Google Ads Agency in Sydney

Google Ads is not one platform, it is four

When clients say “Google Ads,” they usually mean Search campaigns. But Google Ads in 2026 is actually four distinct disciplines sharing an interface, and running them as one undifferentiated strategy is how accounts quietly waste budget month after month.

• Search. Text ads against keywords. The original, and still the spine of a well-built Google Ads account.
• Shopping. Product ads driven by a feed. The workhorse for ecommerce, and the campaign type that needs the most ongoing feed hygiene.
• Performance Max. Google’s automated, cross-placement campaign type. Powerful when fed right, a money pit when not.
• YouTube. Video ads with different economics, different creative requirements, and different success metrics.

Each one needs different account structure, different creative, different bid strategies, and different measurement. The agencies that get Google Ads right are the ones who treat them as four separate disciplines and resource them accordingly. The agencies that get it wrong are the ones who flick on Performance Max because Google emailed asking, then wonder why their CPA doubled.

Click Click Media is a Google Premier Partner (top 3% of Australian agencies, held continuously since 2014) and a certified Sydney-based Google Ads agency with over $115 million in managed ad spend across retail, ecommerce, trades, professional services, healthcare, and franchise networks. We have been running Google Ads (and AdWords before it) for Australian businesses since 2008. Our clients rate us 4.8 on Google from multi-year engagements, and our retention sits at 92% across both clients and staff. We run Google Ads as part of our broader paid search management, alongside Microsoft Advertising and display advertising for clients who need full paid-channel coverage. Reference: Google Ads Help Center.

What success looks like

For a Sydney tree services company, Google Ads was generating clicks at an unprofitable cost per lead, making it impossible to scale. We combined hyper-local campaign buildout with suburb-level geotargeting, a negative keyword overhaul, and conversion-optimised landing pages. The result: 200+ leads in the first month and a 900% increase in monthly leads, with expansion into new service areas without additional overhead. Read the tree services Google Ads case study.

For an ecommerce fitness retailer, high ad spend across hundreds of low-margin products was draining budget without delivering profit. We paused low-profit campaigns, focused spend on high-converting products, and shifted the success metric from ROI at all costs to ROI that leaves more money in the bank. The result: same ROI but significantly higher net profit within six months, growing from struggling retailer to profitable superstore. See how the ecommerce digital marketing case study drove profit.

For a Sydney entertainment business relying entirely on word-of-mouth, there was no digital marketing strategy and no clear path to scale. We launched targeted Google Ads campaigns with strategic keyword targeting across Sydney suburbs, combined with a website redesign and custom CRM to handle increased lead flow. The result: 2X revenue growth following the Google Ads launch, with corporate bookings creating steady, scalable work. See the full Google Ads growth case study.

For a national bathroom products retailer, rising CPCs and broken attribution were eating margin and the marketing team could not identify which channels drove profit. We rebuilt Google Shopping and Search structure with granular feed segmentation, fixed conversion tracking, and introduced day-parting with automated bidding. The result over 90 days: +1,771% increase in conversions and +204% revenue growth.

What this means in practice: ad spend that pays back every month, conversion tracking that does not quietly degrade, and a senior strategist who picks up the phone when CPA moves the wrong way. The kind of Google Ads discipline that compounds across years, not the kind that needs reinventing every quarter.

Three years in, the campaigns you launch today are still earning their keep, because the controls were built right the first time.

For more in-depth case studies and deep dives across every vertical we work in, see our client results library.

Who we help with Google Ads

Whether you are scaling an ecommerce brand, generating after-hours emergency calls in Western Sydney, or running a B2B pipeline against an 18-month sales cycle, your Google Ads needs are different. Every campaign is built around your goals and market realities, not a templated playbook.

Local service businesses in trades, healthcare, and professional services running the cost-per-call race that decides who picks up the after-hours emergency. Suburb-level geo-targeting, call tracking integrated with your booking system, and weekly negative-list maintenance to keep tyre-kickers off your budget. The difference between a local Google Ads campaign that pays back and one that bleeds is the boring weekly maintenance most agencies skip after month two.

Ecommerce and DTC brands fighting Performance Max cannibalising branded search, Shopping feed disapprovals that surface during peak season, and ROAS attribution that has quietly been lying since iOS 14. The difference between an ecommerce account that scales profitably and one that just spends is whether the conversion tracking is honest, and in roughly 70% of accounts we audit, it is not.

Multi-location franchises and retailers where every store fights every other store on the same suburb keywords and head-office cannot tell which campaigns are profitable per location. The answer is suburb-level geo-budgeting and brand controls, not bigger budgets. We pair this work with our Locations Plus platform for franchise networks past 15 to 20 locations.

Marketing managers and in-house teams looking for a transparent, data-driven partner to guide strategy and prove ROI to leadership without becoming the agency that owns the relationship. We bring senior expertise, your team owns the brand. The work shows up in your reporting, not ours, and your team gets credit for the wins because that is how good agency relationships should work.

B2B companies marketing to decision-makers across Search and YouTube, where sales cycles run 6-18 months and the deal-by-deal attribution problem nobody talks about: paid search touched the prospect at month one, retargeting at month three, and Google Ads gets credited for the click on the day the deal closed. We build the attribution model that shows the actual paid contribution before procurement asks for ROI.

Why choose Click Click Media for Google Ads

Choosing a Google Ads agency is not about dashboards. It is about outcomes, and the discipline of the team running your account week to week. Here is what actually matters when you compare us to other Sydney Google Ads agencies.

Google Premier Partner since 2014

Ranked in the top 3% of agencies in Australia with access to advanced features, beta programs, and direct relationships with Google reps for policy escalations and account support. Premier Partner status is earned through consistent client growth, retention, and platform expertise, not qualification exams. We have held it continuously since 2014.

Sydney-based, no offshore handoff

Our entire team works from our Norwest office. No offshore outsourcing, no timezone delays. When your campaign needs urgent changes, we respond the same day. Local knowledge of Sydney suburbs, seasonal patterns, and competitive dynamics is built into every campaign we run, not added as an afterthought.

92% client and staff retention, multi-year engagements

92% client retention. 92% staff retention. Those two numbers move together for a reason: the strategist building your account in month one is the same person optimising it in year three. No handoffs. No re-briefing juniors when someone leaves. Our clients rate us 4.8 on Google from multi-year engagements, which is the only kind of review worth reading.

Custom strategy, not recycled playbooks

Every campaign is built around your goals, your margins, and your market. We do not recycle the same approach across every client, because $115M+ of managed spend has taught us that what works in plumbing does not work in legal services, and what works for ecommerce does not work for franchise networks. Daily performance checks, weekly refinements, and monthly strategy calls keep your campaigns improving continuously.

Full Google Ads coverage under one roof

Search, Shopping, Display, YouTube, and Performance Max managed by the same team. Our in-house designers build conversion-focused landing pages and our web developers handle the technical builds so your ad spend is not driving traffic into a leaky funnel. The PPC lead, the designer, and the developer can fix a Quality Score problem on the same Slack thread.

No lock-in contracts

Month-to-month. We earn your business every month. If we are not delivering (or for any other reason at all), you can leave without penalty. Visit us in Norwest and talk face to face.

Our Google Ads services

Search Ads

Appear when Sydney customers are actively searching. We combine smart keyword targeting, intent-based ad copy, and suburb-specific campaigns across Parramatta, the CBD, Northern Beaches, and Western Sydney. Match-type strategy is set per intent, not per Google’s “use broad match for everything” default.

Performance Max Campaigns

We build Performance Max campaigns with strict controls: brand exclusions, asset group structures mapped to real product clusters, and conversion-focused tracking. This ensures PMax drives genuine growth, not inflated vanity conversions from cannibalised branded search.

Display Ads

Reach Sydney audiences across millions of websites, apps, and YouTube with targeted display advertising campaigns. Our creatives are built to stop the scroll and nurture brand awareness that leads to action, not just impressions on auto-play video placements.

Shopping Ads

For ecommerce, Google Shopping campaigns put your products front and centre. We optimise shopping feeds, product titles, and bidding so you appear when customers are comparing and ready to purchase, not when they are still researching.

YouTube Ads

Engage local audiences with impactful YouTube video campaigns: from bumper ads to in-stream video that drive brand recall and conversions. YouTube creative is judged on different criteria than Search creative, and we brief accordingly.

Remarketing and Cross-Channel

Stay top-of-mind by reconnecting with visitors who did not convert the first time. We run remarketing flows across Display, YouTube, and Shopping, ensuring warm audiences return ready to buy.

How we run winning Google Ads campaigns

1. Account structure that mirrors intent

We use single-intent ad groups, clean match-type strategy, and keyword theming aligned to the searcher stage (problem, solution, brand). Performance Max is ring-fenced from day one with campaign-level brand exclusions and asset groups mapped to real product or service clusters, not Google’s default “throw everything in” approach.

2. Targeting that finds buyers, not browsers

We blend first-party audiences (Customer Match), in-market signals, detailed demographics, and geo layers targeting Sydney CBD, Norwest, Parramatta, and key postcodes. Negative lists are maintained weekly to keep unqualified traffic off your budget. The unsexy weekly negative-keyword review is where most agencies cut corners and it is where most accounts quietly haemorrhage money.

3. Creative and landing experiences that convert

We test creative angles across urgency, proof, offer, and problem-solution frameworks. Every variant runs for a minimum learning period before winners roll forward. Landing pages are purpose-built, fast (under 2.5s LCP), and message-matched to search intent. Google’s Quality Score formula rewards relevance, so cohesion between keyword, ad copy, and landing page is not a nice-to-have, it is the cheapest CPC reduction you will ever make.

4. Bidding strategy graduation

New campaigns start on Manual CPC so we control exactly where spend goes while the account builds conversion history. Once we have enough clean data (typically 30 conversions in 30 days minimum), we graduate to Target CPA or Target ROAS. Smart Bidding on dirty conversion data burns money faster than manual bidding ever could, which is why we never recommend graduating early just because Google’s UI suggests it. For mature or migrating accounts, we match the bidding strategy to the data available, not to a default. Reference: Google Ads bidding strategies.

5. Measurement that decision-makers trust

Server-side tracking where possible, GA4 and enhanced conversion setup, call tracking, and lead-quality feedback loops so we optimise to revenue, not just form fills. We track which enquiries become qualified leads and which become paying customers. Every change is documented so you can see exactly what was adjusted and why.

The arguments senior Google Ads managers actually have

Every Google Ads agency homepage talks about “data-driven strategy” and “ROI focus.” What separates a senior Google Ads manager from a junior one is the questions they argue about over lunch, the calls they make on real accounts, and the tradeoffs that have no obvious right answer. Here are seven of those arguments, played out the way we actually run them.

Manual CPC vs Smart Bidding for new accounts

Google’s UI pushes Smart Bidding from day one. Most agencies take that suggestion. The problem: Smart Bidding needs 30+ conversions in the last 30 days to optimise reliably, and a brand-new account does not have that data. Smart Bidding on three weeks of fragmented data does not optimise, it gambles.

Our argument: start every new account on Manual CPC. Build a 30-day conversion baseline, validate the conversions are honest (in 70% of audits they are not), then graduate to Target CPA when the data supports it. The four “lower-tech” weeks at the start are the most valuable weeks of the engagement.

Performance Max: brand exclusions or no?

Performance Max will happily run ads on your branded search terms and claim those conversions as its own. The customer was always going to type your brand name. PMax just intercepted the click and took the credit.

Our argument: brand exclusions on every PMax campaign, every time. Google now allows campaign-level brand exclusions (took them long enough). Reported PMax CPA goes up. Actual incremental revenue goes up by more. Every senior manager arguing this on real accounts will tell you the same thing.

When to completely ignore Optiscore

Google’s “Optimization Score” sits at the top of every account, gamified to 100%. Most agencies chase it. Optiscore is Google’s way of asking for more control of your account, not a measure of account health. The recommendations behind it skew toward broader match types, automated bidding, and “Apply all” buttons that would actively harm a properly-managed account.

Our argument: ignore Optiscore as a target. Treat it as a diagnostic prompt occasionally, never as a KPI. A 60% Optiscore on a profitable account is better than a 95% Optiscore on a hemorrhaging one. The agencies reporting Optiscore as a deliverable are reporting on Google’s interests, not yours.

Google’s recommendations and account review calls

Google reps from “account review” teams call clients and agencies offering free strategy sessions. Their job is to maximise Google’s revenue, not yours. The recommendations that follow are predictable: turn on Performance Max for everything, increase budget by 20%, switch to Maximize Conversions. Each one would reliably grow Google’s revenue. Each one would also hurt CPA on most accounts.

Our argument: decline most account review calls or use them only for product update intelligence. Premier Partner status gives us better-quality reps, but the structural conflict of interest does not go away. We protect client accounts from well-meaning but vendor-aligned advice, including from people on Google’s payroll.

When AI Max makes sense and when it is a complete budget waste

Google launched AI Max for Search in 2025, layering AI-generated headlines and broad keyword expansion on top of existing Search campaigns. Marketed as the way to find searches you would otherwise miss. The reality is bimodal.

AI Max works for accounts with strong brand signals, broad addressable demand, and looser CPA targets: think generic ecommerce, B2C services with wide buyer personas. It is a money pit for specialist services, tight-CPA local businesses, regulated industries, and accounts with weak negative-keyword discipline. The AI surfaces irrelevant queries the negatives have not caught yet, and auto-generated headlines bypass approval workflows for compliance-sensitive industries.

Our argument: pilot AI Max on 5-10% of a single campaign’s budget for 30 days before any wider rollout. Most local service businesses we run see budget waste in the first two weeks. The agencies enabling AI Max account-wide because Google suggested it are doing exactly what Google’s incentive structure rewards.

Conversion definition vs conversion tracking

Most accounts have conversion tracking. Few have conversion definition right. A “Form Submit” event is not the same as a “Qualified Lead.” A “Purchase” event is not the same as “Margin-Positive Order.” When Google’s bidding optimises against the wrong definition, it scales the wrong things.

Our argument: spend the first two weeks getting the conversion definition right before any bid strategy change. Sometimes that means feeding lead-quality scores back via offline conversion uploads. Sometimes it means measuring orders by margin tier. Agencies that skip this step run great-looking dashboards and clients who churn at month nine.

When to scale, and when to hold

Most agency advice is “scale what’s working.” It is also incomplete. Some accounts hit a ceiling where additional spend recruits worse leads, not more leads. Knowing the ceiling for your specific vertical is the difference between $115M of managed spend and three years of running campaigns.

Our argument: scaling is a calculation, not a default. The senior manager on your account knows where the ceiling sits and tells you when you are pushing against it. Not every quarter is a scale-mode quarter, and the agencies who say it always is are agencies whose fees scale with your spend.

What long-term Google Ads relationships actually look like

The reason some of our Google Ads clients have been with us for over a decade is not the methodology. The methodology is in the timeline below. The reason they stay is how we behave when CPA spikes, when a Google policy update breaks tracking, or when Performance Max goes off the rails for a quarter. Below is the part of how we operate that does not fit on a credentials slide. It is also the part that earns the next renewal, every single year.

When CPA spikes, you hear from us first

Google Ads is volatile by nature. CPCs move. Auction insights shift. Sometimes a campaign that performed for nine months stops, and the diagnostic answer is sitting in a Google policy update we missed or a competitor who just doubled their bids. What separates a good agency from a bad one is what happens in that moment.

If a CPA spikes or ROAS slips, you hear it from us on the call before you see it in the report. We name what changed, what we think caused it, what we are doing about it, and what we are not doing because we think the right move is patience while Smart Bidding reprocesses. We do not pad monthly reports when results are flat. The first email or call from a client about a CPA spike should never be the moment we find out about it ourselves, and on an account we are running properly, it never is.

Thinking past month three

The 90-day roadmap is the start, not the contract. The reason it keeps working past year one is that every quarter we surface new ground to take: an in-market audience segment that has emerged in the data, a competitor weakness we have spotted in auction insights, a creative angle the data suggests is worth testing, a Google product release worth piloting before competitors notice it.

Most agencies stop scoping new work after the initial setup because doing so is unbillable until the client agrees to scope expansion. We do it anyway. The hour spent identifying next quarter’s opportunity is not on the invoice, but it is the reason there is a next quarter. Strategy depth is the part of the relationship we never put a meter on.

When we miss the call, we absorb the rework

Sometimes we recommend something and the data says it did not work. A creative test that did not lift CTR. A bid strategy migration that did not improve CPA. An audience targeting decision that brought clicks but the wrong kind. When the call was ours to make and the call missed, we absorb the rework. We do not invoice the client to fix our own mistake.

That commitment costs us money some quarters. It is also the single most important reason clients stay past the first contract renewal. The implicit deal in a multi-year Google Ads relationship is that the agency has skin in the game on every recommendation. We are not running a billable-hours model where bad advice is as profitable as good advice.

When professional Google Ads management is not the right answer

Most agencies will not say this, so we will: Google Ads management as a service is overkill below $2,000 per month in ad spend. Here is the math.

Our minimum monthly management fee starts at $1,200 (excl. GST). For that fee to make economic sense, your ad spend needs to be at least 2-3 times the management fee. Below that ratio, the percentage of total marketing budget going to agency management overwhelms the percentage going to actual ad spend, and Google’s automated campaigns will outperform any agency optimisation because there is simply not enough conversion data to optimise against.

If you are spending less than $2,000 per month on Google Ads today, the honest advice is one of three things, none of which involves us:

• Run Google Ads Smart Campaigns yourself with clean conversion tracking. We can help with the tracking only via our analytics consulting service if you want the foundation right before scaling into proper management.
• Focus the budget on organic search instead. Our SEO services compound over years, where Google Ads under $2,000 per month rarely does. For some businesses, SEO is the right primary channel and Google Ads is the secondary one.
• Wait until your business has the demand and margin to support $2,000+ per month in ads. We will be here, and the conversation will be more useful for both of us.

We turn down accounts that do not meet this threshold because trying to manage them well makes neither party money. If you are above $2,000 per month and you suspect your current agency is treating you as a passive billing relationship, that is exactly the conversation we want to have. Start with a free Google Ads audit.

Saying no to revenue is itself the proof of the commitment. Any agency can claim values on a website. The agencies whose values are real are the ones who decline budget that conflicts with them, and the ones whose values are decoration are the ones who never have to.

What is included in our Google Ads management

Our approach goes beyond launching ads. We focus on profit-driving structures, creative discipline, and ongoing optimisation so every dollar works harder.

• Discovery and Audit: a deep dive into your account, tracking, and competitors to find wasted spend and immediate growth levers.
• Strategic Campaign Build: from account structure to audience segmentation, built to support scale and reduce technical debt.
• Keyword Intelligence: advanced match-type mix, competitive research, and negative list curation to cut waste and capture high-intent search.
• Creative Framework: on-brand ad copy, image and video assets, and all required extensions tested in ongoing cadences.
• Performance Max Governance: PMax controls including brand-term protection, exclusion lists, feed hygiene, and creative QA.
• Landing Page Alignment: guidance or direct builds via our web design team to ensure pages convert and meet ad relevance requirements.
• Ongoing Optimisation: weekly checks of queries, budgets, placements, audiences, and creative tests to steadily improve efficiency.
• Transparent Reporting: clear insights into what is working, what is changing, and how to keep improving.

Your 90-day Google Ads roadmap

Our first 90 days are designed to deliver visible results quickly while laying the foundation for long-term growth. Every Google Ads engagement runs through the same four phases, with direct senior-strategist access throughout.

Throughout: Direct access to the senior Google Ads strategist running your account. Slack for day-to-day questions. Monthly strategy session. Quarterly roadmap review. Our track record is published here if you want the receipts before engaging.

Last updated: May 1, 2026

Real results from real clients

Eight named-client wins across ecommerce, local services, healthcare, entertainment, franchise, and education. For more in-depth breakdowns, see our client results library.

Bathroom Sales Direct

eCommerce, Sydney and National

Problem: Rising CPCs and broken attribution were eating into margins. The marketing team could not identify which channels were driving profitable sales, making it impossible to scale with confidence.

Action: Rebuilt Google Shopping and Search structure with granular feed segmentation, prioritising high-margin products. Fixed conversion tracking, implemented enhanced ecommerce schema, and introduced day-parting with automated bidding.

Outcome (90 days): +1,771% increase in conversions and +204% revenue growth, driven by +834% more clicks from high-intent shoppers. See the Bathroom Sales Direct case study.

Pro-Cut Tree Services

Local Services, Sydney

Problem: Struggling to rank in local search with Google Ads generating clicks at an unprofitable cost per lead, making it impossible to scale without wasting budget.

Action: Combined hyper-local campaign buildout with suburb-level geotargeting, a negative keyword overhaul, and conversion-optimised landing pages.

Outcome (month 1): 200+ leads in the first month and 900% increase in monthly leads, with expansion into new service areas without additional overhead. See the local lead generation case study.

Sydney Paws Petdoor

Local Service, Greater Sydney

Problem: The business was relying on word-of-mouth and had limited digital visibility. Enquiries were inconsistent and the team had no clear way to track where leads were coming from.

Action: Launched targeted Google Ads campaigns focused on high-intent local searches, built suburb-specific landing pages, implemented call tracking, and set up proper conversion attribution to measure true ROI.

Outcome: 400% increase in qualified leads with clear attribution showing exactly which campaigns drove results. See the Sydney Paws Petdoor case study.

Fitness Hero

eCommerce, Sydney

Problem: High ad spend across hundreds of low-margin products was draining budget without delivering profit, and the previous agency was charging premium fees for underperforming campaigns.

Action: We paused low-profit campaigns, focused spend on high-converting products, and shifted the success metric from ROI at all costs to ROI that leaves more money in the bank.

Outcome (6 months): Same ROI but significantly higher net profit. Fitness Hero grew from struggling retailer to profitable superstore. See the full ecommerce marketing case study.

Clear Skincare

Healthcare and Cosmetic Services, Sydney

Problem: Zenoti booking system tracking was misfiring conversions back into Google Ads, with revenue attribution broken across the path from ad click to confirmed booking. Campaigns were optimising against bad data.

Action: Full Zenoti-to-Google Ads conversion tracking rebuild with server-side tagging, validated against actual booking confirmations. Restructured campaigns once the data was reliable. Bid strategies recalibrated against true cost per booking.

Outcome: Reliable booking attribution restored across the network, with Google Ads campaigns turning around from underperformance to scaling profitably. Read the Clear Skincare case study.

Fab Fun Entertainment

Entertainment, Sydney

Problem: No digital marketing strategy meant bookings came only through word-of-mouth, causing unpredictable revenue and no clear path to scale.

Action: Launched targeted Google Ads campaigns with strategic keyword targeting across Sydney suburbs, combined with a website redesign and custom CRM to handle increased lead flow.

Outcome: 2X revenue growth following the Google Ads launch, with corporate bookings creating steady, scalable work. See the full Google Ads case study.

Motiv8sports

National Children’s Sports Franchise

Problem: A growing franchise network with 30+ locations needed paid search that drove ticket sales per suburb without national campaigns cannibalising local franchisees or the other way around.

Action: Suburb-level geo-budgeting rules with brand controls, local landing page frameworks, and franchisee-aware campaign architecture that respected territory boundaries while maintaining national brand consistency.

Outcome: 15,000+ seasonal bookings processed across the network, with paid search scaling cleanly per location. Read the Motiv8sports case study.

LiteracyPlanet

Education and B2B SaaS, International

Problem: An education SaaS business needed Google Ads working in lockstep with SEO across multiple international markets, with conversion tracking that captured trial signups, school-tier subscriptions, and parent-tier signups separately.

Action: Restructured Google Ads from country-level into service-based campaigns (Sight Words, Spelling, Phonics, Reading, Grammar), built a unified tracking taxonomy, and segmented campaigns by market and audience tier.

Outcome: +98.8% YoY clicks, -50.4% CPC, and +20.4% conversions on near-identical total spend. Read the LiteracyPlanet case study.

Meet the team

Your Google Ads campaigns are managed by senior specialists who build and optimise accounts that drive qualified leads across Sydney.

Adriel Santos

Senior Manager | Paid Media Specialist

Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave, fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.

Amanda Decker

General Manager | Client Services

Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly, often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.

Anastasia Rapson

Social Media Manager

Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance, no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.

Claire Wendell

Visionary Founder

Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.

Phillip Wendell

Managing Director | Click Click Media

Phil leads client strategy and drives commercial outcomes at Click Click Media, ensuring every service line – including SEO – is tightly aligned with business KPIs. A process-focused engineer at heart, he thrives on building long-term relationships that deliver lasting results. Over the past decade, Phil has partnered closely with more than 20 key accounts, guiding their growth with a steady focus on performance, trust, and measurable impact.

Google Ads FAQs

Got a question not answered below? Reach out and we are happy to help.