Ecommerce Website Design Sydney
Custom Shopify and WooCommerce stores, designed around the checkout rather than the portfolio.
- 2025 Australian Web Awards finalist (3 categories)
- Designing stores that sell, not just look good, since 2008
- In-house Sydney designers, not offshore contractors
The ecommerce design trap
The most expensive mistake in ecommerce design is mistaking beautiful for effective. A site can win a design award and still have a 0.8% conversion rate. A full-screen hero video that takes four seconds to load on mobile. Product photography where the lifestyle model crowds out the actual product. A checkout that asks for your phone number twice. A "sign up for 10% off" popup that fires before the homepage has even painted. A custom cursor animation nobody asked for.
We have watched a Sydney retailer ship a gorgeous custom site, celebrate it at the launch party, and then watch conversion rate drop 40% from the old site it replaced. The new site was objectively prettier. It just made every buying decision harder.
Ecommerce design is decisions that convert. Not decorations that impress the portfolio. Every layout choice, photo placement, and button position earns its place by what it does to the buying journey, or it does not belong on the site. We have delivered 500+ websites since 2008, including stores on Shopify, WooCommerce, BigCommerce, and headless commerce stacks. The in-house design team handles strategy, UX, visual design, and ongoing optimisation under one roof, and our ecommerce SEO team works alongside design from day one to fix visibility gaps before they hurt revenue.
Who we help with ecommerce design
We design stores most often for four kinds of business:
Why businesses choose us for ecommerce design
Judge any ecommerce web design company by whether the stores it builds sell more after launch. This is how we work towards that.
92% combined client and staff retention
The designer and developer building your store in week one are usually the same team who optimise it later on a retainer. Our 92% combined client and staff retention means continuity, deep platform knowledge and no re-briefing. We are rated 4.8 on Google.
Conversion-focused UX for ecommerce
Layouts designed to reduce friction and increase checkout completion. Mobile-first builds optimised for the devices your customers use. Every design decision is tested against one question: does it make buying easier? Our UX and CRO design team runs those tests.
2025 Australian Web Awards finalist
Finalist in three categories at the 2025 Australian Web Awards: WordPress (Jacob's Creek), Sport and Recreation (Kangaroo Courts, a sports court builder) and Startup (Faastaa). See the finalist sites. We are a member of the Australian Web Industry Association, and have been designing ecommerce websites since 2008 for businesses across Sydney and Australia.
Platform-agnostic design
We design for Shopify, WooCommerce, BigCommerce, and headless commerce stacks. The right platform is chosen during strategy, not before the conversation starts. Our development teams handle the build.
No lock-in contracts
You own your store, your content, and your growth roadmap. No lock-in contracts. Just 30 days' notice if you ever want to leave. In-house Sydney team at our Norwest office. Visit us and talk face to face.
Check these in under a minute
- Google Premier Partner, ranked in the top 3% of Google Partner agencies in Australia. See our Google Partner listing.
- NSW Government registered supplier. See our buy.nsw profile.
- 2025 Australian Web Awards finalist in three categories. Read the finalist post.
- Blacktown Building Supplies: online revenue up 2,000% since 2019, across a 30,000+ product range. Read the case study.
- Zebra Home: a custom Shopify store with separate trade and retail pricing, and overall revenue up 196% since engaging us. Read the Shopify build.
- Bathroom Sales Direct: 5,000+ products moved from WooCommerce to Shopify with SEO equity preserved. Read the migration story.
- Ecommerce builds start from $25,000 ex GST, the same figure published on our track record.
- Member of the Australian Web Industry Association. See our member listing.
- 500+ websites delivered since 2008, and rated 4.8 on Google.
What we design and build for ecommerce
What does an ecommerce web design agency do?
An ecommerce web design agency plans, designs and builds an online store: the product pages, collections, cart and checkout, and the payment, stock, shipping and email integrations behind them. At Click Click Media, designers and developers work in the same Norwest team, so the store that gets designed is the store that gets built. Every store is custom-themed around how its buyers shop, never a bought theme with the logo swapped.
Product page design and visual merchandising
Product pages that inspire confidence and drive add-to-cart. Gallery layouts, size guides, variant selectors, trust signals, and review integration designed around how your customers shop. Spec-heavy for B2B, lifestyle-heavy for D2C, fit-focused for fashion. Our product page scorecard runs the same 22 checks against your current template, from the buy box to the mobile layout.
Checkout flow and cart design
CRO-driven checkout layouts built to a sub-2.5 second load target, message-matched product pages, abandoned-cart recovery design, and payment gateway UX (Stripe, PayPal, Afterpay, Klarna). The cart and checkout get the most design time, because that is where buyers abandon.
Collection and category design
Navigation structures, filtering interfaces, and collection pages that help customers find what they need fast. Designed around your catalogue structure and how buyers browse your category, not how the platform default sorts them.
B2B portal and trade pricing design
Dealer portals, tiered pricing interfaces, quote-to-order workflows, and account management UX for wholesale and trade customers who need different experiences from retail shoppers. Often built on WooCommerce with custom B2B pricing rules.
Mobile-first responsive design
Touch-friendly navigation, thumb-zone checkout flows, and layouts tested on real devices across Sydney mobile networks. In our experience, most store traffic now arrives on a phone, so mobile is the primary design, not the last step.
Homepage and landing page design
Revenue-focused homepage layouts, campaign landing pages, and seasonal promotion templates. Pair your store design with Google Shopping campaigns and a clean Google Merchant Center feed to drive qualified traffic from day one.
Ecommerce website design services: what is included
Every ecommerce design project includes these foundations.
- Ecommerce strategy and full store design: or redesign from your existing platform.
- Platform recommendation: Shopify, WooCommerce, BigCommerce, or custom, matched to your operations. Development handled by our web development team.
- CRO-tested UX design: product pages, collections, and checkout flows.
- Checkout design and payment gateway UX: Stripe, PayPal, Afterpay, eWAY.
- Mobile-first, fast-loading page layouts: targeting sub-2.5s LCP.
- Integration-ready layouts: designed to work with CRMs, ERPs, and marketing platforms.
- Post-launch support: 30 days of hypercare and 12 weeks of support with monitoring, then CRO testing on a retainer if you want it.
- Launch reporting: GA4 and conversion tracking verified before go-live, with monthly strategy calls on a retainer.
Add-ons: product photography, YouTube creative, dynamic feed design, multi-location rollouts, B2B pricing portal design. For campaign-specific pages, see our landing page design service.
Latest reviews
How an ecommerce build runs
Four stages over 14 to 18 weeks, with the integrations scoped before we quote.
Revenue-first discovery
We interview commercial leads, CX team, and operations. We audit your current store analytics to understand what converts, and what does not. We map your catalogue, margin structure, shipping complexity, and customer segments before anything visual happens.
Integrations scoped early, not late. ERP, CRM, ESP, shipping, payments, subscription rules, B2B pricing tiers, all named and pressure-tested at the discovery stage.
The integration map is where ecommerce projects run over. We scope it before we quote.
Design sprints across PLP, PDP, cart, and checkout
Category pages (PLPs) designed for filtering behaviour, not just aesthetics. Product pages (PDPs) built around the conversion heuristics that matter for your vertical: spec-heavy for B2B, lifestyle-heavy for D2C, fit-focused for fashion.
Cart and checkout obsessed over because this is where abandonment lives. We present designs progressively and take your pushback seriously. Revisions happen in rounds (two or three is typical).
Mobile design is the primary design, not the last step.
Build, theme development, and integration work
Custom Shopify theme or WooCommerce build, not a renamed premium theme. ACF blocks so your marketing team can publish without breaking the layout. Staging live from week 10 so you can click real pages on real devices.
Integrations connected and tested against real data. Not just confirmation that it connects, but that it handles a full real order across the stack: payment, inventory, shipping rules, ESP triggers, the lot.
Feed quality work for Google Shopping and Merchant Center from day one.
Migration, launch, and hypercare
URL mapping and 301 redirects built systematically to preserve SEO equity. Tracking verified before launch (GA4, server-side, Shopping conversion, ad platform pixels). WCAG 2.2 AA checks in every go-live QA. Launch on a quiet Tuesday, not a Friday afternoon.
We have the SEO team watching Search Console daily for the first two weeks. Ecommerce always surfaces issues once real orders start flowing. Every launch or migration includes 30 days of hypercare and 12 weeks of support with monitoring, at no extra cost. After that, monitoring, patches and updates continue under our $395 maintenance plan, which you can also start from day one.
How much does an ecommerce website cost in Sydney?
Template stores built on an off-the-shelf theme usually cost a few thousand dollars. A custom-designed store from Click Click Media, with the product pages, collections and checkout designed from scratch, starts from $25,000 ex GST. B2B portals and multi-location stores run $40,000 to $60,000, and enterprise platforms with ERP connections start from $60,000. We do not offer theme builds, because they don't help a store sell more and they hold back performance over time.
Ecommerce Web Design Pricing
Here’s what a custom ecommerce store costs, by type.
Standard ecommerce store ($25,000 to $40,000): custom UX/UI, product pages, checkout design, and platform integration. B2B portal or multi-location ($40,000 to $60,000): trade pricing interfaces, dealer portals, and multi-site inventory design. Enterprise or custom platform ($60,000+): complex integrations, ERP connections, and custom workflows. Maintenance ($395 a month): updates, patches, security and vulnerability fixes, and one hour of edits, after the 12 weeks of support included with every launch or from day one. Need active development hours too? Retainers from $1,200 a month cover CRO testing, design updates and priority support.
Blacktown Building Supplies needed a store for a 30,000-product trade catalogue, SILK and ASC needed their stores redesigned mobile-first, and Fitness Hero needed features taken away, not added. Ecommerce design is not one problem, and we do not quote it as if it is.
The designer leading your store is the one who will sit across from you when decisions get hard. Product photography, checkout flow and category logic are not template choices, and the work is priced that way. Call us. We will tell you whether your store needs a rebuild or something smaller.
Our published prices are set for businesses competing seriously with real growth goals. We also take on smaller jobs, from quick ad-hoc fixes to small websites and startup campaigns, and we price them to fit the work. Ask us for a quote.
All pricing is indicative and ex GST. No lock-in contracts. Just 30 days’ notice if you ever want to leave.
FREE Ecommerce Audit & Quote!
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Last updated: October 26, 2026
Six ecommerce stores, and what changed
For more detailed breakdowns, visit our client results library.
Bathroom Sales Direct
5,000+ Product Ecommerce Rebuild
SILK and ASC
Beauty Ecommerce Redesign
Zebra Home
Wholesale to D2C Ecommerce Launch
Fitness Hero
Profit Through Simplification
Blacktown Building Supplies
30,000 Product Trade Ecommerce
Ocular
Clean Code, Scalable Design
Meet our ecommerce web design team
Your store gets a dedicated designer, developer, and strategist working together from our Norwest office.
Who designs ecommerce stores at Click Click Media?
Click Click Media designs and builds ecommerce stores in-house at its Norwest office in Sydney, and has delivered 500+ websites since 2008. Its work for Blacktown Building Supplies, a Western Sydney trade supplier with 30,000+ products, has delivered 2,000% online revenue growth since 2019, and the team was a 2025 Australian Web Awards finalist in three categories. Store design is led by Jose De Guzman, Senior Manager, Website Design.
Jose Marie De Guzman
Senior Manager | Website Design
With 11 years at Click Click Media, Jose has shaped the look and feel of countless high-performing websites. He’s known for designing pages that make “Book Now” feel inevitable - where every pixel has a purpose. Jose’s exceptional focus on crafting beautiful, intuitive experiences ensures that design isn’t just eye-catching, but also guides visitors seamlessly toward action.
Belinda Baynes
Senior Manager | Design and Creative Specialist
For the past 7 years at Click Click Media, Belinda has shaped the look and feel of countless high-performing campaigns. Her designs sit at the intersection of brand and conversion - beautiful, fast, and built to excel in PPC and SEO environments. As a seasoned creative specialist, Belinda ensures every layout not only captures attention but also drives measurable results for clients.
Rik Allison
Senior Manager | Website Projects
With 8 years at Click Click Media, Rik is known for getting complex builds live without the drama - scoping clean, shipping clean, and keeping scope creep firmly in a jar. A veteran of major IT infrastructure initiatives, including the Opal card rollout, Rik brings rock-solid discipline and experience to every project. His steady hand ensures websites are delivered on time, on budget, and to the highest standards.
Jerry Zhang
Project Manager | Design and UX Specialist
For the past 4 years at Click Click Media, Jerry has been dedicated to crafting seamless user experiences. A qualified UX professional, he maps user journeys, collects insights through surveys, and engages stakeholders to uncover friction points. If a form field doesn’t earn its keep, Jerry cuts it - streamlining experiences to be intuitive, efficient, and conversion-focused.
Ecommerce website design FAQs
Common questions from Sydney businesses considering an ecommerce build or redesign.
How much does ecommerce web design cost in Sydney?
An ecommerce website from Click Click Media starts from $25,000 ex GST, and every build is custom-themed. Final pricing depends on platform choice, number of products, custom UX requirements, and B2B features. After launch, maintenance is $395 a month, and retainers with active development hours start from $1,200 a month.
We provide a detailed, itemised proposal after your free audit so you know exactly what you are paying for.
Should I choose Shopify or WooCommerce for my store?
It depends on your business model. Shopify suits brands that want a hosted, all-in-one platform with less to maintain, though deeper checkout changes need Shopify Plus. WooCommerce suits stores with B2B price lists, custom pricing rules or large catalogues: you own the code and choose the hosting, and hosting with us starts from $35 a month ex GST.
We design and build on both, custom-themed either way, and recommend the right fit during your strategy workshop. For a deeper comparison, see our WordPress vs Shopify guide.
How long does an ecommerce website take to design?
Most ecommerce design projects take 14 to 18 weeks from kickoff through to launch and the first 30 days of hypercare. Discovery runs weeks 1-3, design sprints weeks 4-8, build and integration weeks 8-14, and launch plus monitoring weeks 14-18.
Complex B2B portals, multi-location inventory, or ERP integrations can extend the build phase further. We give you a detailed timeline in your proposal so you can plan accordingly.
Do you optimise ecommerce stores for mobile?
Every design is mobile-first. Touch-friendly navigation, a load target under 2.5 seconds, and checkout flows tested for thumb-friendly completion.
In our experience, most store traffic now arrives on a phone, so getting mobile right has a direct effect on revenue.
Can you integrate with my existing business systems?
Our designs are built to work with CRMs, ERPs, accounting software, and marketing tools. Common integrations include Xero, MYOB, HubSpot, Klaviyo, and warehouse management systems.
During discovery, we map your current tech stack and design UX patterns that support your operations. Integration development is handled by our web development team.
What ongoing support do you provide after launch?
Every launch or migration includes 30 days of hypercare and 12 weeks of support with monitoring, at no extra cost. After that, monitoring, patches and updates continue under our $395 maintenance plan, which you can also start from day one. Need active development hours too? Retainers from $1,200 a month (ex GST) cover CRO testing, design updates, priority support and monthly strategy calls.
If a bug or defect in our work shows up within 12 months of launch, we fix it at no cost. That commitment is written into every build quote. Covers code we wrote, not new features, third-party updates or changes made by others.
No lock-in contracts. Just 30 days' notice if you ever want to leave.
Do I need a custom ecommerce design, or is a template enough?
Template stores usually cost a few thousand dollars, and if that's your budget, we have other ways to get you a similar result. What we don't do is build on off-the-shelf templates bought from sites like ThemeForest. Custom design starts at $25,000 because it earns its price where templates break.
Do you take on smaller projects?
Our published prices are set for businesses competing seriously with real growth goals. We also take on smaller jobs, from quick ad-hoc fixes to small websites and startup campaigns, and we price them to fit the work. Ask us for a quote.
How do I choose an ecommerce web design company in Sydney?
Ask four things of any shortlist. Named stores they have built that you can visit, on your platform. A published or itemised price, so you can compare scope rather than a single number. Who designs and who builds, and whether both sit in the same team. And what happens after launch, when most store problems show up. Our answers: the stores in the results on this page, custom builds from $25,000 ex GST, design and build in-house at our Norwest office, and 30 days of hypercare plus 12 weeks of support with every launch.
Which ecommerce platform is best for an Australian store?
Shopify is the easiest choice for most new Australian stores, because hosting, security and checkout are managed for you. WooCommerce is the better choice when you need trade pricing, complex shipping rules or full control of the code. BigCommerce suits large catalogues that want built-in B2B features, and headless commerce suits brands that need a custom front end on top of Shopify or another engine. We design for all four, and every build is custom-themed.
Ecommerce Design Service Menu
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- 100% Australian owned
- No lock-in contracts, 30 days' notice
Google Rating - 4.8 rating