Google Shopping Agency

Most Sydney retailers should plan for two cost components: your ad spend budget and agency management fees. For the ad spend itself, costs vary significantly by industry and competition level. Clicks for lower competition niches like specialty homewares or craft supplies might be AUD $0.50 to $2, while high-demand categories like fashion, beauty, or consumer electronics can range from AUD $2.50 to $5+ per click in competitive Sydney suburbs like the CBD, Bondi Junction, or Mosman.

The good news is that Shopping Ads typically deliver 25 to 40% higher conversion rates than standard Search Ads because buyers are already in product comparison mode. They can see your image, price, and reviews before clicking, which means the traffic quality is generally much better.

For agency management, most Sydney businesses invest between $900 and $2,500 per month depending on catalog size and campaign complexity. A boutique retailer with 200 SKUs will need less hands-on management than a national brand with 5,000+ products across multiple categories. Your total monthly investment (ad spend + management) typically starts around $3,500 to $5,000 for small to mid-sized retailers, scaling up to $15,000+ for larger operations.

We work with businesses at every stage and provide transparent pricing upfront. You will know exactly what you are investing and what results to expect before we start.

Most Sydney retailers notice measurable improvements within the first 30 days: better click-through rates, lower cost-per-click, and initial conversion data. However, stronger and more consistent ROAS typically builds over 60 to 90 days as campaigns accumulate performance data and Google’s machine learning algorithms optimise bidding.

The timeline depends on several factors. If you are starting fresh with no Shopping Ads history, expect 4 to 6 weeks to gather enough data for reliable optimisation. If you are migrating from an existing account or have prior campaign data, we can often accelerate that timeline by 2 to 3 weeks.

Feed quality also plays a big role. A clean, well-optimised product feed with accurate titles, high-quality images, and proper categorisation will perform better from day one. If your feed needs significant cleanup (missing GTINs, poor product titles, compliance issues), we will tackle that in the first two weeks before launching campaigns.

For Sydney retailers in seasonal categories like beachwear (Bondi, Manly, Cronulla) or winter homewares (Inner West, Northern Suburbs), timing your campaign launch ahead of peak season (6 to 8 weeks) ensures you are fully optimised when demand spikes.

By month three, you should see stable ROAS, clear insights into your best-performing products, and a scalable structure ready for growth. We provide weekly performance reports so you can track progress at every stage.

These are three different campaign types within Google Ads, each offering varying levels of control and automation. Understanding the difference helps you choose the right structure for your business goals.

Standard Shopping campaigns give you full control over bids, product groups, placements, and negative keywords. You decide exactly how much to bid on each product category and can exclude search terms that do not convert. This is ideal for retailers who want granular control and have the time or expertise to manage campaigns actively. Many Sydney businesses with complex product catalogs or varied margins prefer Standard Shopping because they can prioritise high-margin items and adjust bids by suburb or device.

Smart Shopping (now largely replaced by Performance Max) used more automation and machine learning to optimise bids across Google Search, Display, YouTube, and Gmail. You would set a target ROAS or conversion value goal, and Google would automatically allocate budget to the best-performing placements. The trade-off was less visibility into where your ads were showing and limited control over bidding strategy. Smart Shopping worked well for smaller catalogs or retailers who wanted a hands-off approach but trusted Google’s algorithms.

Performance Max is Google’s newest campaign type and has replaced Smart Shopping for most advertisers. It expands your Shopping Ads into all Google channels: Search, Shopping, Display, Discover, Gmail, YouTube, and Maps. Performance Max uses AI-driven optimisation to find customers across the entire Google ecosystem, making it ideal for scaling reach and testing new audiences. However, it requires strong conversion tracking and well-optimised product feeds to perform effectively.

We help Sydney retailers choose the right mix based on their goals, catalog size, and team resources. Often, the best approach is a hybrid: Performance Max for broad reach combined with Standard Shopping for control over high-value product segments.

Absolutely. Local Inventory Ads are specifically designed to show nearby stock availability and drive foot traffic to physical stores. When someone in Bondi searches for a product you stock, your ad can display real-time inventory levels, store location, and opening hours, making it easy for them to visit your shopfront.

For Sydney retailers with multiple locations (Westfield Bondi Junction, Chatswood Chase, Parramatta Westfield, Broadway Shopping Centre), Local Inventory Ads become even more powerful. You can show different inventory levels for each store, allowing customers in the Eastern Suburbs to see stock at their nearest location while customers in Western Sydney see availability at Parramatta.

To run Local Inventory Ads, you need to connect your Google Merchant Center account with your in-store inventory system. We handle that setup and ensure your product feeds are always accurate and compliant. Once live, Local Inventory Ads appear in Google Search results, Google Maps, and the Shopping tab.

Sydney retailers typically see 15 to 25% of their Shopping Ads clicks convert into store visits, with conversion rates highest in suburbs with strong foot traffic like the CBD, Newtown, Surry Hills, and Manly. For businesses that rely on in-store sales (fashion boutiques, homewares stores, electronics retailers), Local Inventory Ads provide a direct bridge between online intent and offline purchases.

We also integrate store visit tracking through Google Ads so you can measure exactly how many people clicked your ad and visited your physical location. This gives you full visibility into the ROI of your Shopping campaigns across both online and offline channels.

Feed optimisation is the single most important factor in Shopping Ads performance. Your product feed is what Google uses to match your products to shopper searches, so the quality of your titles, descriptions, categories, images, and attributes directly determines whether your products show up and how often they get clicked.

Poor feed quality is one of the most common reasons Shopping campaigns underperform. If your product titles are too short, generic, or missing key attributes (brand, colour, size, material), Google will struggle to match your products to relevant searches. For example, a title like “Men’s Shirt” will get crushed by competitors using “Men’s Blue Cotton Long Sleeve Business Shirt – Slim Fit” because the latter gives Google (and shoppers) much more information.

Images matter just as much. Shopping Ads are highly visual, so clear, high-resolution product photos with clean backgrounds perform significantly better than low-quality or cluttered images. Sydney retailers competing in fashion, homewares, or beauty need lifestyle images that stand out in a crowded search results page.

Categories and attributes (Google Product Category, brand, GTIN, colour, size, material) ensure your products appear in the right searches and filters. If you sell women’s dresses and your category is set incorrectly, your ads might show for unrelated searches or miss high-intent shoppers filtering by dress type or length.

We take a feed-first approach with every client. Before launching campaigns, we audit and optimise your product feed to meet Google’s best practices and Sydney market standards. This often doubles or triples initial visibility compared to launching with an unoptimised feed. Ongoing feed optimisation (testing titles, updating seasonal images, refining categories) keeps your campaigns improving month over month.

Transparency is core to how we work. You will receive detailed, easy-to-understand reports that show exactly where your budget is going and what results you are getting.

Our standard monthly reports include key metrics like ROAS (return on ad spend), total revenue, conversion value, cost per sale, click-through rate, impression share, and average CPC. We break down performance by product category, brand, individual SKUs, and geographic location so you can see which products are driving the most profit and which Sydney suburbs are converting best.

You will also get insights into campaign health: feed approval status, Merchant Center compliance, bidding strategy performance, and budget utilisation. If there are areas for improvement (underperforming products, rising CPCs, feed errors), we flag them and explain exactly what we are doing to fix them.

Beyond monthly reports, you will have access to live dashboards through Google Data Studio or Looker Studio. These dashboards update in real-time and let you check performance whenever you want without waiting for a scheduled report. You can filter by date range, product category, or campaign type to get instant answers to questions like “How did my winter collection perform last week?” or “Which suburbs drove the most sales in October?”

We also provide monthly strategy calls where we walk through your results, discuss upcoming optimisation opportunities, and align on priorities for the next 30 days. You are never left guessing what is happening with your campaigns.

For larger retailers or those with multiple locations across Sydney (Bondi Junction, Parramatta, Chatswood, CBD), we can build custom reports that segment performance by store, region, or sales channel (online vs in-store via Local Inventory Ads). Everything is tailored to what matters most for your business.

Google now offers free product listings in the Shopping tab alongside paid Shopping Ads. These free listings give your products organic exposure without paying per click, which is a valuable addition to any eCommerce strategy.

Free listings appear lower on the page than paid ads and do not show in Google Search results, only in the dedicated Shopping tab. While they generate less traffic than paid campaigns, they provide incremental visibility at zero cost. For Sydney retailers, especially those testing Google Shopping for the first time or working with limited budgets, free listings are a smart way to start building presence.

To enable free listings, your products need to be uploaded to Google Merchant Center with accurate data (titles, images, prices, availability). The same feed optimisation practices that improve paid Shopping Ads also boost free listing performance. Better titles, high-quality images, and proper categorisation increase the likelihood that your products surface in relevant searches.

We set up free listings for all clients as part of our standard Google Shopping Agency service. There is no extra cost or effort required, and it provides a nice baseline of organic traffic alongside your paid campaigns. Some Sydney retailers see 10 to 20% of their total Shopping traffic come from free listings, especially in lower-competition product categories.

The real power comes from combining free listings with paid Shopping Ads. Paid ads capture high-intent shoppers at the top of the page, while free listings provide backup visibility for more exploratory searchers or those comparing options. Together, they maximise your total share of Shopping traffic and give you the best chance of winning sales across Bondi, Parramatta, Chatswood, Newtown, and all of greater Sydney.

Yes, while we are based in Sydney and specialise in the Sydney market, we work with eCommerce retailers and multi-location businesses across Australia. Our Google Shopping Agency services are designed to scale nationally while incorporating local market insights for regions including Melbourne, Brisbane, Perth, Adelaide, and regional NSW.

Many of our Sydney-based clients also sell nationally or have physical stores in multiple cities. We build Shopping campaigns that segment performance by state or region, allowing you to see which markets are driving the best ROAS and adjust budgets accordingly. For example, we might allocate more budget to Sydney and Melbourne during winter for homewares retailers, then shift focus to Queensland and Northern NSW for summer beachwear.

If you are outside Sydney, we bring the same level of expertise and transparency to your campaigns. Our team understands the differences in CPC costs, consumer behaviour, and seasonal demand across Australian markets. We have worked with retailers in Perth targeting Western Australian shoppers, Brisbane businesses focused on Queensland suburbs, and national brands scaling across all capital cities.

Remote collaboration is seamless. We conduct discovery sessions, strategy calls, and reporting via video, and you will have access to live dashboards and direct communication with your campaign manager. Many of our most successful long-term clients are based outside Sydney and have never felt disconnected from the process.

Whether you are a single-location boutique in Adelaide or a national retailer with stores across five states, we build Shopping campaigns tailored to your audience, goals, and growth ambitions.

You can absolutely run Google Shopping Ads yourself, and many Sydney retailers start that way. However, most businesses find that managing Shopping campaigns at a high level requires significant time, technical expertise, and ongoing attention that pulls focus from other priorities like product sourcing, customer service, or business development.

A Google Shopping Agency brings specialised knowledge that takes years to develop. We know how to structure campaigns for maximum ROAS, optimise product feeds to meet Google’s evolving requirements, troubleshoot Merchant Center policy issues before they cause disapprovals, and leverage bidding strategies that balance automation with control. These skills are built through managing millions of dollars in ad spend across hundreds of retailers.

Feed optimisation alone is a full-time job for larger catalogs. Titles need to be tested, images refreshed, categories validated, and attributes updated to match seasonal trends and search behaviour. Most in-house teams do not have the bandwidth to stay on top of these details while also managing other marketing channels.

We also bring tools and technology that most retailers do not have access to: advanced bid management platforms, feed automation software, cross-channel attribution models, and proprietary reporting dashboards. These tools let us optimise faster and more accurately than manual management.

Another key advantage is accountability and objectivity. When you manage campaigns internally, it is easy to let performance slide or avoid making tough decisions about underperforming products. An agency brings fresh perspective, clear benchmarks, and a commitment to hitting your ROAS targets because our reputation depends on it.

That said, if you are a small retailer with a simple catalog (under 100 SKUs), limited budget (under $2,000/month ad spend), and time to learn, managing Shopping Ads yourself can work. But for most Sydney businesses, especially those looking to scale or improve existing campaigns, an experienced Google Shopping Agency delivers better results with less stress.

We also offer hybrid models where we handle strategy and optimisation while your team manages day-to-day execution. This gives you expert guidance without fully outsourcing control.

Seasonal products and sales events require proactive campaign adjustments to maximise performance during peak demand periods. We plan these shifts weeks in advance to ensure your Shopping campaigns are fully optimised before the rush hits.

For Sydney retailers, seasonal planning might include summer beachwear promotions (November to February) for businesses in Bondi, Manly, or Cronulla, winter homewares campaigns (June to August) targeting Inner West and Northern Suburbs customers, or back-to-school products (January) for families across Parramatta, Castle Hill, and the Hills District.

Ahead of major sales events like Click Frenzy, Black Friday, Cyber Monday, Boxing Day, or End of Financial Year sales, we increase budgets on high-margin products, refresh ad creatives with sale messaging, update product feeds with promotional pricing, and tighten audience targeting to focus on high-intent shoppers most likely to convert during the event.

We also use seasonal data from prior years to forecast demand and adjust bids accordingly. If your business sees a spike in sales every December, we will scale budgets in late November to capture early shoppers and maintain momentum through the holiday period. Conversely, if certain products underperform in off-peak months, we will reduce spend and reallocate budget to year-round winners.

Promotion feeds are another tool we use for sales events. These let us display special offers (20% off, free shipping, buy one get one) directly in your Shopping Ads, making them more attractive and increasing click-through rates during competitive sales periods.

Post-event analysis is just as important. After every major sales period, we review performance to identify what worked, what did not, and how to improve for next time. This continuous learning ensures each seasonal campaign performs better than the last.

If your business has fluctuating inventory levels or limited stock during sales events, we also implement inventory-based bidding rules to avoid overspending on products that might sell out quickly. This protects your budget and ensures you are not paying for clicks on out-of-stock items.

Merchant Center suspensions can be stressful, but they are often fixable with the right approach. Suspensions typically occur due to policy violations: misrepresentation of products, incorrect pricing, missing return policy information, poor landing page experience, or violations of Australian Consumer Law requirements.

If your account gets suspended, the first step is identifying the exact cause. Google provides a notification outlining the policy violation, but the details can be vague. We review your product feed, website landing pages, checkout process, and business policies to pinpoint the issue. Common problems we see with Sydney retailers include missing ABN or business registration details, unclear return and refund policies, pricing mismatches between the feed and website, or product pages that do not meet Google’s quality standards.

Once we identify the problem, we fix it quickly: updating your product feed, correcting website content, adding missing compliance information, or resolving technical issues that triggered the suspension. After fixes are implemented, we submit a detailed appeal to Google explaining what was wrong and what steps were taken to resolve it.

Google typically responds to appeals within 3 to 7 business days, though complex cases can take longer. During this time, your Shopping Ads will not run, which is why prevention is always better than cure. We proactively monitor Merchant Center health to catch potential issues before they escalate into suspensions.

For Sydney retailers, compliance with Australian Consumer Law is especially important. Your website must clearly display pricing in AUD, provide transparent shipping and return policies, include contact information and ABN, and ensure product descriptions are accurate and not misleading. We help clients meet these standards as part of our ongoing account management.

If your account has been suspended and you are struggling to resolve it, we can step in and manage the appeal process. We have successfully reinstated dozens of Merchant Center accounts for Australian retailers and know how to communicate with Google’s policy teams effectively.

Absolutely. Google Shopping performs best when integrated with your broader marketing strategy, not run in isolation. We specialise in building cross-channel campaigns that connect Shopping Ads with Search, Display, YouTube, remarketing, email, and social media to create a cohesive customer journey.

Remarketing is one of the most effective integrations. When someone clicks your Shopping Ad but does not purchase, we can retarget them with Display Ads, YouTube video ads, or dynamic product remarketing that shows them the exact products they viewed. This keeps your brand top-of-mind and brings shoppers back to complete their purchase. For Sydney retailers, this works particularly well during consideration-heavy purchases like furniture (targeting Inner West and Eastern Suburbs buyers) or high-value electronics (CBD and North Sydney shoppers).

We also integrate Shopping Ads with Search campaigns to dominate the search results page. By running both Shopping and Search Ads for the same keywords, your business can occupy multiple ad positions at the top of Google, increasing visibility and click-through rates. This dual approach works especially well for competitive product categories in Sydney like fashion, beauty, and homewares.

For retailers using email marketing, we can sync your Shopping campaigns with your email list to create custom audiences in Google Ads. This allows you to show Shopping Ads to existing customers with new product launches or exclusive offers, driving repeat purchases and increasing customer lifetime value.

YouTube integration is another powerful lever. We build video campaigns that showcase your best-selling products, promote seasonal collections, or tell your brand story, then layer in Shopping Ads to capture purchase intent from viewers who engage with your videos. This full-funnel approach works well for Sydney lifestyle brands targeting younger audiences in suburbs like Newtown, Bondi, and Surry Hills.

GA4 (Google Analytics 4) integration ensures accurate attribution across all channels. We connect your Shopping campaigns to GA4 so you can see the complete customer journey: which channels drive initial awareness, which touchpoints assist conversions, and which close the sale. This data helps you allocate budget more effectively across your entire marketing mix.

Finally, we work closely with your social media agency (if you have one) to ensure messaging, promotions, and creative assets are aligned across Google Shopping and Meta platforms. Consistent branding and coordinated campaigns create a stronger overall impact and better ROI.