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Digital Marketing

Forget Innovation: Why Copying Your Competitors Is Smarter Than Reinventing the Wheel

14 January 2025 . Phillip Wendell

Innovation is often hailed as the holy grail of business success. You’ve probably heard phrases like “disrupt or be disrupted” or “invent the next big thing.” […]

Digital Marketing

You’re Not Amazon: Stop Running Your Small Business Like a Giant

14 January 2025 . Phillip Wendell

It’s tempting to look at global giants like Amazon, Apple, or McDonald’s and think, “If I can just emulate their strategies, I’ll achieve the same level […]

Digital Marketing

Loyalty Is Dead: Your Customers Don’t Care About You (and That’s Okay)

14 January 2025 . Phillip Wendell

Loyalty—the golden goose every business owner dreams of. We picture customers so enamored with our brand that they’ll bypass competitors, ignore price hikes, and stick with […]

Digital Marketing

The Real Value of Transparency: Why Owning Your Mistakes Wins Loyal Customers

9 January 2025 . Phillip Wendell

Let’s be real for a second—mistakes happen. Whether it’s a missed deadline, a product recall, or that cringe-worthy typo in a major email campaign (been there, […]

Digital Marketing

Stop Blaming the Market: Your Competitors Are Winning Because They’re Better

9 January 2025 . Phillip Wendell

It’s an easy excuse: “The market is down,” “Customers just aren’t buying right now,” or “The economy is tough.” While external factors can certainly play a […]