Adriel Santos
Adriel is a Senior Manager and Paid Media Specialist at Click Click Media in Sydney, with more than a decade of hands-on experience in search advertising and Google Ads campaign management. He joined Click Click Media in 2015 and has progressed from PPC Coordinator to PPC Manager, building deep expertise in SEM strategy, execution, and optimisation at scale.
At Click Click Media, Adriel is known for disciplined Google Ads performance work, tightening match type strategy, setting clear Performance Max guardrails, and running a consistent creative cadence to reduce waste and amplify what’s working. His strength sits in turning account complexity into clean, controllable structures that improve efficiency and make scaling predictable, not chaotic.
Adriel holds a Bachelor of Marketing from Macquarie University and brings a practical, results-first approach shaped by years of continuous optimisation across a wide range of client accounts. He’s valued for making paid media easier to understand for stakeholders while keeping performance grounded in rigorous testing, measurement, and iteration.
