WordPress development: Custom code, zero page builders

WordPress development Sydney businesses can rely on starts here. We build sites that perform, scale, and convert. Our Sydney-based WordPress development team has delivered over 500 sites since 2008, with most clients seeing measurable impact within 90 days: faster load times, stronger conversions, and more qualified leads.

Whether you are a service business in Surry Hills, an eCommerce store in Parramatta, or a franchise expanding across the Northern Beaches, you get custom WordPress development built for your goals now and ready to scale with you. No page builders. No offshore outsourcing. Just a senior development team that cares about your results.

Why Sydney businesses choose our WordPress development team

wordpress development sydney team working on custom code and performance optimisation

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You need more than a WordPress site. You need one built around your business, your goals, and your growth. Our WordPress development Sydney team combines technical expertise with digital marketing strategy to deliver sites that perform and scale.

  • Founded in 2008 with 17 years building high-performing WordPress sites for Sydney brands.
  • Sydney-Based Team with in-house development and technical expertise from our Norwest office.
  • ROI-Driven Approach: every WordPress build is designed to increase leads, sales, and long-term value.
  • Proven Results backed by case studies showing 3x traffic growth and sub-2s load times.
  • Google Premier Partner and Semrush Certified Agency Partner.
  • Custom Code Only: no Elementor, no Divi, no page builders. Clean PHP, organised CSS, modular JavaScript.
  • No Lock-Ins: you own your site, your content, and your hosting credentials.
  • 100% Australian Owned and NSW Government approved supplier (ABN 80 130 483 827).

Who we build WordPress sites for in Sydney

No matter your stage of growth, we deliver WordPress development that makes a measurable impact. From Bondi to Blacktown, we have worked with local businesses, ambitious scale-ups, and national brands across Sydney.

  • Local service businesses (plumbers in Penrith, electricians in the Sutherland Shire, renovators in Mosman) ready to turn a basic website into a reliable source of quote requests and phone calls.
  • Growing eCommerce stores that need custom WooCommerce development to scale past Shopify limitations or fix slow, clunky checkout flows.
  • Marketing teams that require WordPress development integrating GA4, CRM systems, and email platforms for proper conversion tracking and revenue attribution.
  • Multi-location and franchise brands across Sydney, regional NSW, or nationally that need scalable WordPress environments with centralised management and location-specific content.

Whether you are starting fresh or rebuilding for the next stage of growth, we tailor every WordPress development Sydney project to your goals, audience, and market opportunity.

How we deliver WordPress development in Sydney

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Architecture that scales

Custom themes built on modular components, not bloated page builders. Minimal plugin dependencies to keep Time to First Byte under 400ms and future changes manageable.

Speed and security by default

Advanced caching layers, CDN configuration, image optimisation, Web Application Firewall, and automated backup systems you can actually test and restore from.

Conversion-first builds

Message-matched landing pages, strategic placement of social proof, and forms designed around user behaviour data rather than designer preferences.

Integrations that keep working

CRM connections (HubSpot, Salesforce), booking systems (Timely, Acuity), payment gateways (Stripe, Braintree), and marketing automation that stays connected through WordPress core updates.

Measurement you can trust

Google Analytics 4 with server-side tagging, conversion events that mirror your actual sales funnel, and custom dashboards focused on revenue attribution.

What is included in our WordPress development service

Every WordPress development Sydney project is built to drive measurable business growth. Our in-house developers, designers, and marketing specialists collaborate from day one to ensure your site performs at every level.

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  • Strategic planning and information architecture: discovery workshops, competitive analysis, sitemap development, and content structure built around SEO intent and conversion funnels.
  • Custom theme design and development: pixel-perfect WordPress themes tailored to your brand, designed for long-term maintainability with zero page builder dependencies.
  • Plugin strategy and security hardening: every plugin vetted for code quality and performance. Custom functionality built on WordPress core APIs when off-the-shelf solutions fall short.
  • SEO-ready technical foundation: schema.org structured data, XML sitemaps, breadcrumbs, canonical URLs, redirect mapping, and internal linking architecture ready to rank from day one.
  • Performance optimisation and mobile responsiveness: advanced caching, database query tuning, image compression, and Core Web Vitals monitoring tested on actual Sydney mobile networks.
  • Analytics integration and ongoing support: GA4 with proper conversion tracking, uptime monitoring, automated backups, and proactive website maintenance by in-house developers.

Add-ons: WooCommerce eCommerce builds, API integrations, WordPress multisite for franchises, headless WordPress with Next.js, custom Gutenberg block development.

Your WordPress development timeline

Most WordPress development projects take 6-12 weeks from kickoff to launch. Timelines vary based on scope, integrations, and feedback speed.

  • Weeks 1-2: Discovery and planning. Technical audit, competitive analysis, information architecture, and detailed project roadmap with wireframes.
  • Weeks 3-6: Design and WordPress development. Custom theme build, system integrations, security protocols, and quality assurance testing across devices and browsers.
  • Weeks 7-12: Launch and optimisation. Core Web Vitals monitoring, conversion rate testing, SEO fine-tuning, and team training documentation.

Need faster? Our Sydney-based team offers accelerated delivery options without compromising quality or testing standards.


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WordPress development pricing

WordPress development Sydney pricing is transparent. Here are our starting points:

  • Small business WordPress sites: $4,500-$7,600
  • Custom WordPress development: $7,600-$15,000
  • Enterprise or eCommerce builds: from $20,000
  • Ongoing hosting and support: from $35/month (no lock-in)

Pricing depends on design complexity, custom functionality, and integration requirements. We provide fixed-scope proposals after a free technical audit so you know exactly what you are paying for.

All pricing is indicative and exclusive of GST. You will receive a transparent, itemised proposal after your free discovery consultation.

Trial offer: FREE WordPress audit + project quote (limited spots; offer terms apply).

Last updated: December 18, 2025

Results, not promises

More wins on our case study page.

Motiv8sports: Custom Booking Platform

 

Challenge: Patchwork digital infrastructure with clunky booking systems and third-party software that did not integrate. The existing setup was holding back growth and making franchise management painful.

Solution: Custom WordPress site integrated with a purpose-built booking engine, member management platform, mobile app for coaches, and automated communication system. SEO-optimised pages for each franchise location.

Result: 3 to 31 locations nationwide plus first international franchise. 15,000+ tickets sold per holiday period.

 
See the full Motiv8sports case study.

motiv8sports logo

Jacob’s Creek: Global Multi-Language Platform

 

Challenge: Disjointed legacy website that did not reflect the premium brand. Navigation issues meant only 67% of users could find wines, and 63% did not immediately recognise it as a wine brand site.

Solution: Multi-language WordPress platform across 9 countries plus a global site. Rebuilt navigation, product filtering by varietal and occasion, hreflang SEO implementation, and complete URL migration with 301 redirects preserving link equity.

Result: Significant bounce rate reduction on mobile. Improved product discoverability through filtering. Stronger search foundation for international growth.

 
See the full Jacob’s Creek case study.

jacobscreek logo

Ocular Charging: WordPress + WooCommerce Rebuild

 

Challenge: Existing site did not reflect the technical sophistication of their EV charging products. Needed a scalable eCommerce platform that the internal team could manage without developer intervention.

Solution: Custom WordPress theme with ACF-powered modular content blocks, WooCommerce integration with structured product categories, Gravity Forms for lead routing, and Lighthouse-tested performance across all devices.

Result: Fast, scalable eCommerce platform with intuitive backend. Modular content system enabling easy updates without developers. Clean codebase built for long-term growth.

 
See the full Ocular case study.

ocularcharging logo

Meet our WordPress development team

Our Sydney-based WordPress team combines senior development experience, design expertise, and conversion optimisation knowledge to build sites that perform in the real world. Every project is handled in-house from our Norwest office by developers who have been building WordPress sites since before Gutenberg existed.

mikko macedonio

Mikko Macedonio

Senior Web Developer | WordPress & Headless

Mikko has been with Click Click Media for over a year, bridging the gap between WordPress and modern JavaScript stacks. He takes a pragmatic approach – headless when it delivers an edge, monolith when it’s the smarter choice. With proven experience supporting enterprise-scale deployments, Mikko ensures that every build is robust, efficient, and tailored to the client’s needs.

rik allison

Rik Allison

Senior Manager | Website Projects

With 8 years at Click Click Media, Rik is known for getting complex builds live without the drama – scoping clean, shipping clean, and keeping scope creep firmly in a jar. A veteran of major IT infrastructure initiatives, including the Opal card rollout, Rik brings rock-solid discipline and experience to every project. His steady hand ensures websites are delivered on time, on budget, and to the highest standards.

camille gapol

Camille Gapol

Web Developer | Legion & WordPress Specialist

For the past 5 years at Click Click Media, Camille has been the guardian of Legion and custom WordPress modules – ensuring they’re reliable, reusable, and fast. Her development work powers seamless site performance and smooth campaign execution, giving clients the technical edge they need for scalable growth.

gian dungca

Gian Dungca

Senior Web Developer | Large Projects Lead

Gian thrives where others hesitate. When the brief says “complex,” he smiles – tackling integrations, custom plugins, and performance budgets with ease. As the lead on large-scale projects at Click Click Media, Gian has delivered enterprise solutions for sites generating close to $1M in daily revenue. His deep technical skill and calm, methodical approach make him the go-to expert for high-stakes builds.


WordPress development FAQs

Below are clear answers to the most common questions about WordPress development Sydney businesses ask. If yours is not listed, we are only a message away.


How much does WordPress development cost in Sydney?

Most Sydney businesses invest $7,600 to $15,000 for custom WordPress development. Small business sites start from $4,500, while enterprise or eCommerce builds begin around $20,000.

Pricing depends on design complexity, custom functionality, and integration requirements. We provide fixed-scope proposals after a free technical audit. Ongoing hosting and support starts from $35/month with no lock-in contracts.

How long does a WordPress development project take?

Most custom WordPress sites take 6-12 weeks from kickoff to launch. Simple brochure sites can be completed in 4-6 weeks, while complex eCommerce or multisite builds typically require 10-16 weeks.

Weeks 1-2 cover discovery and planning. Weeks 3-6 focus on design and development. Weeks 7-12 handle launch, testing, and optimisation. Need it faster? We offer accelerated delivery without compromising quality.

How do you keep WordPress sites fast after launch?

We maintain performance through proper architecture during development and ongoing monitoring post-launch. Every site ships with advanced caching, image optimisation, and database query tuning.

Support plans include Core Web Vitals monitoring, quarterly plugin audits, and CDN configuration tuning. We test on actual Sydney mobile networks because real-world performance differs from lab conditions.

Will you migrate my existing content and preserve SEO rankings?

Yes, we handle complete content migrations while protecting your SEO equity through careful redirect mapping, metadata preservation, and validation before and after launch.

Our migration process includes pre-migration crawls, URL structure analysis, schema markup recreation, and 12 weeks of post-launch ranking monitoring. Properly executed migrations typically recover within 6-8 weeks.

Can you integrate WordPress with our CRM and booking tools?

Yes, we specialise in WordPress integrations with business systems including HubSpot, Salesforce, Stripe, Timely, Acuity, and Google Analytics 4.

We evaluate whether existing plugins handle requirements efficiently or if custom development is warranted. All integrations are documented and include error logging. Our maintenance plans include integration testing to catch breaking changes.

How is custom WordPress development different from page builders?

Custom WordPress development builds functionality directly into theme code, resulting in 60-70% smaller page weight and 40-50% faster load times compared to page builder sites. Your content stays portable and future-proof.

Page builders load massive CSS and JavaScript files on every page, create vendor lock-in with proprietary formats, and introduce maintenance complexity.


Ready to start your WordPress development project?

Your business deserves a WordPress team that cares about your success. We turn your goals into growth through custom development, continuous optimisation, and a friendly, customer-first approach.

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We have been helping businesses thrive since 2008.

We’ve provided over 500,000 hours of technical engineering to brands big and small

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CLIENT SINCE 2012
A long standing partnership spanning more than 10 years has seen the business grow from 2000 conversions to over 100k conversions per year.
SILK Laser Clinics
Ecommerce
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CLIENT SINCE 2023
Our custom booking system achieved over 75,000 confirmed bookings in its first year, while Google Ads campaigns grew from 2,000 to 70,000 annual conversions.
Australian Skin Clinics
Ecommerce
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CLIENT SINCE 2024
Through strategic re-platforming and optimisation, we achieved a 57% reduction in cost per sale, leading to an 81% revenue increase and 30% improvement in ROAS year-over-year
Clear Skincare
Ecommerce
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CLIENT SINCE 2022
Launched sophisticated multi-lingual site across 12 countries with age gating and region-dependent product control on Pantheon environment.
Jacob’s Creek
Retail
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CLIENT SINCE 2023
Through website redesign and multi-channel marketing, BSD achieved over $3 million in year-over-year online revenue, leading to a $200,000 reduction in returns and substantial increases in sales.
Bathroom Sales Direct
Ecommerce
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CLIENT SINCE 2023
Established strong local market presence through proprietary lead generation service for mortgage brokers.
LJ Hooker
Real Estate
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CLIENT SINCE 2010
Our 13-year partnership has helped scale their operation from 5-figure to 7-figure yearly revenue through comprehensive digital services.
Blacktown Building Supplies
Trade
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CLIENT SINCE 2019
Consistently achieved sold-out camps across multiple franchises through targeted Meta Ads campaigns.
Motiv8sports
Sports
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CLIENT SINCE 2020
200% growth in sales and a headless website as fast as their NBN
Mate
Information Technology
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NORWEST BUSINESS PARK
307, 29-31 Solent Circuit,
Norwest, NSW 2153
SYDNEY CBD
Level 35, Tower One International Towers
100 Barangaroo Avenue,
Sydney, NSW, 2000, Australia