PPC Agency in Sydney
- Google Premier Partner & Industry Awards
- Over $115 million in ad spend optimised for clients
- Transparent dashboards, monthly insights
PPC that grows Sydney Businesses
Sydney is competitive – your PPC cannot be average. We build and run Google Ads, Microsoft Ads (Bing) and YouTube campaigns for Sydney businesses that lower CPL, lift ROAS, and move the pipeline, not just clicks. Our Google Ads-certified team pairs sharp targeting with creative testing and CRO-driven landing pages, so every dollar works harder within your market. Most clients see efficiency gains within the first 90 days as wasted spend is cut and high-intent segments are scaled.
Based in Norwest, Sydney, we have managed over $115 million in ad spend for Australian businesses across retail, ecommerce, trades, professional services, and healthcare. We are a Google Premier Partner, Semrush Certified Agency Partner, 100% Australian owned and operated, and an NSW Government registered supplier.
What success looks like
Amanda and Adriel conducting a PPC ad account audit.
When the Hornsby tradie searches on a mobile at 7:18 a.m., our ad shows the right message, extensions, and routes to a suburb-relevant landing page that loads fast and converts. When generic “how-to” searches surge, negatives and audiences keep your budget focused on buyers. And when PMax tries to spend like a drunken sailor, our guardrails and exclusions keep the CPA anchored.
For a Parramatta ecommerce brand, this means PMax stops bleeding budget on bottom-funnel branded terms while Search campaigns scale non-brand growth. For a North Sydney law firm, it is call-only ads during business hours with suburb-level bid adjustments and lawyer-verified responsive copy. For a Chatswood medical practice, it is tight negative lists blocking “bulk billing near me” so you only pay for private patients.
Who we help
We help Sydney businesses cut through the noise and find the people who are ready to buy.
- Local service providers needing phone calls now: plumbers, electricians, lawyers, clinics.
- Ecommerce and DTC brands scaling profitably across Search, Shopping, and PMax.
- Multi-location franchises juggling brand vs. local campaigns without cannibalisation.
- Professional services firms targeting high-value Sydney CBD, North Shore, and Western Sydney markets.
- B2B companies marketing to decision-makers across LinkedIn, Google, and YouTube.
Why Sydney businesses choose CCM for PPC
Google Premier Partner pedigree
Awarded for consistent results, client retention, and deep platform expertise. Our team holds advanced Google Ads certifications, meaning we see product betas, priority support, and training that smaller agencies never access. We are also a Semrush Certified Agency Partner, giving us advanced competitive intelligence tools and strategies.
Sydney market fluency
We know the cost dynamics, search volumes, and audience behaviours across Sydney suburbs. Targeting Parramatta is not the same as the Eastern Suburbs, and we structure campaigns accordingly.
Performance, not promises
No fluff, no jargon, and no lock-in contracts. We report on cost-per-lead, ROAS, and actual conversions. If it is not working, we tell you and fix it fast.
Integrated with web and CRO
Our in-house web design and development teams build conversion-focused landing pages, so you are not just driving traffic into a leaky funnel. Better landing pages = lower CPAs and higher Quality Scores.
Our PPC Services in Sydney
Google Ads: Be Seen First
Show up when Sydney customers search for your services. Our Google Ads campaigns put you at the top with smart targeting and bidding that drive real leads.
Display Ads: Catch Eyes, Build Brands
Turn browsers into buyers with visual display ads that pop across websites, apps, and YouTube. We design creative that grabs attention and boosts conversions.
Microsoft Ads: Reach Beyond Google
Tap into Bing’s overlooked audience. Cost-effective Microsoft advertising (Bing) that connects you with high-intent customers that other platforms miss.
Programmatic Ads: Smarter Targeting, Every Time
AI-driven programmatic ads deliver your message to the right person on mobile, desktop, or even smart TVs. No wasted spend, just precision.
YouTube Ads: Tell Stories That Stick
Engage Sydney audiences with video. From quick bumper spots to in-stream campaigns, we craft YouTube ads that demand attention and drive action.
Shopping Ads: Sell Straight From Search
Showcase your products where people are ready to buy. Our optimised Google Shopping Ads highlight images, prices, and offers that boost eCommerce sales.
How we run winning PPC in Sydney
Anastasia checking a Google Shopping Feed API update with Mark
1. Account structure that mirrors intent
Single-intent ad groups, a clean match-type strategy, and keyword themes that align with the searcher stage (problem, solution, brand). PMax is ring-fenced with clear campaign-level exclusions and asset groups mapped to real product/service clusters.
2. Targeting that finds buyers, not browsers
We blend first-party audiences, in-market, detailed demographics, and geo layers (CBD, Norwest, key postcodes). Negative lists are maintained weekly to keep tire-kickers out.
3. Creative and landing experiences that convert
Ad variants emphasise Sydney proof (local clients, suburbs serviced, time-to-quote). Every major test runs for a minimum learning period; winners roll forward. Landing pages are purpose-built, fast (under 2.5s LCP), and message-matched to search intent.
4. Bidding and budget control
Target CPA/ROAS when data supports it; otherwise, start with Maximise Conversions with tCPA floors. Budgets flow to net new profitable segments, not just the cheapest clicks.
5. Measurement that decision-makers trust
Server-side tracking where possible, GA4 + enhanced conversions, call tracking, and lead quality feedback loops (MQL to SQL to Won) so we optimise for revenue, not just form fills. Every change is logged in a governance changelog.
Tools and platforms we use for Sydney PPC
Managing effective PPC campaigns requires the right technology stack. We use industry-leading platforms to ensure your campaigns are built on solid foundations:
- Google Ads Platform – Search, Shopping, Display, YouTube, Performance Max, and Discovery campaigns across the full Google ecosystem.
- Microsoft Advertising – Bing search and audience network campaigns to capture audiences beyond Google.
- Google Analytics 4 and GA360 – Advanced attribution modeling, conversion tracking, and audience building with our analytics specialists.
- Google Tag Manager – Server-side and client-side tracking implementation for accurate data capture and privacy compliance.
- Looker Studio (Data Studio) – Custom reporting dashboards that connect multiple data sources for complete visibility.
- CallRail and WhatConverts – Call tracking and lead source attribution to measure phone conversions accurately.
- Semrush and SpyFu – Competitor intelligence and keyword research for strategic advantage.
- Optmyzr and Google Ads Scripts – Automated bid adjustments, quality score monitoring, and large-scale campaign management.
Our team also integrates with your existing CRM (Salesforce, HubSpot, Zoho) to close the loop between ad spend and actual revenue. This tech stack is not about complexity. It is about having the right data to make informed decisions quickly.
What is Included in Our Sydney PPC Service
- Discovery and strategic setup – deep-dive into your market, competitors, and existing accounts to align campaigns with Sydney demand and business goals.
- Account build or restructure – high-intent keyword research, negative sculpting, ad copywriting, responsive asset creation, and tailored extensions.
- PMax and cross-channel governance – applying exclusions, brand rules, feed hygiene, and creative QA to ensure platforms work for you, not against you.
- Conversion-ready landing page support – collaboration with our in-house web design and development team to build or refine pages that improve Quality Scores and maximise ROAS.
- Ongoing optimisation and testing cadence – weekly data-driven adjustments to bids, budgets, targeting, and creative for steady performance gains.
- Transparent measurement and strategy reviews – clear reporting dashboards, monthly calls with a senior PPC strategist, and focus on long-term ROI.
Optional enhancements: full-funnel video and YouTube creative, dynamic product feed optimisation, programmatic retargeting, multi-location rollouts, CRM and first-party data integrations.
Latest reviews
Your Success Timeline
- Week 1 – Audit and Fix Foundations
Comprehensive account and tracking audit, waste and leakage analysis, rapid fixes to tracking and attribution, and a rebuild roadmap. Early previews of campaign structure for sign-off. - Weeks 2-6 – Launch and Early Wins
Campaigns go live with strong negative sculpting, PMax guardrails, landing page tweaks and creative testing. Focused on cutting wasted spend and capturing high-intent traffic fast. - Weeks 7-12 – Scale and Optimise
Identify winning keywords, audiences, and creative, then scale them. Expand targeting (remarketing, look-alikes, YouTube) while tightening PMax exclusions and improving conversion funnels. - Month 4+ – Growth Compounding
Introduce advanced tactics such as feed-based dynamic ads, CRO-driven landing page updates, attribution-guided budget shifts, and seasonal creative sprints to keep ROI climbing.
PPC Pricing Guide
We work with Sydney businesses at all stages of growth – from local service providers getting serious about leads, to national eCommerce brands scaling multi-million-dollar campaigns.
Most Sydney service businesses see strong early results starting with from $1,500 – $3,000 / month in ad spend, guided by a flexible management fee from $1,200 / month.
Ambitious eCommerce brands and multi-location accounts often gain momentum at from $5,000 / month in ad spend with management from $1,500 / month.
We tailor investment to your goals, competition, and speed of growth. After your free audit and discovery session, you will receive a custom plan that fits both your budget and your growth stage.
All pricing is indicative and exclusive of GST. No long-term contracts – management is month-to-month after the first 90 days.
Trial offer: FREE ads audit + Free Discovery Session (limited spots; offer terms apply).
Last updated: December 4, 2025
Mini case studies and recent wins
For more in depth case studies and deep dives see our case study page.
Trades – Can’t Stop Decking (North Shore)
Problem: Paid search campaigns were wasting spend on generic keywords, driving a high cost-per-lead (CPL) of over $200 and too many unqualified enquiries.
Action: Restructured campaigns by creating suburb-level clusters, added a call-driven ad schedule, overhauled the negative keyword list, and launched tailored service-specific landing pages to improve relevance.
Outcome (60 days): Achieved a 48% reduction in CPL and a 71% increase in qualified inbound calls.
Ecommerce – Fitness Hero (Sydney and National)
Problem: Performance Max campaigns were cannibalising branded search terms, driving up acquisition costs and generating poor-quality leads.
Action: Introduced PMax brand exclusions, rebuilt the search structure to prioritise non-brand growth, implemented lead-quality scoring to filter low-value prospects, and optimised form friction to improve conversion efficiency.
Outcome (90 days): Achieved a 38% increase in sales-qualified leads (SQLs) and a 24% improvement in ROAS at a flat media spend.
Meet the Sydney team
Our clever campaign build and Google Ads management strategies encourage a high-quality and high-performing paid ads account, driving quality leads into the business whilst improving cost per conversion. Our Google Ads management gives businesses the utmost control for growth while ensuring smart scalable solutions.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
PPC Agency FAQs
Here is what we hear getting asked most days. Have any other questions feel free to reach out, we are more than happy to help.
How much does PPC cost in Sydney?
Most Sydney businesses invest between $1,500 and $3,000 per month in ad spend, with management fees starting from $1,200 per month plus GST. Larger ecommerce or multi-location accounts typically start at $5,000 in ad spend with management from $1,500 per month.
Pricing depends on your industry competition, number of campaigns, and platforms used. After your free audit, we provide a detailed quote so you know exactly what to expect before committing.
How soon will I see PPC results?
Most clients see efficiency gains within 30 to 90 days, particularly from waste reduction and better intent targeting. The first month focuses on cutting wasted spend and fixing tracking issues.
Weeks 2-6 typically show early wins as campaigns stabilise and high-intent traffic starts converting. Significant scaling usually happens from month 3 onwards once we have enough data to optimise aggressively.
Do you provide ongoing PPC management?
Yes, we provide continuous campaign management with weekly optimisations, not just set-and-forget. This includes bid adjustments, negative keyword updates, creative testing, and budget reallocation based on performance data.
You also receive monthly strategy calls with a senior PPC strategist and access to live reporting dashboards. Management is month-to-month after the first 90 days with no lock-in contracts.
Can you target specific Sydney suburbs?
Yes, suburb-level targeting is core to how we run Sydney PPC campaigns. We use postcode clusters, radius targeting, and geo-modified ad copy so your budget focuses on areas you actually service.
For a North Shore tradie, this means ads only show in Chatswood, Willoughby, and Lane Cove. For a Parramatta law firm, we target Western Sydney postcodes during business hours with location-specific messaging.
Do you manage Performance Max campaigns?
Yes, with proper guardrails in place. We implement brand exclusions, placement controls, and clear asset-group structures to prevent PMax from cannibalising your branded search or inflating low-quality conversions.
Many accounts we audit have PMax spending 30-45% of budget on irrelevant placements. We fix this by ring-fencing PMax and ensuring it scales non-brand growth rather than claiming credit for brand traffic.
How do you report on PPC performance?
We provide clear, jargon-free reports focusing on metrics that matter: cost per lead, ROAS, and lead quality, not vanity metrics like impressions or clicks. You get monthly strategy calls plus live dashboards accessible anytime.
For businesses with longer sales cycles, we track beyond form fills to measure MQL-to-SQL-to-Won conversion, so you know which campaigns actually generate revenue.
What if PPC is not working for my business?
We will tell you directly and fix it fast. Our month-to-month contracts after the first 90 days mean we earn your business every month. If campaigns are not performing, we diagnose the issue, whether that is targeting, creative, landing pages, or market fit.
Sometimes the fix is simple (better negatives, landing page changes). Sometimes it requires strategic shifts. Either way, you will know exactly what is happening and what we are doing about it.
Why choose CCM over other Sydney PPC agencies?
We are a Google Premier Partner (top 3% of agencies), have managed over $115 million in ad spend, and our in-house web team builds landing pages that actually convert. Most agencies just run ads. We fix the entire funnel.
We also offer transparent pricing, no lock-in contracts, and monthly strategy calls with senior specialists, not account managers reading scripts. Check our case studies for specific results.
Ready to see what Sydney’s top PPC agency can do?
Your business deserves a PPC agency that is as passionate about its success as you are. We turn your goals into growth through custom PPC advertising, continuous optimisation, and a friendly, customer-first approach.
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