Web Design in Sydney

Most professional web design projects in Sydney start from $5,000 + GST for smaller business sites, but the final investment depends on your specific requirements, complexity, and business goals.

Your total cost varies based on several factors. Larger sites with 20+ pages, custom functionality, or complex integrations naturally require more development time and expertise. eCommerce builds with product catalogues, payment gateway integration, and inventory management typically range from $8,000 to $25,000+. Enterprise sites with multiple user roles, custom CRM connections, or multi-location features can exceed $50,000.

Here’s what’s typically included in our web design pricing:

• Strategy workshop and competitor analysis
• Custom design and responsive development
• CMS setup for easy content management
• Mobile optimisation and cross-browser testing
• Basic SEO setup and Google Analytics integration
• 90 days of post-launch support

We don’t lock you into long-term contracts for web design. You own your website, your content, and your hosting from day one. Additional services like ongoing SEO optimisation, content creation, or monthly CRO improvements are available as optional add-ons. Want to know exactly what your project would cost? Get a free consultation and we’ll provide a detailed quote based on your specific needs and budget.

Most web design projects run 8 to 12 weeks from initial strategy through to launch, though timelines vary based on project complexity, content readiness, and your approval speed.

Here’s a typical project breakdown for Sydney businesses:

• Weeks 1-2: Discovery, strategy workshop, sitemap approval, and wireframe development. We audit your current site, research competitors, and map out user journeys.
• Weeks 3-6: Custom design, development, and integration work. This includes building your theme, connecting third-party tools, and implementing core functionality.
• Weeks 7-10: Content population, SEO optimisation, cross-device testing, and stakeholder review cycles.
• Weeks 11-12: Final QA, launch preparation, DNS migration, and immediate post-launch monitoring.

Several factors can extend or compress this timeline. If you have all content, images, and brand assets ready upfront, we can move faster. Complex eCommerce builds with hundreds of products, custom booking systems, or intricate third-party integrations may need 12-16 weeks. Simpler 5-8 page brochure sites for service businesses can sometimes be delivered in 6-8 weeks.

The biggest timeline variable is usually client feedback and approvals. When stakeholders review designs and provide consolidated feedback quickly, projects stay on track. We provide milestone previews and staging site access throughout the build so you always know where we’re at. Need a faster turnaround for a specific launch date? Let us know your deadline and we’ll work with you to make it happen.

We design and build on WordPress, Shopify, Webflow, and custom PHP platforms, choosing the right technology based on your business requirements, growth plans, and technical constraints.

WordPress powers about 40% of the web for good reason. It’s flexible, cost-effective, and gives you full content control without needing developers for every small update. We use WordPress for most business sites, professional services, and content-heavy projects where you need strong SEO capabilities and easy management. The ecosystem of plugins and integrations means we can connect almost any third-party tool you need.

For eCommerce, we often recommend Shopify or WooCommerce (built on WordPress). Shopify is excellent for rapid deployment, hosted infrastructure, and businesses that want a turnkey online store without managing technical infrastructure. WooCommerce gives you more customisation flexibility and works well when you need complex product variations or tight integration with existing WordPress content.

Webflow suits design-forward brands that want pixel-perfect control and don’t need extensive custom functionality. It’s popular with creative agencies, consultants, and businesses prioritising visual impact. For complex web applications, custom booking systems, or unique business logic, we build custom solutions using PHP frameworks that give you complete control.

Not sure which platform suits your needs? We’ll recommend the best fit during our strategy workshop based on your budget, technical requirements, growth trajectory, and team’s capability to manage the site long-term.

Yes, every website we build includes SOEO-ready architecture, local optimisation, and technical foundations to help you rank in Sydney’s competitive digital market.

Our web design process includes several SEO elements from the start. We implement clean code structure, fast loading speeds (typically under 2.5 seconds), mobile-first responsive design, and proper heading hierarchy. Every page gets optimised title tags, meta descriptions, and schema markup that helps Google understand your content. We also set up XML sitemaps, robots.txt files, and Google Search Console integration so you can monitor performance from day one.

For Sydney businesses targeting specific geographic areas, we build suburb-specific landing pages and location-based content. Whether you’re targeting Parramatta, North Sydney, the Eastern Suburbs, or the Inner West, we help structure your site to capture local search traffic. This includes proper use of location keywords, Google Business Profile integration, and local schema markup that signals your service areas to search engines.

While web design creates the technical foundation for SEO success, ranking competitively in Sydney often requires ongoing optimisation work. That’s where our SEO services come in with content strategy, link building, and continuous technical improvements. Many clients start with our web design and then add SEO services once the site is live to maintain and grow their rankings.

We also provide SEO training and documentation so your team understands best practices for adding new content without inadvertently harming your search performance. Want to see how your current site performs from an SEO perspective? We include a technical audit in our discovery process.

Yes, we offer secure managed hosting, regular maintenance, and ongoing optimisation packages to keep your website fast, secure, and performing at its best.

Our managed hosting service includes daily backups, security monitoring, automatic WordPress core and plugin updates, uptime monitoring, and Australian-based support. We host on enterprise-grade infrastructure with CDN acceleration, which means your site loads quickly for visitors across Sydney, Australia, and globally. Monthly hosting costs start from $150 + GST depending on your site’s size, traffic volume, and technical requirements.

Maintenance packages cover the technical work that keeps websites healthy over time:

• Security patches and vulnerability fixes
• Performance optimisation and speed improvements
• Plugin compatibility testing before updates
• Broken link checks and fixes
• Monthly analytics reports and recommendations
• Priority support for urgent issues

Maintenance pricing starts from $200/month + GST for basic care plans. This covers essential updates and monitoring. More comprehensive plans ($500-1,200/month) include monthly content updates, ongoing CRO improvements, landing page creation, and dedicated development hours for new features as your business evolves.

You’re never locked in. All our hosting and maintenance services run month-to-month after an initial 90-day period. You own your website files, content, and data completely. If you decide to move hosting elsewhere, we provide full migration support and documentation. Many clients prefer our managed approach because it frees them from technical worries and ensures someone experienced is actively monitoring and improving their site’s performance.

Absolutely. Every website we design is mobile-first and fully responsive, meaning it adapts perfectly to smartphones, tablets, and desktops to provide optimal experiences across all devices.

Mobile traffic now represents over 65% of web visits for most Sydney businesses, with some industries seeing 75%+ mobile usage. We design and build with mobile users as the priority, not an afterthought. This means touch-friendly navigation, appropriately sized buttons, readable text without zooming, fast image loading, and layouts that flow naturally on smaller screens.

Our mobile optimisation goes beyond just making things fit on smaller screens. We test extensively on real devices (iPhones, Android phones, iPads) to ensure everything works smoothly. Forms are simplified for mobile completion, images are optimised for cellular networks, and interactive elements like maps and galleries function properly with touch gestures. We also implement lazy loading and other performance techniques so mobile users on slower connections still get fast page loads.

Google’s search algorithm prioritises mobile-friendly websites, so proper mobile optimisation directly affects your SEO performance. Sites that provide poor mobile experiences see higher bounce rates, lower engagement, and worse search rankings. Our approach ensures your site meets Google’s mobile usability standards and passes their Mobile-Friendly Test from launch.

We also consider context for mobile users. Someone browsing on their phone in Circular Quay has different needs than someone at a desktop in their office. Mobile layouts emphasise quick access to contact information, click-to-call buttons, and streamlined navigation to key conversion points. Every site we deliver gets tested across multiple devices and screen sizes before launch to guarantee consistent quality.

No lock-ins after the first 90 days. We earn your business month after month by delivering consistent results and genuine value, not through contractual obligations.

Here’s how our engagement works. The initial web design project operates on a fixed-price contract with clear deliverables, milestones, and timelines. Once your site launches, we provide 90 days of included post-launch support to address any immediate issues, make minor adjustments, and ensure everything runs smoothly. This support period isn’t about locking you in. It’s about making sure your investment pays off and you’re confident managing your new site.

After the 90-day period, any ongoing services like hosting, maintenance, SEO, or CRO optimisation run on flexible month-to-month agreements. You can scale services up or down based on business needs, pause if required, or cancel with 30 days’ notice. There are no early termination fees or penalties. You own your website files, content, design assets, and all intellectual property from day one. If you decide to move hosting elsewhere or work with another agency, we provide full cooperation and migration support.

This approach reflects our confidence in the work we deliver. Most clients continue working with us not because they have to, but because they see measurable return on their investment. We’d rather earn your trust through results than trap you with contracts. Monthly services include transparent reporting so you always understand exactly what we’re doing and what impact it’s having on your business.

If you’re currently locked into an unsatisfactory contract with another agency, we can often help transition you to a better arrangement. Just reach out and we’ll explore options together.

Yes, we specialise in integration-ready architecture that connects your website with CRMs, booking systems, payment gateways, marketing automation, and analytics platforms you already use.

Common integrations we implement for Sydney businesses include:

• CRMs: Salesforce, HubSpot, Pipedrive, Zoho, and other customer management systems
• Booking systems: Calendly, Acuity, custom appointment schedulers, and service booking engines
• Payment gateways: Stripe, PayPal, Square, and Australian payment processors
• Marketing automation: Mailchimp, ActiveCampaign, Klaviyo, and email service providers
• Analytics: Google Analytics 4, Google Tag Manager, and custom tracking implementations
• Live chat: Intercom, Drift, or custom chatbot solutions

The key to successful integrations is planning them from the start, not bolting them on later. During our discovery phase, we map your existing tech stack and business processes to design integration architecture that makes sense. This might involve API connections, webhook configurations, Zapier automation, or custom development depending on your requirements.

For eCommerce builds, we integrate with inventory management systems, shipping calculators, and marketplace platforms like Amazon or eBay. Professional services firms often need integration between their website, practice management software, and client portals. We’ve built custom booking systems and CRM solutions when off-the-shelf options don’t fit unique business requirements.

Proper integration reduces manual data entry, improves accuracy, and creates better customer experiences. When someone fills out a contact form, that information can flow directly into your CRM with proper tagging and segmentation. When customers book appointments online, those sync with your team’s calendars automatically. We build these connections thoughtfully so systems work together rather than creating more complexity.

You have several options for post-launch changes depending on the scope and urgency. Minor updates are covered in your 90-day post-launch support, while larger changes can be handled through our flexible support packages.

During the first 90 days after launch, we provide included support for:

• Bug fixes and technical issues that arise
• Minor content updates and corrections
• Small design tweaks to improve usability
• Guidance on managing your site
• Performance monitoring and optimisation

This support period ensures you’re comfortable with your new site and any immediate issues get resolved quickly. It’s included in your project price with no additional charges for reasonable requests within scope.

For ongoing needs after 90 days, you have flexibility:
1. DIY updates: We build sites with user-friendly content management systems so you can make basic updates yourself. We provide training and documentation to help your team manage day-to-day content changes, blog posts, and simple page edits.

2. Ad-hoc support: For occasional updates or one-off changes, we charge hourly rates (typically $150-200/hour + GST) with no minimums or retainers required. This works well if you need changes infrequently.

3. Monthly support packages: Starting from $200/month + GST, these include allocated hours for regular updates, priority response times, and proactive monitoring. This suits businesses with ongoing needs for content updates, design iterations, or technical improvements.

4. Growth packages: From $1,200/month + GST, comprehensive packages include dedicated development time, monthly CRO improvements, landing page creation, and strategic input to continuously evolve your site.

Your website should evolve with your business. We make it easy to request changes through our project management system, and we scope larger projects with clear quotes before starting work. No surprises, no hidden fees, just transparent pricing and reliable delivery.

We measure web design success through data-driven metrics that directly connect to your business goals, not subjective opinions about aesthetics.

Before starting any project, we establish clear success metrics during the strategy workshop. These typically include:

• Conversion rate: Percentage of visitors who complete desired actions (form submissions, purchases, phone calls, bookings)
• Lead quality and volume: Number and calibre of enquiries generated through the website
• User engagement: Time on site, pages per session, bounce rate, and return visitor rate
• Page speed: Load times, Core Web Vitals scores, and performance benchmarks
• SEO performance: Organic traffic growth, keyword rankings, and search visibility improvements
• Revenue impact: For eCommerce, this includes average order value, cart abandonment rate, and total online sales

We set up comprehensive tracking from day one using Google Analytics 4, conversion tracking, and call tracking where appropriate. This baseline data allows us to measure improvement over time and make evidence-based decisions about future optimisations.

Typically, Sydney businesses see measurable improvements within the first 90 days:

• Load times improve by 40-60% compared to old sites
• Mobile bounce rates decrease by 20-40%
• Form completion rates increase by 15-35%
• Organic search traffic grows by 25-50% within 6 months

These aren’t guarantees but they represent typical outcomes when we combine good web design with proper technical implementation. We provide monthly analytics reports showing progress against baseline metrics so you always understand performance trends.

Success looks different for every business. A lead generation site for professional services measures success differently than an eCommerce store or a content publisher. We tailor our measurement approach to what actually matters for your specific business model and growth objectives. Regular reporting keeps you informed, and we use data insights to recommend ongoing improvements that compound results over time.

We focus on delivering measurable business outcomes through web design, not just creating pretty websites that win design awards but fail to generate leads or sales.

Here’s what sets our approach apart:
1. Strategy before pixels: We start every project with deep discovery around your business goals, target audience, and competitive landscape. Many agencies jump straight into design mockups without understanding what success actually looks like for your business. We won’t create a single wireframe until we’re confident we understand your market position and growth objectives.

2. Conversion-focused design: Every design decision is informed by conversion rate optimisation principles and user psychology. We use established UX patterns, clear visual hierarchy, and strategic placement of calls-to-action to guide visitors toward conversion. Beautiful design matters, but it must serve business goals first.

3. Technical excellence: As a Google Premier Partner, we maintain technical standards that many agencies overlook. Fast load times, proper schema markup, accessibility compliance, and security best practices are non-negotiable in our builds. These technical foundations directly impact your SEO performance and user experience.

4. Integrated marketing approach: We don’t just build websites in isolation. Our team includes specialists in PPC, SEO, and web development under one roof. This means your website is built to support your entire digital marketing strategy, not exist as a separate asset that doesn’t integrate with your other channels.

5. Sydney market expertise: We’ve been designing websites for Sydney businesses since 2008. This local experience means we understand competitive dynamics across different Sydney suburbs, seasonal patterns that affect different industries, and the technical requirements for ranking in local search. We’re not overseas contractors learning about Australian business. We work from our Sydney office with teams who understand this market intimately.

6. Transparent pricing and ownership: No lock-in contracts, no hidden fees, no surprises. You own your website, content, and hosting from day one. Our pricing is itemised and transparent. We earn ongoing business through results, not contractual obligations.

Want to see this approach in action? Check out our case studies to see real outcomes we’ve delivered for Sydney businesses across different industries.

We handle both complete website redesigns and new builds from scratch, tailoring our approach based on your current situation and business needs.

For website redesigns, we start with a comprehensive audit of your existing site to understand what’s working and what needs improvement. This includes:

• Analytics review to identify high-performing content and problematic pages
• Technical SEO audit to preserve existing search rankings
• User behaviour analysis to spot friction points in current user journeys
• Competitor comparison to identify gaps and opportunities
• Content inventory to determine what to keep, improve, or remove

The goal of any redesign is improving business outcomes, not just refreshing aesthetics. Many Sydney businesses come to us with sites that look outdated or don’t convert well. We focus on addressing the underlying strategic and technical issues that limit performance, not just applying a visual facelift.

Redesign projects typically involve:

• Preserving SEO value through careful URL structure planning and 301 redirects
• Migrating and improving existing content rather than starting from zero
• Integrating new functionality while maintaining what currently works
• Phased rollout options to minimise disruption to your business
• Comprehensive testing to ensure nothing breaks during transition

We’re especially careful with SEO during redesigns. Many businesses have lost significant organic traffic because agencies didn’t properly handle URL migrations or preserve ranking signals. We implement best practices to protect your search visibility throughout the redesign process.

For new sites built from scratch, we have complete freedom to design optimal information architecture and user journeys without constraints. This approach works well for brand new businesses, companies entering new markets, or businesses ready for a complete strategic reset.

Not sure whether you need a redesign or a new build? During our initial consultation, we’ll assess your current site and recommend the most cost-effective approach based on your specific situation and goals.

We work with businesses across all Sydney suburbs and the greater metropolitan area, from the CBD to Parramatta, North Shore to Sutherland Shire, Eastern Suburbs to the Inner West and beyond.

Our Sydney office location makes it easy to meet in person for strategy workshops and project kick-offs, but we’re equally comfortable working remotely with clients throughout the region. Since 2008, we’ve completed web design projects for businesses in:

• CBD and Inner Sydney: Barangaroo, Surry Hills, Darlinghurst, Redfern, Chippendale
• Eastern Suburbs: Bondi, Coogee, Double Bay, Rose Bay, Randwick, Maroubra
• Inner West: Newtown, Marrickville, Leichhardt, Annandale, Balmain, Rozelle
• North Shore: North Sydney, Chatswood, Mosman, Neutral Bay, Crows Nest, St Leonards
• Northern Beaches: Manly, Dee Why, Mona Vale, Avalon, Brookvale
• Western Sydney: Parramatta, Penrith, Blacktown, Liverpool, Campbelltown
• South Sydney: Hurstville, Kogarah, Miranda, Cronulla, Sutherland

Our local Sydney presence matters for several reasons. We understand the competitive landscape in different areas. A professional services firm competing in North Sydney CBD faces different challenges than a tradie targeting the Hills District. We factor these market dynamics into our strategy and design decisions.

For multi-location businesses or franchises, we can create suburb-specific landing pages optimised for local search. This helps you rank for searches like “plumber in Parramatta” or “physio in Bondi” while maintaining a cohesive brand experience across your site.

We also work with businesses throughout regional NSW, interstate, and occasionally international clients. The principles of effective web design apply regardless of location, though local Sydney knowledge certainly helps when building sites targeting Australian customers. Want to discuss your specific location needs? Get in touch and we’ll explain how we can help.