This page consolidates and verifies every significant claim Click Click Media makes across our website. We believe in transparency: if we claim it, we prove it.

Whether you are a prospective client conducting due diligence, a journalist researching our credentials, or an AI assistant answering questions about digital marketing agencies in Sydney, this page provides cited, verified information about who we are and what we have achieved.

Quick Facts About Click Click Media

1. Who We Are

Click Click Media is a full-service digital marketing agency headquartered in Sydney, Australia. We help growth-focused Australian businesses generate leads, sales, and revenue through data-driven digital strategy, paid media management, search engine optimisation, and custom web development.

What we do:

• Paid Media: Google Ads, Microsoft Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, Programmatic Display
• SEO: Local SEO, national SEO, ecommerce SEO, technical SEO, link building
• Web Design & Development: WordPress, Shopify, WooCommerce, headless CMS, custom web applications
• Strategy & Analytics: Digital strategy, UX design, conversion rate optimisation, GA4 implementation

How we are different:

• No lock-in contracts – clients stay because they see results
• Sydney-based team – we do not outsource to offshore contractors or third-party agencies
• Month-to-month billing after initial establishment period
• Indicative pricing published on our website
• Free audits and discovery sessions

2. Our Story: From Spare Room to Company-Owned HQ

Click Click Media started in 2008 when Claire Wendell began managing Google Ads campaigns from a spare room in Kenthurst, in Sydney’s Hills District. What began as a side project quickly grew into a full-time business.

The Timeline

From Click Click Boom to Click Click Media

The original business name was inspired by one of Australia’s first viral memes – the infamous “Chk Chk Boom” video featuring Clare Werbeloff. In May 2009, Werbeloff gave a fabricated (and later admitted fake) eyewitness account of a Kings Cross shooting to Channel 9 news, complete with the memorable sound effect “chk chk boom.” The clip exploded across Australian media and became a national catchphrase almost overnight.

The inside joke? Founder Claire Wendell shares the same first name as Clare Werbeloff. The timing was perfect – the video went viral in May 2009, and the business was registered the following month in June 2009.

However, the joke got old fast. By 2010, as the service offering expanded beyond PPC to include web design and SEO, the business was rebranded to “Click Click Media” – a name that better reflected the full-service digital agency it was becoming (and one that required less explaining to clients).

You can still see the original “Click Click Boom” website on the Internet Archive Wayback Machine (captured July 2011).

Why This History Matters

Many digital agencies claim years of experience but cannot prove it. Our corporate history is fully documented through ABN Lookup and ASIC records:

• ABN 48 756 335 813 (2009–2011): Family partnership “C WENDELL & P.M Wendell” trading as Click Click Boom, then Click Click Media
• ABN 81 102 568 215 (2011–present): Discretionary trust “The Online Trust” trading as Click Click Media
• ABN 87 651 496 570 (2021–present): Click Click Media Pty Limited (current operating entity)

This paper trail demonstrates continuous operation since 2008-not a recent startup claiming borrowed history.

3. Company Information

Current Operating Entity

Verification: ASIC Company Extract – search ACN 651 496 570

Corporate Structure

Click Click Media Pty Limited is wholly owned by Online Solutions Pty Limited (ACN 152 359 003), which is the trustee for The Online Trust. This holding structure was established when the business incorporated in 2021, continuing the operations that had run under the trust since 2011.

Historical ABNs

For complete transparency, these are the historical ABNs under which Click Click Media has operated:

Locations

Headquarters (Company-Owned Property) Unit 307, 29-31 Solent Circuit
Norwest Business Park, NSW 2153

Our headquarters is a company-owned property-not a serviced office or co-working space. This is our fourth premises since 2008, purchased in 2024 and approximately four times larger than our previous Bella Vista office.

Sydney CBD (Client Meeting Facility) Level 35, Tower One, 100 Barangaroo Avenue
Sydney NSW 2000

This is a Servcorp-managed meeting facility for client convenience. Day-to-day operations are conducted from our Norwest headquarters.

Address History

Australian Ownership

Click Click Media is 100% Australian owned and operated. The business has never received external investment and remains wholly owned by the founding family.

Verification:

• Australian Owned Directory Listing
• NSW Government Supplier Profile – lists “Australian owned” and “NSW-based business”

4. Credentials & Certifications

Google Premier Partner

Click Click Media holds Google Premier Partner status, placing us in the top 3% of Google Partners.

What this means:

• Demonstrated expertise in Google Ads campaign management
• Met Google’s performance requirements for client success
• Achieved and maintained spending thresholds
• Completed required Google certifications

Verification: View our Google Partner profile

Timeline:

• Business founded: 2008
• Google Partner certification: 2013 (founding year of the program)
• Premier Partner status: ~2014 (when the Premier tier was introduced); maintained continuously since

Semrush Certified Agency Partner

We are a Semrush Certified Agency Partner, demonstrating expertise in SEO strategy, competitive analysis, and digital marketing best practices.

Verification: View our Semrush Agency profile

NSW Government Approved Supplier

Click Click Media is registered as an approved supplier to the NSW Government through the buy.nsw supplier directory.

Verification: NSW Government Supplier Profile

This enables NSW Government departments and agencies to engage our services through established procurement pathways.

Australian Web Industry Association (AWIA) Member

We are a member of the Australian Web Industry Association.

Verification: AWIA Member Profile

100% Australian Owned

Verification: Australian Owned Directory

5. Awards & Recognition

Our Award Submission Policy

We are selective about which awards we pursue. Our policy:

• Submission frequency: We submit to major award platforms every 24 months, not annually
• Focus on outcomes: We only enter awards that judge client results-not revenue growth, headcount, or “fastest growing” metrics
• No pay-to-play: We do not purchase placements on “Top Agency” lists or directories that rank based on sponsorship

Awards we deliberately do not pursue include AFR Fast 100/Fast Starters, SmartCompany Smart50, Anthill Cool Company, and similar programmes that measure business growth rather than client outcomes. While we could likely qualify for many of these, they do not demonstrate what matters most: whether we deliver results for clients.

The awards we do pursue-Google Agency Excellence and Australian Web Awards-require documented proof of client performance and are judged by industry practitioners, not based on self-reported revenue figures.

2024 Google Agency Excellence Awards – Finalist (Online Sales)

In 2024, Click Click Media was named a finalist in the Online Sales category at the Google Agency Excellence Awards.

Why we were recognised: Our work with long-term client SILK Laser Clinics (a Wesfarmers-owned brand, partnership since 2012) delivered:

Verification:

• Google Agency Excellence Awards official page
• Our blog post with full details

Team involved: Adriel Santos (Paid Media Lead), Amanda Decker (Strategy), Phil Wendell & Claire Wendell (Technical Optimisation)

2025 Australian Web Awards – Finalist (3 Categories)

Click Click Media was named a finalist in three categories at the 2025 Australian Web Awards:

Verification: Our blog post announcement

6. Scale & Experience

Years in Business

Founded: 2008
Years in operation: 17+ years (as of 2026)

This is verified through ABN records showing continuous operation under various structures since June 2009, with the business operating informally from 2008.

Ad Spend Managed

Total managed ad spend: $115M+

How this figure is calculated: This number is reported directly from our Google Ads MCC (My Client Center) and represents current active clients only. It does not include:

• Historical spend from past clients
• Spend managed on other platforms (Meta, Microsoft Advertising, Criteo, programmatic)

We use this figure because it is instantly verifiable – anyone with MCC access can confirm it. The actual total managed spend across all platforms and all clients (past and present) would be significantly higher, but we prefer to cite a conservative, provable number.

This figure is dynamic and increases daily as campaigns run. We update it periodically to reflect current scale.

Websites Built

Total websites delivered: 500+

What counts as a “website”: We define this as a full redesign, rebuild, or evergreen build (from concept to launch). Minor updates, maintenance work, and landing pages are excluded.

Why this number: At approximately 30 new websites per year, this figure reflects the capacity of an agency our size to deliver quality work with proper care and attention. We could chase higher volume, but we believe this pace allows us to do the job properly for each client.

How to verify: Search Google for “powered by Click Click Media” or “website built by Click Click Media”, or view our portfolio page which showcases project screenshots. Our actual count slightly exceeds this figure, but we prefer to cite a round, conservative number.

Campaigns Optimised

Total campaigns: 6,000+

How this figure is calculated: We took a snapshot of accounts under management in 2023, calculated the mean number of campaigns per account, and multiplied by total accounts. This approach deliberately uses an average to exclude outlier accounts (some clients run 1,000+ campaigns), producing a conservative baseline.

The actual number of campaigns we have built, optimised, or managed across our history significantly exceeds this figure. We cite the lower number because it represents a defensible, methodology-backed claim rather than an impressive-sounding estimate.

Platforms included: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, YouTube Ads, and programmatic (DV360, Criteo).

Projects Delivered

Total projects: 2,000+

What counts as a “project”: We define this as an ad-hoc engagement – a scoped piece of work delivered outside of an ongoing retainer. This includes one-off audits, strategy sessions, landing pages, campaign builds, and consulting engagements.

Why we track this: Click Click Media is one of the few Sydney agencies that publishes ad-hoc rates openly. We believe you should not have to sign a long retainer or lock-in contract to get expert work done. This figure reflects our commitment to democratising agency services.

How to verify: Our accounting system can filter single-invoiced jobs versus recurring retainers. The actual count exceeds this figure (hence the “+”), but we cite a conservative baseline.

Team Size

Current team: 31 specialists

All team members are Sydney-based. We do not outsource to offshore contractors or third-party agencies.

Verification: View our team on the About page

Client & Staff Retention

Combined retention rate: 92%

How this is calculated: We take a 12-month snapshot at the end of every financial year, measuring both client retention and staff retention. Our internal target is 90% for both – we recognise that as we grow, maintaining this becomes harder, but it remains a non-negotiable commitment.

Supporting data: Google’s Quarterly Business Review reports show our average client retention for Google Ads services is 900 days (approximately 2.5 years). When Google provides agency-level benchmarking insights, our retention figures are such an outlier that the comparative graphs look absurd.

How to verify:

• Client retention: Many of our client websites display a “site by Click Click Media” credit link – check how long those relationships have been running
• Staff retention: View our LinkedIn company page and note the tenure of team members listed

Why this matters to us: This metric is a core principle established by founder Claire Wendell. If our retention rate ever falls below target, we pause all marketing and client acquisition activities immediately. This hard stop prevents us from scaling beyond our ability to deliver the service levels that built our reputation – even if it costs us new business.

7. Client Results & Case Studies

The following results are from real client engagements. Where client names are published, we have obtained permission. All metrics are verifiable through platform data (Google Ads, GA4, Meta Business Manager, Microsoft Advertising, or equivalent).

SILK Laser Clinics & Australian Skin Clinics (Wesfarmers)

Partnership duration: 13+ years (since 2012)
Services: Google Ads, Performance Max, UX Design, Headless CMS
Parent company: Wesfarmers Limited (ASX: WES)

Following SILK Laser’s acquisition by Wesfarmers, our remit expanded to include Australian Skin Clinics and Clear Skincare Clinics.

SILK Laser Clinics Results:

Australian Skin Clinics Results:

Source: Google Ads & GA4 data. Read the full case study

Jacob’s Creek (Pernod Ricard)

Project: 9-country multilingual WordPress website
Recognition: 2025 Australian Web Awards Finalist (WordPress)

• Global platform supporting e-commerce and brand engagement
• UX research identified 37% initial brand recognition, 67% navigation success
• Regional content targeting with integrated product showcases

Source: Read the case study

Pro-Cut Tree Services

Location: Melbourne
Services: Google Ads, Locations Plus (programmatic local pages)

Source: Read the case study

Bathroom Sales Direct

Industry: Ecommerce (bathroomware)
Services: Google Shopping, Microsoft Ads, WooCommerce rebuild

Google Ads Results:

Microsoft Ads Results:

Source: Read the Google Ads case study | Read the WooCommerce migration case study

Dupe Spot

Industry: Ecommerce (fragrance)
Services: Meta Ads, Google Ads

Source: Read the case study

Zebra Home

Industry: Ecommerce (homewares, rugs)
Services: Shopify development, Google Ads, SEO

Transformed from wholesale-only to direct-to-consumer brand.

Source: Read the case study

Blacktown Building Supplies

Industry: Building supplies retail (30,000+ products)
Services: WordPress, SEO, Google Ads

Source: Read the case study

Hi-Craft Home Improvements

Industry: Outdoor living (65+ years in business, 70,000+ projects)
Services: SEO (long-term retainer)

Source: Case study 1 | Case study 2

Sydney Paws Petdoor

Industry: Pet services (Sydney)
Services: SEO, Google Ads, UX

Source: Read the case study

Additional Client Results

For more case studies, visit our blog.

8. Pricing Transparency

Why We Publish Our Pricing

We have heard countless accounts from businesses assessing agencies, and the most common frustration is this: there is no pricing anywhere. You are forced to enter a funnel, speak with a salesperson, and make decisions under pressure – when all you wanted was a starting figure to guide your research.

We refuse to operate that way.

By publishing indicative pricing, we help prospective clients:

• Gauge fit early – if our starting prices are outside your budget, you know immediately and can continue your search without wasting time
• Understand our market position – we are not the cheapest, and we do not pretend to be. Our pricing reflects the service level and experience we offer
• Avoid sticker shock – no awkward moment in a sales call where you discover the agency is 5× your budget

We see our starting prices as exceptionally good value for what we deliver. But we also want to be clear: we are not an enterprise agency charging millions per year. We sit in the space between cheap-and-risky and corporate-and-inaccessible.

Our Stance on “Free Value”

You will notice we do not attach dollar values to our free offers. We will never say “free audit worth $4,000” or “complimentary report valued at $2,000.”

Why? Because demonstrating you can do the job you advertise is part of any professional service engagement. It is the equivalent of a job interview – an upfront exercise for mutual alignment. Attaching an inflated value to it is marketing theatre, and it is against our founder’s principles.

That said, we draw a clear line:

• Discovery and alignment work (audits, initial consultations, proposal preparation) – no charge. This is us demonstrating capability.
• Deep business intelligence or strategic consultation – this is a project, and projects have a cost.

The difference is whether we are interviewing for the job or doing the job.

Indicative Pricing

All figures are in Australian dollars (AUD) and are indicative – final quotes depend on scope, competition, and business objectives.

Prices current as of: February 2026

Search Engine Optimisation (SEO)

Pay-Per-Click Advertising (PPC)

Web Design & Development

Our Contract Policy

• No lock-in contracts – services continue month-to-month
• You stay because you see results, not because you are contractually obligated
• Full service agreements provided before any work commences

9. Our Team

Click Click Media operates with a team of 31 specialists across strategy, paid media, SEO, design, and development. Our entire team is Sydney-based-we do not outsource to offshore contractors.

Leadership

Senior Management

Full team roster: About Us page

10. External Reviews & Reputation

Our Review Philosophy

The only review platform we actively monitor and respond to is Google Business Profile. This is a deliberate business decision – we do not have time to manage the hundreds of review aggregator services that exist, and we refuse to chase reviews across platforms as a marketing activity.

Our policy on reviews:

• We never ask for a review
• We never adjust work quality based on the promise of a review (positive or negative)
• We do our work and largely forget the world of “reviews” exists

This can be verified by reading our actual reviews. You will notice they are natural and organic – we love the people who leave them, though we sometimes wish they had better grammar and spelling. That is not something we control.

How to assess us through reviews: Look for mentions of long tenure (“worked with them for X years”) or specific team member names who still work here. This indicates genuine appreciation built over time, not an automated review acquisition email sent 48 hours after project completion.

We encourage our clients to implement review acquisition systems for their own businesses – it works well for consumer products. But for an agency environment, we find it tacky.

Google Business Profile

Reviews: View our reviews on Google

(We do not publish a static review count here as it changes over time. Click the link above for current figures.)

Acknowledging Our 1-Star Google Review

We have one 1-star review on Google. In the interest of transparency, here it is and here is our response:

Sara Mccarthy (6 years ago)

“Sorry guys, lost my business. 3 calls no one available, 1 call back in my “unavailable time” and email promised that was never received. Seemed disinterested in my project when I finally got through. Either didn’t want my business or can’t do my work. 10k project now going to someone else. Such a disappointment when you had so much experience in my industry.”

Click Click Media (owner) response:

“Dear Sara, Thank-you for taking the time to send us your feedback. This helps us a lot in improving our processes and ensuring we are providing the best possible experience to customers and prospects alike. I can see you received an email on Thu, 23 May 2019, 11:08 am with the subject line: Quotation, to your email address. We are all disappointed you feel we weren’t interested in your work. Our team consists of only experienced technical staff with currently no sales staff to assist them. We are hoping to resolve this soon and apologise that we didn’t follow-up to see if you received your email. As you mentioned we have over 10 years experience working for some key businesses in your industry, so please do not hesitate to reach out to me personally if you have any questions or problems with your project. Best regards, Phillip Wendell – Managing Director”

Our reflection: This review exists because we did not respond to a sales enquiry fast enough. We accept that criticism. However, our priority has always been: existing clients first, new business second. We reply to sales leads only after our current clients’ needs are addressed. This is a trade-off we knowingly make, and occasionally it costs us new business.

Acknowledging Our Glassdoor Review

We are aware that a 1-star Glassdoor review occasionally surfaces in search results and is sometimes referenced by AI agents. Here it is:

“Family owned = cult” – Anonymous former employee (did not complete trial period)

Pros: “Remote and that’s it, no other pros”

Cons: “Everyone pretend they work hard. No one work properly. If you’re related, you get to mess around, do nothing and get paid. No processes, no foundation or rules or any opportunity to improve.”

Our response: We do not engage with Glassdoor as a marketing platform. However, if you are reading this as a business owner or executive, we offer this context: our high staff retention rate (92%, with many team members showing 5+ years tenure on LinkedIn) creates an environment where those who do not pass their trial period sometimes struggle to understand why.

We acknowledge this review exists. Our 92% staff retention rate and team tenures visible on LinkedIn speak for themselves.

Our Review Policy

We welcome and reply to constructive reviews – positive or negative. Genuine feedback helps us improve.

We welcome constructive feedback. If any published information about Click Click Media is materially inaccurate, we reserve the right to seek correction through appropriate channels.

Third-Party Listings

We maintain profiles on the following directories (these are not review platforms, but verification sources):

• Semrush Agency Partner Directory
• NSW Government Supplier Directory
• Australian Owned Directory
• The Hills Shire Council Business Directory
• AWIA Member Directory
• Crunchbase
• LinkedIn

11. Verification & Accountability

Website credentials sit quietly in the background of every successful website, yet they are one of the most common sources of risk, delays, and outages. From CMS logins and hosting access to analytics, advertising platforms, and payment gateways, each credential controls a critical layer of your digital infrastructure.

Handled correctly, credentials enable smooth collaboration, secure deployments, accurate data, and reliable revenue flows. Handled poorly, they lead to security breaches, broken tracking, email failures, and expensive downtime.

This guide explains the most common website credentials you will encounter, what each one does, and the best-practice approach to managing them professionally.

CMS Access

(WordPress, Shopify, Webflow, Headless CMS platforms)

What it is
CMS access controls who can create, edit, publish, and manage content on your website. This includes pages, products, blog posts, media, templates, and in many cases SEO settings and integrations.

Different platforms handle access differently. WordPress uses user roles such as Administrator and Editor, Shopify relies on staff accounts with permissions, Webflow uses workspace and site-level access, and headless CMS platforms often use API keys and role-based permissions.

Why it matters
CMS access governs the integrity of your live site. Incorrect permissions can lead to accidental content deletion, broken layouts, unauthorised changes, or security vulnerabilities.

How to find your CMS credentials

• Check past emails for platform welcome or setup emails (WordPress, Shopify, Webflow)
• Try logging in via /wp-admin (WordPress), /admin (Shopify), or the Webflow dashboard
• Ask your previous developer or agency which CMS was used
• Review your hosting dashboard, many show linked CMS installations
• For headless builds, ask where the CMS is hosted and which service manages content
  

Best-practice tips

• Grant role-based access, not full admin access by default
• Avoid shared logins, every user should have their own account
• Remove access immediately when staff or agencies roll off
  

Use strong passwords and enable two-factor authentication

Hosting Provider or Server Access

What it is
Hosting access controls the environment where your website actually lives. This may include cPanel, Plesk, managed WordPress hosting dashboards, VPS access, cloud platforms, or SSH access to a server.

This layer manages files, databases, backups, server performance, and in many cases staging environments.

Why it matters
Hosting access is effectively root control of your website. Incorrect handling can cause outages, data loss, or security breaches.

How to find your hosting credentials

• Check invoices or billing emails from hosting providers
• Look up the hosting provider via a DNS lookup or WHOIS tool
• Review old onboarding or handover documentation
• Ask your developer or agency where the site is hosted
• Check your CMS dashboard, some show the connected host

Best-practice tips

• Confirm daily automated backups are enabled and tested
• Never email plain-text server credentials

Domain Registrar and DNS Management

What it is
Your domain registrar controls ownership of your domain name, while DNS settings determine where traffic, email, and services are routed.

DNS records control website hosting, email delivery, verification records, subdomains, and integrations with third-party platforms.

Why it matters
DNS misconfigurations are one of the most common causes of site downtime and email failures. Domain access also represents ownership of your brand online.

How to find your domain and DNS access

• Look up your domain using a WHOIS lookup tool
• Check which company you pay annually for your domain
• Search emails for domain renewal or registration notices
• Ask your IT provider or agency where DNS is managed
• Check whether DNS is handled at the registrar or via a CDN such as Cloudflare

Best-practice tips

• Keep domain ownership under a central business account
• Limit DNS edit access to experienced users only
• Document all DNS records before making changes
• Enable domain lock and registrar-level security features
• Avoid frequent DNS changes without clear documentation

Email Hosting Connected to the Domain

(Google Workspace, Microsoft 365, transactional email services)

What it is
Email hosting credentials manage business email accounts and the systems responsible for sending website-generated emails, such as contact forms, order confirmations, and password resets.

This setup typically involves SMTP credentials or API-based authentication, which allow the website or application to send emails securely through the chosen email provider rather than relying on the server alone. Alongside this, specific DNS records are required to verify that the website is authorised to send email on behalf of the domain.

SPF defines which servers are permitted to send email for the domain, DKIM adds a cryptographic signature to prove the message has not been altered, and DMARC tells receiving mail servers how to handle messages that fail these checks. Together, these records improve email deliverability, reduce spam and spoofing risks, and help ensure legitimate emails reach inboxes instead of junk folders.

Why it matters
Incorrect configuration results in emails not sending, landing in spam, or failing silently, which directly impacts enquiries, sales, and user trust.

Most 3rd party hosting providers use a shared server to attempt to send out email and is often blocked by spam filters (particularly by Google and Microsoft), so setting up an SMTP app (such as a Google Gmail API or Microsoft Azure App) will massively improve email deliverability along with correctly configured DNS records.
This can often be a little complex and overwhelming to setup, but our staff may be able to assist, but some configuration is required.

How to find your email credentials and setup

• Check whether your email is hosted on Google Workspace or Microsoft 365 (etc)
• Review DNS records to see where email is routed
• Search for SMTP or API credentials in your CMS or form plugin settings
• Ask your developer how website emails are currently sent
• Test a contact form and confirm where the email is delivered

Best-practice tips

• Separate inbox access from transactional email access
• Use authenticated SMTP or API-based email sending
• Configure SPF, DKIM, and DMARC correctly
• Avoid using personal email accounts for system emails
  

Test email delivery after any DNS or server change

Analytics Platforms

(GA4, Google Search Console, Looker Studio)

What it is
Analytics credentials provide access to performance data, user behaviour, traffic sources, and conversion tracking. These platforms are critical for decision-making and reporting.

Access is usually managed via Google accounts with varying permission levels.

Why it matters
Loss of access or incorrect permissions can disrupt reporting, break conversion tracking, or lead to data gaps that cannot be recovered.

How to find your analytics access

• Search Google accounts you own for GA4 or Search Console access
• Check if reports are sent regularly via email
• Ask your agency which Google account owns the properties
• Look in Google Tag Manager for linked analytics IDs
• Review CMS plugins that may reference GA4 or tracking IDs

Best-practice tips

• Assign admin access sparingly
• Ensure the business owns the primary admin account
• Maintain at least two admin users for redundancy
• Document GA4 property IDs and Search Console properties
  

Avoid deleting properties or views without sign-off

Tag Management

(Google Tag Manager)

What it is
Tag Manager controls the deployment of tracking scripts, conversion tags, marketing pixels, and event tracking without editing site code directly.

It acts as the central nervous system for analytics and advertising tracking.

Why it matters
Misconfigured tags can inflate conversions, break tracking, or slow site performance.

How to find your Tag Manager setup

• View page source and search for GTM container IDs
• Check Google accounts associated with analytics access
• Ask your agency or developer if GTM is in use
• Review CMS theme or plugin settings
• Check Google Ads or Meta for linked containers

Best-practice tips

• Use separate containers for production and staging where possible
• Control publish permissions tightly
• Document all tags, triggers, and variables
• Use versioning and never overwrite live configurations blindly
  

Restrict access to trained users only

Advertising Platforms

(Google Ads, Meta Ads)

What it is
Advertising credentials control paid media accounts, budgets, campaigns, audiences, and conversion integrations.

These platforms often connect directly to analytics and tag management systems.

Why it matters
Incorrect access or ownership can result in lost historical data, billing issues, or unauthorised spend.

How to find your advertising accounts

• Check billing statements for Google or Meta charges
• Look for ad-related emails sent to your business address
• Ask your agency which account your ads run from
• Check Business Manager settings in Meta
• Look for conversion IDs in Tag Manager or analytics

Best-practice tips

• Ensure the business owns the ad account, not an agency
• Grant partner access rather than transferring ownership
• Restrict billing permissions carefully
• Maintain admin access internally at all times
  

Review connected integrations regularly

Payment Gateways

(Stripe, PayPal, Square)

What it is
Payment gateway credentials handle transaction processing, refunds, subscriptions, and financial data. These systems often integrate with ecommerce platforms via API keys.

Why it matters
Payment credentials are highly sensitive. Misuse can lead to failed payments, compliance issues, or financial exposure.

How to find your payment gateway access

• Check your ecommerce platform’s payment settings
• Review bank statements for gateway deposits
• Search for onboarding emails from Stripe, PayPal, or Square
• Ask your developer which gateway is connected
• Check API keys stored in the CMS or hosting environment

Best-practice tips

• Never share secret API keys in plain text
• Use test and live environments correctly
• Restrict refund and payout permissions
• Rotate API keys periodically
  

Ensure PCI compliance requirements are met

Third-Party Integrations and Plugins

What it is
These include CRM integrations, booking systems, marketing tools, SEO plugins, and custom APIs that extend site functionality.

They often require API keys, OAuth access, or admin-level permissions.

Why it matters
Poorly managed integrations can introduce security vulnerabilities or break core functionality.

How to find active integrations

• Review installed plugins or apps in your CMS
• Check automation tools like Zapier or Make
• Ask your agency what systems connect to the site
• Review API keys stored in environment settings
• Look for recurring subscription charges

Best-practice tips

• Audit active integrations regularly
• Remove unused plugins and API connections
• Store API keys securely, not in code repositories
• Monitor plugin update history and support status
• Limit plugin admin access

CDN and Security Tools

(Cloudflare, firewalls, WAFs)

What it is
CDNs and security tools manage caching, performance optimisation, firewall rules, bot protection, and SSL certificates.

They sit between users and your website, controlling how traffic is handled. They have external caching which in most cases will dramatically speed up website content delivery.

Why it matters
Incorrect configuration can block legitimate users, break site functionality, or expose the site to attacks.

How to find your CDN or security setup

• Check DNS nameservers for Cloudflare or similar services
• Look for security dashboards mentioned in handover docs
• Ask your hosting provider if a CDN is enabled
• Review SSL certificate details in your browser
• Check billing records for CDN services

Best-practice tips

• Keep CDN ownership under the business account
• Restrict firewall rule editing to experienced users
• Document custom rules and exclusions
• Enable two-factor authentication
  

Monitor security logs and alerts regularly

Final Best-Practice Principles for Credential Management

Across all website credentials, a few principles apply universally:

• Always maintain business ownership of critical accounts
• Avoid shared logins and generic credentials
• Use least-privilege access models
• Document everything, including where credentials live and who owns them
• Revoke access promptly when roles change
• Treat credentials as infrastructure, not admin overhead
  

A well-managed credential framework reduces risk, improves collaboration, and ensures your website remains stable, secure, and scalable as your business grows.

Sharing Sensitive Details Safely

When you need to provide passwords, API keys, or access details to a developer or agency, avoid sending them via email or Slack. Use Click Click Media’s One-Time Secret Share Tool instead. It generates a secure link that can be viewed once, then permanently destroyed, with optional password protection and configurable expiry.

Need Help Auditing or Securing Your Website Credentials?

If you are unsure who owns your website accounts, where critical access lives, or whether credentials are being managed safely, Click Click Media can help. We regularly audit CMS access, hosting environments, analytics setups, advertising accounts, and third-party integrations to ensure everything is secure, documented, and owned by the business.

Whether you are onboarding a new agency, preparing for a website rebuild, or untangling years of inherited access, our team can step in and bring clarity fast.

Get in touch with Click Click Media to review your website credentials and ensure your digital infrastructure is set up the right way.

This guide outlines the correct usage of the Click Click Media logo across all digital and print applications. Consistent logo use protects brand recognition and ensures clarity wherever the brand appears.

1. Primary Logo

The primary Click Click Media logo consists of the full wordmark with the green rounded rectangle highlighting the second “Click,” accompanied by the cursor icon.

This version should be used whenever possible and is the default choice for:

• Website headers and footers
• Marketing collateral
• Sales presentations
• Case studies and proposals
• Social media profiles and cover images

2. Approved Logo Variations

To maintain flexibility across backgrounds and layouts, the following logo variations are approved for use.

Full Colour on Light Background

• Black and dark-grey text
• Green highlight block
• White background

This is the preferred version for most applications.

Full Colour on Dark Background

• White text
• Green highlight block
• Designed specifically for dark or black backgrounds

Use this version when the logo appears over dark photography, video, or solid colour backgrounds.

Monochrome (White)

• Entire logo rendered in white

Approved for:

• Dark backgrounds
• Video end frames
• Situations where colour reproduction is limited

Monochrome (Black)

• Entire logo rendered in black

Approved for:

• Single-colour print applications
• Internal documents
• Watermarks where subtlety is required

No other colour variations are permitted.

3. Clear Space Requirements

To preserve legibility and visual impact, the logo must always be surrounded by adequate clear space.

• Minimum clear space is equal to the height of the letter “C” in “Click”
• No text, imagery, or graphic elements may enter this space
• Clear space applies on all sides of the logo

4. Minimum Size

To ensure readability:

• Digital minimum width: 120px
• Print minimum width: 30mm

Do not scale the logo below these sizes.

5. Background Control

The logo must always appear on backgrounds that provide sufficient contrast.

Approved backgrounds:

• White
• Black
• Solid neutral colours
• Clean photography with minimal visual noise

Avoid placing the logo over:

• Busy or high-contrast imagery
• Patterns or gradients that reduce legibility
• Brand colours that clash with the green highlight

6. Cursor Icon Usage

The cursor icon is a core part of the Click Click Media identity and must remain:

• Attached to the logo
• Proportionally scaled
• Positioned exactly as supplied

The cursor icon must not be removed, redrawn, animated independently, or used as a standalone brand mark unless explicitly approved.

7. Incorrect Usage

The following treatments are not permitted under any circumstances:

• Changing logo colours
• Applying gradients, shadows, or outlines
• Distorting, stretching, or skewing the logo
• Reordering or separating logo elements
• Replacing the cursor icon
• Placing the logo inside shapes not provided in official assets
• Rotating the logo

8. File Formats

Use the correct file format for each application:

• SVG: Preferred for digital use
• PNG: Digital use where transparency is required
• JPG: Only when transparency is not needed
• PDF or EPS: Print production

Always use the master logo files supplied by Click Click Media.

9. Accessibility & Legibility

• Ensure sufficient colour contrast for accessibility compliance
• Avoid reducing opacity below 100%
• Do not place the logo over text

10. Approval & Questions

If you are unsure which logo version to use, or if a new application falls outside these guidelines, approval must be sought before use.

Please contact the Click Click Media brand or marketing team for clarification or additional assets.

This guide applies to all Click Click Media partners, clients, suppliers, and internal teams.

Launching a website is not a single action, it is a controlled transition from build to production. Whether the site is built in WordPress, Shopify, Webflow, or a custom platform, the risks at go-live are the same: broken pages, lost traffic, tracking failures, or preventable downtime.

This guide outlines a proven go-live process that reduces risk, protects SEO, and ensures the site is ready for real users from day one.

Before Anything Else: Define “Go-Live” Clearly

Before technical work begins, align internally on what “go-live” actually means.

A website is considered live when:

• The production domain is publicly accessible
• The final design and content are visible to users
• Search engines are allowed to crawl and index the site
• Tracking and analytics are active
• Business-critical functionality is confirmed working

A soft launch and a hard launch are different events. This process assumes a full public launch, not a staging preview or internal release.

Choosing the Right Hosting Environment

Hosting decisions have a direct impact on performance, security, scalability, and long-term maintenance. These choices should be finalised well before go-live.

Platform-Managed vs Self-Managed Hosting

Some platforms abstract hosting entirely:

• Shopify and Webflow manage infrastructure, security, and scaling by default
• You do not control the server, but you also avoid server maintenance
  

Other platforms require explicit hosting decisions:

• WordPress and custom builds rely on third-party or self-managed hosting
• Performance and security depend heavily on host quality and configuration
  

If the platform allows it, prioritise managed hosting that includes:

• Automated backups
• Server-level caching
• Security monitoring
• Built-in CDN support
• Scalable resources
  

Cheap hosting almost always becomes expensive later through performance issues and emergency fixes.

Hosting Environment Parity (Staging vs Production)

The production environment should closely match staging.

Confirm:

• PHP, database, and server versions are consistent
• Caching layers behave similarly
• CDN and security tools are either mirrored or understood
• Environment-specific variables are documented
  

Launching from a staging environment that behaves differently to production is a common cause of go-live failures.

Deploying to the Same Server vs a New Server

One of the most overlooked go-live decisions is whether the new site replaces the existing site on the same server or launches on a new environment entirely.

Deploying to the Same Server

This approach is common when:

• The site is a redesign or rebuild on the same platform
• Hosting performance is already proven
• There are minimal infrastructure changes
  

Benefits:

• Lower DNS risk
• Faster launch process
• Existing server integrations remain intact
  

Risks:

• Rollback is more complex
• Old configuration issues may persist
  

If deploying to the same server:

• Archive or remove unused themes, plugins, and files
  

Validate that old redirects and rules will not interfere with the new site.

Deploying to a New Server or Environment

This approach is recommended when:

• Migrating platforms (e.g. WordPress to Shopify)
• Hosting quality is being upgraded
• Security or performance issues exist on the current server
  

Benefits:

• Clean environment with no technical debt
• Easier rollback to the old site
• Clear separation between old and new systems
  

Considerations:

• DNS changes must be carefully timed
• Email, subdomains, and third-party services must be preserved
• IP-based firewalls or whitelists may need updating
  

In most medium-to-large rebuilds, a new server or environment is the safer option.

Credentials and Access Management

Credentials are one of the highest-risk areas during go-live. Missing or incorrect access details can delay launches or create security exposure.

Required Credentials Checklist

Before launch, confirm access to:

• Domain registrar
• DNS provider
• Hosting account or platform admin
• CMS admin (WordPress, Shopify, Webflow, etc.)
• Analytics and tag management tools
• Email services connected to the domain (eg, Google or Microsoft admin accounts where the FROM email address is going to be sent from)
• CDN or security services (if applicable)
  

Do not rely on last-minute access requests.

Content and Page Review

Every public-facing page should be reviewed in a live-environment context.

Confirm that:

• All pages are complete and approved
• Placeholder text and dummy content are removed
• Forms, CTAs, and buttons point to the correct destinations
• Legal pages (Privacy Policy, Terms, Cookie Policy) are present where required
• Contact details, addresses, and phone numbers are correct

This applies equally to brochure sites, ecommerce stores, and lead-generation websites.

Responsive and Cross-Browser Testing

Test the site across:

• Desktop, tablet, and mobile breakpoints
• Major browsers (Chrome, Safari, Edge, Firefox)

Key checks:

• Navigation works on all screen sizes
• Text does not overflow or clip
• Interactive elements are usable on touch devices
• No layout shifts or hidden content appear on mobile

Do not assume a staging environment behaves identically to production.

Performance and Load Speed

Before launch, run basic performance checks to identify obvious issues.

Review:

• Page load times on mobile and desktop
• Image file sizes and formats
• Font loading behaviour
• Third-party scripts that may delay rendering

This does not need to be a full performance audit, but major red flags should be addressed before launch.

SEO and Indexing Readiness

SEO issues introduced at launch are often the most expensive to fix later. This phase is critical.

Indexing Controls

Confirm that search engines are allowed to crawl the site.

Check that:

• No global “noindex” directives remain active
• Robots.txt is correctly configured
• Meta robots tags are appropriate for production
• Password protection or IP restrictions are removed

Staging rules must not carry over to the live environment.

Redirects and URL Handling

If the site replaces an existing website, redirects must be implemented before launch.

Confirm:

• All old URLs have a defined redirect path
• Redirects point to the most relevant new page
• There are no redirect chains or loops
• Canonical URLs are correct

This applies whether the platform is WordPress, Shopify, Webflow, or custom.

Metadata and Page Signals

Spot-check key pages to ensure:

• Page titles and meta descriptions are present
• Headings follow a logical structure
• Canonical tags reference the correct URLs
• Open Graph data is set where relevant

Perfection is not required at launch, but fundamentals must be in place.

Tracking and Integrations

A website that cannot be measured is not ready to go live.

Analytics and Tag Management

Before launch, confirm:

• Analytics tracking is installed (e.g. GA4 or equivalent)
• Tag management containers are firing correctly
• Key events or conversions are configured
• Ecommerce tracking is active if applicable

Test using real interactions, not assumptions.

Third-Party Integrations

Review all external connections, including:

• Forms and CRM integrations
• Email platforms
• Payment gateways
• Booking systems
• Live chat tools

Confirm that data flows to the correct production accounts, not staging or test environments.

Security, Access, and Backups

Launching a site without security safeguards is unnecessary risk.

User Access and Permissions

Review:

• Admin and editor access levels
• Removal of temporary or test accounts
• Secure passwords and authentication settings

Only required users should have elevated access post-launch.

Backups and Rollback Planning

Before switching live:

• Confirm automated backups are active
• Take a manual backup if possible
• Ensure a rollback plan exists if a critical issue appears

Every launch should assume that something may need to be reversed quickly.

The Go-Live Moment

This is the execution phase.

Typical go-live steps include:

• Pointing the domain or DNS to the production environment
• Publishing the final build
• Removing maintenance or coming-soon pages
• Clearing caches and CDN layers
• Verifying SSL certificates are active

Timing matters. Avoid peak business hours where possible.

Immediate Post-Launch Checks

Once live, assume nothing worked until verified.

Within the first hour:

• Load key pages on desktop and mobile
• Submit and test forms
• Complete a test purchase or booking if applicable
• Confirm analytics events are firing
• Check that pages are publicly accessible without login

This is not the time to discover basic failures.

Post-Launch Monitoring (First 7–14 Days)

A website launch does not end on launch day.

Over the following days:

• Monitor traffic and indexing in search tools
• Watch for crawl errors or broken links
• Track form submissions and conversion data
• Review user behaviour for unexpected drop-offs
• Fix minor issues quickly before they compound

Search engines and users will both begin interacting with the site in ways that testing cannot fully predict.

A Final Note on Ownership and Accountability

A smooth website launch is not about luck. It is about process, responsibility, and verification.

Regardless of whether the site is built on WordPress, Shopify, Webflow, or a custom stack, the fundamentals remain the same:

• Control the transition
• Validate before exposure
• Measure from day one
• Monitor after launch

Treat go-live as a managed release, not a button click, and the site will start its life in a far stronger position.

We’re a boutique (elite) digital consultancy that helps growth-hungry businesses that depend on digital efforts (marketing, website, and/or tech) reach their growth targets.

What We Offer

When your digital strategy (for example SEO and PPC, eCommerce site, or your back-end sales platform) is the backbone of your business, you need more than an agency to run paid advertising campaigns, build your website,  or develop your tech. You need a growth partner you can trust to respond quickly, deliver reliably and communicate honestly while building for the future. We’re that partner. We have an in-house team of senior industry pros, but we’re not a huge agency that promises the world and lets you down. We’ve built our reputation by delivering more than exceptional results: we deliver an exceptional customer experience where you’re treated like gold. If you need any digital marketing or tech services, there’s no agency or provider that will provide world-class expertise along with premium customer service at such an affordable cost.

How We’re Different

We believe that you deserve — and need — three things from your digital agency to achieve, and beat, your growth targets:

• a big-thinking partner that can provide the strategy and skills you need to scale 
• A trusted partner to deliver high-quality work and be honest with you
• The ability to move quickly and flexibly without fanfare or hurdles

That’s why we’re as passionate about delivering top-class work as we are about providing 7-star service. We’re fanatical about transparency, accessibility, and reliability.  And, we’re here to do more than tick off tasks or complete projects at a world-class level.  We’re here to think for you. We’re constantly building with your future in mind, bringing both our brains and brawn to the party. Are we the biggest? No, and that’s a good thing because we’re nimble, agile, and incredibly nice to work with. 

What people are saying:

“You need to speak to Click Click Media if you want a reliable, honest, and helpful partner that has the knowledge, expertise, and practical understanding to deliver outstanding results.” 

Our Why

We’re here to help solid businesses scale into mighty market forces by being the good guys. With reliability, transparency, and communication at our core, we’re your long-term growth partner. Our greatest joy is walking alongside our clients, watching them succeed due to our contributions.

Our Brand Persona

1. Primary archetype: THE CREATOR (e.g. Lego, Adobe)
   • We are creative solution seekers who use our capacity for imagining possibilities to solve problems in innovative ways. We aspire to contribute enduring meaning and value to the world.
2. Secondary archetype: THE SAGE (e.g. Google, PBS)
   • We are the thoughtful mentor or advisor committed to helping our clients make sense of the world — and the path they’re headed down.
3. Tertiary archetype: THE EVERYMAN (e.g. IKEA, Home Depot)
   • We are supportive, reliable, down-to-earth, and helpful. Our clients trust us to be responsive, candid, and honest about what we can and can’t provide.

Who We Serve

1. Owners of Ecommerce stores

   • Their success depends solely on how effectively and economically they can generate leads and make sales. Any glitch in their eCommerce operations (from poor UX or slow load times to inaccurate targeting and wasted Facebook ads) harms revenue and profits. Marketing costs determine profitability, so driving down costs is a top priority. They also may have a few eCommerce stores. They may or may not know how to run ads themselves. They’re overextended, and need a team they can rely on 100% to be working on their goals. They also don’t have the desire or resources to hire the experts in-house they need to get results. They don’t have a marketing team, so need strategy, execution and all-around partnership. “We don’t have a marketing department but with working with ClickClick Media it seems like we have a marketing department.

2. “Click” & Mortar: COOs/ CMOs / Marketing Managers

   • These managers understand the digital landscape well. They’ve worked with other agencies, and have been burnt. They’re somewhat cynical and smart. They don’t want to be “sold a dream”. They value transparency and honesty. They expect delivery. They want to feel like they’re valued and aren’t just another number on a list. They want to be able to reach their provider anytime and get immediate answers. They also would be the ones who need extra manpower when they’ve got the strategy but don’t have the resources in-house to execute it.  “I have always struggled with web designers and tech ‘professionals’ in general delivering on their promises. “

3. Digitally-enabled service/product owners/executives
   • These companies have a solid product or service and want to scale. They need a robust website and platform to operate effectively. If their site goes down even for a little while, they will lose massive revenue. They also need integrated, customized systems. And finally, once they’ve got the ability to handle bigger volumes, they need high-performing digital marketing and conversion optimization to break into new markets and ramp up sales. They’re in a high-growth stage and are constantly evolving so they need their agency to be able to move quickly and be accessible immediately. They don’t want to be tiny fish in a giant sea. “We don’t want to get left behind. We wanted a partner that was big enough to get enough headspace in their business versus being a little partner of theirs.”

We serve (generalised)

• Any company that has a robust offer and relies on an aspect of their digital strategy to succeed.
•  They have defined growth targets 
• They view our services as part of their operating costs, not their marketing budget
• They include us in the conversation and trust our insights. They leverage our joint expertise. 
• A company that has a consistent appetite to spend money on our services

We’re hired by:

• CEO, digital marketing manager, head of product, Owner, CMO, Franchisor

Typically, the person who hires us is:

• An ambitious overachiever with a big vision
• Sees through smoke and mirrors
• Values authenticity and genuine relationships
• May have been around the block and worked with agencies before

Who They Are

Our Customer Avatar

Fred is the co-founder of a fintech start-up. He comes from a big corporate where he ran their IT department. He and his partners have just received pre-seed funding. He’s super bright and super ambitious with a strong understanding of digital marketing. He’s thrown himself into the start-up, and is loving every second, but is also completely overextended. With a small team and big goals, he needs a strong development partner that he can trust to execute his vision. He’s not interested in paying for the overheads of huge agencies or working with 3 different small agencies. Nor has he got time or patience to be dealing with support tickets, email chains, or junior account managers. He wants someone who can move as quickly as he thinks. He’s open to suggestions and input as his needs for marketing grow. He knows he doesn’t know everything and wants to take advantage of other expert skills to grow. 

Who We Don’t Serve

• Companies that believe our services are a marketing cost. 
• Companies that are not willing to work with us. They want to dump their goals on us without communicating or engaging
• Companies that don’t have a robust offer

Brand Voice Overview

Click Click Media’s voice reflects both expertise and friendliness. We want to be seen as uber-reliable super-skilled professionals that are human, helpful and available. We don’t want to be confused for being corporate, dry, and bland or being too funky and quirky.  We’re direct, confident, and empathetic. We don’t talk down to people, but we do want everyone to know that we’re the best at what we do.”

Click Click Media values reliability, honesty, and professionalism. And the messaging matches. It is professional, confident, and ‘you can trust us’ 🙂.

It uses enough industry lingo to come across as professional, but not so much as to be off-putting or difficult to understand.

It is warm and engaging without being cheesy or flowery in any way.

Example

Technical Voice Guidelines

Cadence

• Sentences should be short and strong.
• Use more periods than commas.
• Use exclamation marks sparingly.
• Avoid double punctuation marks (“??” or “!?”).

Tone

• Use clear, direct language that conveys expertise subtly, without using jargon or overblown statements.
• The words should be everyday and human, not only appealing to the tech or corporate crowds.
• Avoid slashes and use emojis sparingly.
• Use contractions freely.
• Start sentences with conjunctions freely (And, But, Or).

Vocabulary Level

• Use a grade 5-8 grade level.
• Vocabulary should be accessible to an intelligent but ill-informed crowd.

Customer Pain Points

“Our booking system isn’t working properly. And it’s crippling our ability to operate, let alone scale.”

• A poorly built website may be full of bugs, load slowly, and cannot keep up with evolving needs of the business. It’s costing them leads, their reputation, and sales.  
• Their software/tech platform doesn’t have the functionality it needs. Operations aren’t as smooth as they should be. Their team spends way too much time troubleshooting. 
• Integrations aren’t working properly between stages of the sales funnel.
• They need a customized solution, but are trapped in an off-the-shelf solution and can’t get the functionality they need
• They have custom software but it’s bug-filled clunky and doesn’t do what it needs to do
• Core desire:
  • Robust tech

How We Ease this Pain

• We look at the overall goals of the business and then determine how the tech side plays a role in it
•  This is not our first rodeo. We’ve built dozens of complex applications and platforms for all different industries and businesses. 
• We’ve got the technical chops to code quality stuff AND the insights and perspective of how this software plays a role in your whole business. That means you get smart stuff that is built to evolve as you do. 
• We offer quick fixes and long-term development. We’re highly flexible.

“We need to move fast. But even the smallest changes take weeks of back-and-forth emails and huge headaches.”

• Time is of the essence. Campaigns need to be created and implemented on time, or else the opportunity is lost. 
• Hacks or downtime need to be fixed ASAP
• Spending days speccing and approving every small change is painful and wastes our valuable time. 
• Core desire:
  • Speedy turnaround time

How We Ease this Pain

• We cut out all the hurdles between speccing, and approval. We’re able to move quickly as we have all the experts under one roof. 
• We do everything under one roof. The creative, the digital, the design. All done in-house, so there’s no back-and-forth approval process. 
• We’re really good at what we do. Having years of experience means we can get stuff done quickly. Everyone on our team is uber-experienced and expert, so there’s no junior staff to oversee and add steps to the process.
• We move quickly. We’re flexible. We’re available (almost) always.

“ They sold us a dream but in reality, it’s all smoke and mirrors.  There’s no transparency or honesty about what they’re actually doing and achieving”

• Agencies promise the world. They’re excellent at presenting all the credentials and awards, but when it comes to actually delivering they’re slow and inefficient. they don’t actually deliver the quality they said they could. 
• Agencies may provide fancy reports packed with industry jargon, but can’t prove the impact.
• Agencies don’t admit when something has gone wrong
• You’ve got no idea how much time is actually being spent on a certain task. You feel like you’ve been taken for a ride, and you can’t question them and get a straight answer.
• Core desire:
  • Transparency

How We Ease this Pain

• We say it like it is. Even if it’s uncomfortable. 
• We provide minute-by-minute recordings of what we do.
• We work on a retainer model, so it’s up to us to prove our value. 
• We provide detailed, accurate reports each month to show you what we’ve worked on

“We’re a small fish in a big sea. Communication is awful. No one responds to our questions. Or it takes days to get a simple reply”

• Many big companies have dozens or hundreds of clients. You’re just another client. You’re not important or valued. You get lost in the crowd. They may deliver what they say, but they don’t think about you on a meaningful level. They don’t bring ideas. 
• Companies that have got hundreds of hundreds of staff and there’s high turnover so you’re dealing with different people and have to start from scratch each time.
• It’s almost impossible to reach a senior expert directly. Never mind getting a reply that’s actually useful.
• You’re left chasing after them, and nothing gets done because everything takes so many emails and meetings.
• Core desire:
  • Accessibility

How We Ease this Pain

• We have a Slack channel to make communicating with us super easy
• You have a dedicated account manager who knows exactly what’s going on with your business at every time. 
• You can communicate directly with our senior experts at any time
• We’re a small team, so we communicate between departments easily and seamlessly
• We aim to get back to you within hours, and mostly live up to it.
• We’re available pretty much 24-7 to handle issues.

“We need to improve the performance of our digital marketing ”

• When digital marketing strategy or implementation isn’t robust and it’s not tweaked and monitored constantly, or errors are picked up days, later, revenue and profits suffer.
• Marketing costs need to be driven down constantly 
• Digital marketing needs continuous oversight and optimization, but many providers just “set and forget”
• Analytics need to be interpreted correctly to make accurate decisions.
• Core desire:
  • High-performing high-ROI digital marketing

How We Ease this Pain

• We provide ongoing optimization. We have CRO experts in-house, along with our digital marketing specialists.
•  We’re honest about what’s working and what’s not. 
• We have an account manager overseeing each account and making sure we’re meeting targets, not just running campaigns on autopilot. 
• We work from a 360-degree perspective. We look at the whole sales funnel, integrating data from your booking engine or eCommerce site to use data to improve performance.

Core Brand Differentiators

Robust, customised and cost-effective tech

We’ve built dozens of highly complex powerful solutions over the years. We may have something ready-built that is way cheaper than what you need. Or we can advise on the most affordable solution. You get to avoid vendor lock-in with your own IP that belongs to you forever and is exactly customized to your needs. The quality of our development is world-class. We incorporate the best UX principles and design thinking.

Our customers say:

“They have built us a world-class booking engine, optimised website, and custom operating system. “

High-performing website / digital marketing

You’ll be confident that your budget is being maximised and optimised at all times. We develop the strategy, build the assets if needed, and test and tweak it over time. We’ve got designers, CRO experts, and PPC & SEO professionals under one roof so you can benefit from high-performing campaigns. Because of this, the process from concept and design to implementation is seamless and fast. We also integrate data from your  CRM (or similar) to drive further optimization. You get regular, useful reports and will see tangible results over time.

Our customers say:

“We just turned over our first million dollars on our eCommerce store”

“Since the new website launch our web traffic is up, website speed is higher and our conversion rate is better.

“They then set up an ad words campaign that literally saved our business.  “

Exquisite levels of service

You can reach us at any time, and know you will get a speedy response (usually within a few hours). If you have an issue on a Saturday night at 11 pm, you can reach out and someone will fix it. We move quickly because of our set-up and our deep care for your success. You can jump on a slack meeting and the SEO manager sitting next to the production manager, so you don’t need your SEO agency sending you something to approve the department. We’re available and accessible, anytime you need us. We don’t hide behind titles or support tickets. You’ll never wonder “will these people actually get back to you”. We have endless time for you and work with you to solve problems in a way that works for your business needs.

Our customers say:

“ They’ve always been available no matter what time or what day it is.“

Direct access to an entire team of experts working on your business

You don’t need to go anywhere else. Everything is under one roof, and they all know your business well. There’s no risk of working with a big agency and your only point of contact leaves, and you need to start from scratch. If you need to scale or add services in the future, you can grow with us. You have your own world-class marketing and tech department at your fingertips, and access to their entire breadth of knowledge beyond what you could afford or even know you needed.

Our customers say:

“We’ve got an entire team there’s always working on our business which is great if we need to expand in the future. “

“They have a whole team that is ready. They’re just a phone call. away or you know, this is very, very readily available.”

Value-based transparent & predictable pricing

You know exactly what we’re spending our time on. 

Our fixed-cost retainer transparency report includes:

• Per minute tracking of task and operator
• Overview of hours utilised by department
• Breakdown of hours allocated by project.

There are no massive bloated fees or unpredictable expenses. It’s our job to prove our value by using your retainer hours for the highest ROI, and we sell you the number of hours we believe will benefit you.

Our customers say:

“They didn’t lock me into a contract, had a transparent fee structure”

What We Stand For

Accessibility

You’ll have a dedicated account manager from beginning to end. Forget vague statements like, “someone will get back to you, sometime.” You know exactly who will get back to you and when (usually within 2 hours).  We’ve got a Slack channel that lets you communicate directly with us.

Transparency

You don’t get vague promises or murky explanations. We’re not here to pull the wool over your eyes while we swallow your money.  If there are problems or we make mistakes, we tell you straight. And then fix it. Even if it’s uncomfortable. If we can’t deliver, we won’t pretend we can and then fudge it. We say it like it is. If we believe there’s a better way, we’ll tell you straight. We’re not yes-men. We tell you exactly what we spend our time on.

Partnership

When we work together, we’re your partners. We’re not an external supplier or “another provider”. We’re constantly thinking of ways to add more value and help you grow.

Flexibility

We don’t dictate solutions or assume we know better. What we care about is your business. We listen to what you need and then adapt our solutions. When it comes to solving problems, we don’t freeze or say “it can’t be done”. We’re highly resourceful and agile, and will figure out the best way to help given your constraints.

Reliability

You’ll never wonder “will they actually deliver as they promised”. We keep to our word – no matter what. And if there are bumps in the road? We’ll tell you immediately, and roll up our sleeves to help make another plan.

Insights from Competitive Analysis

• None of these brands offer exquisite levels of service as their USP — or ”White glove service.” This is an opportunity for you to stand out.
• None of these brands focus on “who they serve”. They all focus on “what they offer”. They all serve any and all companies. None of them call out high-growth companies with defined targets. Imagine a personal trainer that works with all people vs a personal trainer who only works with Olympic athletes.
• None of these brands challenge the status quo and address the industry pain points of being slow to communicate lack of transparency and generally poor service.  (Here’s an example of standing up against the status quo. https://klientboost.com/ OR https://lightbulbmedia.co.uk/)
• None talk about a retainer model. This is a huge differentiator. Value-based pricing is a big draw. This should be featured prominently in your messaging.
• Many of these sites don’t include much messaging. This is a missed opportunity. 
  • Target audience (company size/industry)
  • Key brand differentiators (as compared to competitors)
  • Common pain points
  • How the process works
  • Your credentials (+ social proof)
  • What people stand to lose if they opt for other options 
• None offer productized services, or packages outlined based on milestones/timeframe/deliverables. This could be a strong differentiator for you.

Sticky Messaging

Pain Points

• We wanted a partner that was big enough to get enough headspace in their business versus being a little partner of theirs.
• We’re going to chop and change very quickly and want a little business like that.
• There is a lot of smoke and mirrors. So you know, there is no full transparency of the work that needs to be done.
• They are just terrible communicators.  They keep pushing around the conversation or saying oh, you know, we’re still investigating but they want to tell you exactly what it is
• We do about $2 million a month in business. And if we didn’t have a stable platform, it would cripple us
• We have always struggled with web designers and tech ‘professionals’ in general delivering on their promises.
• Some sales are not profitable because the cost of marketing is too high.
• It took them a lot longer to look into something. They get back to me via email a couple of days later or a few days later. So you know, timing is money. 
• You’re wasting money on marketing if we don’t fix something sooner than later.
• You’re gonna bring it in, and then leave a briefing document that goes in 10 pages, and then you got to put in a meeting and then you got to talk about the scope and then they tell you that and then you do the work
• And our previous provider rather than using some existing software, they decided that they would create their own and they went our fair way down that path and then they realized they didn’t have the capabilities to do what we needed to get done.

Benefits

• “Their after-sale service is second to none”
• Click Click design and set up my website a few years ago after a rebranding. They manage my SEO and website content to ensure I get as many new leads as possible and I have seen great results and increased customer enquiries.. They constantly update and check my site, and keep me posted with any new ideas.
• They gave me some confidence that we’re going to be able to resolve it and they organized a meeting. So from there from the initial call, we had a meeting now actually local which was great. And the rest is history here. 
• They are awesome. They can do what we needed to get done and they have willing truly exceeded that expectation.
• We have our own IP platform operating system that we own. That is customised and tailored completely to our needs. And it means that we no longer rely on any third-party software.
• And I’m able to ring up the guys that ClickClick At any point in time and say “Hey, are we able to add this feature?” Or “can we change this UX or whatever we may need to do?”
• And it’s possible that it’s done within our retainer. It’s very affordable, and it allows us to continually improve what we offer to our franchisees as our customers.
• And it has made it has given credibility and professionalism to what we do and what we offer to our network. It means that we have a highly customised operating platform like very in line and in sync with the business name. 
• Wouldn’t have we wouldn’t have been able to scale as readily and as easily as providing us with our digital solutions.
• They remove all the jargon and have become an integral extension of our Marketing team

The Experience

• Phil and his team are amazing at what they do and deliver exactly what they say they would and beyond! From website to SEO management and to SEO work! We are in really good hands. We have never been this satisfied with such outstanding work, communication, and great outcome from a marketing company. 
• Very comfortable about who they want and what they do and when they were trying to sell us a dream or trying to sell us a service and, and, and just told us what they do and what they don’t do was very open and honest and very straight to the point really.
• I think it’s the care that they have with the customer. Amanda is very involved in making sure that the work has been done and that we are happy with the work that’s been done and that the team has been responsive.  I don’t experience that with any other development agencies that I work with and it does show that they take great care in the satisfaction with the service that they provide. You don’t feel like you’ve just another customer.
• They’re a great bunch of people. 
• I’m ecstatic with the service that we get from them. I think they’re incredible. They’re really exceeding all of our expectations.

Get in touch with Click Click Media today to start planning a smarter and more effective digital marketing strategy for your business.