Woofers World: What a Long SEO Relationship Actually Looks Like, Year by Year
How four years of SEO turned Woofers World's search traffic into a new-customer channel.
Andrei Jach
Head of AI & Analytics | GA4, Conversion Tracking & AI
Andrei Jach is Head of AI & Analytics at Click Click Media in Sydney, with over 15 years in digital marketing. He has been at the agency since 2019, and has worked on SEO for health, retail, professional services and manufacturing clients.
At Click Click Media he is responsible for analytics implementation, GA4 and conversion tracking, technical audits and schema.
Earlier in his career he worked at digital agencies including Agent 6 Marketing and Red Propaganda.
- 26Articles on the CCM blog
Latest from Andrei
26 articles on strategy, search, ads and running a better business.
Ranking Screenshots vs Revenue: How We Report SEO to Business Owners
Rankings aren't revenue, so here's how we report on the SEO numbers that matter to your business.
How Clear Skincare Clinics’ Treatment Pages Started Getting Cited Inside Google’s AI Overviews
Clear Skincare Clinics ranks #1 for microneedling and earns daily AI Overview citations across multiple treatment terms. Here's how authoritative content [...]
Google’s AI Overviews Cite Us on 8 Tracked Terms. Here Is Exactly What They Quote.
We track our own AI Overview citations via SEMrush. Here is which of our pages Google cites, for which terms, and what that tells us about earning AI [...]
What Smart Bidding Actually Optimises For (And When to Overrule It)
The April 2026 update broke GA4 tracking in a lot of accounts. Is yours one?
Counting What Matters: Making Silk Laser’s Revenue Visible in GA4
Silk Laser Clinics processes thousands of online bookings a month, and GA4 valued every one of them at $0. Four compounding tracking failures, and what it [...]
The GA4 Checks Every Sydney Business Should Run This Quarter
The April 2026 update broke GA4 tracking in a lot of accounts. Is yours one?
AI Advertising in Australia: Where It Sits in Your Media Plan Right Now
Find out whether OpenAI Ads suit your business with Click Click Media's five-question readiness guide.
Position 10 to Top 3: How 90 Days of Dental SEO Transformed Kidz Teeth’s Search Presence
Ninety days of dental SEO took Kidz Teeth from position 93 to 3 on a key query and lifted enquiries 84%.
Google E-E-A-T: What It Is and Why It Affects Your Rankings
Google E-E-A-T decides whether your content is credible enough to rank, and this guide shows Australian businesses how to strengthen it.
How to Scale Your Google Ads Budget Without Losing ROI
The readiness signals, budget rules and mistakes to avoid when scaling Google Ads.
What Is Generative Engine Optimisation (GEO) and Why It Matters
A practical 2026 guide to keeping your WordPress site secure, fast, and reliable, and what it costs Australian businesses.
How Peninsula Shade Sails Doubled Its Organic Footprint in Two Years
See how two years of SEO grew Peninsula Shade Sails' organic traffic 436% and put their core product terms at the top of Google.
WordPress Maintenance: The Complete Guide for Australian Business (2026)
A practical 2026 guide to keeping your WordPress site secure, fast, and reliable, and what it costs Australian businesses.
Google Trends Australia: The Complete Guide for Australian Businesses
Find out what Australians are actually searching for, when demand peaks, and how to use that data to write better content, plan smarter campaigns, and stay [...]
Anchor Text SEO: A Practical Guide to Link Text That Actually Helps Rankings
Anchor text can quietly power your rankings or quietly tank them. Here's how to get it right.
Google Search Console: The Complete Guide for Australian Businesses (2026)
Google Search Console shows exactly how Google sees your site for free. Here's how to set it up and turn that data into real traffic growth.
ChatGPT Ads in Australia: What Business Owners Actually Need to Know
Straight informational ChatGPT ads are live in Australia. Here's the cost, the catch, and whether to test them.
Woofers World: Turning ‘Great Offline’ into ‘Unmissable Online’
Woofers World boosted Melbourne visibility through technical fixes, stronger service pages, and suburb-level local SEO.
The SEO Overhaul That Moved the Needle for Hi-Craft
See how a full SEO, UX, and content overhaul helped Hi-Craft boost traffic by 88 per cent and lift conversions by 215 per cent.
What Are Backlinks? (2025 Guide)
Backlinks remain a cornerstone of SEO in 2025, acting as digital votes of confidence that boost authority, rankings, and long-term online visibility.
How AI Overviews Impact SEO (And What Businesses Should Do About It)
AI Overviews cut clicks but boost visibility. Win with clear answers, schema, long-tail queries, and diversified traffic.
How Much Does Afterpay Charge Merchants? (2025 Guide)
Afterpay fees are higher than cards in 2025—learn how BNPL impacts margins and the strategies to make it boost sales.
2025 SEO Cost Comparison: SEO Agency vs In-House SEO
Compare real costs, tools, and outcomes with our side-by-side breakdown and free SEO ROI calculator — built for Australian businesses.
The Top 5 SEO Tools We Use (And Why They Matter)
Looking for the best SEO tools that deliver results? Find out what we use.
Why Google Is Removing Legitimate Reviews – and What You Can Do About It
You’re not alone if you’ve noticed that some of your business’s legitimate reviews have disappeared from Google. This issue has been increasingly affecting [...]
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