The Best Cloudflare Setup for WordPress in 2026: The One We Actually Run
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Phil leads Click Click Media’s shift from one-off campaigns to joined-up growth systems, with strategy, web, paid media and SEO working from the same plan.
Phil is the Managing Director of Click Click Media in Sydney, and a long-time digital operator focused on helping businesses regain clarity and momentum through joined-up strategy, marketing, and web delivery. Click Click Media was founded in 2008, and Phil joined early in the agency’s journey, helping scale it into a trusted independent growth partner for Australian brands.
At Click Click Media, Phil leads the agency’s evolution from isolated campaigns into holistic growth systems, aligning digital strategy, web design and development, paid media, and SEO around what the business actually needs next. His approach is grounded in transparency, practical decision-making, and long-term thinking, building the kind of partnerships that compound over time rather than chasing short-term wins.
Phil is also the Business Director and co-founder of Paladine Systems, working alongside engineering leadership to help organisations replace clunky, over-engineered tools with operational systems that feel intuitive, scalable, and built around real workflows. Across both businesses, he is known for connecting commercial goals to practical execution, turning complex problems into clear roadmaps that teams can follow.
- 2008Click Click Media founded, Phil joined early
- 2Businesses led, CCM and Paladine Systems
- 15Articles on the CCM blog
What Phil works on
Digital strategyWhere to spend next, and what to stop doing Web design & developmentWordPress, Shopify and headless builds Google AdsAccount structure, spend and return SEOOrganic growth tied to revenue, not rankings Custom softwareOperational systems with Paladine Systems Agency partnershipsLong-term, no lock-in relationships
Latest from Phil
15 articles on strategy, search, ads and running a better business.
How Google Ads took over Australian advertising
From $24,000 Yellow Pages spots to machine-priced clicks inside AI answers: the documented story of how Google Ads reshaped Australian advertising.
The Genealogy of SEO Folklore
Twenty-eight of search's most repeated claims, traced back as far as the public record allows. The claims are everywhere. Some of the source documents are not.
We Built the Ultimate Marketing Cyborg (So You Don’t Have To)
A satirical guide to real productivity tech, budgets, and a cheeky ROI table.
How to Use AI to Get More From Your Agency
Use these AI prompts to prepare better briefs, review deliverables, and have strategic conversations with your agency. Includes comparison table.
Is Your Digital Marketing Agency the Right Fit?
A practical guide to assessing whether your digital marketing agency is truly driving growth or quietly holding your business back.
What We Learned from Auditing 100+ Google Ads Accounts (And How to Fix Yours)
Google Wants Your Money – We Want You to Keep It If you’ve ever felt like running Google Ads is like throwing money into a black […]
SEO Experts Are Just Digital Cleaners (And That’s Why Most of Them Suck)
Alright, let’s talk about SEO. More specifically, let’s talk about the so-called SEO “experts” who strut around like they hold the secret keys to Google’s [...]
Forget Innovation: Why Copying Your Competitors Is Smarter Than Reinventing the Wheel
Innovation is often hailed as the holy grail of business success. You’ve probably heard phrases like “disrupt or be disrupted” or “invent the next big thing.” [...]
You’re Not Amazon: Stop Running Your Small Business Like a Giant
It’s tempting to look at global giants like Amazon, Apple, or McDonald’s and think, “If I can just emulate their strategies, I’ll achieve the same level […]
Loyalty Is Dead: Your Customers Don’t Care About You (and That’s Okay)
Loyalty—the golden goose every business owner dreams of. We picture customers so enamored with our brand that they’ll bypass competitors, ignore price hikes [...]
The Real Value of Transparency: Why Owning Your Mistakes Wins Loyal Customers
Let’s be real for a second—mistakes happen. Whether it’s a missed deadline, a product recall, or that cringe-worthy typo in a major email campaign (been [...]
How to Thrive When the Economy Tanks: Survival Tips for Small Businesses
Economic downturns can feel like the business equivalent of a bad breakup—everything’s uncertain, and your instincts are all over the place. When customer [...]
Your Business Isn’t Special: Why Differentiation Is Overrated
We’ve all heard it before: “You need a unique value proposition. What makes you different?” It’s become the mantra of business consultants, marketing gurus [...]
Stop Blaming the Market: Your Competitors Are Winning Because They’re Better
It’s an easy excuse: “The market is down,” “Customers just aren’t buying right now,” or “The economy is tough.” While external factors can certainly play a […]
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