors. Budgets flow to net new profitable segments — not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 + enhanced conversions, call tracking, and lead quality feedback loops (MQL→SQL→Won) so we optimise to revenue, not just form fills. Every change is logged in a governance changelog.
What’s Included in Our Sydney Google Ads Management
- Complete strategy and campaign build or rebuild
- Keyword research, negatives, ad copy, assets, and extensions
- Performance Max governance (brand protection, creative QA)
- Landing page recommendations or builds (optional)
- Weekly optimisations and testing cadence
Add-ons: YouTube creative production, dynamic feed optimisation, programmatic retargeting, multi-location rollouts.
Latest reviews
90-day roadmap
- Week 1: Account audit, tracking fixes, rebuild plan and any quick wins we can immediately implement
- Weeks 2–6: Campaign launch, protect efficiency, triage waste, budget efficiencies and click fraud prevention
- Weeks 7–12: Scale top performing campaigns, expand targeting, refine PMax, expand audiences and begin testing protocols
Google Ads Pricing
Most Sydney clients that haven’t done Google Ads before start by investing $3,000/ month in media, with a management fee starting at $1,200/ month (month-to-month after the first 90 days).
For eCommerce or multi-location accounts, the best results are obtained at about $6,000/ month for media and $1,500/ month for management.
All pricing is indicative and excludes GST; you’ll get a tailored proposal after the free audit.
Trial offer: FREE ads audit + Discovery session (limited spots; offer terms apply).
Last updated: October 3, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
B2B & Home Services — Chemdry, National
Problem:High Cost per Lead (CPL) and mixed lead quality at a national scale.
Action: Hyper-local buildout, negatives, regional budgets, landing page CRO.
Outcome: –20% CPL in 2 weeks, higher qualified leads.
Home Improvement — Hi-Craft, Sydney & Central Coast
Problem: Lead volume plateaued at <1,000/yr.
Action: Rebuilt account, new LPs by structure type, finance CTA testing.
Outcome: 2,500+ leads/yr, lower cost per sale.
Meet the Sydney team
Our expert Google Ads strategies focus on building and optimising campaigns that deliver high-quality leads and measurable results. We create data-driven, scalable solutions that maximise return on ad spend while continuously improving cost per conversion. With our dedicated Google Ads management, businesses gain full control and confidence to drive sustainable growth.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Ads FAQs
We’ve been asked almost every single question there is about Google Ads. Got a burning question not answered in the below? feel free to reach out, we’re more than happy to help.
How much do Google Ads cost in Sydney?
Costs vary depending on your industry, target audience, and competition. For many local service businesses, clicks can cost between AUD $2–$5, while competitive sectors like law, finance, and healthcare often see CPCs of AUD $10–$20+. Your actual cost will also depend on ad quality and landing page performance. A well-structured campaign can usually deliver lower CPAs than industry averages.
What’s a reasonable budget for small and medium-sized Sydney businesses?
For most local businesses, starting around AUD $3,000/month (covering ad spend and management) provides enough data to make meaningful optimisations. Medium-sized eCommerce stores or multi-location businesses often need between AUD $5,000–$25,000+ per month to compete effectively.
The right budget depends on your goals, margins, and how quickly you want to scale.
How soon will I see results?
Most Sydney businesses start seeing early wins in the first 30–60 days, such as improved CTRs, reduced wasted spend, and initial conversions. However, it typically takes 90 days to see the full impact of optimisation — once enough testing has been done across ad copy, targeting, bidding, and landing pages. From there, campaigns tend to compound in performance as winners are scaled.
Can I target specific suburbs in Sydney?
Yes. One of the strengths of working with a local Google Ads agency is the ability to target by suburbs, postcodes, or custom radius zones. For example, ads can be set up to focus on customers in Bondi, Parramatta, or Blacktown. We also tailor ad copy and landing pages to match the local audience, which improves relevance, lowers wasted spend, and increases conversion rates.
What are the benefits and risks of Performance Max campaigns?
Performance Max (PMax) campaigns can be powerful when appropriately managed. You can use Google’s automation to reach people through search, display, YouTube, and shopping.
The benefits include wider reach, faster data collection, and potentially higher efficiency. The risks? PMax can send traffic to irrelevant placements without the proper guardrails or inflate “vanity” conversions. We set up brand exclusions, asset grouping, and strict tracking to ensure Performance Max drives tangible results, not wasted spend.
How do your agency fees work?
We keep fees transparent and straightforward. Most Sydney clients pay a flat monthly management fee plus their ad spend. Fees scale with the complexity of the account; for example, a single-location service provider costs less to manage than a large eCommerce brand with multiple campaigns across Search, Shopping, and YouTube. If your account needs a rebuild or extensive tracking fixes, we’ll let you know upfront before work begins. There are no hidden extras.
What reporting will I get?
We provide reporting that’s easy to understand and focused on ROI. You’ll see metrics such as clicks, CPC, CPA, ROAS, and conversions — but also suburb, device, and time-of-day breakdowns so you know exactly what’s working. Beyond the numbers, you’ll get monthly strategy calls and access to live dashboards, so you’re never left guessing about performance or next steps.
Should I hire an agency or manage Google Ads in-house?
Running Google Ads in-house can work for businesses with a skilled marketing team and enough time to stay on top of changes. The challenge is that Google Ads evolves constantly, with new features like PMax and shifting bidding strategies.
Google agencies bring specialised expertise, access to tools, and faster results, often saving money by reducing wasted spending. Working with an experienced Sydney agency typically pays for itself if you’re serious about growth and ROI.
Do I need a good website or landing page for Google Ads to work?
Yes. Google Ads can send you traffic, but your website or landing page converts that traffic into leads or sales. A slow-loading or poorly designed page can double your CPA, while a well-structured, message-matched landing page can lower costs and boost conversions. That’s why we don’t just run ads — we also recommend (or build) conversion-focused landing pages to ensure every click has the best chance of turning into revenue.
Ready to see what Sydney’s top Google Ads agency can do?
Your business deserves a Google Ads agency that’s as committed to your success as you are. We transform your goals into real growth with tailored Google Ads strategies, ongoing optimisation, and a transparent, customer-first approach.
Resources & Further Reading
How Marketing and Performance Managers Can Win FY26
As we approach the end of the financial year (EOFY), marketing managers and performance managers are gearing up to present data, measure performance, and make…
What We Learned from Auditing 100+ Google Ads Accounts
Google Wants Your Money – We Want You to Keep It If you’ve ever felt like running Google Ads is like throwing money into a black hole, you’re not wrong. We’ve […]
2025 SEO Cost Comparison: SEO Agency vs In-House SEO
Compare real costs, tools, and outcomes with our side-by-side breakdown and free SEO ROI calculator — built for Australian businesses.
Understanding Smart Bidding Strategies
Smart Bidding is one of those terms that is frequently mentioned in the Google Ads world. But what does it mean? More importantly, should you be using it […]
Latest Insights
We have been helping businesses thrive since 2008.
We’ve provided over 500,000 hours of technical engineering to brands big and small
