PPC Agency in Sydney
Senior strategists who know your name, your margins, and your Monday morning KPIs.
- Google Premier Partner (top 3% of agencies)
- 100% Sydney team, no offshore PPC management
- Your own senior strategist, not a call centre
PPC that grows Sydney businesses
Sydney businesses need a PPC agency that delivers leads, not just clicks. We manage Google Ads, Microsoft Ads (Bing) and YouTube campaigns that lower your cost per lead and lift your return on ad spend.
Our Google Ads-certified team combines sharp targeting with creative testing and landing pages built to convert. Most clients see measurable efficiency gains within 90 days as wasted spend is cut and budgets shift toward the searches that actually convert.
Based in Norwest, Sydney, we have been running paid advertising campaigns for Australian businesses since 2008 and have managed over $115 million in ad spend across retail, ecommerce, trades, professional services, and healthcare. We are a Google Premier Partner, 100% Australian owned and operated, and an NSW Government registered supplier.
What success looks like
When the Hornsby tradie searches on a mobile at 7:18 a.m., our ad shows the right message, extensions, and routes to a suburb-relevant landing page that loads fast and converts.
When generic “how-to” searches surge, negatives and audiences keep your budget focused on buyers. And when automated campaigns overspend on low-quality placements, our exclusions and spend controls keep the CPA on target.
For a Parramatta ecommerce brand, this means automated campaigns stop consuming budget on branded terms while Search campaigns scale non-brand revenue.
For a North Sydney law firm, it is call-only ads during business hours with suburb-level bid adjustments and lawyer-verified responsive copy.
For a Chatswood medical practice, it is tight negative lists blocking “bulk billing near me” so you only pay for private patients.
Different business. Same principle: the right ad, to the right person, at the right moment. See the full breakdowns on our digital marketing case studies.
Who we help
We connect your ad budget with the Sydney customers actively searching for what you offer.
Why businesses choose Click Click Media for PPC
Google Partner pedigree
Awarded for consistent results, client retention, and deep platform expertise. Our team holds advanced Google Ads certifications, meaning we see product betas, priority support, and training that smaller agencies never access. Our clients rate us 4.8 on Google from multi-year engagements, which tells you more about our day-to-day delivery than any badge.
Sydney market fluency
Parramatta and Mosman are not the same market. The Hills District and the Inner West search differently, convert differently, and need different messaging. We build campaigns around Sydney suburb-level intelligence, not national averages.
Results, not promises
No inflated reports, no lock-in contracts, and no hiding behind metrics you cannot verify. We report on cost-per-lead, ROAS, and actual conversions. If it is not working, we tell you and fix it fast.
92% client and staff retention
Our clients stay because campaigns perform, and our team stays because the work is good. A 92% retention rate across both clients and staff means the strategist you meet in week one is the same person managing your campaigns in month twelve. No handoffs. No re-briefing juniors after the pitch.
PPC and web under one roof
Traffic without a converting landing page is money out the window. Our in-house team builds high-converting landing pages and works with our web developers to lower your CPAs and lift Quality Scores. Pair that with an organic search strategy and you are covering the full equation, not just half of it.
Our PPC services in Sydney
Google Ads: Search, Shopping and Display
Our specialist Google Ads management team runs Search, Shopping, Display and Discovery campaigns for Sydney businesses. See our dedicated Google Ads page for campaign types, pricing, and results.
Performance Max: Full-Funnel Campaigns
PMax taps into Search, Shopping, YouTube, Display, and Discovery in one automated setup. We apply brand exclusions, placement controls, and asset group structures to prevent it from cannibalising your branded search or inflating low-quality conversions.
Display Ads: Catch Eyes, Build Brands
Turn browsers into buyers with display advertising across websites, apps, and YouTube. We design creative that grabs attention and boosts conversions.
Microsoft Ads: Reach Beyond Google
Tap into Bing’s overlooked audience. Cost-effective Microsoft Advertising management that connects you with high-intent customers other platforms miss.
YouTube Ads: Tell Stories That Stick
Engage Sydney audiences with video. From quick bumper spots to in-stream campaigns, we craft YouTube video campaigns that demand attention and drive action.
Shopping Ads: Sell Straight From Search
Showcase your products where people are ready to buy. Our optimised Google Shopping management highlights images, prices, and offers that boost ecommerce sales.
Programmatic Ads: Precision at Scale
Reach high-value audiences across premium websites, apps, and connected TV with programmatic advertising. We handle DSP setup, audience segmentation, and placement controls so your brand shows up in the right context, not on junk inventory.
How we run winning PPC campaigns
1. Account structure that mirrors intent
Single-intent ad groups, a clean match-type strategy, and keyword themes that align with the searcher stage (problem, solution, brand). Automated campaigns are ring-fenced from day one with clear campaign-level exclusions and asset groups mapped to real product and service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market signals, detailed demographics, and geo layers (CBD, Norwest, key postcodes). Negative lists are maintained weekly to keep unqualified traffic off your budget.
3. Creative and landing experiences that convert
We test creative angles across urgency, proof, offer, and problem-solution frameworks. Every variant runs for a minimum learning period before winners roll forward. Landing pages are purpose-built, fast (under 2.5s LCP), and message-matched to search intent.
4. Bidding and budget control
New campaigns start on Manual CPC so we control exactly where spend goes while the account builds conversion history. Once we have enough data, we graduate to Target CPA or Target ROAS. For mature or migrating accounts, we match the bidding strategy to the platform and the data available. Budgets flow to net new profitable searches, not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 setup & enhanced conversions, call tracking, and lead quality feedback loops so we optimise for revenue, not just form fills. We track which enquiries become qualified leads and which become paying customers. Every change is documented so you can see exactly what was adjusted and why.
Tools and platforms we use
Managing effective pay per click campaigns requires the right technology stack. Our PPC agency team uses industry-leading platforms to ensure your campaigns are built on solid foundations:
- Google Ads Platform: Search, Shopping, Display, YouTube, Performance Max, and Discovery campaigns.
- Microsoft Advertising: Bing search and audience network campaigns to capture audiences beyond Google.
- Google Analytics 4 and GA360: Advanced attribution modelling, conversion tracking, and audience building.
- Google Tag Manager: Server-side and client-side tracking for accurate data capture and privacy compliance.
- Looker Studio: Custom reporting dashboards that connect multiple data sources for complete visibility.
- CallRail and WhatConverts: Call tracking and lead source attribution to measure phone conversions accurately.
- Semrush and SpyFu: Competitor intelligence and keyword research for strategic advantage.
- Optmyzr and Google Ads Scripts: Automated bid adjustments, quality score monitoring, and large-scale campaign management.
Our team integrates with your existing CRM (Salesforce, HubSpot, Zoho) to close the loop between ad spend and actual revenue.
What is included in our PPC agency services
- Discovery and strategic setup: deep-dive into your market, competitors, and existing accounts to align campaigns with Sydney demand and business goals.
- Account build or restructure: high-intent keyword research, negative sculpting, ad copywriting, responsive asset creation, and relevant extensions.
- Cross-platform and automation controls: applying exclusions, brand rules, feed hygiene, and creative QA to ensure platforms work for you, not against you.
- Conversion-ready landing page support: collaboration with our in-house web design and development team to build or refine pages that improve Quality Scores and maximise ROAS.
- Ongoing optimisation and testing cadence: weekly data-driven adjustments to bids, budgets, targeting, and creative for steady performance gains.
- Transparent measurement and strategy reviews: clear reporting dashboards, monthly calls with a senior PPC strategist, and focus on long-term ROI.
Optional enhancements: full-funnel video and YouTube creative, dynamic product feed optimisation, programmatic retargeting, multi-location rollouts, CRM and first-party data integrations.
Latest reviews
90-day roadmap to more leads and sales
Goal: Visible performance improvements within the first month, then sustainable compounding gains by the end of the first quarter.
Rapid Audit and Quick Wins
Full account, tracking, and attribution audit across all your PPC platforms, targeting underperformers and low-hanging fruit first. We fix conversion tracking, apply fraud prevention, cut obvious waste, and implement quick wins that start improving lead quality within days.
Strategic Rebuild
Rebuild campaigns for clean structure with proper automation controls across every platform. Roll out new audiences, creative frameworks, negative keyword sculpting, and landing page alignment. Cross-platform budget allocation set for maximum efficiency.
Optimise and Secure Efficiency
Constant query trimming, placement audits, and creative testing. You are involved here: collaborative strategy sessions where you feed back on lead quality and commercial priorities so we optimise toward revenue, not just volume. Exclusions tightened, secondary platforms scaled where profitable.
Scaling What Works
Double down on winning campaigns, expand audiences, and start advanced testing (day-parting, device bidding, remarketing sequences, new platforms) to accelerate growth. Your PPC agency team presents a forward plan based on 90 days of hard data.
PPC Agency Pricing Guide
We work with Sydney businesses at all stages of growth, from local service providers getting serious about leads, to national eCommerce brands scaling multi-million-dollar campaigns.
Most Sydney service businesses see strong early results starting with from $1,500 to $3,000/month in ad spend, guided by a flexible management fee from $1,200/month.
Ambitious eCommerce brands and multi-location accounts often gain momentum at from $5,000/month in ad spend with management from $1,500/month.
We scale investment to your goals, competition, and speed of growth. After your free Google Ads audit and discovery session, you will receive a custom plan that fits both your budget and your growth stage.
All pricing is indicative and exclusive of GST. No long-term contracts: management is month-to-month.
FREE Ad Account Audit & Discovery Session!
Limited spots | Offer terms apply
Last updated: March 16, 2026
Real results from real clients
For more in depth case studies and deep dives see our case study page.
Sydney Paws Petdoor
Local Service, Greater Sydney
Bathroom Sales Direct
eCommerce, Sydney and National
Blacktown Building Supplies
Retail, Western Sydney
Meet the team
Your campaigns are managed by senior specialists who build and manage Google Ads campaigns that drive qualified leads across Sydney.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
PPC agency FAQs
Here is what we hear getting asked most days. Have any other questions, feel free to reach out. We are more than happy to help.
How much does PPC cost in Sydney?
Most Sydney businesses invest between $1,500 and $3,000 per month in ad spend, with management fees starting from $1,200 per month plus GST. Larger ecommerce or multi-location accounts typically start at $5,000 in ad spend with management from $1,500 per month.
Pricing depends on your industry competition, number of campaigns, and platforms used. After your free audit, we provide a detailed quote so you know exactly what to expect before committing.
How soon will I see PPC results?
Most clients see efficiency gains within 30 to 90 days, particularly from waste reduction and better intent targeting. The first month focuses on cutting wasted spend and fixing tracking issues.
Weeks 2-6 typically show early wins as campaigns stabilise and high-intent traffic starts converting. Significant scaling usually happens from month 3 onwards once we have enough data to optimise aggressively.
Do you provide ongoing PPC management?
Yes, our PPC agency provides continuous campaign management with weekly optimisations, not just set-and-forget. This includes bid adjustments, negative keyword updates, creative testing, and budget reallocation based on performance data.
You also receive monthly strategy calls with a senior PPC strategist and access to live reporting dashboards. Management is month-to-month after the first 90 days with no lock-in contracts.
Can you target specific Sydney suburbs?
Yes, suburb-level targeting is core to how we run Sydney PPC campaigns. We use postcode clusters, radius targeting, and geo-modified ad copy so your budget focuses on areas you actually service.
For a North Shore tradie, this means ads only show in Chatswood, Willoughby, and Lane Cove. For a Parramatta law firm, we target Western Sydney postcodes during business hours with location-specific messaging.
Do you only manage Google Ads?
No. While Google Ads is the backbone of most PPC strategies, we manage campaigns across Microsoft Advertising (Bing), YouTube video campaigns, display networks, Google Shopping, and programmatic advertising.
Many of our clients run campaigns across multiple platforms simultaneously. We allocate budget based on where the best returns are, not where it is easiest to spend. Microsoft Ads in particular often deliver 20 to 30% lower CPCs than Google for the same keywords.
How do you report on PPC performance?
We provide clear, jargon-free reports focusing on metrics that matter: cost per lead, ROAS, and lead quality, not vanity metrics like impressions or clicks. You get monthly strategy calls plus live dashboards accessible anytime.
For businesses with longer sales cycles, we track beyond form fills to measure which enquiries became qualified leads and which became paying customers, so you know which campaigns actually generate revenue.
What if PPC is not working for my business?
We will tell you directly and fix it fast. Our month-to-month contracts mean we earn your business every month. If campaigns are not performing, our PPC agency team diagnoses the issue, whether that is targeting, creative, landing pages, or market fit.
Sometimes the fix is simple (better negatives, landing page changes). Sometimes it requires strategic shifts. Either way, you will know exactly what is happening and what we are doing about it.
How do I switch from my current PPC agency to CCM?
We make the transition straightforward. In the first 30 days, we conduct a full account audit before changing anything significant. You keep access to your existing Google Ads accounts at all times.
We work around any notice periods with your current provider and ensure tracking continuity so no data is lost. We have done this for dozens of Sydney businesses, and most see efficiency improvements within the first billing cycle after the switch.
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian team
- No lock-in contracts
Google Rating – 4.8 rating
