Microsoft Advertising Agency Sydney
- Bing Ads CPCs typically 20 to 30% lower than Google Ads
- Exclusive LinkedIn profile targeting by job title, industry, or company
- Managed by Sydney PPC specialists since 2008
Why Bing Ads still matter for Sydney businesses
Most Sydney advertisers put their entire PPC budget into Google and overlook everything else. That is a missed opportunity. Bing Ads, now officially called Microsoft Advertising, places your ads across Bing, Yahoo, DuckDuckGo, AOL, and MSN, reaching audiences that Google does not touch.
Bing captures around 7 to 9% of Australia’s desktop search market share, and the user base skews older, higher income, and professionally focused. For industries like finance, B2B services, education, and healthcare, that translates to higher conversion rates and larger transaction values.
The cost advantage is significant. With fewer advertisers competing for the same keywords, Bing Ads campaigns typically deliver CPCs 20 to 30% lower than Google Ads. For Sydney businesses looking to diversify PPC spend while improving ROI, Microsoft Advertising is one of the most efficient channels available. As a full-service digital marketing agency, we build Bing Ads into a broader strategy where every channel supports the others.
Sydney businesses we help
We build Bing Ads strategies tailored to the needs of Sydney businesses of all sizes:
- Ecommerce brands gaining incremental sales through Microsoft Shopping Ads, often at a lower cost than on Google.
- B2B companies reaching decision-makers with unique LinkedIn profile targeting, filtering by job title, company, and industry.
- Professional services in finance, education, legal, and healthcare, engaging desktop-first audiences with higher lifetime value.
- Sydney SMEs and franchises diversifying ad spend, reducing CPCs, and capturing conversions that competitors are missing.
Why choose Click Click Media for Microsoft advertising
Specialist PPC expertise
We do not treat Microsoft Ads as an afterthought. As a Google Premier Partner managing over $115 million in ad spend, our Sydney-based team has deep experience running Bing Ads campaigns across ecommerce, B2B, and professional services.
Cross-channel integration
Microsoft Ads are most powerful when integrated with Google Ads and broader PPC campaigns. We build unified strategies that make each channel work harder together.
Cost efficiency focus
Lower CPCs are a key advantage, but we do not stop there. We reinvest savings into scaling profitable campaigns, turning cost efficiency into measurable business growth.
Proven results
Our ecommerce client Bathroom Sales Direct achieved 240 conversions and $183,900 in revenue at a 4.86 ROAS on Microsoft Ads, outperforming their Google Ads campaigns. That is the kind of incremental value Bing Ads can deliver.
Transparent reporting
We prioritise clarity. Our reporting shows exactly where your spend goes and how Bing Ads contribute to your overall ROI.
Our Microsoft Ads services in Sydney
Search Campaigns
We build responsive and dynamic search campaigns to capture intent-driven traffic on Bing while maximising cost efficiency.
Microsoft Shopping Ads
For ecommerce, we structure and optimise product feeds so your products appear where high-value buyers are searching.
LinkedIn Data Targeting
Unique to Microsoft Ads, we use LinkedIn audience filters by job title, industry, and company, ideal for B2B lead generation.
Remarketing Campaigns
We reconnect with visitors across the Bing partner network, keeping your brand front of mind until they are ready to act.
Audience Strategy
From suburb-level geo-targeting in Sydney to affinity and in-market segments, we ensure your ads reach the right people at the right time.
Budget and Bidding Control
Smart bidding strategies like Target CPA and ROAS deliver consistent performance while protecting your margins.
How we run winning Microsoft Ads campaigns
1. Strategic Auditing
Every campaign begins with a detailed analysis of your industry, competitors, and audience behaviour. This identifies gaps where Bing Ads can deliver incremental value that Google alone cannot.
2. Intelligent Campaign Design
We combine search intent keywords with advanced LinkedIn profile targeting, structuring campaigns to capture high-quality clicks at lower CPCs. Ad copy is crafted to engage professional audiences while aligning with your brand voice.
3. Continuous Optimisation
Our team reviews campaigns daily and runs structured weekly optimisations. This includes bid adjustments, keyword refinements, negative keyword management, and creative testing to keep results trending upwards.
4. Performance Scaling
Once campaigns prove ROI, we scale budgets, broaden audiences, and expand into Shopping or remarketing. Every step is measured against conversions, revenue, and ROI, not vanity metrics.
What is included in our Bing Ads management
- Audience and keyword research
- Search and Shopping campaign builds
- LinkedIn audience targeting setup
- Ongoing ad copy testing and refresh
- Smart bidding and budget optimisation
- Monthly reports and strategy sessions with our Sydney team
Latest reviews
Your 90-day roadmap
- Weeks 1 to 2: Setup & Foundation: Audit existing PPC performance, configure Microsoft Ads account, apply tracking, and define KPIs. Campaign structures, keyword research, and brand safety controls are prepared.
- Weeks 3 to 4: Campaign Launch: Search and Shopping campaigns go live. LinkedIn audience targeting is implemented, and early performance data is monitored closely to validate the strategy.
- Weeks 5 to 8: Optimisation: Ad copy is refined, keywords are adjusted, bids are tested, and remarketing audiences are expanded. We focus on reducing CPCs while improving conversion rates.
- Weeks 9 to 12: Scaling & Integration: Budgets are increased on high-performing campaigns, additional audiences are layered in, and Microsoft Ads performance is integrated with your Google Ads and PPC strategy to maximise ROI across all channels.
Our Microsoft advertising pricing
Most Sydney businesses start with $3,000/month (incl. GST) in ad spend, with management fees beginning at $1,200/month (incl. GST).
All pricing is indicative; you will receive a customised proposal after the free audit.
Trial offer: FREE Microsoft Ads Audit + Discovery Session.
Sydney proof: mini case studies
Bathroom Sales Direct — Microsoft Ads
Problem: Rising Google Ads costs with stagnant ROI.
Action: Launched and optimised Bing campaigns.
Outcome: 240 conversions, $183.9k revenue, 4.86 ROAS — outperforming Google Ads.
Meet our Microsoft advertising team
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Bing Ads and Microsoft Advertising FAQs
Are Bing Ads and Microsoft Advertising the same thing?
Yes, they are the same platform. Microsoft rebranded Bing Ads to Microsoft Advertising in 2019, but the platform still powers ads across Bing, Yahoo, DuckDuckGo, MSN, and AOL. Both names are used interchangeably across the industry. The campaign types, targeting options, and reporting are all under the Microsoft Advertising umbrella. If you have been searching for Bing Ads management in Sydney, you are in the right place. We manage campaigns across the full Microsoft Advertising network.
Is Microsoft Ads worth it for Sydney businesses?
Yes, especially for businesses in finance, B2B, healthcare, and professional services. Bing captures around 7 to 9% of Australian desktop searches, and the user base skews older, more affluent, and professionally focused. These audiences convert at higher rates and tend to spend more per transaction. With fewer advertisers competing for the same keywords, CPCs typically run 20 to 30% lower than Google Ads. One of our clients, Bathroom Sales Direct, achieved a 4.86 ROAS on Microsoft Ads, outperforming their Google Ads campaigns.
How much does Bing Ads management cost?
Most Sydney businesses start with $3,000 per month in ad spend (including GST), with management fees beginning at $1,200 per month (including GST). Your total investment depends on the number of campaigns, targeting complexity, and whether you are running search, shopping, or remarketing. After your free audit, we provide a custom proposal with transparent pricing and no hidden fees. There are no lock-in contracts: after the first 90 days, you stay because results justify the investment.
What types of campaigns can I run on Microsoft Ads?
Microsoft Advertising supports search, shopping, dynamic search, remarketing, and audience campaigns. A key differentiator is LinkedIn profile targeting, which lets you filter audiences by job title, company, and industry directly within your search campaigns. This is exclusive to Microsoft Ads and is especially valuable for B2B lead generation. We build campaign structures based on your business goals, typically starting with search and expanding into shopping or remarketing once we have conversion data to optimise against.
Can Bing Ads work alongside Google Ads?
Absolutely, and we recommend it. Most of our clients run Microsoft Ads alongside Google Ads as part of a broader PPC strategy. The platforms complement each other: Microsoft Ads captures audiences that do not use Google, and often converts the same keywords at a lower cost per click. We manage both platforms from our Sydney office, sharing keyword data, negative lists, and audience insights across channels to maximise overall return on ad spend.
How quickly will I see results from Bing Ads?
Campaigns begin delivering traffic within the first week. Meaningful performance data, including cost per lead and conversion rates, typically becomes clear after 30 to 60 days once initial optimisations are applied. Our 90-day roadmap covers setup, launch, optimisation, and scaling. By the end of 90 days, you will have clear ROI data and a strategy for scaling profitable campaigns. PPC is one of the fastest channels to show measurable results compared to SEO or content marketing.
Can you import my Google Ads campaigns into Microsoft Ads?
Yes, Microsoft Advertising has a built-in import tool that pulls your Google Ads campaign structures, keywords, ad copy, and settings directly into the platform. We use this as a starting point, then customise bids, budgets, and targeting for the Microsoft Ads network. A direct copy rarely performs optimally because the audiences and competition differ, so we adjust campaigns specifically for Bing search behaviour and demographics. This gets campaigns live faster while ensuring they are properly optimised.
How is Click Click Media different from other Bing Ads agencies?
Three things set us apart. First, we are a Google Premier Partner managing over $115 million in ad spend across all PPC platforms, so Microsoft Ads sits within a proven framework rather than being treated as an afterthought. Second, your campaigns are managed by senior specialists in our Norwest Sydney office, not outsourced or handled by juniors. Third, we integrate Bing Ads with your Google Ads, SEO, and web strategy so every channel works together.
Ready to grow with a Bing Ads agency in Sydney?
Tap into the audience your competitors are overlooking. With Click Click Media, Bing Ads become a profitable, measurable channel that supports long-term business growth.
On This Page
- Why Bing Ads still matter for Sydney businesses
- Sydney businesses we help
- Why choose Click Click Media for Microsoft advertising
- Our Microsoft Ads services in Sydney
- How we run winning Microsoft Ads campaigns
- What is included in our Bing Ads management
- Your 90-day roadmap
- Our Microsoft advertising pricing
- Sydney proof: mini case studies
- Meet our Microsoft advertising team
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