From Passion to Performance: Inside Dupe Spot’s 20+ ROAS Paid Media Strategy

Dupe Spot was built on a simple but powerful idea. After more than 20 years working with fragrances and developing a deep passion for perfume, the founder wanted to make premium-quality scents more accessible. By sourcing high-grade fragrance essences from France and bottling them by hand in Australia, Dupe Spot delivers high-quality fragrance duplications without the luxury price tags, elaborate packaging, or inflated margins.

The brand speaks to a growing audience that loves scent, values quality, and wants the freedom to own multiple fragrances rather than committing to a single expensive bottle. The product was strong, the positioning was clear, and early traction confirmed there was demand.

What Dupe Spot needed next was scale. Not just more traffic, but a reliable, profitable paid media strategy that could acquire customers efficiently and perform under pressure, particularly during peak retail periods.

That’s where Click Click Media came in.

Unlike many of our other case studies, this project was driven primarily by paid advertising and social media, with a clear focus on performance, return on ad spend, and long-term efficiency across Google Ads and Meta.

The Challenge: Growing Profitably in a Highly Competitive Category

Fragrance is one of the most competitive ecommerce categories online. Customer trust is critical, price sensitivity is high, and advertising costs can quickly spiral without a disciplined strategy.

Dupe Spot faced several familiar challenges for a fast-growing ecommerce brand:

• Breaking through a crowded market dominated by established fragrance brands
• Educating customers on fragrance duplication while maintaining credibility
• Scaling acquisition without sacrificing margins
• Turning peak retail periods into profitable growth rather than inflated spend

The brief was not about chasing volume for the sake of it. The goal was to build a paid media engine that could scale while maintaining strong unit economics.

The Approach: Performance First, Channel by Channel

We approached Dupe Spot’s growth through a performance-led lens, treating each platform as part of a broader acquisition system rather than isolated channels.

The strategy focused on three core areas:

• Capturing high-intent demand through Google Shopping and Performance Max
• Driving scalable discovery through Meta social campaigns
• Reinforcing performance with structured remarketing and retention-focused messaging

Every decision was guided by data, conversion signals, and profitability benchmarks rather than surface-level metrics.

Google Ads: Performance Max as the Primary Growth Driver

Google Ads quickly became Dupe Spot’s most consistent and scalable revenue channel.

We launched Performance Max shopping campaigns designed to capture users actively searching for fragrance alternatives, scent profiles, and brand-adjacent terms. Rather than overcomplicating the account structure, we focused on clarity, signal strength, and feed quality to allow Google’s automation to perform at its best.

Key execution elements included:

Optimised product feeds with clear naming and scent-led descriptors
Strong conversion tracking to feed high-quality signals back into the algorithm
Audience signals to accelerate learning and prioritise high-intent users
Ongoing bid and budget refinement based on profitability, not just revenue

Results: First 3 Months on Google Ads

Within the first three months, performance exceeded expectations:

• 10%+ conversion rate
• 23x ROAS
• 2,000+ new customers acquired

These results provided immediate validation that the product-market fit was strong and that paid search could be scaled efficiently.

Ongoing Google Ads Performance

As campaigns matured, efficiency remained consistent rather than tapering off, which is often the case in ecommerce.

All-time performance has maintained:

• Conversion rates above 10%
• ROAS consistently above 20
• Cost per sale under $5

For a consumer product in a competitive retail category, this level of consistency reflects both campaign discipline and strong alignment between product, pricing, and demand.

Social Media Advertising: Scaling Demand on Meta

While Google Ads captured intent, Meta platforms were used to create and scale demand.

From October to December 2025, covering the peak retail trading period, we rolled out a structured Meta Ads strategy designed to balance reach, conversion efficiency, and remarketing performance.

Campaign Structure

The Meta approach combined multiple campaign types, each serving a distinct role:

• Advantage+ shopping campaigns to allow algorithm-led scaling
• Product-focused shopping campaigns tied directly to catalogue performance
• Remarketing campaigns targeting site visitors and past purchasers
• Outreach campaigns to introduce the brand to new audiences

Creative leaned into authenticity and education, reinforcing product quality and affordability without relying on overly polished or luxury-driven visuals.

Results: October to December 2025

Across the peak retail period, Meta campaigns delivered:

• 4.39x ROAS
• 10% conversion rate

In one of the most competitive advertising windows of the year, this performance demonstrated the effectiveness of combining broad-scale automation with disciplined audience and creative strategy.

Why the Strategy Worked

Dupe Spot’s success wasn’t driven by a single platform or tactic. It came from alignment across product, messaging, and performance execution.

Several factors contributed to the outcome:

• A strong product that delivered on its promise
• Clear positioning that balanced quality and affordability
• Platform-native campaign structures rather than one-size-fits-all ads
• A relentless focus on profitability over vanity metrics
• Continuous optimisation rather than set-and-forget advertising

Paid media amplified what was already working and removed friction from the customer journey.

The Outcome: A Scalable, Profitable Paid Media Framework

Dupe Spot now operates with a paid media system that supports growth without eroding margins. Customer acquisition is predictable, costs are controlled, and performance remains strong even as spend scales.

With conversion rates well above industry benchmarks and ROAS figures that hold steady over time, the brand is well-positioned to continue expanding its range and customer base while maintaining commercial discipline.

When Performance Comes First, Scale Follows

Dupe Spot is a clear example of how performance-led paid media can unlock scalable growth when the fundamentals are right. In a category where many brands chase volume at the expense of profitability, this project shows that efficiency, structure, and strategy still win.

If you’re looking to turn paid advertising into a genuine growth channel rather than a cost centre, this is exactly the approach we take.

Ready to scale your brand with performance-first paid media?
Get in touch with Click Click Media to see how we can help turn your ads into a sustainable growth engine.