KitchenKraft: Suburb by Suburb, From Page Three to Page One
Clear suburb pages lifted KitchenKraft’s enquiries 37% in a year.
Google and AI search reward content that answers a real question better than anyone else. That’s Keely’s focus. She researches what your customers are searching for, plans each page around what they need, and writes it so it’s clear and useful once they land.
She works on client SEO day to day with Ricky, Andrei and York, covering content, on-page optimisation and the details that help pages get found. The goal is content that ranks and also convinces.
Bring Keely in when: your content brings in traffic but nobody reads past the first paragraph.
- 9Articles on the CCM blog
Latest from Keely
9 articles on strategy, search, ads and running a better business.
Premier Partner Since 2014: What the Badge Does and Does Not Mean
The Premier Partner badge proves account performance, not agency fit, so renewal since 2014 says more.
From Brochure to Blueprint: A Conversion-Focused Website Rebuild for Tacca Industries
Tacca's six-page brochure site, rebuilt into nine pages structured around how buyers actually decide.
Design and Marketing Under One Roof: The Handoff Is Where Websites Die
Websites don't fail at design or build, they fail in the handoff.
Shopify vs WooCommerce vs Magento: Which Platform Is Best for SEO?
Your eCommerce platform choice determines how scalable your SEO can become as your catalogue grows.
From Fragmented to Focused: LiteracyPlanet’s Search Performance Reset
Restructuring Google Ads and localising SEO doubled clicks, lowered costs, and strengthened high-intent search visibility for LiteracyPlanet.
How to Set Up Google Shopping the Right Way
Clean, accurate feed data drives Google Shopping visibility and stable performance.
Long-Tail vs Short-Tail Keywords in Google Ads
Long-tail keywords often don’t run in Google Ads, so focus on 2–4 word terms and capture long-tail intent via match types and search terms.
Learning to Work with AI as an SEO Writer
Learning AI-assisted SEO writing is less about the tool and more about using clear prompts and human judgment to produce consistent, on-voice content.
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