PPC Agency in Sydney
- Google Premier Partner & Industry Awards
- Over $115 million in ad spend optimised for clients
- Transparent dashboards, monthly insights
PPC that grows Sydney Businesses
Sydney is competitive – your PPC can’t be average. We build and run Google Ads, Bing Ads and YouTube campaigns for Sydney businesses that lower CPL, lift ROAS, and move the pipeline, not just clicks. Our Google Ads–certified team pairs sharp targeting with creative testing and CRO-driven landing pages, so every dollar works harder within your market. Most clients see efficiency gains within the first 90 days as wasted spend is cut and high-intent segments are scaled.
What success looks like
When the Hornsby tradie searches on a mobile at 7:18 a.m., our ad shows the right message, extensions, and routes to a suburb-relevant landing page that loads fast and converts. When generic “how-to” searches surge, negatives and audiences keep your budget focused on buyers. And when PMax tries to spend like a drunken sailor, our guardrails and exclusions keep the CPA anchored.
Who We Help in Sydney
- Lead-driven local service businesses — plumbers, electricians, medical clinics, and other trades that need steady, qualified leads in competitive Sydney suburbs.
- Ecommerce brands ready to scale revenue with smart ad spend, leveraging Shopping, PMax and cross-channel strategies.
- Marketing leaders & in-house teams who need a trusted PPC partner for clear reporting, governance, and ongoing optimisation.
- Franchises & multi-location businesses competing suburb-by-suburb and requiring consistent account structure, creative cadence, and reporting across all sites.
- Growth-minded SMEs & funded start-ups looking for an agency that can quickly prove ROI and scale acquisition without wasting budget.
We excel when partnering with businesses that want more than clicks — they want data-driven growth, clear ROI, and a long-term PPC strategy that adapts as they scale.
Why Sydney brands choose Click Click Media for PPC
You don’t need more dashboards—you need outcomes. We architect accounts for intent clarity, use negative keyword governance to minimise waste, and maintain a weekly testing cadence (ads, audiences, landing pages) so performance compounds. Reporting is plain English, with budget, Cost-Per-Lead (CPL), and pipeline impact called out—you’ll always know what changed and why.
- Certified Google Partner ranked in the top 3% since 2013.
- Sydney-Based Google Ads Specialists provide support for fast, effective communication.
- Custom Strategy & PPC Management designed around your goals.
- Advanced Campaign Optimisation and daily performance checks.
- Full-Spectrum SEM Services for businesses ready to grow.
- In House Design & Development for rapid campaign improvements.
- No lock-in contracts partnership focused and mutual success always.
- Not a ghost company visit us in our Norwest production office and actually communicate face to face.
Our PPC Services in Sydney
Google Ads: Be Seen First
Show up when Sydney customers search for your services. Our Google Ads campaigns put you at the top with smart targeting and bidding that drive real leads.
Display Ads: Catch Eyes, Build Brands
Turn browsers into buyers with visual display ads that pop across websites, apps, and YouTube. We design creative that grabs attention and boosts conversions.
Microsoft Ads: Reach Beyond Google
Tap into Bing’s overlooked audience. Cost-effective Microsoft (Bing) advertising that connects you with high-intent customers that other platforms miss.
Programmatic Ads: Smarter Targeting, Every Time
AI-driven programmatic ads deliver your message to the right person on mobile, desktop, or even smart TVs, no wasted spend, just precision.
YouTube Ads: Tell Stories That Stick
Engage Sydney audiences with video. From quick bumper spots to in-stream campaigns, we craft YouTube ads that demand attention and drive action.
Shopping Ads: Sell Straight From Search
Showcase your products where people are ready to buy. Our optimised Google Shopping Ads highlight images, prices, and offers that boost eCommerce sales.
How we run winning PPC in Sydney
Anastasia checking a Google Shopping Feed API update with Mark
1. Account structure that mirrors intent
Single-intent ad groups, a clean match-type strategy, and keyword themes that align with the searcher stage (problem, solution, brand). PMax is ring-fenced with clear campaign-level exclusions and asset groups mapped to real product/ service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market, detailed demographics, and geo layers (CBD, Norwest, key postcodes). Negative lists are maintained weekly to keep tire-kickers out.
3. Creative & landing experiences that convert
Ad variants emphasise Sydney proof (local clients, suburbs serviced, time-to-quote). Every major test runs for a minimum learning period; winners roll forward. Landing pages are purpose-built, fast (<2.5s LCP), and message-matched to search intent.
4. Bidding & budget control
Target CPA/ROAS when data supports it; otherwise, start with Maximise Conversions with tCPA floors. Budgets flow to net new profitable segments, not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 + enhanced conversions, call tracking, and lead quality feedback loops (MQL→SQL→Won) so we optimise for revenue, not just form fills. Every change is logged in a governance changelog.
What’s Included in Our Sydney PPC Service
- Discovery & strategic setup — deep-dive into your market, competitors, and existing accounts to align campaigns with Sydney demand and business goals.
- Account build or restructure — high-intent keyword research, negative sculpting, ad copywriting, responsive asset creation, and tailored extensions.
- PMax & cross-channel governance — applying exclusions, brand rules, feed hygiene, and creative QA to ensure platforms work for you, not against you.
- Conversion-ready landing page support — collaboration with our in-house web/CRO team to build or refine pages that improve Quality Scores and maximise ROAS.
- Ongoing optimisation & testing cadence — weekly data-driven adjustments to bids, budgets, targeting, and creative for steady performance gains.
- Transparent measurement & strategy reviews — clear reporting dashboards, monthly calls with a senior PPC strategist, and focus on long-term ROI.
Optional enhancements: full-funnel video & YouTube creative, dynamic product feed optimisation, programmatic retargeting, multi-location rollouts, CRM and first-party data integrations.
Latest reviews
Your Success Timeline
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Week 1 – Audit & Fix Foundations
Comprehensive account and tracking audit, waste and leakage analysis, rapid fixes to tracking & attribution, and a rebuild roadmap. Early previews of campaign structure for sign-off. -
Weeks 2–6 – Launch & Early Wins
Campaigns go live with strong negative sculpting, PMax guardrails, landing page tweaks and creative testing. Focused on cutting wasted spend and capturing high-intent traffic fast. -
Weeks 7–12 – Scale & Optimise
Identify winning keywords, audiences, and creative, then scale them. Expand targeting (remarketing, look-alikes, YouTube) while tightening PMax exclusions and improving conversion funnels. -
Month 4+ – Growth Compounding
Introduce advanced tactics such as feed-based dynamic ads, CRO-driven landing page updates, attribution-guided budget shifts, and seasonal creative sprints to keep ROI climbing.
PPC Pricing Guide
We work with Sydney businesses at all stages of growth – from local service providers getting serious about leads, to national eCommerce brands scaling multi-million-dollar campaigns.
Most Sydney service businesses see strong early results starting with from $1,500 – $3,000 / month in ad spend, guided by a flexible management fee from $1,200 / month.
Ambitious eCommerce brands and multi-location accounts often gain momentum at from $5,000 / month in ad spend with management from $1,500 / month.
We tailor investment to your goals, competition, and speed of growth. After your free audit and discovery session, you’ll receive a custom plan that fits both your budget and your growth stage.
All pricing is indicative and exclusive of GST. No long-term contracts — management is month-to-month after the first 90 days.
Trial offer: FREE ads audit + Free Discovery Session (limited spots; offer terms apply).
Last updated: October 8, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
Trades — Can’t Stop Decking (North Shore)
Problem: Paid search campaigns were wasting spend on generic keywords, driving a high cost-per-lead (CPL) of over $200 and too many unqualified enquiries.
Action: Restructured campaigns by creating suburb-level clusters, added a call-driven ad schedule, overhauled the negative keyword list, and launched tailored service-specific landing pages to improve relevance.
Outcome (60 days): Achieved a 48% reduction in CPL and a 71% increase in qualified inbound calls.
Ecommerce — Fitness Hero (Sydney & National)
Problem: Performance Max campaigns were cannibalising branded search terms, driving up acquisition costs and generating poor-quality leads.
Action: Introduced PMax brand exclusions, rebuilt the search structure to prioritise non-brand growth, implemented lead-quality scoring to filter low-value prospects, and optimised form friction to improve conversion efficiency.
Outcome (90 days): Achieved a 38% increase in sales-qualified leads (SQLs) and a 24% improvement in ROAS at a flat media spend.
Meet the Sydney team
Our clever campaign build and Google Ads management strategies encourage a high-quality and high-performing paid ads account, driving quality leads into the business whilst improving cost per conversion. Our Google Ads management gives businesses the utmost control for growth while ensuring smart scalable solutions.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
PPC Agency FAQs
Here’s what we hear getting asked most days. Have any other questions feel free to reach out, we’re more than happy to help.
What is PPC advertising and how does it work?
PPC advertising (Pay-Per-Click) lets your business appear instantly on Google and other platforms. You only pay when someone clicks. For Sydney businesses, this means getting in front of the right people at the right time without waiting months for organic results.
How much does PPC cost in Sydney?
PPC costs in Sydney depend on industry competition and keywords, with clicks in finance or legal often higher than those in local service niches. Most clients start from $3,000/ month in media with management from $1,200/ month + GST, depending on competition and goals.
How soon will I see PPC results?
Efficiency gains usually show within 30–90 days, especially from waste reduction and better intent targeting.
Do you provide ongoing PPC management?
We continuously monitor and optimise your campaigns so your budget works harder daily. From keyword research to ad testing and reporting, our Sydney PPC specialists ensure performance keeps improving, not just maintaining.
Can you target specific Sydney suburbs?
Yes, our PPC campaigns can target individual Sydney suburbs. We use suburb clusters, geo-targeting, and tailored ad copy so your business connects with the right local audience at the right time.
Do you manage Performance Max campaigns?
Yes, with brand protection, placement exclusions, and a clear asset-group structure to prevent inflating low-quality conversions.
How do you report on PPC campaigns?
We provide clear, jargon-free reports focusing on Cost Per Lead (CPL), Return On Ad Spend (RoAS), and lead quality, not vanity metrics. You’ll also get monthly strategy calls and live dashboards so you always know what’s working and what we’ve improved.
Can PPC work with SEO and other marketing?
Yes, PPC works with SEO, social media, and content marketing. While SEO builds long-term growth, PPC provides instant visibility, making it a powerful complement to your broader digital strategy.
Ready to see what Sydney’s top PPC agency can do?
Your business deserves a PPC agency that is as passionate about its success as you are. We turn your goals into growth through custom PPC advertising, continuous optimisation, and a friendly, customer-first approach.
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