Google Shopping Agency
Product feeds built for profit, not just impressions. Senior strategists, real ROAS, no guesswork.
- Google Premier Partner (top 3% of agencies)
- Feed-first approach: we fix what most agencies overlook
- Senior strategists, Sydney team, no lock-ins
Results-driven Google Shopping management
We take a feed-first approach to Google Shopping because that is where most campaigns fail. Poor product data means poor visibility, no matter how much you spend.
Our Sydney team manages Shopping campaigns for retailers across Australia, from boutique eCommerce stores to national brands. We focus on what matters: getting your products in front of buyers ready to purchase, with ROAS you can actually measure.
As a Google Premier Partner and Semrush Certified Agency Partner, we have managed over $115 million in ad spend for Australian retailers since 2008. Here is what that experience means for you: feed optimisation that fixes the issues holding back your visibility, campaign structures built around your margins not Google’s defaults, weekly reporting you can understand without a marketing degree, and no lock-in contracts because we would rather earn your business monthly.
What success looks like
For a Sydney bathroom retailer, rising CPCs and broken attribution were eating into margins. We rebuilt their Shopping and Search structure with granular feed segmentation, prioritising high-margin products, fixed broken conversion tracking, and implemented enhanced ecommerce schema. The result: +1,771% increase in conversions and +204% revenue growth within 90 days. Read the Bathroom Sales Direct case study.
For a Western Sydney building supplies retailer, Google Merchant Centre kept flagging disapprovals for product data and policy compliance, causing major disruptions during peak seasons. We rebuilt and automated their product feed to ensure 100% Merchant Centre compliance, implemented structured data for pricing and stock levels, and relaunched segmented Shopping campaigns. The result: sales grew by over 30% and conversion value increased 55% within 90 days. See how Blacktown Building Supplies built digital success.
Who we help
We partner with retailers and eCommerce businesses of all sizes: from start-ups finding their first customers to national brands scaling sales through Google Shopping. Whether you sell online, in-store, or both, we help you grow profitably.
No matter your stage, we build a clear, sustainable path to growth: combining data, creative, and experience to make Google Shopping your most consistent sales channel.
Why choose us for Google Shopping Ads
Choosing a Google Shopping agency is not about dashboards. It is about outcomes. Here is how we deliver differently:
Certified Google Premier Partner
Ranked in the top 3% of agencies globally since 2008 with access to advanced features, beta programs, and dedicated Google support. Our clients rate us 4.8 on Google from multi-year engagements, and we have managed over $115 million in ad spend across Australian businesses.
Sydney-based Shopping Ads specialists
Our entire team works from our Norwest office. No offshore outsourcing, no timezone delays. When your Merchant Centre flags a disapproval or a competitor undercuts your pricing, we respond the same day.
Feed-first approach
We fix titles, categories, and attributes before campaigns launch. A clean feed is the foundation of every high-performing Shopping campaign. Most agencies skip this step and wonder why their campaigns underperform.
92% client and staff retention
Our clients stay because campaigns perform, and our team stays because the work is good. A 92% retention rate means the specialist managing your feed in week one is the same person optimising it in month twelve. No handoffs. No re-briefing juniors.
Full paid media coverage under one roof
Shopping works alongside Search campaigns, video advertising, and Performance Max for full-funnel coverage. As part of our broader paid media services, your Shopping campaigns are never managed in isolation.
Transparent reporting
Live Looker Studio dashboards and clear ROI metrics so you always know what is working. Monthly strategy calls with a senior strategist, not a junior reading from a script.
No lock-in contracts
Month-to-month after the first 90 days. We earn your business every month through results, not paperwork. Visit us in Norwest and talk face to face.
Our Google Shopping services
Feed Setup and Optimisation
We take a feed-first approach, structuring titles, categories, images, pricing, and shipping details to meet Google’s requirements and maximise clicks. A clean, optimised feed is the foundation of every successful campaign. For retailers competing in categories like fashion, homewares, or electronics, feed quality determines whether your products surface ahead of competitors.
Shopping Campaign Management
From Standard Shopping to Performance Max, we design campaigns around your products, margins, and goals. Our setups balance automation with control, giving you scale and profitability without wasted spend. We segment campaigns by product category, margin level, and geographic performance.
Google Merchant Centre Management
Policy issues and disapprovals can cut sales overnight. We manage compliance, errors, and monitoring so your listings stay live and performing. This includes handling GTIN requirements, price matching verification, and Australian Consumer Law compliance.
Bidding and Budget Control
We apply smart bidding strategies tailored to product groups, maximising ROAS while protecting high-margin lines. Budgets are directed where they deliver the most growth, whether that is scaling winners or testing new product lines.
Cross-Channel Integration
Shopping works best when connected. We integrate with video campaigns and visual display advertising to re-engage visitors and drive repeat sales across channels through strategic audience targeting.
Local Inventory Ads
For retailers with physical stores, Local Inventory Ads show real-time stock nearby, lifting in-store visits and online orders. Perfect for multi-location businesses wanting to connect online searches with in-store availability.
Performance Max for Shopping
We build Performance Max campaigns that expand Shopping visibility across Search, Display, YouTube, Discover, and Gmail. This full-funnel approach works particularly well for retailers looking to capture demand across multiple touchpoints.
How we run Shopping Ads campaigns
Our proven process ensures campaigns launch strong, improve continuously, and scale profitably.
1. Audit and Feed Clean-up
We fix feed errors, sharpen product titles and attributes, and align the data with your sales goals. A clean feed is the foundation for every high-performing Shopping campaign. This includes ensuring compliance with Australian Consumer Law requirements and optimising for local search patterns.
2. Campaign Build
Products are segmented into smart groups, bidding priorities are set, and campaigns are launched with a structure designed for visibility and profitability. We consider geographic performance differences and customer value segments.
3. Optimisation and Testing
We continually test titles, images, and bidding strategies while refining negatives and exclusions. This keeps campaigns improving in click-through rates, conversion value, and ROAS. We test seasonal messaging and promotional timing to capture demand peaks.
4. Scale and Cross-Channel Growth
Once the winners are identified, we scale them, expand remarketing audiences, and layer in seasonal or promotional pushes with YouTube remarketing and display retargeting to capture more market share.
What is included in our Shopping Ads management
- Strategic campaign architecture: from Smart Shopping migrations to fully segmented Performance Max structures designed for control, scalability, and profitability.
- Product feed optimisation: we clean, enrich, and categorise your feed to ensure every product meets Google’s best-practice standards, maximising visibility and conversion potential.
- Merchant Center governance: constant monitoring to prevent suspensions, feed disapprovals, and data mismatches that can block your ads from showing.
- Audience and bidding strategy: smart segmentation for new vs returning buyers, margin-based bidding, and device-level performance refinement.
- Creative and asset management: we manage your visuals and copy for Shopping, Discovery, and YouTube placements to maintain brand consistency and CTR performance.
- Conversion-driven optimisation: weekly tests on feed titles, product images, landing page match types, and conversion data to continually improve ROAS.
- Local inventory integration: for retailers with physical stores, we connect online Shopping ads with in-store inventory to drive foot traffic.
- Full transparency and collaboration: live dashboards, monthly strategy calls, and clear insight into what is driving results.
Add-ons: Product feed automation via API, advanced GA4 and Looker Studio dashboards, dynamic retargeting, and multi-region rollouts for growing eCommerce brands.
Latest reviews
Your 90-day Google Shopping success roadmap
Our first 90 days are designed to fix your feed foundation, launch strong, and scale profitably.
Goal: Clean feed and measurable improvements within 30 days, with strong ROAS and cross-channel growth by end of quarter.
Feed Audit and Rebuild
Full feed and tracking audit: cleaning product data, resolving Merchant Center disapprovals, verifying conversion accuracy, and mapping key margin and performance categories. You receive a clear rebuild plan outlining priority campaigns and projected impact.
Launch and Early Momentum
Campaigns go live using a segmented Performance Max + Search structure for visibility and control. We surface high-margin products, improve CTR through feed title testing, and ensure zero wasted spend with tight exclusions and negative terms.
Growth and Cross-Channel Scaling
We scale top performers, optimise for ROAS, and layer in YouTube, Discovery, and remarketing campaigns for full-funnel impact. Cross-channel data feeds and first-party audience integration set you up for sustainable long-term success.
Throughout all 90 days, you will have direct access to your campaign manager and transparent dashboards showing live spend, sales, and profitability data: no guesswork, no hidden levers.
Google Shopping Pricing
We work with businesses at every stage: from small online stores testing Shopping Ads for the first time to national retailers optimising thousands of SKUs. Our goal is to make Google Shopping management accessible and profitable.
Most clients see strong results starting from $2,500 to $5,000 per month in ad spend with a management fee from $900 per month. Larger or multi-store retailers typically invest $10,000+ per month for deeper optimisation, advanced feed automation, and multi-channel integration.
Every proposal is fully tailored: you get a clear breakdown of strategy, setup, optimisation, and expected outcomes before you commit. We do not lock you into long-term contracts because we would rather earn your business month after month through results.
All pricing is indicative and excludes GST. You will receive a detailed, itemised quote after your free audit.
FREE Ads Audit & Discovery Session!
Limited spots | Offer terms apply
Last updated: March 9, 2026
Results, not promises
More wins on our case study page.
Bathroom Sales Direct
Retail, Sydney
Blacktown Building Supplies
Building Supplies, Western Sydney
Meet the team
Your Shopping campaigns are managed by senior specialists who optimise product feeds and drive profitable ROAS for Australian retailers.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Shopping FAQs
Common questions about our Google Shopping services. Got a question not covered below? Feel free to reach out.
How much do Google Shopping Ads cost?
Most retailers invest $2,500 to $5,000 per month in ad spend, plus management from $900 per month. Your total depends on catalogue size, competition, and campaign complexity.
Click costs vary by category: homewares typically run $0.50 to $2 per click, while fashion and electronics range from $2.50 to $5+. We provide a detailed quote after your free audit so you know exactly what to expect.
How long does it take to see results from Google Shopping Ads?
Most retailers see measurable improvements within 30 days: better CTR, lower CPC, and initial conversion data. Stronger ROAS typically builds over 60 to 90 days as campaigns accumulate performance data.
Fresh accounts need 4 to 6 weeks to gather reliable data. Migrations from existing campaigns can accelerate results by 2 to 3 weeks. We provide weekly reports so you can track progress.
What reporting will I get from my Google Shopping Agency?
Monthly reports covering ROAS, revenue, conversion value, cost per sale, CTR, impression share, and CPC. We break down performance by product category, brand, and individual SKUs.
You also get live Looker Studio dashboards that update in real-time, plus monthly strategy calls to walk through results. No guessing what is happening with your campaigns.
Do you work with retailers outside of Sydney?
Yes. We are based in Sydney but work with eCommerce retailers and multi-location businesses across Australia. Our services scale nationally while incorporating local market insights.
Remote collaboration works through video calls, live dashboards, and direct communication with your campaign manager. Many long-term clients are interstate.
Can Shopping Ads help drive in-store traffic?
Yes, through Local Inventory Ads. When someone nearby searches for a product you stock, your ad shows inventory levels, store location, and opening hours.
For multi-location retailers, we show different inventory for each store based on the shopper’s location. Retailers typically see 15 to 25% of Shopping clicks convert into store visits.
What happens if my campaigns are not performing?
We monitor performance weekly and make continuous adjustments. If results miss targets, we diagnose the issue (feed quality, bidding, targeting, or landing pages) and provide a clear action plan.
No lock-in contracts means we earn your business through results. If something is not working, we fix it. We measure success the same way you do: by revenue and ROAS.
Google Shopping Service Menu
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
- 100% Australian team
- No lock-in contracts
Google Rating – 4.8 rating
