Google Shopping Agency

Why Google Shopping matters for Sydney eCommerce

When Sydney customers search for products, Google Shopping Ads are often the first thing they see. Product images, prices, ratings, and sellers appear right at the top of search results, giving buyers everything they need to click with confidence.

Shopping Ads are essential for Sydney retailers, where competition is fierce across fashion, electronics, homewares, and health. They don’t just drive online sales, they also help promote in-store stock through local inventory ads. When managed properly, Shopping Ads become one of the highest-ROI channels in any eCommerce strategy.

Who we help in Sydney

We partner with Sydney retailers and eCommerce businesses of all sizes — from start-ups finding their first customers to national brands scaling sales through Google Shopping. Whether you sell online, in-store, or both, we help you grow profitably across Sydney’s suburbs and beyond.

• Emerging online stores ready to grow orders and improve return on ad spend.
• Retailers with both shopfronts and websites who want to turn online clicks into in-store sales through Local Inventory Ads.
• Established eCommerce brands looking to scale performance and protect margin in competitive categories.
• Specialty and boutique stores aiming to stand out in their niche and attract high-intent shoppers.

No matter your stage, we build a clear, sustainable path to growth — combining data, creative, and experience to make Google Shopping your most consistent sales channel.

Why choose Click Click Media for Google Shopping Ads

• Premier Partner expertise: Certified Google specialists manage shopping campaigns daily.
  
• Feed-first approach: we optimise titles, categories, attributes, and images for maximum visibility.
  
• Local knowledge: Sydney-specific strategy, from competitive CPC niches to suburb-based promotion.
  
• Cross-channel thinking: we tie Shopping Ads to scale for remarketing, YouTube, and Performance Max.
  
• Transparent reporting: clear ROI-focused insights, no jargon, no wasted spend.
• Certified Google Partner ranked in the top 3% since 2008.

Our Google Shopping services in Sydney

Feed Setup & Optimisation

We take a feed-first approach, structuring titles, categories, images, pricing, and shipping details to meet Google’s requirements and maximise clicks. A clean, optimised feed is the foundation of every successful campaign.

Shopping Campaign Management

From Standard Shopping to Performance Max, we design campaigns around your products, margins, and goals. Our setups balance automation with control, giving you scale and profitability without wasted spend.

Google Merchant Centre Management

Policy issues and disapprovals can cut sales overnight. We manage compliance, errors, and monitoring so your listings stay live and performing.

Bidding & Budget Control

We apply smart bidding strategies tailored to product groups, maximising ROAS while protecting high-margin lines. Budgets are directed where they deliver the most growth.

Cross-Channel Integration

Shopping works best when connected. We integrate with remarketing, YouTube, and Display to re-engage visitors and drive repeat sales across channels.

Local Inventory Ads

For Sydney retailers with stores, Local Inventory Ads show real-time stock nearby, lifting in-store visits and online orders.

How we run winning Shopping Ads campaigns

Our proven process ensures campaigns launch strong, improve continuously, and scale profitably.

1. Audit & Feed Clean-up

 We fix feed errors, sharpen product titles and attributes, and align the data with your sales goals. A clean feed is the foundation for every high-performing Shopping campaign.

2. Campaign Build

 Products are segmented into smart groups, bidding priorities are set, and campaigns are launched with a structure designed for visibility and profitability.

3. Optimisation & Testing

 We continually test titles, images, and bidding strategies while refining negatives and exclusions. This keeps campaigns improving in click-through rates, conversion value, and ROAS.

4. Scale & Cross-Channel Growth

 Once the winners are identified, we scale them, expand remarketing audiences, and layer in seasonal or promotional pushes with YouTube and Display to capture more market share.

What’s included in our Sydney Shopping Ads management

• Strategic campaign architecture – from Smart Shopping migrations to fully segmented Performance Max structures designed for control, scalability, and profitability.
• Product feed optimisation – we clean, enrich, and categorise your feed to ensure every product meets Google’s best-practice standards, maximising visibility and conversion potential.
• Merchant Center governance – constant monitoring to prevent suspensions, feed disapprovals, and data mismatches that can block your ads from showing.
• Audience and bidding strategy – smart segmentation for new vs returning buyers, margin-based bidding, and device-level performance refinement.
• Creative and asset management – we manage your visuals and copy for Shopping, Discovery, and YouTube placements to maintain brand consistency and CTR performance.
• Conversion-driven optimisation – weekly tests on feed titles, product images, landing page match types, and conversion data to continually improve ROAS.
• Full transparency and collaboration – you’ll get live dashboards, monthly strategy calls, and clear insight into what’s driving results.

Add-ons: Product feed automation via API, advanced GA4 and Looker Studio dashboards, dynamic retargeting, and multi-region rollouts for growing eCommerce brands.

Last updated: October 10, 2025

Mini case studies

For more in-depth Shopping success stories and detailed results, visit our case study page.

Fashion Retailer — Andiamo, Sydney CBD

Problem: Despite having a loyal Sydney customer base, Andiamo’s Shopping Ads struggled to appear competitively. High CPCs were draining budget, and key seasonal collections weren’t surfacing in searches.

Action: We rebuilt their Google Shopping account with optimised product feeds, lifestyle-focused imagery, and custom campaign segmentation by collection and margin. By pairing this with improved Merchant Center hygiene and data-layer tracking, we ensured better visibility and smarter bidding.

Outcome: Within 3 months, Andiamo achieved a +42% increase in ROAS and a 25% drop in CPC, driving stronger online sales and in-store traffic in the CBD. The brand re-invested those savings into expanding its spring range — proof that smarter Shopping optimisation translates directly into business growth.

Hardware Store — Blacktown Building Supplies, Sydney & Greater Parramatta

Problem: Google Merchant Centre kept flagging disapprovals for product data and policy compliance, causing major disruptions to their Shopping visibility and lost sales opportunities during peak seasons.

Action: Our team rebuilt and automated their product feed to ensure 100% compliance with Google’s policies, implemented structured data for pricing and stock levels, and relaunched segmented Shopping campaigns by product category. We also connected dynamic remarketing and integrated offline conversion tracking for accurate ROI measurement.

Outcome: Within 90 days, sales grew by over 30% and conversion value increased 55%. More importantly, Blacktown Building Supplies regained control and confidence in their digital presence — allowing their marketing team to focus on strategy, not troubleshooting.

Homewares Retailer — Bathroom Sales Direct, Sydney-Based National Brand

Problem: Rising CPCs and broken attribution were eating into margins, making it nearly impossible to understand which channels were actually driving profitable sales. Their marketing team was hesitant to scale spend without clarity.

Action: We rebuilt their Google Shopping and Search structure with granular feed segmentation, prioritising high-margin products. We fixed broken conversion tracking and implemented enhanced ecommerce schema to restore attribution accuracy. Day-parting and automated bidding were introduced to capture peak buying windows, while low-performing spend was redirected to better-performing SKUs.

Outcome: Within 90 days, Bathroom Sales Direct saw a +1,771% increase in conversions and +204% revenue growth, driven by +834% more clicks from high-intent shoppers. These improvements gave the team full visibility into ROI and the confidence to expand nationally with sustainable ad spend.

Google Shopping FAQs

We’ve answered just about every question there is about Google Shopping. Got a question not covered below? Feel free to reach out – we’re always happy to help.