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Google Ads · Smart Bidding

Smart Bidding Toolkit

Check whether a campaign is ready for Smart Bidding, plan target changes that won't reset learning, and look up what to do when performance moves. Built from the CCM Smart Bidding Management Guide.

Source: 2026-09 CCM Google Ads Smart Bidding Management Guide

Choose a tool

Is this campaign ready to switch?

Answer a few questions about the campaign. The verdict updates as you go, using the guide's three tests (tracking, history, timing) plus the volume threshold for your chosen strategy. Pick "Not sure" if you haven't checked yet.

Example campaign loaded

The campaign

Which bid strategy are you switching to?

Campaign level, from the Conversions column.

conversions

Days of data on manual or enhanced CPC.

days
Is there strong history from a similar campaign to draw on?

Only asked because it has less than 2 weeks of data. Similar history can stand in for the usual 2 to 4 week baseline.

Is the campaign limited by budget?

Google Ads shows "Limited by budget" in the campaign status.

Is it converting consistently within that budget?

Steady conversions week to week, not a few lucky days.

Tracking and data

Is conversion tracking accurate?

No double counting, no missed conversions, and it tracks submissions (not form views).

Does each conversion pass back its real value?

The actual order value, not a flat number for every conversion.

Are refunds excluded or subtracted from conversion value?

Timing

Is a big sale, launch or peak period coming in the next 2 weeks?

Switching starts a 1 to 2 week learning phase, and performance is often less stable during it.