Google Shopping Agency
Turn product searches into sales with Sydney’s trusted Shopping Ads specialists
- Certified Google Premier Partner
- $115M+ managed ad spend for Australian businesses
- Proven ROAS growth for Sydney retailers and brands
Why Google Shopping matters for Sydney eCommerce
When Sydney customers search for products, Google Shopping Ads are often the first thing they see. Product images, prices, ratings, and sellers appear right at the top of search results, giving buyers everything they need to click with confidence.
Shopping Ads are essential for Sydney retailers, where competition is fierce across fashion, electronics, homewares, and health. They do not just drive online sales, they also help promote in-store stock through local inventory ads. Whether you operate in Surry Hills, Bondi Junction, Parramatta, or Chatswood, a strong Google Shopping Agency can turn product searches into profitable sales.
Sydney retailers face unique challenges: higher click costs in competitive suburbs like the CBD and North Sydney, seasonal demand fluctuations across beachside areas like Manly and Coogee, and the need to stand out against both national chains and boutique competitors. When managed properly, Shopping Ads become one of the highest-ROI channels in any eCommerce strategy.
Who we help in Sydney
We partner with Sydney retailers and eCommerce businesses of all sizes: from start-ups finding their first customers to national brands scaling sales through Google Shopping. Whether you sell online, in-store, or both, we help you grow profitably across Sydney’s diverse suburbs and beyond.
- Emerging online stores ready to grow orders and improve return on ad spend across suburbs like Newtown, Surry Hills, and Paddington.
- Retailers with both shopfronts and websites who want to turn online clicks into in-store sales through Local Inventory Ads in locations like Westfield Bondi Junction, Chatswood Chase, or Broadway Shopping Centre.
- Established eCommerce brands looking to scale performance and protect margin in competitive categories like fashion, beauty, and homewares across greater Sydney.
- Specialty and boutique stores aiming to stand out in their niche and attract high-intent shoppers from Mosman, Double Bay, Rozelle, and the Inner West.
- Multi-location retailers managing inventory across Sydney suburbs including Parramatta, Liverpool, Penrith, and the Lower North Shore who need accurate stock-level advertising.
No matter your stage, we build a clear, sustainable path to growth: combining data, creative, and experience to make Google Shopping your most consistent sales channel.
Why choose Click Click Media for Google Shopping Ads
- Certified Premier Partner expertise: As a Google Premier Partner ranked in the top 3% since 2008, our certified specialists manage Shopping campaigns daily with proven results.
- Feed-first approach: We optimise titles, categories, attributes, and images for maximum visibility in Sydney’s competitive retail landscape.
- Sydney market knowledge: We understand local CPC patterns from high-traffic CBD areas to suburban markets in the Hills District, Northern Beaches, and Western Sydney.
- Cross-channel integration: We connect Shopping Ads with remarketing, YouTube, and Performance Max for complete funnel coverage.
- Transparent reporting: Clear ROI-focused insights, no jargon, no wasted spend on low-performing product groups.
- 16+ years of experience: Since 2008, we have managed over $115M in ad spend for Australian retailers, delivering consistent ROAS improvements.
- 100% Australian owned: Based in Sydney with deep understanding of local retail seasons, consumer behaviour, and competitive dynamics across suburbs from Cronulla to Castle Hill.
Our Google Shopping services in Sydney
Feed Setup and Optimisation
We take a feed-first approach, structuring titles, categories, images, pricing, and shipping details to meet Google’s requirements and maximise clicks. A clean, optimised feed is the foundation of every successful campaign. For Sydney retailers competing in categories like fashion (Paddington boutiques), homewares (Alexandria warehouse stores), or electronics (CBD tech retailers), feed quality determines whether your products surface ahead of competitors.
Shopping Campaign Management
From Standard Shopping to Performance Max, we design campaigns around your products, margins, and goals. Our setups balance automation with control, giving you scale and profitability without wasted spend. We segment campaigns by product category, margin level, and geographic performance (CBD vs suburbs vs regional NSW).
Google Merchant Centre Management
Policy issues and disapprovals can cut sales overnight. We manage compliance, errors, and monitoring so your listings stay live and performing. This includes handling GTIN requirements, price matching verification, and Australian Consumer Law compliance for Sydney retailers.
Bidding and Budget Control
We apply smart bidding strategies tailored to product groups, maximising ROAS while protecting high-margin lines. Budgets are directed where they deliver the most growth, whether that is scaling winners across Western Sydney or testing new product lines in the Eastern Suburbs.
Cross-Channel Integration
Shopping works best when connected. We integrate with remarketing, YouTube, and Display to re-engage visitors and drive repeat sales across channels. For Sydney retailers, this means recapturing browsers from Bondi to Blacktown through strategic audience targeting.
Local Inventory Ads
For Sydney retailers with stores, Local Inventory Ads show real-time stock nearby, lifting in-store visits and online orders. Perfect for multi-location businesses in shopping centres like Westfield Miranda, Castle Towers, or Top Ryde City.
Performance Max for Shopping
We build Performance Max campaigns that expand Shopping visibility across Search, Display, YouTube, Discover, and Gmail. This full-funnel approach works particularly well for Sydney retailers looking to capture demand across multiple touchpoints, from morning commutes on the train to evening browsing in Balmain or Neutral Bay.
How we run winning Shopping Ads campaigns
Our proven process ensures campaigns launch strong, improve continuously, and scale profitably.
1. Audit and Feed Clean-up
We fix feed errors, sharpen product titles and attributes, and align the data with your sales goals. A clean feed is the foundation for every high-performing Shopping campaign. This includes ensuring compliance with Australian Consumer Law requirements and optimising for local search patterns in Sydney.
2. Campaign Build
Products are segmented into smart groups, bidding priorities are set, and campaigns are launched with a structure designed for visibility and profitability. We consider geographic performance differences across Sydney suburbs, from high-value customers in the Eastern Suburbs to volume opportunities in Western Sydney.
3. Optimisation and Testing
We continually test titles, images, and bidding strategies while refining negatives and exclusions. This keeps campaigns improving in click-through rates, conversion value, and ROAS. For Sydney retailers, we test seasonal messaging around summer beach products, winter homewares, and Sydney event-driven demand.
4. Scale and Cross-Channel Growth
Once the winners are identified, we scale them, expand remarketing audiences, and layer in seasonal or promotional pushes with YouTube and Display to capture more market share across Sydney and regional NSW.
What is included in our Sydney Shopping Ads management
- Strategic campaign architecture: from Smart Shopping migrations to fully segmented Performance Max structures designed for control, scalability, and profitability across Sydney’s retail landscape.
- Product feed optimisation: we clean, enrich, and categorise your feed to ensure every product meets Google’s best-practice standards, maximising visibility and conversion potential for Sydney shoppers.
- Merchant Center governance: constant monitoring to prevent suspensions, feed disapprovals, and data mismatches that can block your ads from showing to Sydney customers.
- Audience and bidding strategy: smart segmentation for new vs returning buyers, margin-based bidding, and device-level performance refinement optimised for Sydney consumer behaviour.
- Creative and asset management: we manage your visuals and copy for Shopping, Discovery, and YouTube placements to maintain brand consistency and CTR performance.
- Conversion-driven optimisation: weekly tests on feed titles, product images, landing page match types, and conversion data to continually improve ROAS.
- Local inventory integration: for retailers with physical stores in suburbs like Bondi Junction, Chatswood, Parramatta, or the CBD, we connect online Shopping ads with in-store inventory to drive foot traffic.
- Full transparency and collaboration: you will get live dashboards, monthly strategy calls, and clear insight into what is driving results across all Sydney locations.
Add-ons: Product feed automation via API, advanced GA4 and Looker Studio dashboards, dynamic retargeting, and multi-region rollouts for growing eCommerce brands.
Latest reviews
Your 90-day Google Shopping success roadmap
- Weeks 1 to 2:
We begin with a full feed and tracking audit: cleaning product data, resolving Merchant Center disapprovals, verifying conversion accuracy, and mapping key margin and performance categories. You will receive a clear rebuild plan outlining priority campaigns and projected impact.
- Weeks 3 to 6:
Campaigns go live using a segmented Performance Max + Search structure for visibility and control. We focus on early momentum: surfacing high-margin products, improving CTR through feed title testing, and ensuring zero wasted spend with tight exclusions and negative terms. Weekly reports keep you in the loop on what is working and why.
- Weeks 7 to 12:
Once stability and accuracy are achieved, we move to growth mode: scaling top performers, optimising for ROAS, and layering in YouTube, Discovery, and remarketing campaigns for full-funnel impact. Cross-channel data feeds and first-party audience integration set you up for sustainable long-term success.
Throughout all 90 days, you will have direct access to your campaign manager and transparent dashboards showing live spend, sales, and profitability data: no guesswork, no hidden levers.
Google Shopping Pricing Made Simple
At Click Click Media, we work with Sydney businesses at every stage: from small online stores testing Shopping Ads for the first time to national retailers optimising thousands of SKUs. Our goal is to make Google Shopping Agency services accessible and profitable for retailers across Bondi, Parramatta, Chatswood, and beyond.
Most clients see strong results starting from $2,500 to $5,000 per month in ad spend with a management fee from $900 per month. Larger or multi-store retailers typically invest $10,000+ per month for deeper optimisation, advanced feed automation, and multi-channel integration across greater Sydney.
Every proposal is fully tailored: you will get a clear breakdown of strategy, setup, optimisation, and expected outcomes before you commit. We do not lock you into long-term contracts because we would rather earn your business month after month through results.
All pricing is indicative and excludes GST. You will receive a detailed, itemised quote after your free audit.
Trial offer: FREE ads audit + Discovery Session (limited spots; offer terms apply).
Last updated: December 4, 2025
Mini case studies
For more in-depth Shopping success stories and detailed results, visit our case study page.
Fashion Retailer – Andiamo, Sydney CBD
Problem: Despite having a loyal Sydney customer base, Andiamo’s Shopping Ads struggled to appear competitively. High CPCs were draining budget, and key seasonal collections were not surfacing in searches.
Action: We rebuilt their Google Shopping account with optimised product feeds, lifestyle-focused imagery, and custom campaign segmentation by collection and margin. By pairing this with improved Merchant Center hygiene and data-layer tracking, we ensured better visibility and smarter bidding.
Outcome: Within 3 months, Andiamo achieved a +42% increase in ROAS and a 25% drop in CPC, driving stronger online sales and in-store traffic in the CBD. The brand re-invested those savings into expanding its spring range: proof that smarter Shopping optimisation translates directly into business growth.
Hardware Store – Blacktown Building Supplies, Sydney and Greater Parramatta
Problem: Google Merchant Centre kept flagging disapprovals for product data and policy compliance, causing major disruptions to their Shopping visibility and lost sales opportunities during peak seasons.
Action: Our team rebuilt and automated their product feed to ensure 100% compliance with Google’s policies, implemented structured data for pricing and stock levels, and relaunched segmented Shopping campaigns by product category. We also connected dynamic remarketing and integrated offline conversion tracking for accurate ROI measurement.
Outcome: Within 90 days, sales grew by over 30% and conversion value increased 55%. More importantly, Blacktown Building Supplies regained control and confidence in their digital presence: allowing their marketing team to focus on strategy, not troubleshooting.
Homewares Retailer – Bathroom Sales Direct, Sydney-Based National Brand
Problem: Rising CPCs and broken attribution were eating into margins, making it nearly impossible to understand which channels were actually driving profitable sales. Their marketing team was hesitant to scale spend without clarity.
Action: We rebuilt their Google Shopping and Search structure with granular feed segmentation, prioritising high-margin products. We fixed broken conversion tracking and implemented enhanced ecommerce schema to restore attribution accuracy. Day-parting and automated bidding were introduced to capture peak buying windows, while low-performing spend was redirected to better-performing SKUs.
Outcome: Within 90 days, Bathroom Sales Direct saw a +1,771% increase in conversions and +204% revenue growth, driven by +834% more clicks from high-intent shoppers. These improvements gave the team full visibility into ROI and the confidence to expand nationally with sustainable ad spend.
Meet the team
Our expert Google Shopping specialists build and optimise product feeds and campaigns that boost visibility, drive quality traffic, and improve return on ad spend. We focus on smart, scalable strategies that connect your products with the right customers across Sydney and beyond, helping retailers achieve profitable growth.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Shopping FAQs
Common questions from Sydney retailers about our Google Shopping Agency services. Got a question not covered below? Feel free to reach out.
How much do Google Shopping Ads cost in Sydney?
Most Sydney retailers invest between $2,500 and $5,000 per month in ad spend, plus management fees starting from $900 per month. Your total investment depends on catalogue size, competition level, and campaign complexity.
Click costs vary by category: specialty homewares typically run $0.50 to $2 per click, while competitive categories like fashion and electronics range from $2.50 to $5+ in high-demand suburbs like the CBD, Bondi Junction, and Mosman. We provide a detailed quote after your free audit so you know exactly what to expect.
How long does it take to see results from Google Shopping Ads?
Most Sydney retailers notice measurable improvements within 30 days: better click-through rates, lower cost-per-click, and initial conversion data. Stronger, consistent ROAS typically builds over 60 to 90 days as campaigns accumulate performance data.
Timelines depend on your starting point. Fresh accounts need 4 to 6 weeks to gather reliable data, while migrations from existing campaigns can accelerate results by 2 to 3 weeks. We provide weekly performance reports so you can track progress at every stage.
What reporting will I get from my Google Shopping Agency?
You will receive detailed monthly reports covering ROAS, revenue, conversion value, cost per sale, CTR, impression share, and CPC. We break down performance by product category, brand, individual SKUs, and Sydney suburb so you can see exactly what is driving profit.
Beyond monthly reports, you get live dashboards through Looker Studio that update in real-time. We also provide monthly strategy calls to walk through results and align on priorities. You will never be left guessing what is happening with your campaigns.
Do you work with retailers outside of Sydney?
Yes. While we are based in Sydney and specialise in the Sydney market, we work with eCommerce retailers and multi-location businesses across Australia. Our Google Shopping Agency services scale nationally while incorporating local market insights for Melbourne, Brisbane, Perth, Adelaide, and regional areas.
Remote collaboration is seamless through video calls, live dashboards, and direct communication with your campaign manager. Many of our most successful long-term clients are based outside Sydney and have never felt disconnected from the process.
Can Shopping Ads help drive in-store traffic in Sydney?
Absolutely. Local Inventory Ads show real-time stock availability and drive foot traffic to physical stores. When someone in Bondi searches for a product you stock, your ad displays inventory levels, store location, and opening hours.
For multi-location retailers (Westfield Bondi Junction, Chatswood Chase, Parramatta Westfield), we show different inventory for each store based on the shopper’s location. Sydney retailers typically see 15 to 25% of Shopping clicks convert into store visits through Local Inventory Ads.
How do you handle seasonal products or sales events?
We plan seasonal adjustments weeks in advance to ensure campaigns are fully optimised before peak demand. This includes scaling budgets on high-margin products, refreshing creatives with sale messaging, updating feeds with promotional pricing, and tightening audience targeting.
For Sydney retailers, seasonal planning covers summer beachwear (Bondi, Manly), winter homewares (Inner West), and major sales events like Black Friday, Click Frenzy, and Boxing Day. We also use prior year data to forecast demand and adjust bids accordingly.
What happens if my campaigns are not performing?
We monitor performance weekly and make continuous adjustments. If results are not meeting targets, we diagnose the issue: feed quality, bidding strategy, audience targeting, or landing page experience. You will receive a clear explanation and action plan.
We do not lock you into long-term contracts specifically because we want to earn your business through results. If something is not working, we fix it. Our goal is profitable growth, and we measure success the same way you do: by revenue and ROAS.
Why choose Click Click Media over other Shopping agencies?
Three things set us apart: proven expertise (Google Premier Partner since 2008, $115M+ managed ad spend), Sydney market knowledge (we understand local CPC patterns from the CBD to Western Sydney), and transparent partnership (no lock-in contracts, live dashboards, direct access to your campaign manager).
We take a feed-first approach that many agencies overlook, and we integrate Shopping with remarketing, YouTube, and Performance Max for complete funnel coverage. Our results speak through case studies like Andiamo (+42% ROAS) and Bathroom Sales Direct (+1,771% conversions).
Ready to see what Sydney’s top Google Shopping agency can do?
Your business deserves a Google Shopping agency that is as committed to your success as you are. We turn your goals into growth through optimised product feeds, data-driven campaign management, and a friendly, customer-first approach.
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