Ecommerce Website Design Sydney
Stores designed to sell, not just exist. From checkout to cash register.
- 2025 Australian Web Awards finalist (3 categories)
- Designing stores that sell, not just look good, since 2008
- In-house Sydney designers, not offshore contractors
The ecommerce design trap
The most expensive mistake in ecommerce web design is mistaking beautiful for effective. A site can look stunning and still convert at 0.8%. A full-screen hero video that takes four seconds to load on mobile. Product photography where the lifestyle model crowds out the actual product. A checkout that asks for your phone number twice. A "sign up for 10% off" popup that fires before the homepage has even painted. A custom cursor animation nobody asked for.
We have watched a Sydney retailer ship a gorgeous custom site, celebrate it at the launch party, and then watch conversion rate drop 40% from the old site it replaced. The new site was objectively prettier. It just made every buying decision harder.
Ecommerce design is decisions that convert. Not decorations that impress the portfolio. Every layout choice, photo placement, and button position earns its place by what it does to the buying journey, or it does not belong on the site. We have delivered 500+ websites since 2008, including stores on any platform, from Shopify and WooCommerce to headless commerce. The in-house design team handles strategy, UX, visual design and ongoing optimisation under one roof. Our ecommerce SEO team works alongside design from day one, and every store launches with tracking that tells Google Ads, Meta and ChatGPT Ads which shoppers actually bought.
What success looks like
For Zebra Home, a wholesale homewares brand going direct to consumer, we designed a custom Shopify store with retail and trade pricing on the same site. With our Google Ads and SEO alongside, purchases rose 87% in the first 12 months, and revenue has grown 196% since they engaged us.
For SILK and ASC, a national skin clinic group, we redesigned the store mobile-first, launching in August 2025. In the first month, conversions doubled.
For Blacktown Building Supplies, a Western Sydney trade supplier with 30,000+ products, a WooCommerce store built around trade pricing and click-and-collect, backed by our SEO and Google Ads, has grown online revenue 2,000% since 2019.
What this could look like for you: more of the traffic you already have reaching the checkout, a store your team can run without calling a developer, and ad campaigns that get smarter because they learn from real sales.
Who we help with ecommerce design
We work with businesses ready to invest in ecommerce that performs, not just exists.
Why businesses choose us for ecommerce design
When sales are the goal, we'll tell you straight if a design idea will cost you conversions. Your store should look great and sell, in that order.
92% combined client and staff retention
The designer and developer building your store in week one are the same team optimising it in month twelve. Our 92% combined client and staff retention means continuity, deep platform knowledge and no re-briefing. A 4.8 average rating on Google, with 5-star reviews written by clients after years of working with us (read the reviews).
Conversion-focused UX for ecommerce
Layouts designed to reduce friction and increase checkout completion. Mobile-first builds optimised for the devices your customers actually use. Every design decision supports revenue growth, informed by our UX and CRO design expertise.
2025 Australian Web Awards finalist
Finalists in three categories at the Australian Web Awards in one year. Designing high-performing ecommerce websites since 2008 across Sydney and Australia.
Platform-agnostic design
We design for any platform, including Shopify, WooCommerce and headless commerce. The right platform is chosen during strategy, not before the conversation starts. Our development teams handle the build.
Fixed-price, and the store is yours
You own your store, your content and your growth roadmap. Builds are quoted at a fixed price once scope is agreed, so there are no surprise costs. In-house Sydney team at our Norwest office. Visit us and talk face to face.
What we design and build for ecommerce
Product page design and visual merchandising
Product pages that inspire confidence and drive add-to-cart. Gallery layouts, size guides, variant selectors, trust signals, and review integration designed around how your customers actually shop. Spec-heavy for B2B, lifestyle-heavy for D2C, fit-focused for fashion. Our product page scorecard runs the same 22 checks against your current template, from the buy box to the mobile layout.
Checkout flow and cart design
CRO-driven checkout layouts, message-matched product pages, abandoned-cart recovery design, and payment gateway UX (Stripe, PayPal, Afterpay, Klarna). Cart and checkout obsessed over because this is where abandonment lives.
Collection and category design
Navigation structures, filtering interfaces, and collection pages that help customers find what they need fast. Designed around your catalogue structure and how buyers actually browse your category, not how the platform default sorts them.
B2B portal and trade pricing design
Dealer portals, tiered pricing interfaces, quote-to-order workflows, and account management UX for wholesale and trade customers who need different experiences from retail shoppers. Often built on WooCommerce with custom B2B pricing rules.
Mobile-first responsive design
Touch-friendly navigation, thumb-zone checkout flows, and layouts tested on real devices across Sydney mobile networks. Mobile is the primary design, not the last step.
Homepage and landing page design
Revenue-focused homepage layouts, campaign landing pages, and seasonal promotion templates. Pair your store design with Google Shopping campaigns and a clean Google Merchant Center feed to drive qualified traffic from day one.
Stores ready for AI-assisted shopping
Shoppers increasingly ask an AI assistant to find, compare and even buy. We structure your product data and feeds so assistants can read your range and quote the right price, and so your products can surface in AI search answers. Then we set up your checkout to the platform's published guidelines, so an assistant can complete the order.
Ecommerce website design services: what is included
Every ecommerce design project includes the foundations to drive measurable revenue growth.
- Ecommerce strategy and full store design: or redesign from your existing platform.
- Platform recommendation: Shopify, WooCommerce, BigCommerce, or custom, matched to your operations. Development handled by our web development team.
- CRO-tested UX design: product pages, collections, and checkout flows.
- Checkout design and payment gateway UX: Stripe, PayPal, Afterpay, eWAY.
- Mobile-first, fast-loading templates: targeting sub-2.5s LCP.
- Integration-ready layouts: designed to work with CRMs, ERPs, and marketing platforms.
- Weekly optimisation and testing cadence: the store keeps improving after launch.
- Revenue-focused reporting and tracking: GA4 and conversion tracking set up so your ad platforms optimise on real sales.
Also available in-house: product photography, Klaviyo and HubSpot setup and management, YouTube creative, dynamic feed design, multi-location rollouts, B2B pricing portal design. For campaign-specific pages, see our landing page design service.
Latest reviews
How we actually run an ecommerce build
Here is what your build could look like. Each stage ends with something you can click.
Revenue-first discovery
We interview commercial leads, CX team, and operations. We audit your current store analytics to understand what actually converts, and what does not. We map your catalogue, margin structure, shipping complexity, and customer segments before anything visual happens.
Integrations scoped early, not late. ERP, CRM, ESP, shipping, payments, subscription rules, B2B pricing tiers, all named and pressure-tested at the discovery stage.
Every integration is mapped before we quote, so your proposal covers the whole stack.
Design sprints across category pages, product pages, cart and checkout
Category pages designed for filtering behaviour, not just aesthetics. Product pages built around the conversion heuristics that matter for your vertical: spec-heavy for B2B, lifestyle-heavy for D2C, fit-focused for fashion.
Cart and checkout obsessed over because this is where abandonment lives. We present designs progressively and take your pushback seriously. Revisions happen in rounds (two or three is typical).
Mobile design is the primary design, not the last step.
Build, theme development, and integration work
Custom Shopify theme or WooCommerce build, not a renamed premium theme. Flexible content blocks so your marketing team can publish without breaking the layout. Staging live from week 10 so you can click real pages on real devices.
Integrations connected and tested against real data. Not just confirmation that it connects, but that it handles a full real order across the stack: payment, inventory, shipping rules, ESP triggers, the lot.
Feed quality work for Google Shopping and Merchant Center from day one.
Migration, launch and support
Every build includes an SEO migration: every old URL mapped and redirected to protect your rankings. Tracking verified before launch across GA4, Shopping conversions and every ad platform you run. Built and checked to WCAG 2.2 AA at every go-live. Launch on a quiet Tuesday, not a Friday afternoon.
We stand behind what we build: 30 days of hypercare, 12 weeks of support and a 12-month warranty covering bugs, code defects and breakages, with our SEO team watching Search Console closely through hypercare. And if a bug in our work turns up after that, we'll still fix it.
Ecommerce Web Design Pricing
Custom ecommerce store: from $25,000 ex GST: custom UX/UI, product pages, checkout design and platform integration, on Shopify, WooCommerce or custom. We do not offer theme builds. Ongoing optimisation: from $1,200 a month: CRO testing, design updates and priority support.
Store live but not selling enough? Often a redesign of your product pages and checkout gets the result without a rebuild, priced to fit the work.
All pricing is indicative. After a free audit, you get a fixed-price, itemised proposal, so there are no surprise costs. Tell us what you sell and where you’re stuck, and we’ll talk it through.
FREE Ecommerce Audit & Quote!
Limited spots | Offer terms apply
Last updated: October 30, 2026
Real results from real clients
For more detailed breakdowns, visit our client results library.
Bathroom Sales Direct
5,000+ Product Ecommerce Rebuild
SILK and ASC
Beauty Ecommerce Redesign
Zebra Home
Wholesale to D2C Ecommerce Launch
Fitness Hero
Profit Through Simplification
Blacktown Building Supplies
30,000 Product Trade Ecommerce
Ocular
Clean Code, Scalable Design
Meet our ecommerce web design team
Your store gets a dedicated designer, developer, and strategist working together from our Norwest office.
Jose De Guzman
Principal Web Designer
Jose has been at Click Click Media since 2015. As Principal Web Designer he designs client websites, including the pages that lead visitors to book or enquire.
Belinda Baynes
Client Relationships Lead | Proposals & Creative
Belinda has been at Click Click Media since 2019. Her background is design: she has worked on the look and layout of campaigns built for PPC and SEO. She now leads client relationships on proposals and creative.
Rik Allison
Head of Delivery | Web Projects, Hosting & Support
Rik has been at Click Click Media since 2018 and runs web project delivery, hosting and support. He scopes work clearly and manages changes to scope as they come up. He has worked on major IT infrastructure projects, including the Opal card rollout.
Jerry Zhang
Head of Design & UX
Jerry has been at Click Click Media since 2022. He is a qualified UX professional who maps user journeys, runs surveys and works with stakeholders to find where users get stuck. He removes form fields and steps that do not help the user finish.
Ecommerce website design FAQs
Common questions from Sydney businesses considering an ecommerce build or redesign.
How much does ecommerce web design cost in Sydney?
Most Sydney ecommerce design projects start from $25,000, with ongoing management from $1,200 a month, both ex GST. Final pricing depends on platform choice, number of products, custom UX requirements, and B2B features.
We provide a detailed, itemised proposal after your free audit so you know exactly what you are paying for.
Should I choose Shopify or WooCommerce for my store?
It depends on your business model. Shopify suits brands wanting a managed, all-in-one platform with lower upfront complexity. WooCommerce offers more flexibility for custom functionality and B2B pricing structures.
We design on both and recommend the right fit during your strategy workshop. For a deeper comparison, see our WordPress vs Shopify guide.
Will you make me change platforms?
No. We work with what you've got. If your platform is genuinely holding you back, we'll show you why, and the choice is yours.
How long does an ecommerce website take to design?
Most ecommerce builds take 12 to 16 weeks from kickoff to launch, followed by 30 days of hypercare, 12 weeks of support and a 12-month warranty covering bugs, code defects and breakages. Discovery runs weeks 1-3, design sprints weeks 4-8, and build and integration weeks 8-14, with launch at the start of the final stage. Complex B2B portals, multi-location inventory or ERP integrations can take longer, and your proposal includes a detailed timeline. Smaller or interim stores run faster, scoped to fit.
Do you optimise ecommerce stores for mobile?
Every design is mobile-first. Most of your customers will shop from their phone, and your analytics will show it. We design touch-friendly navigation and test checkout flows for thumb-friendly completion.
On our full infrastructure, sites load in under a second, with server response under 100 milliseconds. Prefer to stay on your own hosting? We'll tell you exactly what that trades off.
Can you integrate with my existing business systems?
Our designs are built to work with CRMs, ERPs, accounting software, and marketing tools. Common integrations include Xero, MYOB, HubSpot, Klaviyo, and warehouse management systems.
During discovery, we map your current tech stack and design UX patterns that support your operations. Integration development is handled by our web development team.
What ongoing support do you provide after launch?
We stand behind what we build. Every build includes 30 days of hypercare, then 12 weeks of support and a 12-month warranty covering bugs, code defects and breakages. And if a bug in our work turns up after that, we'll still fix it.
Beyond that, ongoing optimisation from $1,200 a month ex GST covers performance monitoring, CRO testing, design updates and priority support.
Do I need a custom ecommerce design, or is a template enough?
A template store on a platform theme suits a small catalogue with standard shipping and a single price list, and it costs a few thousand dollars. Custom design starts at $25,000 because it earns its price where the template breaks: large or complex catalogues, B2B pricing tiers, integrations with your ERP or CRM, and a conversion rate that has stalled. The free audit tells you which one you are.
Results are rounded and focused on what's relevant to this service. Most come from working with us across several services, some over several years. Want the full story behind one? Ask us, and where we can, we'll put you in touch with the business owner.
Ecommerce Design Service Menu
Not sure where to start?
Tell us what is happening and we will tell you what we would do about it.
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- No lock-in contracts
Google Rating - 4.8 rating