Beaches Windows & House Wash had already earned what most service businesses spend years chasing, genuine word-of-mouth momentum, consistent demand, and a reputation built over more than a decade of work. Their new website needed to match that reality.
This project was a design-led launch, taking the brand from a basic online presence to a custom-built site that feels local to the Northern and Eastern Beaches, reads clearly on mobile, and makes it effortless for customers to understand services and request a quote. (Click Click Media also references this transformation as moving from a simple DIY one-page site to a custom-designed platform.)
The Brief: Make Trust Instant, Booking Simple
When you design for exterior cleaning services, you are not designing for “browsers”, you are designing for people who:
- Are on their phone, often between tasks
- Want to confirm you do the exact job they need
- Need to trust you around their property
- Want a fast path to pricing or a quote
- Will leave if the site feels vague or fiddly
So the site was shaped around three non-negotiables:
- Mobile-first UX that feels frictionless
- Service clarity, fast scanning, minimal cognitive load
Trust signals that mirror the real-world business
Mobile-First, Because That’s Where the Customers Are
The homepage leads with immediate action and credibility: a prominent “Request a Quote” CTA, click-to-call, and key trust markers like “$10M Public Liability”, “Fully Licensed”, and “5 Star Reviews”.
Even the navigation is structured for fast decision-making, splitting the service architecture into Residential vs Commercial Industrial, with relevant services nested underneath.
That split is not a decorative menu choice, it is a UX shortcut. Most users self-identify into one bucket instantly, which reduces the time to the right content and lowers drop-off.
Service Pages Built for Fast Decisions
Instead of relying on a single “services” block, the site uses dedicated service pages to do the heavy lifting. Each page follows a consistent layout and visual system, so customers instantly know where to look for what matters, what the service includes, who it is for, and how to book.
The experience is still designed for speed. Residential and Commercial Industrial services are clearly separated across the site architecture, and the same scannable patterns repeat from page to page, strong hero messaging, clear summaries, supporting visuals, and prominent CTAs that keep the next step obvious.
This approach turns the service catalogue into a set of focused landing pages, not a long list. That matters, because customers do not want to “browse”, they want to confirm you solve their exact problem, feel confident you are the right team, and request a quote without friction.
Putting Real Faces Behind the Brand
A big part of the redesign was making the business feel like people, not a logo.
The site features a dedicated “Meet the team” section with real names, roles, and photos, including co-owners Harry and Ryan, plus additional technicians. This does two things:
- It builds personal connection and accountability
- It reduces perceived risk for first-time customers
The content is written in a friendly, local voice, which fits the Northern Beaches positioning and helps the brand feel familiar.
Proof at a Glance: Brands That Trust Them
In home services, social proof works best when it is unmistakable at a glance.
The homepage includes a “Brands That Trust Us” logo strip featuring recognisable real estate and property brands (for example McGrath, Belle Property, Ray White, Cunninghams). This is high-impact trust design, it communicates commercial credibility in seconds without asking users to read paragraphs.
Multiple Booking Paths, One Clear Outcome
Instead of forcing everyone through one conversion flow, the site offers multiple “doors” to the same outcome:
- Click-to-call phone number in key header areas
- A persistent “Request a Quote” CTA
- A full Contact page with direct email, phone, and social links
- A quote form experience that supports practical details, including service selection and image upload (useful for accurate quoting)
That last part is more important than it sounds. The form structure reduces back-and-forth by collecting what the team needs up front, which improves both operational efficiency and customer experience.
Local Coverage Made Obvious (and SEO-Ready)
The site does not just list suburbs in a footer and call it a day.
There is a dedicated Service Areas hub with regional pages including Northern Beaches, Hills District, Eastern Suburbs, and North Shore.
From there, each region has its own structured landing page with locally relevant copy and service detail.
For example, the Northern Beaches page:
- Establishes local credibility
- Calls out suburbs served (Manly, Dee Why, Narrabeen, Mona Vale, Avalon, and more)
- Explains local conditions (coastal salt exposure, debris)
- Repeats clear CTAs to request a quote
From a design perspective, these pages also matter because they make coverage instantly clear, which removes a common booking objection: “Do you come to my area?”
Coastal Design Details That Feel Local, Not Gimmicky
This was a design-focused build, and the visual system is doing real work:
- Coastal, local-first brand positioning
- A clean, modern layout that matches “premium service” expectations
- Strong imagery throughout service cards and hero sections
- Repeated trust motifs across templates, reviews, insurance, licensing
The result is a site that feels professional enough for strata and commercial work, while still feeling approachable for homeowners.
The Result: A Website That Works as Hard as the Team
This launch created a “digital foundation” that matches the real business: established, well-reviewed, and ready to scale.
More specifically, the new site now supports:
- Faster service discovery through tabbed service segmentation
- Stronger conversion rates through multiple contact options and quote capture
- Higher trust through visible proof layers: reviews, insurance, brand logos, real team bios
Clear local coverage through service area architecture
Why This Launch Works
A good-looking website is not the goal. A high-performing service website is a tool that reduces friction and increases trust.
For Beaches Windows & House Wash, the redesign did exactly that: it packaged a decade-plus reputation into a modern, mobile-first experience that makes it easy for customers to understand the offer, trust the team, and book the job.
If you are planning a new website for a local service business, or you know your current site is not doing your team justice, Click Click Media can help. We design mobile-first websites that make your services instantly clear, build trust fast, and turn more visitors into booked jobs. Get in touch to talk through your goals, see examples of similar launches, and map out a site that looks the part and performs where it counts.
