PPC Agency in Sydney
- Google Premier Partner & Industry Awards
- Over $115 million in ad spend optimised for clients
- Transparent dashboards, monthly insights
PPC that grows Sydney Businesses
Sydney is competitive – your PPC can’t be average. We build and run Google Ads, Bing Ads and YouTube campaigns for Sydney businesses that lower CPL, lift ROAS, and move the pipeline, not just clicks. Our Google Ads-certified team pairs sharp targeting with creative testing and CRO-driven landing pages, so every dollar works harder within your market. Most clients see efficiency gains within the first 90 days as wasted spend is cut and high-intent segments are scaled.
Based in Norwest, Sydney, we’ve managed over $115 million in ad spend for Australian businesses across retail, ecommerce, trades, professional services, and healthcare. We’re a Google Premier Partner, Semrush Certified Agency Partner, 100% Australian owned and operated, and an NSW Government registered supplier.
What success looks like
Amanda and Adriel conducting a PPC ad account audit.
When the Hornsby tradie searches on a mobile at 7:18 a.m., our ad shows the right message, extensions, and routes to a suburb-relevant landing page that loads fast and converts. When generic “how-to” searches surge, negatives and audiences keep your budget focused on buyers. And when PMax tries to spend like a drunken sailor, our guardrails and exclusions keep the CPA anchored.
For a Parramatta ecommerce brand, this means PMax stops bleeding budget on bottom-funnel branded terms while Search campaigns scale non-brand growth. For a North Sydney law firm, it’s call-only ads during business hours with suburb-level bid adjustments and lawyer-verified responsive copy. For a Chatswood medical practice, it’s tight negative lists blocking “bulk billing near me” so you only pay for private patients.
Who we help
We help Sydney businesses cut through the noise and find the people who are ready to buy.
- Local service providers needing phone calls now: plumbers, electricians, lawyers, clinics.
- Ecommerce & DTC brands scaling profitably across Search, Shopping, and PMax.
- Multi-location franchises juggling brand vs. local campaigns without cannibalisation.
- Professional services firms targeting high-value Sydney CBDs, North Shore, and Western Sydney markets.
- B2B companies marketing to decision-makers across LinkedIn, Google, and YouTube.
Why Sydney businesses choose CCM for PPC
Google Premier Partner pedigree
Awarded for consistent results, client retention, and deep platform expertise. Our team holds advanced Google Ads certifications, meaning we see product betas, priority support, and training that smaller agencies never access. We’re also a Semrush Certified Agency Partner, giving us advanced competitive intelligence tools and strategies.
Sydney market fluency
We know the cost dynamics, search volumes, and audience behaviors across Sydney suburbs. Targeting Parramatta isn’t the same as the Eastern Suburbs, and we structure campaigns accordingly.
Performance, not promises
No fluff, no jargon, and no lock-in contracts. We report on cost-per-lead, ROAS, and actual conversions. If it’s not working, we tell you and fix it fast.
Integrated with web & CRO
Our in-house web design and development teams build conversion-focused landing pages, so you’re not just driving traffic into a leaky funnel. Better landing pages = lower CPAs and higher Quality Scores.
Our PPC Services in Sydney
Google Ads: Be Seen First
Show up when Sydney customers search for your services. Our Google Ads campaigns put you at the top with smart targeting and bidding that drive real leads.
Display Ads: Catch Eyes, Build Brands
Turn browsers into buyers with visual display ads that pop across websites, apps, and YouTube. We design creative that grabs attention and boosts conversions.
Microsoft Ads: Reach Beyond Google
Tap into Bing’s overlooked audience. Cost-effective Microsoft (Bing) advertising that connects you with high-intent customers that other platforms miss.
Programmatic Ads: Smarter Targeting, Every Time
AI-driven programmatic ads deliver your message to the right person on mobile, desktop, or even smart TVs, no wasted spend, just precision.
YouTube Ads: Tell Stories That Stick
Engage Sydney audiences with video. From quick bumper spots to in-stream campaigns, we craft YouTube ads that demand attention and drive action.
Shopping Ads: Sell Straight From Search
Showcase your products where people are ready to buy. Our optimised Google Shopping Ads highlight images, prices, and offers that boost eCommerce sales.
How we run winning PPC in Sydney
Anastasia checking a Google Shopping Feed API update with Mark
1. Account structure that mirrors intent
Single-intent ad groups, a clean match-type strategy, and keyword themes that align with the searcher stage (problem, solution, brand). PMax is ring-fenced with clear campaign-level exclusions and asset groups mapped to real product/ service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market, detailed demographics, and geo layers (CBD, Norwest, key postcodes). Negative lists are maintained weekly to keep tire-kickers out.
3. Creative & landing experiences that convert
Ad variants emphasise Sydney proof (local clients, suburbs serviced, time-to-quote). Every major test runs for a minimum learning period; winners roll forward. Landing pages are purpose-built, fast (<2.5s LCP), and message-matched to search intent.
4. Bidding & budget control
Target CPA/ROAS when data supports it; otherwise, start with Maximise Conversions with tCPA floors. Budgets flow to net new profitable segments, not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 + enhanced conversions, call tracking, and lead quality feedback loops (MQL→SQL→Won) so we optimise for revenue, not just form fills. Every change is logged in a governance changelog.
Tools & platforms we use for Sydney PPC
Managing effective PPC campaigns requires the right technology stack. We use industry-leading platforms to ensure your campaigns are built on solid foundations:
- Google Ads Platform – Search, Shopping, Display, YouTube, Performance Max, and Discovery campaigns across the full Google ecosystem.
- Microsoft Advertising – Bing search and audience network campaigns to capture audiences beyond Google.
- Google Analytics 4 & GA360 – Advanced attribution modeling, conversion tracking, and audience building with our analytics specialists.
- Google Tag Manager – Server-side and client-side tracking implementation for accurate data capture and privacy compliance.
- Looker Studio (Data Studio) – Custom reporting dashboards that connect multiple data sources for complete visibility.
- CallRail & WhatConverts – Call tracking and lead source attribution to measure phone conversions accurately.
- Semrush & SpyFu – Competitor intelligence and keyword research for strategic advantage.
- Optmyzr & Google Ads Scripts – Automated bid adjustments, quality score monitoring, and large-scale campaign management.
Our team also integrates with your existing CRM (Salesforce, HubSpot, Zoho) to close the loop between ad spend and actual revenue. This tech stack isn’t about complexity – it’s about having the right data to make informed decisions quickly.
Sydney PPC market context
Understanding the Sydney competitive landscape helps us position your campaigns strategically. Here’s what matters in 2025:
- Average CPCs vary significantly by industry – Industry data shows Legal services ($35-80), Finance ($25-55), Healthcare ($18-40), Trades ($12-28), Ecommerce ($0.80-3.20) depending on product category.
- Mobile makes up 65-75% of Sydney search traffic for local services – Recent local SEO research confirms over 70% of mobile searches are related to local content, which is why mobile-first landing pages and click-to-call functionality are non-negotiable.
- Performance Max adoption has increased waste – We’ve audited 1000+ accounts and consistently find 30-45% of PMax spend goes to irrelevant placements without proper exclusions and brand protection.
- Sydney CBD commands premium positioning costs – Businesses targeting “near me” searches in the CBD typically pay 40-60% more than equivalent searches in outer suburbs like Penrith or Liverpool.
- Seasonal fluctuations affect all industries – December typically sees 30-50% CPC increases across retail and ecommerce as competition peaks before Christmas.
- Quality Score directly impacts profitability – Studies show that Sydney businesses with Quality Scores of 7+ typically pay 40% less per click than competitors with scores below 5, making ad relevance and landing page experience critical.
These market realities inform our strategic approach. Instead of simply competing on budget, we focus on better intent capture, tighter targeting, and superior conversion experiences that allow Sydney businesses to win profitably even in expensive markets.
What’s Included in Our Sydney PPC Service
- Discovery & strategic setup – deep-dive into your market, competitors, and existing accounts to align campaigns with Sydney demand and business goals.
- Account build or restructure – high-intent keyword research, negative sculpting, ad copywriting, responsive asset creation, and tailored extensions.
- PMax & cross-channel governance – applying exclusions, brand rules, feed hygiene, and creative QA to ensure platforms work for you, not against you.
- Conversion-ready landing page support – collaboration with our in-house web design and development team to build or refine pages that improve Quality Scores and maximise ROAS.
- Ongoing optimisation & testing cadence – weekly data-driven adjustments to bids, budgets, targeting, and creative for steady performance gains.
- Transparent measurement & strategy reviews – clear reporting dashboards, monthly calls with a senior PPC strategist, and focus on long-term ROI.
Optional enhancements: full-funnel video & YouTube creative, dynamic product feed optimisation, programmatic retargeting, multi-location rollouts, CRM and first-party data integrations.
Latest reviews
Your Success Timeline
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Week 1 – Audit & Fix Foundations
Comprehensive account and tracking audit, waste and leakage analysis, rapid fixes to tracking & attribution, and a rebuild roadmap. Early previews of campaign structure for sign-off. -
Weeks 2-6 – Launch & Early Wins
Campaigns go live with strong negative sculpting, PMax guardrails, landing page tweaks and creative testing. Focused on cutting wasted spend and capturing high-intent traffic fast. -
Weeks 7-12 – Scale & Optimise
Identify winning keywords, audiences, and creative, then scale them. Expand targeting (remarketing, look-alikes, YouTube) while tightening PMax exclusions and improving conversion funnels. -
Month 4+ – Growth Compounding
Introduce advanced tactics such as feed-based dynamic ads, CRO-driven landing page updates, attribution-guided budget shifts, and seasonal creative sprints to keep ROI climbing.
PPC Pricing Guide
We work with Sydney businesses at all stages of growth – from local service providers getting serious about leads, to national eCommerce brands scaling multi-million-dollar campaigns.
Most Sydney service businesses see strong early results starting with from $1,500 – $3,000 / month in ad spend, guided by a flexible management fee from $1,200 / month.
Ambitious eCommerce brands and multi-location accounts often gain momentum at from $5,000 / month in ad spend with management from $1,500 / month.
We tailor investment to your goals, competition, and speed of growth. After your free audit and discovery session, you’ll receive a custom plan that fits both your budget and your growth stage.
All pricing is indicative and exclusive of GST. No long-term contracts – management is month-to-month after the first 90 days.
Trial offer: FREE ads audit + Free Discovery Session (limited spots; offer terms apply).
Last updated: October 28, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
Trades – Can’t Stop Decking (North Shore)
Problem: Paid search campaigns were wasting spend on generic keywords, driving a high cost-per-lead (CPL) of over $200 and too many unqualified enquiries.
Action: Restructured campaigns by creating suburb-level clusters, added a call-driven ad schedule, overhauled the negative keyword list, and launched tailored service-specific landing pages to improve relevance.
Outcome (60 days): Achieved a 48% reduction in CPL and a 71% increase in qualified inbound calls.
Ecommerce – Fitness Hero (Sydney & National)
Problem: Performance Max campaigns were cannibalising branded search terms, driving up acquisition costs and generating poor-quality leads.
Action: Introduced PMax brand exclusions, rebuilt the search structure to prioritise non-brand growth, implemented lead-quality scoring to filter low-value prospects, and optimised form friction to improve conversion efficiency.
Outcome (90 days): Achieved a 38% increase in sales-qualified leads (SQLs) and a 24% improvement in ROAS at a flat media spend.
Meet the Sydney team
Our clever campaign build and Google Ads management strategies encourage a high-quality and high-performing paid ads account, driving quality leads into the business whilst improving cost per conversion. Our Google Ads management gives businesses the utmost control for growth while ensuring smart scalable solutions.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
PPC Agency FAQs
Here’s what we hear getting asked most days. Have any other questions feel free to reach out, we’re more than happy to help.
What is PPC advertising and how does it work?
PPC advertising (Pay-Per-Click) lets your business appear instantly on Google and other platforms. You only pay when someone clicks. For Sydney businesses, this means getting in front of the right people at the right time without waiting months for organic results.
How much does PPC cost in Sydney?
PPC costs in Sydney depend on industry competition and keywords, with clicks in finance or legal often higher than those in local service niches. Most clients start from $3,000/ month in media with management from $1,200/ month + GST, depending on competition and goals.
How soon will I see PPC results?
Efficiency gains usually show within 30-90 days, especially from waste reduction and better intent targeting.
Do you provide ongoing PPC management?
We continuously monitor and optimise your campaigns so your budget works harder daily. From keyword research to ad testing and reporting, our Sydney PPC specialists ensure performance keeps improving, not just maintaining.
Can you target specific Sydney suburbs?
Yes, our PPC campaigns can target individual Sydney suburbs. We use suburb clusters, geo-targeting, and tailored ad copy so your business connects with the right local audience at the right time.
Do you manage Performance Max campaigns?
Yes, with brand protection, placement exclusions, and a clear asset-group structure to prevent inflating low-quality conversions.
How do you report on PPC campaigns?
We provide clear, jargon-free reports focusing on Cost Per Lead (CPL), Return On Ad Spend (RoAS), and lead quality, not vanity metrics. You’ll also get monthly strategy calls and live dashboards so you always know what’s working and what we’ve improved.
Can PPC work with SEO and other marketing?
Yes, PPC works with SEO, social media, and content marketing. While SEO builds long-term growth, PPC provides instant visibility, making it a powerful complement to your broader digital strategy.
What’s the best PPC strategy for multi-location franchise businesses?
For multi-location franchises across Sydney, we implement location-group campaigns with suburb-level budget allocation, unified brand campaigns for broader awareness, and individual store landing pages integrated with Google Business Profiles. This approach prevents locations from competing against each other while ensuring fair budget distribution based on each location’s market potential rather than historical performance. We typically see 30-40% improvements in store visit tracking and more balanced lead distribution across locations within the first 90 days.
How do you handle PPC for high-competition home services like plumbing in Sydney?
High-competition home service sectors like plumbing require aggressive waste elimination and precision targeting. We implement day-parting to match your service availability, radius targeting around serviceable zones, “residential only” qualifiers in ad copy, and call extensions with tracking numbers. Our negative keyword lists are exhaustive, blocking competitor clicks from other trades researching pricing and emergency calls outside service hours. We also integrate with booking systems for instant calendar visibility. Clients typically see 50-60% reductions in wasted clicks and 40%+ increases in bookable leads within 60 days.
What PPC approach works for professional services targeting Sydney CBD?
Professional services targeting Sydney CBD face premium CPCs ($40-80 per click in legal verticals) and need hyper-focused strategies. We use phrase match keywords with tight intent signals, call-only ads during business hours, practice-area-specific landing pages, and comprehensive negative lists excluding DIY queries. Integration with your SEO strategy creates combined search dominance. Our CBD clients typically see CPL reductions of 40-50% while consultation booking rates increase 60%+ through better quality filtering and conversion path optimization.
How do you optimise ecommerce PPC to prevent Performance Max waste?
Ecommerce Performance Max campaigns often deliver “conversions” that are actually newsletter signups or low-value actions. We implement conversion value rules that properly weight purchase events, separate Shopping campaigns for brand protection, and dynamic remarketing with strategic attribution windows. Our product feed optimization and asset group structure prevent PMax from cannibalizing branded search while scaling non-brand growth. Clients see actual ROAS improvements of 2-3x when measuring revenue instead of all conversion actions, plus 20-30% increases in average order value.
What’s your PPC strategy for B2B companies with longer sales cycles?
B2B PPC requires a full-funnel approach. We separate top-of-funnel awareness (Display, YouTube, LinkedIn) from bottom-funnel conversion campaigns (Search, remarketing). Lead scoring integration ensures you only pay for MQLs that match your ideal customer profile. We track beyond form fills to SQL and Won stages, optimizing for revenue not just leads. Our B2B clients implement call tracking, CRM integration, and multi-touch attribution to measure true campaign contribution. Typical results include 40-60% improvements in lead quality scores and 30-50% reductions in cost per SQL within 90-120 days.
Ready to see what Sydney’s top PPC agency can do?
Your business deserves a PPC agency that is as passionate about its success as you are. We turn your goals into growth through custom PPC advertising, continuous optimisation, and a friendly, customer-first approach.
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